Be A Market Leader

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We teach you how to stand out and be the #1 in your industry - a market leader.

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I interrupt your Tues with a moment of marketing inception that blows my mind. Just watched a short video of a young fella talking about the uselessness of organic content - while doing it on organic social media… and asking people to comment below his organic post to sell his workshop. Wait a min, dude! If organic content doesn’t work, then why are you on organic talking about how it doesn’t work? Reminds me of folks who ran Facebook ads to fill their webinars talking about the death of Facebook ads … There are days in this space where these moments just don’t make sense to me We are not perfect but Bryan and I do our best to live and practice what we preach. If we teach one thing, you damn right know we are doing it. And for the record, I am not only not against ads. We run ads for our clients and for ourselves. A lot of ads. I just advocate content and social media as it’s just where the attention is undisputedly these days. Have you noticed this weird trend in marketing these days - folks preaching one thing but doing another? - Mel

2	This is why you're not getting leads (You’re unclear with this part) How many CTAs did you post this week? And I don't mean "implied" CTAs. I mean actual, clear, direct calls to move forward. Like: "DM me if you want help with this." "I'm hosting a workshop on the 19th. Register using the link below." "I have 3 spots available this month. Fill out the application if you're interested." If you're like most people... The answer is probably zero. Or maybe one. That's why you're not getting leads. You can post proof every single day. Show your results. Share your expertise. Tell your story. But if you don't tell people HOW to work with you... Nothing happens. I see this constantly. People post solid content. They receive engagement. But no one books calls. No one fills out applications. No one invests. Why? Because they didn't ask. They assumed people would just... figure it out. But people don't figure it out. They need direction. They need clarity. They need you to tell them exactly what to do next. That’s why starting right away... Post at least two CTAs each week. Not subtle hints. Not "link in bio." Clear, direct instructions on what to do next. "If you want help with X, DM me." "I'm running a training on Y. The link is below." "I have 5 spots available this month. Fill out the application." Make it impossible to miss. Put it in the caption. Put it in the first comment. Put it in your stories. Remove the guesswork. Most people who see your content want what you're selling. But they're waiting for permission to take the next step. They're waiting for your invitation. And when you don't... They scroll past. They forget. They move on. So give them the invitation. Make it easy. Make it obvious. You'll be shocked at how many people were just waiting to work with you. Rock on, -Mel P.S. If you're posting content but not seeing conversions... It's probably because you're not giving people a clear next step. Fix that, and everything changes.	121
3	You can't scale alone (Here’s how to prepare for growth) If you're still doing everything yourself... You're not gonna scale. I know you probably think: "Nobody can do it as well as me." And you're right but only for a while. Because you’ll become the bottleneck. Your business can grow as much as you can work. There's just 24 hours in a day. So at some point, you're gonna hit a ceiling. The way to break through? Build systems. Hire people. Delegate. I'm not saying it's easy. I'm not saying it's gonna be flawless right away. But if you want to 10X your business... You're gonna need to let go of some control. Start small. Hire a VA to handle admin tasks. Document your processes. Train someone to take on client work. It's gonna feel uncomfortable at first. You'll probably micromanage in the beginning. You'll think they're doing it wrong. And yeah, they might be. But that's part of the process. You refine. You train. You adjust. Eventually they'll be able to handle majority of what you do. Which frees you up to focus on the things that actually move the needle. Strategy. Relationships. Closing deals. The stuff you can't delegate. Most entrepreneurs stay stuck because they're afraid to let go. They think if they're not touching everything... The quality will drop. But what actually happens? You become the limitation. Your business can't grow beyond your capacity. And that's a terrible place to be. So if you're at that ceiling right at present... The answer isn't working harder. It's building leverage. Systems. People. Automation. That's how you scale efficiently. Delegate or stagnate, - Bryan P.S. If you're hitting a revenue ceiling because you're doing everything yourself... Then start documenting what you can delegate.	151
4	My unique 3 questions to choosing clients - The Mel Way :) I have a very interesting way of choosing clients. I don't use ai. I just use 3 simple questions when I talk to them If the answer to these are yes ... I propose a time to discuss working together. Else I say no we are not a good fit. >> 1 - Do I like them? If I don't like them and I dread talking to them should they call me ... I don't offer anything. I don't wish to harm my own happiness and peace of mind. >> 2 - Do I think they are solid? If I have any doubts about their skills and abilities, I have no business helping them grow their business. Some folks wanna learn how to market but really they should spend their time honing their skills. I have told several people on calls that they should not come out and start charging high ticket because frankly, their skill level is beginner. 20k = 20k of expectations and responsibility. If you aren't there yet, you gotta level up. >> 3 - Do I think they are a good person? This industry is filled with God quoting, Ferrari driving, Patek flashing terrible people. They talk a good game but behind the scenes (and I know coz I have been here 19 years and am an OG of OGs ...) ... they are really awful folks with little to no biz ethics. If I think the person on Zoom or in front of me is a piece of shit person - I leave immediately and axe ties. I do not want the karma of helping a terrible person. So there you have it. Claude didn't produce my 3 questions. My authentic soul did. I only make offers to folks who pass all 3. Else I just say no. You gotta have standards and boundaries in this life. - Mel	149
5	You can gamify your business (It works in almost every industry) I want to share something one of our members is doing. Because it's genius and you should probably steal it. She runs a wedding dress shop and she had a challenge. Brides were taking FOREVER to pick their gowns. Trying on 15... 20... sometimes 30 dresses. Which meant each appointment took hours. And she could serve just a few brides daily. So she did something clever. She created a challenge. "Pick your dream gown in 5 tries or less... and receive a discount to half price." Think about what just happened. She took a painful, drawn-out process and turned it into a GAME. Suddenly... Brides weren't overthinking. They were focused. Decisive. Making choices faster. Her appointments became WAY more efficient. Which meant she could serve MORE brides daily. And increase revenue without working longer. The lesson? If you can take something challenging and compress it into a time-sensitive game... People will show up. They'll engage. They'll take action. I saw this same principle at a conference before. One booth had a pull-up bar. No fancy signage. No giveaways. Just a challenge: "Hang for 60 seconds and your time goes on the board." Guess which booth had the biggest crowd? The pull-up bar. Because people love challenges. Especially when there's a clear condition for success. It taps into something primal. We want to test ourselves. We want to see if we can do it. When there's a reward attached it’s even better. This works in almost any business. You just have to find the right angle. What takes too long in your business? What decision are people delaying? What part of your process feels heavy or overwhelming? That's your opportunity. Turn it into a challenge. Add a time constraint. Add a clear reward. Make it feel like a game instead of a chore. What's ONE thing in your business that you could turn into a challenge? Something time-compressed. Something with a clear reward. Something that creates urgency and momentum. You might be shocked at how effective this is. Rock on, -Mel	159
6	Why your content don’t convert (The reason your audience won't buy) I see a lot of people missing out on opportunities. They create good content but it's technical. No personality. No story. No realness. And then they wonder why people don't work with them. People don't just pay for your expertise. They pay to connect with you. So if your content is about: "How to optimize your funnel" "Top CRM tool for agencies" "My framework for lead gen" You're missing half the equation. You need to show people who you are. Not just what you know. This doesn't mean you need to post selfies every day. But it does mean you need to let people in. Talk about your family. Share your values. Show your workspace. Tell stories about why you do what you do. Because when people feel like they know you... They're way more likely to trust you. And trust drives revenue. Think about it. Who do you prefer working with? Someone who's technically skilled but feels like a robot? Or someone who's skilled and feels like a real person? Obviously the second one. Your audience is no different. They want to know there's a person behind the advice. Someone with struggles. Wins. Opinions. Not just a content machine spitting out frameworks. So start mixing in personal stuff. It doesn't have to be deep or vulnerable. Just real. Show your morning routine. Talk about what annoys you in your industry. Share a lesson you learned from your kid. Whatever makes you genuine. That's what separates you from everyone else teaching similar things. Your personality is your competitive advantage. Be yourself, -Bryan P.S. If your content is receiving views but not conversions... It's probably because people don't feel connected to you yet.	172
7	Same story, different month Folks, it’s me, Mel. Be honest with yourself for a second. Are you telling yourself the same story you were telling yourself three months ago? Six months ago? "I just need to get through this busy period..." "Once I figure out X, then I'll focus on growth..." "I'm almost ready to scale..." Almost. Soon. Next quarter. Look, I'm not judging. We all do it. But at some point... You have to decide if you're actually gonna do something different. Or if you're just gonna keep hoping things magically change. Bryan and I work with people who are done with the loop. People who want to break the pattern. People who are ready to make a real move... with someone who can actually help. If you're tired of recycling the same excuses... If you want to look back six months from now and see actual progress... [BOOK A CONSULTATION HERE] Or reach out directly: DM me: @thegreatmelvinsoh DM Bryan: @bryanangzw Break the cycle. Rock on, -Mel	176
8	Your positioning isn't permanent (Which is actually your advantage) Folks, Mel here. This is something most of you aren't thinking about. Positioning. Before your eyes glaze over... I'm not talking about some abstract business bullshit. I'm talking about survival. Because here's the thing. Your position in the market isn't permanent. It can't be. Think about it. If you're in a boxing match and you plant your feet in ONE spot... Then you stay there... What happens next? You take a beating. Same thing in business. Your position is relative to everyone else. So when the market moves... When your competitors evolve… When technology shifts... You gotta move too or you're done. Let's say you're the "AI copywriting guy". Cool. But then 47 other people become the "AI copywriting guy." What do you do? You gotta shift. Maybe you become the "AI copywriting guy for health brands". Or the "AI copywriting guy who actually shows his results" or "anti-hustle AI guy". Whatever makes sense. You can't just stake a claim and expect it to hold forever. The battlefield is constantly evolving. And your job is to find advantageous ground. Look at what everyone else is doing. Then ask yourself: "How can I be different in a way that actually matters?" Not just different for the sake of being weird. But different in a way that gives you an edge. That solves a real challenge. That resonates with the right people. This is strategic positioning. It's not about being clever. It's about being AWARE. Reading the room. Seeing where the gaps are. And moving into position before everyone else does. Because the people who thrive... Aren't the ones with the original position. They're the ones who adapt fastest. Who see the shifts coming. And who move with intention. That's how you stay relevant. That's how you build something that lasts. Rock on, -Mel	206
9	What to focus on (and what to ignore) Can’t figure out what to focus on? Because I know you've got a ton of things you could be doing. Instagram. YouTube. SEO. Paid ads. Networking. And you're probably asking yourself: "Which one do I focus on?" Use my framework. Ask yourself these 3 questions: 1) Does it work for other people in my niche? If nobody in your industry is acquiring clients from YouTube... Maybe don't start there. 2) Is the competition easy or hard? If everyone's doing paid ads and it's expensive... Maybe try organic first. 3) What's already working for me? If you're acquiring clients from referrals... Double down on referrals. Don't abandon what's working to chase something shiny. Most people do this in reverse. They see someone crushing it on Instagram... So they abandon the thing that's already working for them. Bad move. Double down on what works. Then add channels. Not the other way around. This is why most entrepreneurs spin their wheels. They're constantly starting over. Chasing the latest trend. Forgetting to build momentum in any one direction. But momentum is everything. When you stay consistent with one channel... You learn what works. You build an audience. You create systems. And eventually, it becomes easier. But if you're always switching? You're always a beginner. Always starting from zero. So pick one thing that's already showing signs of progress. Focus on it for the next 90 days. No distractions. No side quests. Just focused execution. Then once that's working, layer in something else. That's how you actually scale and see results. Stay focused, -Bryan	217
10	The stupidest camera trick that works Folks, it’s me, Mel. I worked with a musician a while back. Talented as hell. Strong voice. Good stage presence. But she couldn't book gigs worth a damn. So I looked at her content and saw the issue right away. Every video she posted was her singing in front of a curtain. Just her. A mic. And a plain ass backdrop. Her singing was solid. But to everyone watching? It looked like she was performing to an empty room. Like nobody wanted her. Which meant nobody else wanted to book her either. So I told her one thing: "Flip the camera." Next time she performed even if it was just a small coffee shop gig... She turned the camera around. Showed the crowd. Showed people clapping. Showed people engaged. And suddenly? Bookings went up. Because she looked like she was in DEMAND. What most people don't understand about social proof: It's not just testimonials. It's not just screenshots. Social proof is also about looking like you work with people. If your content is you talking to a camera alone in your bedroom... You look lonely. You look like you're trying to find clients. But if your content shows: You in rooms with other people… You on stages... You facilitating workshops… You leading discussions... Suddenly you look credible. You look busy. You look like someone people actually HIRE. And that perception shift? It changes everything. Because people want to work with people who are already working. They don't want to be your first client. They want to be part of something that's already MOVING. So your assignment: Next time you're with clients… Next time you're leading a session... Turn the damn camera around. Show the room. Show the people. Show the energy. Quit making content that makes you look like you're working alone in your basement. Because even if you're doing solid work... If nobody sees that you're doing it then It doesn't matter. Rock on, - Mel	217
11	You're swiping the wrong content Quick question. When you're looking for content ideas... How do you decide what to model? Most people just scroll through their feed... See something with a lot of views... And think, "I should do that." What you should be aware of: High view count ≠ viral. I was reviewing swipe files with my team yesterday. And one of them showed me a video with 900K views. Said it was a solid example to model. So I asked a simple question: "What's the average view count for that creator's channel?" We scrolled through their profile. Turns out... most of their videos have 800K-1M views. Which means that "viral" video? It's actually just average for them. So if you model it then you're modeling mediocrity. Not their best ones. The framework I use: Virality = Views above the creator's average. If someone normally receives 10K views... And one video hits 100K? That's viral. If someone normally receives 1M views... And one video hits 1.2M? That's just a regular Tuesday for them. So before you swipe content... Ask yourself: “Is this actually an outlier for this creator? Or is it just their baseline?” Because if you're modeling average content from big creators... You're gonna pattern from below-average results for yourself. This is why most people fail at content modeling. They chase shiny objects without understanding context. They see big numbers and assume success. But big numbers for one person might be failure for another. When you find actual outliers... study those. Break down what made them different. What angle did they take? What emotion did they tap into? Those are the patterns worth modeling. Not the ones that just "look successful" at first glance. Start swiping smarter, -Bryan	200
12	What a fitness race taught me about selling (And why people wants pay more) Folks, it’s me, Mel. I've been watching people sign up for Hyrox. If you don't know what that is... It's basically a fitness competition. You run. You do sled pushes. Rowing. Burpees. It's brutal. And people pay to do it. Which got me thinking but why? You can work out anywhere. You can run on any sidewalk without paying a dime. So why do people are paying hundreds to suffer in a crowded arena? What I realized: They're not paying to work out. They're paying to document the PROOF. Hyrox gives you professional race photos. You crossing the finish line. You holding a medal. All those photos? People post them everywhere. Because those photos say something about who they are. "I'm the kind of person who does hard things." The workout is just the vehicle. The real product is the proof. And that's when it clicked. People don't always want what you think they're purchasing. They're purchasing the proof they can show afterward. The transformation they can post about. The status. The identity SHIFT. So when I designed "Paid to Speak" I made sure they walked away with assets. Professional footage. Photos on a real stage. A sizzle reel they can send to event organizers. Because that's what books them gigs. Not just the skills. The proof of the skills. What this means: If you're selling coaching or consulting... Ask yourself: "What's the Hyrox photo?" What's the tangible asset they walk away with to prove they accomplished it? Is it a case study? A before/after? A portfolio piece? Because if they just receive "knowledge"... That's invisible. But if they receive something they can SHOW... That's where the value lives. Rock on, -Mel	212
13	Avoid doing an embarassing follow-up I asked my coaching group: "How many of you follow up at least 5-6 times after every conversation?" The silence was deafening. Then the confessions started rolling in... "I do one follow-up." "Maybe two if I remember." "I don't want to be annoying." And I'm thinking... No wonder you're struggling to hit your revenue goals. Here's what actually happens after someone doesn't commit right away: → They become busy with their business → They start doubting if they need help → They forget why they reached out → Someone else follows up consistently → They work with that person instead You know what my top performers do? They send 5-6 follow-ups over two weeks. Not spammy pitches. Value-packed content that reminds people why they need help. Follow-up 1: Voice note recapping the conversation Follow-up 2: Case study of someone similar Follow-up 3: Payment plan options Follow-up 4: Addressing their biggest objection Follow-up 5: Results from another client Follow-up 6: Final deadline/urgency Most conversions happen between follow-up 3-6. If you quit after follow-up 2... You're leaving most of your revenue on the table. I understand. Following up feels pushy. But you know what's actually inconsiderate? Letting someone who needs your help continue struggling... Because you were too scared to remind them you exist. Remember, your competitor is persistent. They keep showing up with value. They work with the client you spoke to first. Not because they're better. Because they didn't disappear. Don't be lazy with your follow-up. Your revenue depends on it. Be persistent (but valuable), -Bryan P.S. If you're worried about being annoying then you're focused on the wrong thing. Focus on being helpful instead.	248
14	>> I did 2 strategy calls and said no to both ladies :) I did 2 strategy calls right after a full day of ... - coaching Pru's 2nd top agent - going down to AAG to chat with some leaders - a full half day workshop at Infinity FA with their top team Yes, it's pretty intense but welcome to Mel's daily life. I sat and chatted with 2 amazing ladies ... and offered both nothing. 99.9% of folks would force the issue. Try to sell 101 things and close on the first call ... Force/pressure an outcome. Not me. I felt the first was in a space where her very tight cashflow would be better used on simple stuff to increase eyeballs to her biz. I gave her 3 simple tips to pump up cashflow and asked her to come back when all 3 were done. And her cash was more stable. And she felt more relaxed and less stressed. The 2nd I could feel her hesitation - not towards me - but towards her tricky FA team situation. I told her we aren't doing this till she gets out of her fix. And feel clean and clear and amazing to move forward. (She needs a few months to clear complicated stuff) Until then, it's not a no. It's a next time. I know all the sales gurus will say - Wtf Mel, why don't you offer/close/push/1 call close? Answer: I refuse to offer anything UNLESS AND UNTIL ... I know 100% I can help them. And they will benefit. And I am the best person to help. If I have even an ounce of hesitation, I don't offer anything. If it's not a hell yes, its a no. This means if I say yes I can help, I mean it. And I know by us working together, you will genuinely benefit. Not just talk. This is just how I roll. - Mel	259
15	End of week check-in Folks - Mel... End of the week. Time to reflect. Did you move forward this week? Or did you stay exactly where you were last Friday? No judgment either way. But if you're frustrated with where you're at... If you keep saying "next month" or "next quarter..." If you know you're capable of more but can't seem to break through... Then maybe it's time for some outside perspective. Bryan and I work with a small number of people. Coaches. Consultants. Entrepreneurs. People who want clarity. People who are ready to lead their market. People who are done waiting for the right moment. If you're ready to talk... [BOOK A CONSULTATION HERE] You can also reach out directly: DM me: @thegreatmelvinsoh DM Bryan: @bryanangzw You know where to find us. Rock on, -Mel	241
16	We go live tonight at 8pm SGT (Doors close when we go live. No replay. One question before then.) Folks, Mel here. Tonight's the night. 8PM. Singapore time. Live. No replay. This is the last email I'll send you about it. If you're in, stop what you're doing and lock in two things RIGHT NOW, before the day swallows them: 1. Make sure you're actually registered → [WEBINAR REGISTRATION LINK] 2. Block the time. Put it in the calendar. Find somewhere quiet where you can actually think and won't be interrupted. Treat it like the important meeting it is, because tonight, the person across the table is you. This session asks something of you. And you'll get out exactly what you put in. Show up distracted, you'll get a distracted result. Show up present, and tonight could be the night the fog finally lifts. And before 8PM, sit with ONE question. Don't rush to answer it. Don't force it. Just carry it with you today and let it surface… "If nothing were holding me back, what would I actually want?" Most people can't answer it. The fact that it's hard isn't a flaw in you. It's the exact problem we're solving tonight. See you at 8. Rock on, -Mel PS. When we go live, that's it. No recording, no second chance to catch it later. If you've been meaning to register all week, this is the moment, do it now: [WEBINAR REGISTRATION LINK]	250
17	Matn yo'q...	214
18	We're live tomorrow at 8pm SGT (Read this before you decide.) Folks, Mel here. This is the one I'd HATE for you to scroll past. Tomorrow night, Thursday, July 2, 8PM Singapore time, we go live for The Ultimate Clarity Webinar. Let me handle the three things running through your head right now. "I'm slammed this week." I know. Everyone is. That's literally the symptom we're talking about. So busy keeping the machine running you never step back to ask if it's even pointed the right way. 90 minutes. One night. It might be the most important 90 minutes of your quarter. "I'll just catch the replay." There isn't one. This is live only, on purpose. The work we're doing doesn't survive a recording. It happens in the room, in real time, or it doesn't happen. If you want it, you show up. "Is this just going to be a pitch?" No. It's 90 minutes on the real problem: what's actually keeping you stuck and how to start clearing it. You'll walk away with real clarity whether or not we ever speak again. Here's the honest truth after all these years. The people who get the most out of tomorrow are almost always the ones who nearly talked themselves out of it. The resistance you feel about showing up? That's not a reason to skip it. That's the exact thing worth looking at. Don't let this be another good intention that quietly expires. 👉 [WEBINAR REGISTRATION LINK] See you tomorrow. Rock on, Mel PS. Once we go live and it's done, it's gone. No recording. If any part of you KNOWS you need this, claim your seat before we close the room: [WEBINAR REGISTRATION LINK]	258
19	Matn yo'q...	206
20	The cost of staying where you are (Every month at the ceiling costs more than you think.) Folks, Mel here. We're two days out. So let me make the case plainly, because I don't want you to "maybe" your way out of this. Most people treat a plateau like a pause. A flat stretch. Harmless. "I'll figure it out eventually." It is not harmless. It's the most expensive place you can possibly stand. Here's why. Every month you operate from the same hidden bottleneck, you're not standing still. You're actively pouring your time, your money, your energy, and your best, most irreplaceable years, into a structure that was never going to take you where you want to go. You're not idling. You're scaling the wrong thing. FASTER. And it compounds. The longer it runs, the more tangled it gets, and the harder it becomes to unwind. The unclear business at year five is ten times harder to fix than the unclear business at year one. Because now there's a whole team, a whole identity, a whole life built on top of the crack. THIS is why clarity is the highest leverage work you will ever do. Not because it's trendy. Because everything else literally sits on top of it. Fix the foundation, and the next twelve months look like a different business. Skip it, and you just build higher on a crack, and pray it holds. So when people ask me "why now? why drop everything for a Thursday night?" that's my answer. Because "later" has a price tag, and it's bigger than you think. 90 minutes on Thursday. Live. Straight at the foundation most people avoid for years and pay for forever. 👉 [WEBINAR REGISTRATION LINK] Rock on, -Mel PS. July 2, 8PM SGT. No replay, so block the time NOW, before life fills the slot. This is the work that makes everything else work: [WEBINAR REGISTRATION LINK]	264

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