Be A Market Leader
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We teach you how to stand out and be the #1 in your industry - a market leader.
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Дописи каналу
| 2 | When they ask what makes you different
When a prospect asks, "What makes you different from everyone else?"
Do you have a REAL answer?
Not the generic stuff. Not "I care about my clients" or "I have 15 years of experience."
I mean a REAL answer.
The kind that makes someone go: "Oh. Yeah, I need to work with THIS person."
Most coaches, consultants, financial advisors, real estate agents, and insurance agents don't.
So they stare at a blank screen.
"What should I post today?"
"Will this sound too salesy?"
"Is this even interesting?"
Meanwhile, their competitors are EVERYWHERE.
Pumping out content. Getting clients. Raising prices.
While you're stuck wondering why nobody notices you.
Here's what's actually happening:
You have TWO problems. Not one.
Problem #1: You don't have REAL elite positioning.
Most people think they have positioning. But what they actually have is surface-level stuff.
"I work with [niche]."
"I help people achieve [outcome]."
"I use a proven [methodology]."
So does everyone else in your space.
That's not positioning. That's a category.
Real positioning is the INTANGIBLE. The story. The character. The narrative.
A $3.30 beer at 7-Eleven costs $20 at Marina Bay Sands.
Same beer. 6X the price.
The extra $16.70? That's pure story, prestige, and character.
That's the X-Factor.
Problem #2: Even if you HAD elite positioning, you don't know how to show it through content.
You know what makes you different...
But when you sit down to create content... nothing comes out.
So you spend 3 hours crafting one post and get no results.
Meanwhile, the people who ARE getting clients?
They have LOW-EFFORT formats that work. The kind that take 10-20 minutes.
And actually get people to start conversations.
You need BOTH.
Elite positioning that makes you the obvious choice.
AND a system for showing it through content without it taking over your life.
That's what we're building on September 17.
I'm running the X-Factor 1-Day Class in Singapore. 80 seats. S$300.
And this time, we're doing it differently. We're not just extracting your X-Factor in the room.
We're ALSO showing you the low-effort content formats working RIGHT NOW.
So you walk out with your elite positioning locked in...
AND the ability to create content that gets results.
By 6pm, you walk out with:
✓ Your elite positioning locked in
✓ Exactly how to create content that gets results
✓ The ability to shoot content FAST without second-guessing yourself
One day. One room. 80 seats.
[RESERVE YOUR SEAT - S$300]
Rock on,
Mel
P.S. This is for people already making 6 figures or more.
You've TRIED to figure out your positioning but it still feels generic. You've tried creating content but it feels like shouting into the void.
If that's you, I'll see you September 17. | 134 |
| 3 | Your content is confusing people
(It's the mixed signals you're sending)
Had a conversation with Bryan about reviewing clients' content.
And he dropped this golden nugget:
"When you try to do half-education, half-fun... it becomes not here, not there."
Damn.
Your fun videos should be TOTAL fun.
Your educational videos should be educational with a clear narrative.
Don't mix purposes.
Because here's what happens when you do... people become confused.
They came for one thing. You gave them something else.
So they leave. Quickly.
Think about it.
Someone clicks on a video that looks fun... their brain expects entertainment.
Quick laughs. Easy dopamine.
But 15 seconds in... you start lecturing about compound interest.
Their brain goes: "Wait... what the hell is this?"
Scroll.
Not because your content sucks. But because you lied about what it was.
Same thing in reverse.
Someone clicks expecting to LEARN something. A clear lesson. Something actionable.
But halfway through... you throw in some random comedy bit that falls flat.
They're confused: "Is this legit or not?"
Confusion kills engagement.
Bryan's point was dead simple. Pick ONE purpose per video.
Fun stays fun the entire way through.
Education stays educational with a clear narrative.
Don't try pleasing everyone in one piece... or no one gets it.
Your audience is fine with variety.
They'll watch your fun shit one day. And your teaching content the next.
What they're NOT fine with? Not knowing what the hell they're watching.
So quit hedging.
Quit sneaking lessons into fun moments... or forcing jokes during insightful discussions.
Just commit to ONE thing. And crush THAT.
Your engagement skyrockets. Your audience gets what they came for.
No confusing content that lands nowhere.
One purpose. One video.
That's the move.
Rock on,
-Mel | 158 |
| 4 | This closes tonight
(The Mini Mastermind is tomorrow. Last few seats. Aug 27.)
Folks, Mel here.
Tomorrow's the day.
Three hours. Six plays that are working right now. And your business, looked at live by people who've actually built.
If you've been reading these all week and telling yourself you'll "figure it out later," this is the later.
Another month of guessing at hooks. Another offer that doesn't land. Another quarter watching people who know where the market's going pull further ahead.
Or three hours tomorrow that fix the thinking.
Thursday, August 27. 1–4 PM. Suntec Singapore, Level 3, Room 311. S$100.
This is the last call. A few seats remain, and the cap is real. We keep it small so everyone actually gets heard.
Take the seat 👉 https://becomeamarketleader.com/minimastermind?utm_source=telegram
See you in the room.
Mel | 173 |
| 5 | 2 days out: what to STOP doing immediately
(The stop list. Plus the math on S$100. Aug 27.)
Folks, Mel here.
Two days out. Here's the play nobody sells you because there's no product in it:
Stopping.
Half of what most operators do every week isn't neutral. It's actively costing them. Time, money, momentum.
The tactics that stopped working but nobody killed. The busywork that feels like progress.
At the Mini Mastermind, one whole section is the stop list. What to quit doing immediately so the stuff that works can actually breathe.
And the math on the whole afternoon:
S$100. Three hours. Six plays that are working right now, plus your specific bottleneck taken apart by people who've built real businesses.
One idea that lands pays for this many times over. You know that already.
Thursday, August 27. 1–4 PM. Suntec, Singapore. S$100.
2 days out. Few seats left.
👉 https://becomeamarketleader.com/minimastermind?utm_source=telegram
Mel | 186 |
| 6 | Chalet once again
Busy Aug
Aligning top FA and RE teams one after the other so they can get to the next level
Leggo!
Getting started at 8am early in the morning | 168 |
| 7 |  Відеоповідомлення | 170 |
| 8 | Your closing script is why they're "thinking about it"
(Buyers decide differently now. Aug 27.)
Folks, Mel here.
Three days out. Let's talk about the moment the money actually moves.
The close.
The old closing playbook, the pressure, the scripts, the "what's stopping you from starting today," the market can smell it a mile off now.
People are more guarded, more informed, and more allergic to being sold than ever.
So the way deals close today looks different. Quieter. More about trust and less about tactics.
And if you're using 2020's close in 2026, you're getting a lot of "let me think about it."
On August 27, Bryan and I break down how deals actually close now. In DMs, on calls, in the room.
Then we look at where your deals are stalling. Live.
Thursday, August 27. 1–4 PM. Suntec, Singapore. S$100.
3 days. This is close.
👉 https://becomeamarketleader.com/minimastermind?utm_source=telegram
Mel | 201 |
| 9 | 4 days out: the AI plays that pay
(The AI plays actually moving revenue. Not the hype. Aug 27.)
Folks, Mel here.
Four days out. Time for the one everyone's confused about.
AI.
Here's the thing. AI made the average-case answer free. Anything that could be written down in advance, it now does instantly for nothing.
Which means two things. One, generic advice is worthless now.
Two, the operators who know the specific AI plays that actually move money are pulling away from everyone still "experimenting."
At the Mini Mastermind on August 27, we show you the AI plays that pay. Not 40 tools. The handful that actually put money on the board.
And the part AI can't do? Look at your real numbers in a room and tell you which assumption is wrong. That's the second half.
Thursday, August 27. 1–4 PM. Suntec, Singapore. S$100.
4 days out.
👉 https://becomeamarketleader.com/minimastermind?utm_source=telegram
Mel | 219 |
| 10 | Your content gets likes. Does it get buyers?
(The difference between content that entertains and content that sells. Aug 27.)
Folks, Mel here.
Five days out. Let's kill a comfortable lie.
Views mean nothing if nobody buys.
There's content that gets applause, and there's content that brings buyers.
They are not the same skill, and most people are accidentally making the first kind while wondering why the pipeline's dry.
Every piece needs one question answered before you post it: what do I want someone to do after they see this?
On August 27, we cover content that actually brings buyers to the door. The kind with a reason to exist beyond the like count.
Five plays around it. Plus your business, looked at live.
Thursday, August 27. 1–4 PM. Suntec, Singapore. S$100.
5 days. Seats filling.
👉 https://becomeamarketleader.com/minimastermind?utm_source=telegram
Mel | 204 |
| 11 | Great marketing, weak offer = no sale
(You can't out-market a bad offer. Aug 27.)
Folks, Mel here.
Six days out. Today's uncomfortable truth:
You cannot out-market an offer people don't want.
I watch operators pour money into ads, content, and funnels. Polishing everything except the one thing that actually decides whether someone buys.
The offer.
The market's more skeptical than it's ever been. The offers that convert today look different from the ones that worked when people were still easily impressed.
At the Mini Mastermind on August 27, we break down offers people actually buy right now. The structure, the framing, why some land instantly and some die on arrival.
Then you get to hold your own offer up to the room.
Thursday, August 27. 1–4 PM. Suntec, Singapore. S$100.
6 days out.
👉 https://becomeamarketleader.com/minimastermind
Mel | 215 |
| 12 |  Another day of helping top FA team - this time from Singlife.
I truly do this everyday 7 days a week
- Mel | 209 |
| 13 | Your hook is why nobody's watching
(Aug 27. The hooks that are still working when everyone copied the old ones.)
Folks, Mel here.
One week out from the Mini Mastermind. Let's talk about the first thing that's quietly killing your reach.
Your hook.
Here's what changed. The hooks that worked two years ago got copied to death. The pattern-interrupts became the pattern. And the algorithm got ruthless about the first three seconds.
Most people are still opening with lines the whole feed has already scrolled past.
On August 27, that's the first thing we break down.
The hooks that still stop people cold when everyone's numb to the old ones. On-screen, verbal, visual. What's working right now.
Then your questions, live.
Thursday, August 27. 1–4 PM. Suntec, Singapore. S$100.
7 days. Seats going.
👉 https://becomeamarketleader.com/minimastermind
Mel | 222 |
| 14 | "Brokie, Peasant and these words I don't use"
I know some of my peers in the industry and friends like to use the word
Peasant or poor or brokies
to describe folks they don't think highly of.
I don't use that - because I used to be broke.
I ate 1 meal a day.
I slept on the sofa.
Does that make me a peasant too?
Or a brokie?
I certainly was in that state because I didn't get the game back then.
So if you are not doing well yet, it's fine.
I been there.
Keep striving.
If you don't give up, you will get to where you wanna be.
You are NOT a peasant or a brokie - at least in my book.
- Mel | 217 |
| 15 | You don't need more tools (The problem was never the tools)
You thought buying another productivity app would fix everything.
It didn't. So you bought another one. And another.
And somehow... you're still behind on work.
Still missing deadlines. Still drowning in tasks.
More tools can't help you.
They're probably making things worse.
Because every app you add is just… another tool to use. Another login to remember.
Another "system" to learn.
You're not getting organized. You're confused across multiple platforms.
I see this constantly.
Someone tells me they're struggling running their business.
So I ask... "What tools are you using?"
Then they enumerated 7 different apps.
Notion. Trello. Asana. Google Docs. Slack. Plus a CRM they're "trying to use."
You're not running a business at that point. You're managing a software collection.
The problem was not the tools. It was the lack of a system.
A system doesn't need to be complicated.
It just needs to answer four simple questions:
→ Where does work come in?
→ How do you decide what gets done first?
→ Who's responsible for getting it done?
→ How do you know when it's finished?
That's it.
But most people skip straight to "what tool should I use?"
Before they even know what they're trying to solve.
Because the tool can't fix what you haven't defined.
Others even bought different laptops.
One for ads. One for client work. One for content.
Sounds logical at first. Except it didn't work.
Because the chaos wasn't coming from the device.
It was coming from not having a clear process.
They just have more places to be disorganized.
What you need isn't another app.
It's clarity. Clarity on what matters. Clarity on what gets done first.
Once you have that? The tools don't even matter.
Don't shop for tools.
Build an organized system first.
-Bryan | 189 |
| 16 | The cheapest 3 hours you'll spend this year
(One idea that lands pays for this a hundred times over.)
Folks, Mel here.
Let's be straight about the number.
S$100. Once. Not monthly. No tier, no upsell, no "premium" version.
Do the math on that.
One hook that finally stops the scroll. One offer tweak that lifts your close rate. One AI play that saves you ten hours a week.
Any one of those pays for the afternoon a hundred times over, and you'll walk out with more than one.
But I'll also be honest about who this is not for.
If you're looking for motivation, this isn't it.
If you want someone to hype you up, this is the wrong room.
This is for 6-figure coaches, consultants, service owners and sales pros who are past the pep talk and just want to see what's actually working, then get their specific bottleneck looked at by people who've done it.
Thursday, August 27. 1–4 PM. Suntec, Singapore. S$100.
Seats are limited so everyone in the room actually gets heard.
Lock yours in 👉 https://becomeamarketleader.com/minimastermind
Mel | 204 |
| 17 | Our team fixes problems I never see
(They don't wait but take initiative)
Our team started improving the business even without me asking.
Better onboarding processes. Create tracking systems. Salary increment frameworks.
I never even thought about those details. This didn't happen by luck.
It happened because we stopped treating them like task robots.
Most entrepreneurs hire team members and put them in a box.
"Just do what I tell you."
"Don't think. Just execute."
"I'll handle the strategy."
Then they wonder why their team never takes initiative.
If you hire smart people and treat them like they're dumb…
You’ll get dumb results.
But when you actually respect their intelligence?
They'll surprise you with their initiative.
Our team are strategic thinkers who understand our business.
Because I let them suggest improvement so that’s why they did it.
The onboarding system they built? Better than anything I would've created.
The tracker? More organized than my scattered spreadsheet nonsense.
The salary framework? Actually fair and sustainable.
Most entrepreneurs micromanage. Because they never gave let their team think.
Running your business isn't about a team who follow orders perfectly.
It's about team members who solve problems.
You'll see why efficient teams don’t wait for instructions.
They identify gaps and fill them before you notice.
While other entrepreneurs are drowning in chaos… ours runs smoother because the team acts like owners.
They don't wait for me to spot every problem. They fix things proactively.
So if your team isn't taking initiative...
Look at how you're leading them.
Give them space to think. Respect their intelligence.
When you micromanage every detail… you stay stuck at your current capacity.
That's why build a team that operates like partners. They'll actually scale with you.
The fastest way to know if you're a good leader?
See if your team brings you solutions… or just waits for orders.
That'll tell you everything you need to know.
-Bryan | 190 |
| 18 | Why your top people keep walking out
(Most leaders figure this out way too late)
A client asked me a question that got me thinking.
If building an org around revenue alone creates problems... should we build around quality instead?
My answer: Hell YEAH.
But you gotta do it from the start.
Here's what most leaders screw up…
They start with pure hustle culture. Grind. Sacrifice.
Push until you break. Chase the numbers.
Then LATER... when half their team is burnt out and ready to quit... they suddenly want to slow things down.
Well. You're about five years too late.
Your culture is already cemented.
You can't just slap "quality standards" into a grind-focused organization.
People signed up for the hustle. That's what your top performers modeled. That's what everyone expects.
So when you suddenly flip the script and say "Hey, let's chill and enjoy ourselves..."
Your grinders feel betrayed. Your number-chasers start coasting.
And your whole system fractures.
You have to build it from the START.
This means from day one... you celebrate the person who actually takes their breaks.
You reward sustainable production over burnout sprints.
You MODEL what balanced achievement looks like.
Because here's what actually happens when quality standards are carved into your culture from the start...
People produce well and keep their sanity.
They stick around longer. They build better systems.
They don't bail the second they hit their revenue targets.
Most leaders miss that the people who thrive in quality-first environments are not weaker performers.
They're actually your strongest long-term players.
The ones who build legacy instead of flash-in-the-pan results.
But if you wait until AFTER the burnout epidemic hits... you're just slapping bandaids on a bleeding wound.
Build it right from day one.
Or enjoy the revolving door of talent walking out.
Decide on your next move.
Rock on,
-Mel | 198 |
| 19 |  Why I do what I do.
He came in struggling.
Now he balling.
Proud of you Farouq!
- Mel | 210 |
| 20 | Bring the problem you can't Google
(The second half is yours. Your business, on the table.)
Folks, Mel here.
Let me tell you the part of August 27 that people underestimate.
In the first half, Bryan and I show you what's working now.
Hooks, offers, content, AI, closing. That part's valuable.
But the part that changes things?
The second half. Where you put your own business on the table.
Here's the truth about being the person at the top.
Your team can tell you what's happening. They can't tell you if you're wrong. Your peers are half-competitors. And AI gives you the textbook answer, the average-case version, when your situation was never average.
So the biggest calls get made by one person. Alone. Usually at 11pm.
Aug 27 is three hours where that's not the case.
You describe what's actually stuck. I take it apart in front of the room. And you don't just get your answer. You get to hear other operators' situations too. Some of them are problems you haven't hit yet.
That's the whole point of being in the room instead of in a Zoom room.
Thursday, August 27. 1–4 PM. Suntec, Singapore. S$100.
Come with a real question. Leave with a real answer.
👉 https://becomeamarketleader.com/minimastermind
Mel | 226 |
