Be A Market Leader
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We teach you how to stand out and be the #1 in your industry - a market leader.
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Channel Posts
TODAY. Final session.
(Laura's final positioning session is TODAY)
Folks, Mel here...
This is it.
Laura's final positioning zoom session is TODAY.
In just a few hours.
If you haven't registered yet...
Do it NOW.
Because once this session ends?
This opportunity is gone.
Forever.
[REGISTER FOR TODAY'S ZOOM SESSION]
See you there.
-Mel
P.S. Last time I'm gonna bug you about this.
But if you've been on the fence...
Today's the day.
[CLICK HERE TO REGISTER]
| 2 | [REGISTER FOR TOMORROW'S ZOOM SESSION]
Don't overthink this.
Just show up.
-Mel
P.S. Completely free.
Live Q&A at the end.
Tomorrow, October 17th at 8:00 PM SGT.
[SAVE YOUR SPOT HERE] | 106 |
| 3 |  Final session is tomorrow
(Laura's final positioning session.)
Laura's final positioning zoom session is TOMORROW.
October 17th at 8:00 PM SGT.
If you haven't registered yet...
This is your last opportunity.
Because after tomorrow?
Laura's done.
No more sessions.
No replays.
No "on demand" versions.
You either show up live tomorrow...
Or you miss it forever.
She's covering:
→ How to find the "open hole" in your customer's mind
→ The "Strategic Enemy" framework (define what you're against, and it becomes clear what you stand for)
→ Why being FIRST beats being BETTER
→ How to use Visual Hammers and Battlecries to make your positioning stick
→ Why PR builds stronger positioning than advertising
This is the SAME framework that's helped businesses across 60 countries stop competing on price...
And start OWNING their market position.
And tomorrow is your last chance to learn it. | 114 |
| 4 | [BOOK A CONSULTATION HERE]
Or reach out directly:
DM me: @thegreatmelvinsoh
DM Bryan: @bryanangzw
Save yourself.
Rock on,
-Mel | 124 |
| 5 |  Nobody's coming to save you (Harsh truth incoming...)
Folks, Mel here...
I'm gonna say something you probably don't want to hear...
Nobody's coming to save you.
No magical mentor is gonna fall from the sky.
No algorithm is gonna hand you success on a silver platter.
No "perfect strategy" is gonna fix everything overnight.
It's on YOU.
Always has been.
Always will be.
But here's the thing...
Just because nobody's coming to save you...
Doesn't mean you have to do it alone.
There's a difference between waiting for a savior...
And getting support from someone who's been where you are.
Bryan and I work with people who take responsibility.
People who know it's on them... but also know when to ask for help.
People who are done waiting and ready to build.
Just like how one of our clients achieved his first ever S$100,000 a month record
If you're ready to stop waiting for a hero...
And start being your own... | 136 |
| 6 | Why your CTAs isn't working (Don’t ask people to "send you a message")
Most people waste good content with weak endings.
And I'm gonna show you why.
Here's a mistake I see most of the time:
People post a relatable content.
Then at the end, they say:
"DM me if you want to work with me."
And nobody responds.
Here's why:
Because "work with me" is too big of a jump.
Most people don't trust you yet.
They've never talked to you before.
They don't know if you're legit.
So asking them to commit to working with you?
It's too much, too early.
Think about it this way:
Would you ask someone to marry you on the first date?
No.
You'd ask them to coffee first.
Same thing with your content.
So here's a better way:
Provide a small, easy-to-say-yes asset instead.
Examples:
→ A checklist they can download
→ A PDF guide they can read
→ An Excel template they can use
→ A 5-minute assessment
Something they can use right away.
Without having to commit to anything.
Then after they grab it...
You follow up.
And invite them to work with you.
See the difference?
You're not asking them to jump straight into a commitment.
You're creating a reason to engage.
And then you convert them.
Example, instead of saying "DM me to work with me..."
Say:
"Comment 'GUIDE' and I'll send you my SEO checklist."
They have a reason to respond.
And once they do?
You can start a conversation.
Build trust.
And convert them when they're ready.
Most entrepreneurs skip this step.
They go straight for the close.
And wonder why nobody responds.
Don't make that mistake.
Start small. Build trust. Then close.
Make it easy for people to say yes,
-Bryan
P.S. I learned this from watching top creators.
They put a CTA in every caption.
Even if the video doesn't mention it.
And it works every time. | 139 |
| 7 |  What they're saying about Laura's session
(I told you Laura was the real deal)
Folks, Mel here...
My inbox has been FLOODED since Laura's zoom session.
People are implementing what she taught.
And they're already seeing shifts.
Look...
I don't share this to brag.
I share this because if you MISSED the session...
You need to understand what you're leaving on the table.
Laura's framework WORKS.
It's not theory.
It's 30+ years of proven strategy.
Used across 60 countries.
In every major industry.
And she's running the session ONE more time.
October 17th at 8:00 PM SGT.
After that?
It's gone.
[REGISTER FOR THE OCTOBER 17TH ZOOM SESSION]
This is your last shot.
-Mel
P.S. Laura's doing the same live Q&A at the end.
So you can get your specific positioning questions answered in real time.
[SAVE YOUR SPOT HERE] | 145 |
| 8 | Validate content ideas without making videos
(Here's an effective system)
How many of you hate coming up with content ideas?
And how many of you feel exhausted after filming 20 videos in one sitting?
Yeah. Same.
Because content creation is hard.
Not because the ideas are difficult. But because the process is draining.
You have to think of ideas.
Film yourself. Edit the footage.
Post it. Then hope it works.
But what if there was a faster way?
A way to test content ideas...
Without filming a single video?
This is what I do:
I use low-effort formats to validate ideas first.
Before I ever touch a camera.
Examples:
→ Carousels (text + images)
→ B-roll + captions (no talking)
→ Text posts on LinkedIn or Instagram Stories
I test the idea first.
If it gets engagement? Then I make a video.
If it flops? I move on.
No wasted time. No wasted energy.
You can have your team do this without you spending more time.
Just take the ideas from your coaching calls...
Turn them into carousels or text posts...
And let your VA or graphic designer handle it.
Then what do you have to do?
Look at the engagement.
If a post gets a ton of likes, comments, or shares...
Make a video about it.
Most entrepreneurs spend most of their time creating content.
And just a fraction of it actually performs.
Flip that by spending more time testing.
Test first then scale next,
-Bryan
P.S. I learned this from testing carousels myself.
Created 20 in a few days.
Then tested each of them.
I made videos for the ones that worked. | 130 |
| 9 | Told my clients this is why I am in their corner
If and when they need help
They send sos and I free myself best I can to help
- Mel | 166 |
| 10 |  No text... | 171 |
| 11 | P.S. If you made it to yesterday's session...
You don't need to attend again.
It's the same content.
But if you missed it? Get in NOW.
[SAVE YOUR SPOT HERE] | 157 |
| 12 |  Missed yesterday? Read this.
(Laura's doing it again. October 17. Last time.)
Folks, Mel here...
A bunch of you emailed asking for a replay of yesterday's zoom session with Laura Ries.
I hate to be the bearer of bad news...
But there isn't one.
Laura doesn't do replays.
However...
Because so many people missed it...
(And because the session was THAT valuable...)
Laura agreed to run it ONE more time.
October 17th at 8:00 PM SGT.
Same positioning framework.
Same live Q&A at the end.
This is your second chance.
And it's also your LAST chance.
Because after October 17th?
She's done.
No more sessions.
No replays.
Nothing.
If you want to learn how Laura's helped businesses across 60 countries own their market position...
So price objections disappear...
And clients see you as the ONLY option...
[REGISTER FOR THE OCTOBER 17TH ZOOM SESSION]
Don't sleep on this.
-Mel | 158 |
| 13 | Tonight 8pm
Don't miss it
» https://becomeamarketleader.com/laura-ries?utm_source=telegram
World's #1 positioning expert Laura Ries live from Atlanta
Learn to make your content pop and stand out :)
- Mel | 149 |
| 14 |  Video message | 172 |
| 15 |  Final call (zoom today)
(In just a few hours. Get in now.)
Folks, Mel here.
This is it.
Laura's free positioning zoom session is TODAY.
In just a few hours.
If you haven't registered yet...
Do it NOW.
Because once the session starts?
Registration closes.
[REGISTER FOR TODAY'S ZOOM SESSION]
See you there.
-Mel
P.S. Seriously. Don't overthink this.
Just click the link and register.
You'll thank yourself later.
[CLICK HERE TO REGISTER] | 181 |
| 16 | And tomorrow?
She's teaching you exactly how to do it.
For free.
On zoom.
[CLICK HERE TO REGISTER (BEFORE IT'S TOO LATE)]
If your positioning isn't dialed in...
You're leaving money on the table.
So don't miss this.
Register now.
Show up tomorrow.
Take notes.
And implement.
[SAVE YOUR SPOT FOR TOMORROW'S ZOOM SESSION]
-Mel
P.S. Laura's doing a live Q&A at the end.
So if you have specific positioning questions...
You can get them answered in real time.
But only if you show up.
[REGISTER HERE] | 155 |
| 17 |  Don't miss this tomorrow
(No replays. No recordings. Show up or miss it.)
Folks,Mel here.
Laura's free positioning zoom session is TOMORROW.
October 10th at 8:00 PM SGT.
And if you haven't registered yet...
Now's the time.
Because after tomorrow?
This opportunity is GONE.
Laura doesn't do replays.
She's not making this available "on demand."
You either show up live on zoom...
Or you miss it.
What you need to know:
What: Free 90-minute live zoom session on positioning yourself as the only option
Who: Laura Ries (world's leading positioning strategist, 30+ years, 60+ countries)
When: Tomorrow, October 10th at 8:00 PM SGT
How much: $0. Completely free.
She's covering:
→ How to find the "open hole" in your customer's mind
→ The "Strategic Enemy" framework
→ Why being FIRST beats being BETTER
→ How to use Visual Hammers and Battlecries
→ Why PR builds stronger positioning than advertising
This is the SAME framework Laura's used to help businesses stop competing and start OWNING their market. | 160 |
| 18 | Why the fuck would I take pics of Japanese dustbins and toilets?
Answer - I am super impressed by Japanese engineering.
Everything makes sense.
Things are easy to use.
Push button.
Do this to get that.
Fitted nicely to the customer.
Things sorted nicely.
Neat too.
Ergonomic.
Ease of use.
I aspire to have that for our Market Leaders clients.
We have a lot of work to do in my opinion to get there - even though clients are getting results.
We are gonna be optimising the engineering of things so we can get even more predictable results for clients.
Hard work and drive is good.
Engineering is another.
We are gonna go all in on engineering.
- Mel | 221 |
| 19 |  +1No text... | 194 |
| 20 | Laura Ries is hosting a FREE zoom session...
Showing you EXACTLY how to do this.
She's the world's leading positioning strategist.
30+ years of experience.
60+ countries.
Every major industry.
She's worked with businesses that are now HOUSEHOLD NAMES.
Because they stopped trying to be "better..."
And started OWNING a position in the customer's mind.
She's covering:
→ How to find the "open hole" in your customer's mind
→ The "Strategic Enemy" framework
→ Why being FIRST beats being BETTER
→ How to use Visual Hammers to make your positioning stick
[REGISTER FOR THE FREE ZOOM SESSION HERE]
Pick your date: October 10th or 17th at 8:00 PM SGT.
Your positioning is either working FOR you...
Or it's working AGAINST you.
There's no in-between.
So which is it?
-Mel
P.S. No replay. No recording.
Laura doesn't run these sessions often.
If you miss it, you miss it.
[SAVE YOUR SPOT HERE] | 185 |
