Be A Market Leader
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We teach you how to stand out and be the #1 in your industry - a market leader.
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Market Leaders November Mastermind
(Two days with Bryan & me. Here's what's happening.)
Folks - Mel here.
There are a few weeks left in 2026.
Most people have already written them off.
But the last quarter isn't the epilogue.
It's the setup.
What you do NOW determines whether you start 2027 from momentum... or from zero.
So while everyone else is checked out...
There's still time to close deals, capture revenue, and build momentum that carries you into Q1.
That's why Bryan and I are running this mastermind on November 19-20.
No outside speakers.
Just us.
Two full days at Suntec Singapore Convention Centre.
We're showing you how to maximize the rest of 2026...
AND positioning you for where the market is headed in 2027.
Day 1 (Nov 19) - Open to Everyone
S$100 gets you in.
Here's what we're covering:
→ Branding frameworks that position you as the only option
→ Sales follow-up reframes that move people to yes
→ What to STOP doing so you can focus on what matters
→ Where the world is headed + our predictions for 2027
→ Community secrets that turn an audience into paying clients
→ AI video editing (cutting time from 4 hours to 15 minutes)
→ How to build AI agents without coding
→ Our exact end-of-year sales process
Day 2 (Nov 20) - Market Leaders Clients Only
Goal-setting and mapping out the last few weeks of 2026 and the first
90 days of 2027.
The details:
Market Leaders November Mastermind - Thurs 19 & Fri 20 Nov
9 AM to 5 PM
Suntec Singapore Convention Centre, Room 311
S$100 gets you Day 1.
Small room. Once it's full, it's full.
[REGISTER HERE]
Rock on,
Mel
| 2 |  One of our videos used an image that didn’t belong to us
And caused upset
I addressed it directly because the team’s issue is my issue
Direct or indirect doesn’t matter
I am the lead so all problems are my problem
And I will cover for my team regardless
And handle it personally
This is what it really is about being a public figure and a leader
What they don’t show you
• Mel | 123 |
| 3 | If you're tired of the excuses...
If you're ready to look yourself in the mirror and make a real decision...
[BOOK A CONSULTATION HERE]
Or reach out directly:
DM me: @thegreatmelvinsoh
DM Bryan: @bryanangzw
Stop lying. Start moving.
Rock on,
-Mel | 131 |
| 4 |  Stop lying to yourself (You know what you MUST do)
Let's cut the shit for a second.
You know what you need to do.
You've KNOWN for weeks now.
Maybe months.
But you keep telling yourself stories...
"I'll figure it out on my own."
"I just need one more course."
"Let me try this new strategy first."
Meanwhile, time's slipping by.
Your competitors aren't waiting.
Your goals aren't getting closer.
And that little voice in your head?
The one telling you to get help?
It's getting quieter every day you ignore it.
Bryan and I work with people who are done lying to themselves.
People who want the truth... even when it stings a little.
People who are ready to stop pretending they don't need support.
Just like this leader who asked for help to train her team.
She's eager to hit their goals faster. | 129 |
| 5 | My mom told my story
(Watch this unfiltered podcast)
I did something I've been avoiding for YEARS.
I sat my mom down and let her tell my story.
Not the polished version you see on social media.
The MESSY one.
I was broke and stubborn.
I made decisions that absolutely terrified her.
She didn't hold back.
We talked about the times I got kicked out of class.
The scholarship I walked away from.
The nights I worked on businesses that made ZERO.
The meals I skipped because I couldn't afford them.
She watched everything happened.
From the outside, it probably looked like I was THROWING my opportunities away.
And honestly... she thought the same thing.
For the first time, she's saying out loud what she REALLY thought.
What scared her.
What confused her.
What she wished I'd done differently.
This isn't some feel-good success story where everything worked out from the start.
It's the raw version.
The kind of CONVERSATION most people are too scared to have with their parents.
Because it FORCES you to look back at the moments when nobody believed in what you were doing.
Not even the people closest to you.
She speaks in Chinese. I ask in English.
We didn't rehearse ANY of it.
If you want to know where I actually came from... and what it really took to reach this point.
Watch the full podcast here:
From $2 Meals to $45M Empire: My Untold Story Told by My Mom
This is the conversation most people are too SCARED to have.
Rock on,
Mel | 145 |
| 6 | Немає тексту... | 164 |
| 7 | I can read you in 5 minutes (Three things reveal everything)
People think I'm talking bullshit when I say this. But it's true.
Give me 5 minutes with someone... and I can tell EXACTLY who they are.
Their Skill level. Character. Motivation.
Whether they're gonna make it or not.
I'm not claiming to be psychic. It's just pattern recognition.
I've met hundreds of people at this point. Spoken on stages across many countries.
After a while... you just KNOW.
First impressions aren't bullshit. Your gut is usually right.
That initial read on someone? It's your subconscious processing micro-signals.
Body language. Word choice. Energy.
Gets processed in seconds.
When I meet someone I'm scanning for THREE things.
1) SKILL
Can they actually DO the thing they claim?
If they lack skill then they're screwed. I don't care how motivated they are.
If they can't execute… nothing else matters.
2) CHARACTER
Are they a piece of shit?
Sounds harsh. But it's real.
Shady people eventually self-destruct.
They make dirty deals.
Cut corners. Burn their followers.
That house of cards ALWAYS collapses.
3) MOTIVATION
What's actually DRIVING them?
Status? Ego? Or something deeper?
Self-actualization types are different. They're chasing IMPACT.
You can feel it when talking to them.
When someone has skill, character, motivation... that's when I know they're gonna make it.
I'll do my best to help them.
But if even ONE is missing? I don't work with them.
Because I know they'll waste everyone's time. Including mine.
You need to develop this same radar. Especially if you're building a team or taking on clients.
The WRONG people drain your energy. Waste your time. Kill your momentum.
And the RIGHT people? They amplify everything you're building.
You can spot them in minutes. Just gotta know what to look for.
Start paying attention. Not just to what people SAY... but how they SHOW UP.
Your instincts are smarter than you think.
Learning to trust them? That's a superpower.
Rock on,
-Mel | 147 |
| 8 | Немає тексту... | 1 |
| 9 | Why your team keeps failing you (Despite them giving their best)
This is #1 mistake I see people make when hiring.
They hire people without having systems in place first.
Then they wonder why everything falls apart.
What happens:
You hire someone to take work from your plate. You give them a task.
They do it but not the way you wanted.
So you jump in and fix it.
You're doing their job and yours.
And the team members feels like shit because you don't trust them.
Sound familiar?
This is what I recommend....
Before you hire, document the process.
I'm not talking about a 50-page manual.
Just a simple brief.
What's the goal? Who's the audience?
What does an achieved goal look like?
What's the process to follow?
Then when you hire, you have something to train them with.
Not just "figure it out."
You do the first part (the brief).
They do the middle chunk (the execution).
You do the final part (review and refine).
You're not doing everything. And they're not guessing.
Everyone wins.
This is why most entrepreneurs burn out.
They think hiring means delegating.
But delegation without documentation is just chaos.
Your team can't read your mind.
And they shouldn't have to.
When you have a clear system...
Training becomes simple. Quality becomes consistent.
You don't waste more time giving them instructions.
So before you hire your next person...
Build the system first. Then hire someone to run it.
Not the other way around.
Document first then delegate second,
Bryan
P.S. If you're struggling with delegation and your team keeps dropping the ball...
It's time to start setting up the systems. | 145 |
| 10 | No one benefits if you play small (You're working hard to make 10X less)
You ever notice how some people build EMPIRES... while others hustle just as hard and barely move the needle?
Same effort. Wildly different results.
I can tell you EXACTLY what it is.
Vision.
I learned something from Richard Tan that completely shifted how I think about scale.
Richard was one of the key people at Success Resources... the company behind those massive global seminar events.
Tony Robbins. Robert Kiyosaki. Those legends.
Here's what he taught me:
"Filling a room with 300 people takes the SAME effort as filling a room with 3000."
When I first heard about it I didn't believe.
But then he broke it down.
The advertising campaigns. The partnerships. The systems. The promotional coordination.
Roughly the same work. Whether you're targeting 300 or 3000.
The real difference is your vision and whether you're willing to commit to the bigger number.
Most people don't. They aim for 300 because it feels safer.
They're putting in nearly the SAME effort... to capture a fraction of what's actually possible.
I see this constantly in network marketing.
Leaders run events. Fill rooms.
But they're thinking locally... when what they can achieve is GLOBAL.
"Let me focus on my country first..."
Meanwhile, the market doesn't wait for anyone to feel ready.
Look at any industry. You can see a leadership gap.
The OG legends are aging out. Someone's going to fill that space.
Why not YOU?
But you can't fill it by playing small.
You have to commit to the GLOBAL vision. Then build the infrastructure to support it.
Once you make that decision... Resources appear. The right partnerships form.
Opportunities become crystal clear.
So let me ask you:
Whatever you're building... are you playing small because it's STRATEGIC?
Or because you're AFRAID?
Be honest.
The work is the same either way.
Might as well 10X the outcome.
Rock on,
-Mel | 164 |
| 11 | Be an expert even with no case studies
(This is how you'll do it)
A question I hear a lot.
"Bryan, I don't have a ton of case studies yet. How do I create content that positions me as an expert?"
Good question.
The answer: Do audits.
Find successful brands in your space.
Break down what they're doing well. Or what they're doing wrong.
Then make content about it.
Example:
Let's say you're an education coach.
Find a popular course creator. Do an audit of their course structure.
Then create a post or video:
"Why [Creator]'s course has high enrollment but low completion percentage"
"How [Creator] could double student results with this one change"
"This course is doing [X] wrong. And how to fix it."
You're positioning yourself as the expert without needing your own results.
Because you're analyzing their results.
And when people see you breaking down what works (or doesn't)...
They believe you can do it for them too.
This works for any industry.
Curriculum design. Student engagement. Course delivery. Membership programs.
Just find examples. Break them down. Teach.
The beauty of this approach?
You're demonstrating expertise through analysis.
Not just claiming it.
Anyone can say they're good at something.
But when you publicly dissect why something succeeds or fails...
You're proving you understand the mechanics.
That builds credibility faster than any bio ever could.
Plus this content performs well.
People love seeing breakdowns of recognizable brands.
It's educational and entertaining.
So if you're sitting on the sidelines waiting for more case studies...
Don't wait for too long. More people need you so show up for them.
Start analyzing,
-Bryan | 170 |
| 12 |  Still waiting for breakthrough?
Folks, Mel here.
Another week down. Another week closer to your goals.
Or... another week of the same patterns.
Look, I'm not here to make you feel bad.
But I am here to ask you a question:
How long are you gonna wait?
Wait for the "right time."
Wait for more confidence.
Wait for things to feel easier.
Because spoiler alert...
It's not gonna feel easier until you actually START.
Bryan and I work with people who are tired of waiting.
People who want someone to cut through the noise.
People who are ready to act... not someday, but now.
Just like one of our clients who had 20 attendees to his paid workshop.
A big number for someone starting out.
If that's you...
If you're done sitting on the sidelines...
If you want real momentum instead of more excuses...
[BOOK A CONSULTATION HERE]
Or reach out directly:
DM me: @thegreatmelvinsoh
DM Bryan: @bryanangzw
Your move.
Rock on,
-Mel | 159 |
| 13 | Mediocre people are beating you (They're posting. You're still planning.)
Here's why mediocre people are getting the results you want.
While you're waiting for the "right moment" to start... someone else is out there doing it badly.
Their videos aren't impressive. Their editing is basic. Their hooks are mediocre at best.
But they're showing up. Every day.
And they're getting results.
Not because they're talented. Not because they have some secret formula.
But because they understand something most people don't.
Mediocre and consistent beats good and inconsistent.
You want everything polished before you post.
The lighting needs to be just right. The script needs to be tight. The angle needs to be trending.
While you're polishing everything... they're posting.
While you're planning... they're connecting.
While you're overthinking... they're growing.
That gap between you and them? It's getting wider every day.
Because consistency compounds.
Even if your content is average... if you just keep showing up you're ahead of everyone sitting on the sidelines.
The algorithm doesn't reward perfection. It rewards presence.
Your audience doesn't need you to be flawless.
They need you to be REAL. They need to see you regularly.
So stop waiting. Stop polishing. Stop making excuses why you'll do it tomorrow.
Because someone else isn't waiting.
They're out there right... posting mediocre content... having messy conversations... making imperfect pitches...
And getting the results you want.
The clients you dream about.
The revenue you're working towards.
The impact you keep planning for.
They're taking it.
Not because they're better than you. Simply because they're present.
The bar is lower than you think.
You don't need to be flawless. You just need to show up. Consistently.
Rock on,
-Mel | 169 |
| 14 | Your "expert content" isn't working (This is how you'll revise it)
I'll explain a mistake I see often.
You create content about your expertise but nobody watches it.
Let's say you're an SEO expert.
So you make videos like:
"How to optimize meta descriptions"
"Top keyword research tools"
"How to build backlinks in 2026"
Sounds smart, right?
But there's a mismatch.
The people who care about that content are other SEO experts.
Not your actual clients.
Think about it.
Your clients don't want to learn SEO. They want more leads.
So if you're making technical SEO content...
You're attracting the wrong audience.
What works instead: Case studies.
Show how SEO drove results for a business.
Not the technical details but rather the outcome.
"How this e-commerce brand went from 0 to 10K visitors/month"
"Why this local business is booked 3 months out"
"How we helped this startup rank #1 without paid ads"
See the difference?
You're not teaching people how to do SEO.
You're showing them what's possible.
And when they see the results?
They'll want to hire you to do it for them.
This is why most "educational" content fails.
It positions you as a teacher. Not as someone who gets results.
People don't hire teachers.
They hire people who can deliver outcomes.
So stop explaining your process.
Start showcasing your proof.
Your content should make people think:
"Damn, I need that for my business."
Not: "Interesting, let me try this myself."
When you shift your content this way...
You'll attract buyers instead of learners.
Show the wins,
- Bryan
P.S. If your content is receiving views but no conversions...
It's probably because you're talking to the wrong audience. | 150 |
| 15 | Your character comes first before your content
(Where I start with every client)
Folks, Mel here.
Someone asked me recently what they should be posting.
I told them that’s the wrong question to start with.
Because when you sit down cold and ask “what do I talk about?”...
Whatever comes out is generic. It has to be. There’s nothing for it to draw from.
What comes FIRST is your character.
Your values. Your vision. The stage you’re at. Everything else you represent.
That’s the foundation everything else sits on.
Your content. Your community. Your conversions. Which clients stay, and which ones quietly drain you.
People skip past it because it doesn’t feel like work.
An afternoon spent defining your values produces nothing you can post that afternoon.
So they jump to content instead. This is how that shows up:
Your messaging stays FUZZY, because you haven’t settled who you are.
You talk to EVERYBODY, because you haven’t settled who you want.
Nothing lands, because you haven’t settled where you’re taking people.
Then a year goes by and your roster is full of clients you DREAD hearing from.
I’ve been coaching leaders and coaches for 19 years.
This is session one with every single one of them. Before anything else.
So I taught the whole thing in a live class, and it’s up on the channel.
What’s inside:
→ Why CHARACTER comes before any content
→ The Self-Filter Principle: how your values pull in the people you want and push away the ones you don’t
→ The two reasons your message stays unclear, and how to fix both
→ The Peaceful and Profitable framework for building something you actually enjoy running
→ How to map your audience: the stage they’re at, values, vision, meta, pain points, and the journey you’re taking them on
[Watch: Stop Creating Content Until You Do THIS]
Rock on,
-Mel
P.S. Watch this before your next post. | 160 |
| 16 | Stop blaming the strategy (Look at this factor instead)
Are you stuck?
It's not because you don't know what to do.
You've probably consumed enough content to know the tactics.
Post consistently. Build an email list. Run ads. Create compelling opportunities.
You know what you have to do next.
So why aren't you doing it?
Because knowing isn't the issue. Execution is.
And execution breaks down for one of two reasons:
You don't have systems. You don't have accountability.
Most people try to "hustle" their way through.
But hustle without systems just leads to burnout.
And working alone means there's no one to keep you on track.
This is why masterminds and coaching work.
Not because they teach you something revolutionary.
But because they give you:
✅ Clear systems to follow
✅ Accountability to execute
✅ Support when you hit roadblocks
If you're stuck right at this moment...
Ask yourself:
“Do I have a system?”
“Do I have accountability?”
If the answer is no, that's your real bottleneck.
Not the strategy.
You could have an effective blueprint...
But without structure and someone pushing you...
It stays theoretical.
Most entrepreneurs waste months spinning their wheels.
They bounce between tactics.
Try something for a week, don't see results, move on.
Then wonder why nothing sticks.
Systems remove the guesswork. Accountability takes out the excuses.
Together, they turn knowledge into results.
So stop consuming more content. You already know enough.
Build the infrastructure,
-Bryan
P.S. If you know what you should be doing but you're not executing...
And you need systems plus accountability to actually make it happen, reach out to us.
That's literally what we help with. | 160 |
| 17 | The posting strategy that works (It's not what the experts told you)
Had a coaching session with one of my clients recently.
They've been posting reels. Testing different times. Tracking what actually works.
And they noticed something wild.
Their content performs best at NIGHT.
Not morning. Not lunch.
11pm and later.
Which made them say "Singaporeans don't sleep at 11pm?!"
Here's why this matters to YOU.
Most people post content based on what some guru told them.
"Best time to post is 9am!"
"Engagement peaks at lunchtime!"
Cool story. But that's not DATA.
That's a guess hiding in fake confidence.
This client actually TESTED it.
Posted at different times. Tracked engagement. Shares. Comments.
Not what SHOULD work. What ACTUALLY worked.
And the data screamed back... their audience is awake when they thought they'd be sleeping.
The funniest part? When they realized people were engaging at 11pm…
Their first instinct was to question it.
"Should I really post that late?"
I told them: “Who cares what you SHOULD do? The data is screaming at you. Listen to it.”
Your market doesn't care about theories. They care about THEIR reality.
So stop guessing. Start testing.
Post at weird times. Track what happens.
Let your AUDIENCE tell you when they're paying attention.
Not some course you bought in 2019.
The "best time to post" is whenever YOUR people are actually scrolling.
Not when they're supposed to be. When they actually ARE.
This client figured it out. Their content hits... because people are actually awake to see it.
More engagement. More shares. More leads.
Because they stopped following the rules and started following the data.
What "best practices" are you blindly following that might be completely wrong for YOUR audience?
If the data says your people are night owls... post when they're awake.
Not when some "expert" tells you to.
Test it. Track it.
Let reality be your teacher.
Rock on,
-Mel | 176 |
| 18 | You're likeable but they don't hire you.
(That's why they watch but never work with you.)
A lot of people who struggle to convert followers into clients are making the same mistake.
They're likeable. But not buyable.
Their content is fun, interesting, even inspiring.
People watch. They engage. They share.
But they don't reach out to work with you.
And the reason is this: people know who you are. They don't know what you do.
I often notice this.
Someone builds a presence online that's genuinely compelling.
Strong storytelling. Real personality. Good vibe.
Then they wonder why the views don't translate into revenue.
The answer is almost always the same.
Their content just shows the personal side.
It shows what they value, what they enjoy, how they see the world.
But it never shows how they work.
It never shows what they actually help people solve.
It never shows the version of them that a client would be paying for.
Here's the truth most people miss:
Lifestyle content builds familiarity.
Expertise content builds trust.
You need both. Not one or the other.
The person who just posts personal content stays likeable.
The person who just posts expertise content stays credible.
But the person who combines them? They become the obvious choice.
Because their audience can see who they are and understand why they're worth paying.
If someone scrolled through your content and tried to figure out what you do and who you help, could they?
Or would they just know that you're an interesting person with good taste?
Interesting gets you followers.
Trustworthy and interesting gets you clients.
Show them both sides,
-Bryan | 172 |
| 19 | If you're closer than you think...
But can't figure out that final move...
[BOOK A CONSULTATION HERE]
Or reach out directly:
DM me: @thegreatmelvinsoh
DM Bryan: @bryanangzw
You're almost there. Let's finish this.
Rock on,
-Mel | 153 |
| 20 |  Are you aware you're closer?
(But you'll never get there alone...)
Folks, Mel here.
Here's something most people don't realize...
You're probably WAY closer to your goals than you think.
Like... one or two moves away.
One conversation.
One decision.
One shift in strategy.
But because you can't see it from where you're standing...
You keep spinning your wheels.
Trying a thousand things that don't matter...
While ignoring the ONE thing that does.
That's where someone like Bryan and I come in.
We can see what you can't.
We can tell you exactly which move to make...
And save you months (or years) of wasted effort.
We work with people who are close to breaking through.
People who just need someone to point them in the right direction... and give 'em a push.
People who are done wandering and ready to WIN.
Just like this person who consistently showed up to see the progress in his content creation. | 189 |
