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Посты канала
What a fitness race taught me about selling (And why people wants pay more)
Folks, it’s me, Mel.
I've been watching people sign up for Hyrox.
If you don't know what that is...
It's basically a fitness competition.
You run. You do sled pushes. Rowing. Burpees.
It's brutal.
And people pay to do it.
Which got me thinking but why?
You can work out anywhere.
You can run on any sidewalk without paying a dime.
So why do people are paying hundreds to suffer in a crowded arena?
What I realized: They're not paying to work out.
They're paying to document the PROOF.
Hyrox gives you professional race photos.
You crossing the finish line. You holding a medal.
All those photos?
People post them everywhere.
Because those photos say something about who they are.
"I'm the kind of person who does hard things."
The workout is just the vehicle.
The real product is the proof.
And that's when it clicked.
People don't always want what you think they're purchasing.
They're purchasing the proof they can show afterward.
The transformation they can post about.
The status. The identity SHIFT.
So when I designed "Paid to Speak"
I made sure they walked away with assets.
Professional footage. Photos on a real stage.
A sizzle reel they can send to event organizers.
Because that's what books them gigs.
Not just the skills. The proof of the skills.
What this means:
If you're selling coaching or consulting...
Ask yourself: "What's the Hyrox photo?"
What's the tangible asset they walk away with to prove they accomplished it?
Is it a case study? A before/after? A portfolio piece?
Because if they just receive "knowledge"...
That's invisible.
But if they receive something they can SHOW...
That's where the value lives.
Rock on,
-Mel
| 2 | Avoid doing an embarassing follow-up
I asked my coaching group:
"How many of you follow up at least 5-6 times after every conversation?"
The silence was deafening.
Then the confessions started rolling in...
"I do one follow-up."
"Maybe two if I remember."
"I don't want to be annoying."
And I'm thinking...
No wonder you're struggling to hit your revenue goals.
Here's what actually happens after someone doesn't commit right away:
→ They become busy with their business
→ They start doubting if they need help
→ They forget why they reached out
→ Someone else follows up consistently
→ They work with that person instead
You know what my top performers do?
They send 5-6 follow-ups over two weeks.
Not spammy pitches.
Value-packed content that reminds people why they need help.
Follow-up 1: Voice note recapping the conversation
Follow-up 2: Case study of someone similar
Follow-up 3: Payment plan options
Follow-up 4: Addressing their biggest objection
Follow-up 5: Results from another client
Follow-up 6: Final deadline/urgency
Most conversions happen between follow-up 3-6.
If you quit after follow-up 2...
You're leaving most of your revenue on the table.
I understand. Following up feels pushy.
But you know what's actually inconsiderate?
Letting someone who needs your help continue struggling...
Because you were too scared to remind them you exist.
Remember, your competitor is persistent.
They keep showing up with value. They work with the client you spoke to first.
Not because they're better. Because they didn't disappear.
Don't be lazy with your follow-up.
Your revenue depends on it.
Be persistent (but valuable),
-Bryan
P.S. If you're worried about being annoying then you're focused on the wrong thing.
Focus on being helpful instead. | 147 |
| 3 | >> I did 2 strategy calls and said no to both ladies :)
I did 2 strategy calls right after a full day of ...
- coaching Pru's 2nd top agent
- going down to AAG to chat with some leaders
- a full half day workshop at Infinity FA with their top team
Yes, it's pretty intense but welcome to Mel's daily life.
I sat and chatted with 2 amazing ladies ... and offered both nothing.
99.9% of folks would force the issue.
Try to sell 101 things and close on the first call ...
Force/pressure an outcome.
Not me.
I felt the first was in a space where her very tight cashflow would be better used on simple stuff to increase eyeballs to her biz.
I gave her 3 simple tips to pump up cashflow and asked her to come back when all 3 were done.
And her cash was more stable.
And she felt more relaxed and less stressed.
The 2nd I could feel her hesitation - not towards me - but towards her tricky FA team situation.
I told her we aren't doing this till she gets out of her fix.
And feel clean and clear and amazing to move forward.
(She needs a few months to clear complicated stuff)
Until then, it's not a no.
It's a next time.
I know all the sales gurus will say - Wtf Mel, why don't you offer/close/push/1 call close?
Answer: I refuse to offer anything UNLESS AND UNTIL ...
I know 100% I can help them.
And they will benefit.
And I am the best person to help.
If I have even an ounce of hesitation, I don't offer anything.
If it's not a hell yes, its a no.
This means if I say yes I can help, I mean it.
And I know by us working together, you will genuinely benefit.
Not just talk.
This is just how I roll.
- Mel | 184 |
| 4 | End of week check-in
Folks - Mel...
End of the week.
Time to reflect.
Did you move forward this week?
Or did you stay exactly where you were last Friday?
No judgment either way.
But if you're frustrated with where you're at...
If you keep saying "next month" or "next quarter..."
If you know you're capable of more but can't seem to break through...
Then maybe it's time for some outside perspective.
Bryan and I work with a small number of people.
Coaches. Consultants. Entrepreneurs.
People who want clarity.
People who are ready to lead their market.
People who are done waiting for the right moment.
If you're ready to talk...
[BOOK A CONSULTATION HERE]
You can also reach out directly:
DM me: @thegreatmelvinsoh
DM Bryan: @bryanangzw
You know where to find us.
Rock on,
-Mel | 174 |
| 5 | We go live tonight at 8pm SGT (Doors close when we go live. No replay. One question before then.)
Folks, Mel here.
Tonight's the night.
8PM. Singapore time. Live. No replay. This is the last email I'll send you about it.
If you're in, stop what you're doing and lock in two things RIGHT NOW, before the day swallows them:
1. Make sure you're actually registered → [WEBINAR REGISTRATION LINK]
2. Block the time. Put it in the calendar. Find somewhere quiet where you can actually think and won't be interrupted. Treat it like the important meeting it is, because tonight, the person across the table is you.
This session asks something of you. And you'll get out exactly what you put in. Show up distracted, you'll get a distracted result. Show up present, and tonight could be the night the fog finally lifts.
And before 8PM, sit with ONE question. Don't rush to answer it. Don't force it. Just carry it with you today and let it surface…
"If nothing were holding me back, what would I actually want?"
Most people can't answer it. The fact that it's hard isn't a flaw in you. It's the exact problem we're solving tonight.
See you at 8.
Rock on,
-Mel
PS. When we go live, that's it. No recording, no second chance to catch it later. If you've been meaning to register all week, this is the moment, do it now: [WEBINAR REGISTRATION LINK] | 181 |
| 6 |  Нет текста... | 163 |
| 7 | We're live tomorrow at 8pm SGT
(Read this before you decide.)
Folks, Mel here.
This is the one I'd HATE for you to scroll past.
Tomorrow night, Thursday, July 2, 8PM Singapore time, we go live for The Ultimate Clarity Webinar.
Let me handle the three things running through your head right now.
"I'm slammed this week."
I know. Everyone is. That's literally the symptom we're talking about. So busy keeping the machine running you never step back to ask if it's even pointed the right way. 90 minutes. One night. It might be the most important 90 minutes of your quarter.
"I'll just catch the replay."
There isn't one. This is live only, on purpose. The work we're doing doesn't survive a recording. It happens in the room, in real time, or it doesn't happen. If you want it, you show up.
"Is this just going to be a pitch?"
No. It's 90 minutes on the real problem: what's actually keeping you stuck and how to start clearing it. You'll walk away with real clarity whether or not we ever speak again.
Here's the honest truth after all these years.
The people who get the most out of tomorrow are almost always the ones who nearly talked themselves out of it. The resistance you feel about showing up? That's not a reason to skip it. That's the exact thing worth looking at.
Don't let this be another good intention that quietly expires.
👉 [WEBINAR REGISTRATION LINK]
See you tomorrow.
Rock on,
Mel
PS. Once we go live and it's done, it's gone. No recording. If any part of you KNOWS you need this, claim your seat before we close the room: [WEBINAR REGISTRATION LINK] | 183 |
| 8 |  Нет текста... | 153 |
| 9 | The cost of staying where you are
(Every month at the ceiling costs more than you think.)
Folks, Mel here.
We're two days out. So let me make the case plainly, because I don't want you to "maybe" your way out of this.
Most people treat a plateau like a pause. A flat stretch. Harmless. "I'll figure it out eventually."
It is not harmless. It's the most expensive place you can possibly stand.
Here's why. Every month you operate from the same hidden bottleneck, you're not standing still.
You're actively pouring your time, your money, your energy, and your best, most irreplaceable years, into a structure that was never going to take you where you want to go.
You're not idling. You're scaling the wrong thing. FASTER.
And it compounds. The longer it runs, the more tangled it gets, and the harder it becomes to unwind.
The unclear business at year five is ten times harder to fix than the unclear business at year one. Because now there's a whole team, a whole identity, a whole life built on top of the crack.
THIS is why clarity is the highest leverage work you will ever do. Not because it's trendy.
Because everything else literally sits on top of it.
Fix the foundation, and the next twelve months look like a different business.
Skip it, and you just build higher on a crack, and pray it holds.
So when people ask me "why now? why drop everything for a Thursday night?" that's my answer. Because "later" has a price tag, and it's bigger than you think.
90 minutes on Thursday. Live. Straight at the foundation most people avoid for years and pay for forever.
👉 [WEBINAR REGISTRATION LINK]
Rock on,
-Mel
PS. July 2, 8PM SGT. No replay, so block the time NOW, before life fills the slot. This is the work that makes everything else work: [WEBINAR REGISTRATION LINK] | 205 |
| 10 |  Нет текста... | 171 |
| 11 | The version of you that isn't fighting yourself
(What actually changes when the ceiling comes down.)
Folks, Mel here.
I've spent a few days now talking about the problem. The ceiling. The bottleneck. The hidden brakes.
Today I want to talk about why it's worth solving. Because this is the part that actually gets me out of bed.
Imagine this for a second. Really picture it.
You wake up and you're clear. Not "motivated." CLEAR. You know exactly what you're building and exactly why. The fog is gone.
You sit down to work and there's no internal argument. No procrastination tax. No talking yourself out of the big move. You just… do it. Because the part of you that used to fight you is finally on your side.
You raise your prices and the number comes out clean, no flinch.
You follow up. You go all in. You stop hedging.
And slowly, then quickly, the business stops feeling like a war against yourself.
THAT is the prize. Not just more revenue, though that tends to follow clarity like a shadow. The real prize is building something that gives you peace, purpose AND prosperity at the same time.
Read that again. All three. At once.
Because most people are quietly convinced they have to pick. Peace OR prosperity. Purpose OR profit. Be happy OR be rich.
That's a lie. A limiting belief dressed up as wisdom.
But here's the catch, and it's the whole reason for July 2:
You will never get all three while you're unclear and fighting yourself underneath. You can't build a peaceful, aligned, prosperous business on a foundation of inner static. It doesn't matter how good your funnel is.
Clear the foundation, and all three become possible.
That's what The Ultimate Clarity Webinar is really about. Not tactics. The thing the tactics have been sitting on top of the whole time.
👉 [WEBINAR REGISTRATION LINK]
Rock on,
Mel
PS. Thursday, 8PM SGT. Live, no replay. Come find out what it feels like to build from clarity for once: [WEBINAR REGISTRATION LINK] | 198 |
| 12 |  Нет текста... | 172 |
| 13 |  Нет текста... | 199 |
| 14 | You're the bottleneck (and that's good news)
The thing no course, coach, or funnel can fix for you.
Folks, Mel here.
Let me say the quiet part out loud.
You don't have a strategy problem.
I know that's not what you've been told. The whole internet is built to sell you the opposite. That you're one funnel, one ad, one framework away from the breakthrough.
So you've bought the courses. Built the funnels. Studied the offers. Saved the reels.
On paper, you know EXACTLY what to do. But knowing was never the issue, was it?
Something keeps stopping you from doing it consistently. From following through after the motivation fades. From charging what you know you're worth. From going all in instead of hedging.
You sit down to do the important thing… and somehow end up reorganizing your Notion instead.
That "something" isn't in the tactics. It's in you.
You already know the strategy. The bottleneck is YOU.
I know that one stings. Sit with it anyway.
Because here's why it's actually the best news you'll hear all week.
If your bottleneck is the strategy, you're stuck. You're at the mercy of the next guru, the next algorithm, the next shiny tactic. Forever chasing.
But if the bottleneck is YOU? Then it's the one variable you fully control. It's the one thing you can actually fix.
And once you do, it changes everything downstream.
Most people spend their whole careers optimizing the wrong layer. Tweaking funnels while the real problem sits untouched underneath.
On July 2, we go straight to that layer. Live. Together. 90 minutes.
👉 [WEBINAR REGISTRATION LINK]
Rock on,
-Mel
PS. Free. Live. 8PM SGT, Thursday. No replay. If reading that made you a little uncomfortable… good.
That discomfort is the exact thing we're working on.
Reserve your seat: [WEBINAR REGISTRATION LINK] | 217 |
| 15 |  Just leaving a FA leader’s office as we spent 3 hours planning his team vision and recruitment out in depth.
His name is also Melvin haha which is fun - and he had so many epiphanies.
In between I got a text from Bryan and I realise we are often the LAST resort many of our clients find.
Speakers.
FA directors.
Agency leaders.
Coaches.
Marketers.
They usually find the flashier
Louder
Younger
Cheaper
God-quoting
… people before they find us.
When they come and find us, it’s usually because these folks completely fuck things up.
Mess up so bad that our first thing often is NOT to help clients.
But to clean up the previous man/woman’s mess.
No kidding.
This is when I realise cheap is not cheap.
Cheap is expensive.
When you pay cheap and it doesn’t work, it actually burns money.
And time.
And energy.
When you pay cheap, and later it costs you reputation and peace of mind, it’s actually mad expensive.
Never choose cheap.
Choose good. Choose quality.
Quality pays. Cheap costs.
And don’t just buy because a person quotes the Bible and Jesus 100 times …
Or drives a nice car and has fancy watches.
Who’s funding the items?
Find someone who knows what they are talking about
And passionate about your success
And is 100% dedicated
Choose wisely.
It can be someone else besides me and Bryan! This is not an ad.
But just make sure you make proper choices so you don’t wind up with regret.
Not all that glitters nice on the outside is gold :)
With love,
Mel | 205 |
| 16 | Free live session, July 2
(One night. Live. Here's the problem we're solving.)
Folks, Mel here.
Quick question. And I want you to actually sit with it for a second.
Have you ever felt a ceiling on your business you couldn't explain?
You're not lazy. You're not slow. You KNOW the strategy. You've probably forgotten more about marketing than most people will ever learn.
And yet… you're stuck at the same level you were six months ago. Maybe two years ago.
You launch the thing. It half works. You tell yourself the next funnel, the next offer, the next hire is the one that finally breaks you through.
It never quite does.
So you do what smart people do. You go buy another course. Another strategy. Another tactic.
And here's the truth nobody in the marketing world wants to say out loud.
That ceiling is NOT a marketing problem.
More tactics won't move it. They can't. Because the thing holding you back isn't out there in your funnel.
It's underneath everything. It's a lack of clarity on what you actually want… and the quiet resistance that keeps sabotaging you the moment you get close.
And every month you leave it unsolved, it costs you.
Time. Money. Momentum. Your best years.
On Thursday, July 2 at 8PM Singapore time, I'm going live to name that ceiling, and show you exactly how to start taking it apart.
It's called The Ultimate Clarity Webinar. Free. Live only. No replay.
Why no replay? Because this isn't content you half watch at double speed while answering emails.
This is work. And work only happens when you actually show up and are IN the room.
Grab your seat now while it's in front of you.
👉 [WEBINAR REGISTRATION LINK]
Rock on,
Mel
PS. I'll unpack more over the next few days.
But the people who register early are the ones who actually show up.
Don't let this one drift to the bottom of your list.
Claim your spot: [WEBINAR REGISTRATION LINK] | 208 |
| 17 | Today. 1 PM. (Final seats for this afternoon)
Folks, Mel here.
Today's the day. 1 to 4 PM at Lifelong Learning Institute, Singapore.
We've got a few seats left, and then we shut registration to keep the room right.
If you're still on the fence: it's one afternoon, S$100, and you walk out with the full 5Cs system, what's working right now, and your own questions answered live by both me and Bryan.
That's it. No replay. No "next time." Just this room, this afternoon.
>> Grab the last seats
See you at 1.
Rock on,
Mel
PS: Doors open 12:45 PM for a 1 PM start. If you're in, reply "IN" and we'll keep an eye out for you. | 235 |
| 18 | The ones who need it most hesitate the longest
(June 25, 1 PM. Last seats.)
Folks, Mel here.
It's tomorrow.
June 25. 1 to 4 PM. Lifelong Learning Institute, Event Hall 1-1, Singapore.
Here's something I've noticed after years of doing this.
The people who need a room like this the most are usually the ones who hesitate the longest. If this is speaking to you, that's not a coincidence.
We're closing registration when the room fills, and we're close.
If you've been "thinking about it," this is the moment.
Tomorrow afternoon you're either in the room getting the system, the now-plays, and your questions answered... or you're hearing about it after.
>> Reserve your seat
Rock on,
Mel
PS: This is a real room, in person, one time. See you tomorrow. | 266 |
| 19 | Don't take our word for it (A few people who stopped guessing.)
Folks, Mel here.
I could keep telling you this works. Instead, I'll let them.
Edmund went from breaking even to 7X returns.
Marc built a $20K a month business that runs without him.
A realtor closed 7 figures with YouTube, not cold calls.
Dylan went from 2 students to 200 in three years.
Kevin went from no brand and no team to the #1 insurance team.
Different industries. Same operating system.
The 5Cs aren't a theory we dreamed up. They're the pattern behind every one of those stories.
On June 25, we hand you that system, show you what's working now, and answer your questions live.
1 to 4 PM. Lifelong Learning Institute, Singapore. S$100. The room is small and filling.
>> Reserve your seat
Rock on,
Mel
PS: Three days out. If you've been waiting for a sign, the people above were once exactly where you are. | 242 |
| 20 | Ask us anything. Seriously. (The live Q&A is where it gets personal.)
Folks, Mel here.
A while back, a guy sat in one of our rooms stuck at the same revenue number for three years. Smart. Hardworking. Doing "everything right."
In one conversation, we found the one broken handoff in his 5Cs. Not a new tactic. A fix.
That's the part most events skip, and it's the part we built into June 25 on purpose.
After the 5Cs and what's-working-now, we run a live Q&A. You bring your real situation. Your real bottleneck. Your real numbers. And we diagnose it in the room, to your face.
Not "great question, let's take that offline." Actually answered.
That only works in a small room. Which is exactly why we keep it small.
1 to 4 PM. June 25. Lifelong Learning Institute, Singapore. S$100.
>> Reserve your seat
Rock on,
Mel
PS: Come with the one question that's been nagging you. That alone can be worth the afternoon. | 250 |
