Be A Market Leader
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We teach you how to stand out and be the #1 in your industry - a market leader.
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The 4 questions I ask before paying ANY coach (most fail all of them) And here's how to tell if someone's actually worth your money.
Real talk.
Most business coaching is a scam.
You know it. I know it.
So how do you tell the difference?
Here's what the smartest business owners look for:
1. Did they actually build the thing they're teaching?
Or did they just "coach" their way into it after their own business failed?
2. Do they give you specifics... or just ask reflective questions?
Good coaching is concrete. Not just "What do YOU think you should do?"
3. Can you try them WITHOUT a long-term contract?
If someone needs to lock you in for 6 months... maybe they're not confident they can provide value every month.
4. Will they tell you exactly what you're getting BEFORE you pay?
Or is it all vague promises and outcome claims?
Here's where I land on all four.
1. I built the thing.
$25M coaching business. $50M personally sold. 19 years doing this.
I didn't become a coach because my business failed.
I became a coach because my business worked... and people wanted to know how.
2. I give you specifics.
Not motivation. Not vibes.
You leave with a plan.
3. You can try me for one session.
S$100. One afternoon. Nothing recurring.
If it's not worth your time... you're out one afternoon.
4. I'm publishing the full agenda before you pay.
Right here:
→ How to sell better (the specific moves)
→ How to handle objections in your content (so you're not fighting them on the call)
→ IG story sequences that drive sales
→ How to show proof (without sounding like every other coach)
You know exactly what you're getting.
So if you're tired of getting burned by coaches who couldn't run a lemonade stand...
And you want to spend an afternoon with someone who's actually done it...
Register here
Mini Mastermind. September 22. 1 pm to 4 pm. At Suntec.
-Mel
| 2 | The 4 questions I ask before paying ANY coach (most fail all of them) And here's how to tell if someone's actually worth your money.
Real talk.
Most business coaching is a scam.
You know it. I know it.
So how do you tell the difference?
Here's what the smartest business owners look for:
1. Did they actually build the thing they're teaching?
Or did they just "coach" their way into it after their own business failed?
2. Do they give you specifics... or just ask reflective questions?
Good coaching is concrete. Not just "What do YOU think you should do?"
3. Can you try them WITHOUT a long-term contract?
If someone needs to lock you in for 6 months... maybe they're not confident they can provide value every month.
4. Will they tell you exactly what you're getting BEFORE you pay?
Or is it all vague promises and outcome claims?
Here's where I land on all four.
1. I built the thing.
$25M coaching business. $50M personally sold. 19 years doing this.
I didn't become a coach because my business failed.
I became a coach because my business worked... and people wanted to know how.
2. I give you specifics.
Not motivation. Not vibes.
You leave with a plan.
3. You can try me for one session.
S$100. One afternoon. Nothing recurring.
If it's not worth your time... you're out one afternoon.
4. I'm publishing the full agenda before you pay.
Right here:
→ How to sell better (the specific moves)
→ How to handle objections in your content (so you're not fighting them on the call)
→ IG story sequences that drive sales
→ How to show proof (without sounding like every other coach)
You know exactly what you're getting.
So if you're tired of getting burned by coaches who couldn't run a lemonade stand...
And you want to spend an afternoon with someone who's actually done it...
Register here: [INSERT GOOGLE FORM LINK]
Mini Mastermind. September 22. 1 pm to 4 pm. At Suntec.
-Mel | 1 |
| 3 |  I am at the stage in the Asian market now where I am basically creating my own competition.
If working with me is not your cup of tea ...
You can choose from all the other alternatives - the large majority of all are my students past and present.
A few are my friends - many of whom I have assisted too.
I don't even consider them competition because as I taught recently ...
We are in the personal services business.
PERSONAL services.
Who you choose is who you connect with PERSONALLY.
Some like me ... some like others and it's fine. It's a PERSONAL choice.
Preferential attachment as my mentor Marshall used to say.
My job is to be as clear as I can about who I am and what I can deliver and if that jives with you ... let's find a way to work together.
If my students or friends are your cup of tea, pls find them!
I am happy for them to do well too :)
- Mel | 119 |
| 4 | Why are some people thriving while you're struggling?
(Someone else in your market is booming right now.)
I saw something recently that stuck with me.
A business owner in Singapore posted this at 5am:
"Has anybody experienced a huge drop from May to June? Why does it seem so quiet now? Is it the economy? Layoffs? I'm honestly worried for July."
And someone replied:
"Damn. You must be stressed to be asking this at 5am."
That hit me.
Because that's the worst part.
Not knowing whether you need to fix something... or just wait it out.
Is it you?
Or is it the market?
Here's the thing.
In that same thread... someone else said:
"Booming. Don't wait for customers to come. Continue to post content and run ads."
Same market. Same month.
Opposite result.
So what's the difference?
That's what we're unpacking at the Mini Mastermind on September 22.
One afternoon. S$100.
Here's what we're covering:
→ How to sell better (the specific moves)
→ How to remove objections in your content (so prospects are already sold before they talk to you)
→ IG story sequences that drive sales (not just likes)
→ How to show proof (without sounding desperate)
You'll leave with a plan.
Not a pep talk.
So if you're tired of guessing...
And you want to know what's ACTUALLY working...
REGISTER HERE
See you on the 22nd.
-Mel | 120 |
| 5 | The follow-up strategy that wins clients (AI + intel = endless leads)
One of my clients just shared the smartest follow-up strategy I've heard in months.
Because if you're in any business where you need to stay top-of-mind with prospects...
This will change everything.
What he did:
He built an AI tool that scrapes property news every day.
Then automatically creates a slide deck summarizing the key updates.
And sends it to his leads as a follow-up resource.
Brilliant.
Because he has an endless supply of follow-up reasons.
People pull the trigger when they see a challenge or an opening.
So if you can constantly feed people challenges and openings...
Eventually, one of them will hook.
It's like fishing. You throw out 100 lines. One of them catches.
This works in any industry, by the way.
Real estate? Share market updates.
Coaching? Share industry shifts.
Fitness? Share health studies.
The format doesn't matter.
What matters is:
You're staying visible. Providing value. Creating reasons to engage.
Eventually they'll reach out to you and say:
"I'm ready to talk."
Most people overthink follow-up. They stress about being "too pushy."
Or wonder if they're annoying their list.
But when you're providing VALUE...
And pointing out things they actually NEED to know...
You're not annoying them. You're being helpful.
So ask yourself this:
What's one source of challenges or openings in your industry...
That you could turn into a consistent follow-up strategy?
Find it. Automate it. Watch the leads roll in.
Build your follow-up machine,
Bryan | 119 |
| 6 | Why your last 3 coaching programs didn't work
(One session. S$100. You decide after.)
Let me guess.
You've paid for business advice before.
Maybe it was a coach.
Maybe it was a consultant.
And maybe... it didn't actually help.
You got a Google Doc you could've made yourself.
Or a "strategy" that was really just someone's framework... repackaged.
Or worse...
You got locked into 6 months of something you knew wasn't working... but couldn't get out of.
You're not alone.
That's the #1 complaint I see from business owners right now.
Not "I don't need help."
But "I don't know who to trust."
So here's what I'm doing differently.
I'm running a Mini Mastermind on September 22 at Suntec.
One afternoon. S$100. Nothing recurring.
And before you even pay... I'm gonna tell you EXACTLY what we're covering.
Not vague bullet points.
The actual agenda.
So you can decide whether it's worth your time.
Here's what we're unpacking:
→ How to sell better (the specific moves that work)
→ How to handle objections in your content (so prospects are already sold before they talk to you)
→ IG story sequences that drive sales (not just engagement)
→ How to show proof (without sounding like every other coach in your feed)
You leave with a plan.
And here's why this matters.
I built a $25M coaching business.
Personally sold $50M.
Been doing this for 19 years.
So when the market says "those who can't do, coach"... I pass the test.
I did the thing. Then I taught it.
And I'm not asking you to lock in for 6 months to find out if I'm full of shit.
One session. S$100. You decide after.
Fair?
If you want in, register here.
-Mel | 126 |
| 7 | Deep insight
A sales call is not a sales call
It is for us to gather so
- We are clear -> I know what your needs are ... you know what I can clearly do
- We make a decision -> do we have something to work together on ... or not? do we wanna do it together?
- We see if we are aligned -> do we like and want to do this with each other?
I had this realisation coz I decided after the meeting to refer this lead to a former client of mine who does great work
Because I was clear AND I decided that her alignment would be best found with someone else
Just a thought I wanted to share :)
- Mel | 153 |
| 8 |  Відеоповідомлення | 139 |
| 9 | Your sign to hit the next level (If you've been waiting for one...)
Folks, it's me, Mel.
If you're reading this... you need help.
If you've been on the fence about reaching out... reach out.
If you've been telling yourself "maybe next month"... it's this month.
Because waiting for the "perfect moment" is just another way of staying stuck.
The perfect moment doesn't exist. There's only NOW.
And the version of you six months from now is either gonna thank you for making the move...
Or regret that you didn't.
Bryan and I work with people who don't need random interventions.
People who can recognize an opportunity... and actually take it.
People who are done waiting for permission from anyone.
If this email is your sign...
Then stop reading and start booking.
[BOOK A CONSULTATION HERE]
Or reach out directly:
DM me: @thegreatmelvinsoh
DM Bryan: @bryanangzw
Your sign just arrived.
Rock on,
-Mel | 137 |
| 10 | Earning more isn’t exciting? (You're entering this phase)
Most people don't reach this phase until they're 50+.
But I'm seeing it happen earlier and earlier.
It's both a BLESSING…and a trap.
Let me explain.
There's this weird thing that happens when you "make it."
Business runs itself. You've checked the boxes. Got the cars. The house. Traveling.
Freedom you dream of.
But then one day you wake up and you're just... bored.
Talking about MORE growth feels exhausting.
You start asking yourself:
"Wait... is this it?"
That's when the shift happens.
You stop being motivated by numbers… and start being motivated by impact.
You want to see people transform. You want work that actually MEANS something.
This is called self-actualization.
Usually doesn't hit until your 50s or 60s.
But I'm seeing entrepreneurs hit this phase in their 30s which sounds COOL...
Until you realize something deeper.
When you're driven by impact instead of results… you give away WAY too much freebie.
You undercharge…
Because you're focused on transformation alone.
You run yourself into the ground trying to help everyone.
Your team gets frustrated.
Your partners think you're running a charity.
And YOU feel torn between two worlds.
Impact without strategy is just expensive charity work.
You need BOTH.
The heart to serve and the systems to scale.
Otherwise you burn out. Your impact stays small.
You resent the very thing you WANTED to build.
So if you're in that phase right… where hitting targets doesn't excite you anymore...
Then dream bigger. Not for the ego.
Do it for the IMPACT. The world needs people who've done the work.
Build something real.. and actually give a fuck about helping others do well.
Just don't do it on charity mode.
Because if you're thinking...
"Yeah but I'd rather receive less and help more people..."
Stop right there. That's not noble. That's bad business.
You can be PROFITABLE and PURPOSEFUL at the same time.
In fact, you have to be. Because a broke mission helps nobody.
Sustainable impact requires sustainable business.
So choose both.
Rock on,
-Mel | 158 |
| 11 | Final hours. Registration closes at midnight.
(Don't miss this.)
Folks,
This is it.
Registration closes in a few hours.
After midnight, the door closes.
And tomorrow morning, you're either in the room...
Or you're back at your desk wondering what could've been.
What you're walking into:
Part 1: Elite Positioning Extraction
We're going DEEP on your X-Factor.
Not surface-level positioning.
Real differentiation. Character. Narrative.
I'm facilitating you through the ENTIRE extraction process.
In the room. You're not watching. You're DOING it.
Part 2: Low-Effort, High-Lead Content
Once you've nailed your positioning...
I'm showing you the SIMPLEST ways to turn it into content.
The kind that takes 10-20 minutes to create...
Gets people to reach out...
And is working RIGHT NOW.
By 6pm tomorrow, you'll have:
✓ Your elite positioning locked in
✓ Exactly how to create content that gets results
✓ The ability to shoot content FAST without second-guessing yourself
One day. One room. 80 seats. S$300.
[RESERVE YOUR SEAT NOW]
Rock on,
Mel
P.S. Registration closes at MIDNIGHT. This is your last chance. See you in the room. | 163 |
| 12 | Last 24 hours (This is it)
Folks,
Last 24 hours.
Registration closes tomorrow at midnight.
After that, the door closes.
And on September 18, you're either celebrating the breakthrough you had...
Or wondering why you didn't act.
What you're walking into:
Part 1: Elite Positioning Extraction
We're going DEEP on your X-Factor.
Character. Narrative. Worldview.
I'm facilitating you through the ENTIRE extraction process.
In the room. You're not watching. You're DOING it.
Part 2: Low-Effort, High-Lead Content
Once you've nailed your positioning...
I'm showing you the SIMPLEST ways to turn it into content.
10-20 minutes per post.
Gets people to reach out.
Works RIGHT NOW.
By 6pm, you'll have:
✓ Your elite positioning locked in
✓ Exactly how to create content that gets results
✓ The ability to shoot content FAST without second-guessing yourself
One day. One room. 80 seats. S$300.
[RESERVE YOUR SEAT NOW]
Rock on,
Mel
P.S. 24 hours left. Tomorrow at midnight, registration closes. This is your last chance. | 177 |
| 13 |  Just met one of the BEST of the best FA directors in the whole of Malaysia - the famous Shengyi Koh
His Believe team has won award after award and he is ultra well known.
Shengyi and I know each other via our famed friend Dato Wira Joey Yap.
I did a 90 min deep dive with Shengyi on his 18 year journey from clueless teenager in the biz to how he became the king.
And all I have to say is NO WONDER.
Branding + Positioning
Leadership principles that no one teaches
How to recruit even when you are young
Targeting rich people
And so much more
If you want secrets of being the best, I am doing a class in Singapore 17th Sept (in 3 days) …
Pls be there. 300 bucks.
10am to 6pm.
Final time I am doing it this year.
I will share what I have learnt speaking to the best in Asia.
- Mel
>> https://becomeamarketleader.com/x-factor?utm_source=telegram | 179 |
| 14 | 48 hours (What's it gonna be?)
Registration closes in 2 days.
So...
What's it gonna be?
Option 1: Keep doing what you're doing.
Overthinking every post.
Wondering why your content doesn't get traction.
Watching people with less experience charge more than you.
Staying invisible in a crowded market.
Option 2: Spend ONE day fixing it.
Walk into the room on September 17.
Extract your elite positioning. Live.
Learn the exact content formats working RIGHT NOW.
Walk out at 6pm with your positioning locked in... and the ability to create content FAST.
Look, I'm not gonna sit here and beg you to join.
You either see the value or you don't.
But if you're still reading this...
Chances are you KNOW something needs to change.
And September 17 is the day we change it.
X-Factor 1-Day Class. Singapore. 80 seats. S$300.
[RESERVE YOUR SEAT]
Rock on,
Mel
P.S. 48 hours left. Registration closes September 16 at midnight. | 194 |
| 15 | 72 hours (Then registration closes)
Folks, Mel here …
72 hours left.
Registration closes in 3 days.
After that, you're back to where you started.
Wondering what to post.
Copying what you see other people doing.
Watching competitors get clients while you stay invisible.
Or...
You spend ONE day fixing it.
September 17. X-Factor 1-Day Class. Singapore.
Elite positioning extraction + low-effort content execution.
Same day. Same room.
By 6pm, you walk out with both.
Not theory.
DONE.
What we're building:
Part 1: Elite Positioning Extraction
We're going DEEP on your X-Factor.
Not surface-level "I help people achieve results" positioning.
Real differentiation. Character. Narrative. Worldview.
I'm facilitating you through the ENTIRE extraction process.
In the room. Live. You're not watching. You're DOING it.
Part 2: Low-Effort, High-Lead Content
Once you've nailed your positioning...
I'm showing you the SIMPLEST ways to turn it into content.
The kind that takes 10-20 minutes to create...
Gets people to reach out...
And is working RIGHT NOW.
By 6pm, you'll have:
✓ Your elite positioning locked in
✓ Exactly how to create content that gets results
✓ The ability to shoot content FAST without second-guessing yourself
80 seats. S$300.
[RESERVE YOUR SEAT]
Rock on,
Mel
P.S. 72 hours left. Registration closes September 16 at midnight. No extensions. No exceptions. | 194 |
| 16 |  Am at my buddy Jon's AI and investing event in KL ...
He's invited some top students on stage to share.
I find it interesting.
When I meet my TOT and millionaire agent clients, I quickly realise why they are the top.
When I listen to Jon's top students, I realise why they are great.
They share their stories and its clear that they are:
- Willing to invest time, $ and energy to learn
- Stay with the material and execute in real life
- Find time to keep improving
- Focus and commit to mastery
Character traits of a winner.
Same as my top clients.
When I listen to the top guys share, I go from "How did they do it" to "NO WONDER THEY ARE" rapidly.
I also realise that if WE (you and me) are willing to embody these same traits.
- We are willing to learn
- We execute
- We adapt
- We stay focused
We too can succeed.
I'm doing a X-Factor class on how you can adapt your marketing in this super competitive day and age.
Last one of the year.
Pls come.
It's a stupid price of 300 bucks.
You closing one more client makes you 10x more - minimum.
If you don't come and your competitor does, that's not good for you.
>> https://becomeamarketleader.com/x-factor?utm_source=telegram
For the future of your business :)
- Mel | 186 |
| 17 | Stop staring at blank screens (This is how to fix it)
Most common problem I hear?
"I don't know what to post."
I get it.
You sit down to create content...
And you're staring at a blank screen.
Wondering what to say.
What angle to take.
Whether it's gonna sound too salesy.
Or too boring.
So you scroll through what other people are posting...
Copy what seems to be working...
And hope for the best.
But think about it...
That's not a content problem.
That's a positioning problem.
When you don't know WHO you are...
Every post feels like starting from scratch.
You're guessing.
You're hoping.
You're trying to reverse-engineer what works for other people.
When you have REAL positioning...
The content writes itself.
You're not guessing anymore.
You KNOW what makes you different.
You KNOW what you stand for.
You KNOW who you're for... and who you're NOT for.
Once you have that clarity...
Creating content becomes ridiculously simple.
On September 17, I'm showing you how to do this.
X-Factor 1-Day Class. Singapore. 80 seats. S$300.
We're extracting your elite positioning LIVE.
Then I'm giving you the exact content formats working RIGHT NOW.
By 6pm, you'll have your positioning locked in...
And the ability to create content without staring at blank screens.
[RESERVE YOUR SEAT]
Rock on,
Mel
P.S. 5 days left. Registration closes September 16 at midnight. | 184 |
| 18 | What separates the 1% from the 97% (It's not what you think)
Folks, Mel here …
I've been in this game long enough to see the pattern.
The 97% grind harder every year... for less.
The 1% work less... charge more... and compound for decades.
What's the difference?
Not talent.
Not even work ethic.
Positioning.
The 97% are selling what they DO.
The 1% are selling WHO they are.
Once you understand that...
Everything changes.
When you're selling what you DO...
You're competing with everyone else who does the same thing.
You're stuck explaining why your process is better.
Why your credentials matter.
Why someone should pick you.
But when you're selling WHO you are...
There's no competition.
Because nobody else is you.
You're not explaining anymore.
You're the obvious choice.
That's the game we're playing on September 17.
X-Factor 1-Day Class. Singapore. 80 seats. S$300.
We're extracting your elite positioning in the room.
Then I'm showing you how to communicate it through low-effort content that actually gets people to reach out.
[RESERVE YOUR SEAT]
Rock on,
Mel
P.S. 6 days left. Registration closes September 16 at midnight. | 201 |
| 19 | One week left (Then you're back to staring at blank screens)
After that, registration closes.
And you're back to where you started.
Staring at blank screens.
Wondering what to post.
Watching competitors get clients while you stay invisible.
Or...
You spend ONE day fixing it.
September 17. X-Factor 1-Day Class. Singapore.
We're extracting your elite positioning in the room.
Then I'm showing you how to turn it into low-effort content that actually gets people to reach out.
By 6pm, you'll have:
✓ A named, owned character brief (not adjectives, SPECIFICS)
✓ 3 to 5 core narratives you commit to telling for the next 12 months
✓ A positioning statement that goes past category and into worldview
✓ Exactly how to create content that gets results in 10-20 minutes
Not theory.
DONE.
80 seats. S$300.
[RESERVE YOUR SEAT]
Rock on,
Mel
P.S. 7 days left. Don't let this pass you by. | 212 |
| 20 |  When I challenge our clients to be more, I either see fear or fire :) | 204 |
