Be A Market Leader
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We teach you how to stand out and be the #1 in your industry - a market leader.
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پست‌های کانال
It is 1000% possible to attract people from all around the world to your country or retreat
The best kind of people
Impact their lives
And make millions doing so
I have done it
I have helped others do it
I am at one right now as a participant at Ken Honda’s mastermind I helped create
Don’t let fear, doubt or anyone who has never done it before tell you it cannot be done
- Mel
| 2 | 3) Why being FIRST beats being BETTER
It's not about having the best product.
It's about owning a position before anyone else does.
Laura explains how to use this principle even if you feel late to the game.
4) How to use Visual Hammers and Battlecries to make your positioning stick
Positioning is the nail.
The visual is the hammer.
Laura shows you how to drive your positioning into the customer's mind so it never leaves.
5) Why PR builds stronger positioning than advertising
Most businesses put their budget into ads.
Laura will show you why PR is the real engine for building positioning...
And how to actually use it.
6) How AI changes the positioning game
AI doesn't rewrite the rules.
It adds a second tool you can use to pull ahead.
Laura shares how to use it strategically without losing your edge.
This is all happening on the live zoom session.
For free.
[CLICK HERE TO REGISTER]
Pick your date: October 10th or 17th at 8:00 PM SGT.
Don't overthink this.
Just show up.
-Mel
P.S. Laura's doing a LIVE Q&A at the end.
So if you have specific positioning questions...
You can get them answered in real time.
[SAVE YOUR SPOT HERE] | 99 |
| 3 |  90 minutes that could change everything
(It's 30+ years of real-world strategy.)
Folks, Mel here...
Laura Ries' free positioning zoom session is coming up.
And I want you to know EXACTLY what you're getting.
Because this isn't some fluffy "mindset" training.
Laura's breaking down her EXACT positioning framework.
The same one she's used with companies across 60 countries.
Here's what she's covering:
1) How to find the "open hole" in your customer's mind
Most businesses try to muscle into a crowded space.
Laura will show you how to find the gaps nobody else is occupying...
And how to claim them before anyone else does.
2) The "Strategic Enemy" framework
Every strong business needs a clear opponent.
Define what you're AGAINST...
And it becomes immediately obvious what you stand for.
This one shift changes how customers see you. | 85 |
| 4 | Writing a VSL for a French coach at lunch in 3 mins
Ken Honda gave me a shoutout yday and thanked me for helping with creating the international mastermind (now in its 4th run) ... and after quite a few coaches came to find me.
Julia Braga is a French business spiritual coach who works with French entrepreneurs and charges upwards of 25k.
She came over and said - can you help me with my X-Factor. I wanna charge 100k for an offer.
Funny enough, Julia would be the 2nd person I've helped do this.
I had the same conversation with my friend Daniela last year who does spiritual work with women also.
Daniela went on after our talk to charge 100k for her 1 on 1.
I told Julia in a min of reading her aura and audience energy who she should work with.
And what her positioning should be.
She told me it was precisely and exactly the same as what Ken told her.
She asked me how to write a VSL to promote this too.
I wrote it for her on her iPhone notes app in 3 mins.
Namely
-> Calling out who she want to work with
-> Mention the pain they feel
-> Remind them what it costs them
-> Go to mind that they have tried unsuccessfully to solve it with other methods before
-> Introduce herself
-> Mention that she knows their pain and has a secret successful method
-> Mention proof
-> Ask for call to action
I even used her phone to shoot the VSL in front of her at the dining table.
If you are good at something, you can do it fast and instantly.
No thoughts needed.
I can do this because I do this everyday.
Writing this msg too takes me 2-3 mins on my iPad.
This is why I know if you need help expanding your biz, I 10000% can help you :)
- Mel | 124 |
| 5 |  بدون متن... | 100 |
| 6 |  بدون متن... | 101 |
| 7 | Your bio is costing you leads (How to hook attention in 5 seconds)
What does your Instagram bio say?
Does it clearly communicate what you do?
Does it show people exactly how to work with you?
Or is it just some vague tagline...
That doesn't actually tell anyone anything useful?
Your bio is the most valuable asset on your entire profile.
And most people are completely wasting it.
They use it to try to sound clever, inspirational, or mysterious.
When really what you need to do is communicate three things:
What you do.
Who you help.
How to start working with you.
Let me show you the difference:
Weak bio: "Helping people pursue their passion 🌟"
Strong bio: "I help coaches have 10 qualified leads/month | DM me 'LEADS' to start"
See what changed there?
One leaves people guessing what you actually do.
The other takes out the confusion.
Clarity always beats creativity.
Because confused people don't resonate with you.
They just scroll past and forget you existed.
When someone lands on your profile because they're curious...
They've got maybe 5 seconds to figure out if you're relevant to them.
If your bio doesn't answer "What's in this for me?"...
They're gone. You can't have back their attention.
Go assess your bio right. Ask yourself these questions:
Does it clearly state what problems I solve?
Does it specify who I help?
Does it give people an obvious next step?
Because every person who lands on your profile and leaves confused is a potential client you just lost.
While you're at it, look at the link in your bio too.
If you're linking to a generic homepage...
You can't convert much.
Link to something specific with a clear outcome.
A strategy guide. A booking calendar. A lead magnet.
Do the next step so obvious that people can't help but take it.
Make your bio a good first impression,
-Bryan | 108 |
| 8 | 60 countries. 30+ years. One framework.
(The world's leading positioning strategist is hosting a free zoom session)
Folks, Mel here...
Let me tell you who Laura Ries is.
Because if you don't know her...
You're about to.
Laura is THE world's leading positioning strategist.
For over 30 years, she's been doing ONE thing:
Helping businesses figure out exactly where they belong in the customer's mind...
And how to own that position so completely that competitors can't touch it.
She's traveled to over 60 countries.
Worked with companies across every major industry.
Tech. Healthcare. Consumer goods. Financial services. Retail.
If there's a market, Laura's helped someone dominate it.
Her latest book, The Strategic Enemy, is already being called "the next breakthrough in positioning thinking."
Seth Godin said this about her work:
"Laura Ries simplifies, amplifies and challenges us to get serious about what we stand for."
Her insights have been featured on some of the world's top business podcasts...
Including Follow Your Different with Christopher Lochhead, Duct Tape
Marketing with John Jantsch, and Remarkable People with Guy Kawasaki.
When it comes to positioning?
There's Laura Ries.
And then there's everyone else.
And she's hosting a FREE 90-minute zoom session...
Breaking down the exact positioning strategies that built some of the
world's most dominant businesses.
[REGISTER FOR THE FREE ZOOM SESSION HERE]
She's covering:
→ How to find the "open hole" in your customer's mind
→ The "Strategic Enemy" framework (define what you're against, and it becomes clear what you stand for)
→ Why being FIRST beats being BETTER
→ How to use Visual Hammers and Battlecries to make your positioning stick
This is happening October 10th or 17th at 8:00 PM SGT.
Pick your date and register now.
Because Laura doesn't run these sessions often.
And there won't be replays.
[SAVE YOUR SPOT HERE]
Peace,
Mel
P.S. This is a LIVE session with a Q&A at the end.
You'll have the chance to ask Laura your toughest positioning
questions.
One question could change the direction of your entire business.
[REGISTER HERE] | 124 |
| 9 | How I feel when people in direct sales use their incentive trips as excuses for mediocre performance
If that’s the case, you are banned from going for trips anymore. | 144 |
| 10 | Hello from Tokyo too! Hope you are having a smashing Sat :) | 156 |
| 11 | بدون متن... | 148 |
| 12 |  بدون متن... | 139 |
| 13 |  بدون متن... | 117 |
| 14 | Bryan and I work with people who are done with the stories.
People who want the truth... even when it's uncomfortable.
People who are ready to stop making excuses and start making progress.
Just like one of our clients who closed S$30,000 in 2 days.
If you're tired of lying to yourself...
If you're ready to face what's REALLY holding you back...
[BOOK A CONSULTATION HERE]
Or reach out directly:
DM me: @thegreatmelvinsoh
DM Bryan: @bryanangzw
No more excuses. Just action.
Rock on,
Mel | 123 |
| 15 |  Your excuses are getting old (Even to you...)
Folks, Mel here.
You know what's exhausting?
Hearing the same excuses over and over.
"I don't have time."
"I don't have the money."
"I'm not ready yet."
And look... I get it.
Those things feel TRUE.
But they're not reasons.
They're just stories you keep telling yourself...
So you don't have to make a hard decision.
Because if you REALLY wanted it...
You'd find the time.
You'd find the money.
You'd get ready BY doing it.
But it's easier to hide behind excuses...
Than to admit you're scared. | 137 |
| 16 | Why sales calls go nowhere
(When you fix THIS, price becomes irrelevant)
Folks here,
I know a financial advisor who's been stuck in the same pattern for 3 years.
Let's call him Mike.
Mike's good at what he does.
He knows his stuff.
He can genuinely help his clients build wealth.
But every sales call goes the SAME way.
Prospect: "So what do you charge?"
Mike: "Well, it depends on your portfolio, but typically..."
Prospect: "Okay, let me talk to my spouse and get back to you."
And then?
Crickets.
Mike thinks this is a PRICING problem.
So he lowers his fees.
And guess what happens?
He STILL doesn't land the client.
Because it was never about the price.
It was about POSITIONING.
When you position yourself as "just another financial advisor..."
You're forcing prospects to compare you to every OTHER advisor.
And when that happens?
Price becomes the ONLY differentiator.
But when you position yourself CORRECTLY...
Price becomes irrelevant.
You're the ONLY option.
That's what Laura Ries is teaching in a free zoom session.
Laura's the world's leading positioning strategist.
She's worked with companies across 60 countries.
In every major industry you can think of.
Tech. Healthcare. Consumer goods. Financial services. Retail.
If there's a market, Laura's helped someone dominate it.
And she's breaking down her positioning framework...
So you can stop competing and start OWNING your position.
She's covering:
→ How to find the "open hole" in your customer's mind
→ The exact language patterns that eliminate price objections
→ Why trying to appeal to everyone makes you appeal to no one
→ The "Strategic Enemy" framework that makes your positioning crystal clear
[CLICK HERE TO REGISTER (IT'S FREE)]
Pick your date: October 10th or 17th at 8:00 PM SGT.
Don't sleep on this.
-Mel
P.S. This is a LIVE session.
No replays. No recordings.
Laura doesn't run these often.
[SAVE YOUR SPOT HERE] | 138 |
| 17 | Your team isn't broken. You are.
(Watch and learn 18 years worth of leadership lessons.)
Folks, Mel here...
I need to tell you something that might sting a little.
Your team isn't the bottleneck.
You are.
I know what you're thinking.
You're picturing that person on your team who keeps missing deadlines.
Or that hire from six months ago who still doesn't seem to understand it.
Maybe it's your best person who just walked out the door for no clear reason.
And you're convinced the bottleneck is them.
But what if it isn't?
I spent 18 years making every leadership mistake you can imagine.
Hiring the wrong people. Firing the right ones. Watching top talent resign while I stood there confused.
I finally figured out... your team is a MIRROR.
Whatever you're seeing in them? That's what you're putting out.
They're not executing because you're not leading with clarity.
They're not motivated because you haven't given them something worth being motivated about.
They're leaving because you haven't given them a reason to stay.
Hard truths. But once you ACCEPT it, everything changes.
I just recorded a 20-minute breakdown of everything I learned about leadership over those 18 years.
This is the playbook I wish someone had handed me when I started.
We cover why your team mirrors you, the "we're a family" lie that destroys culture...
Why your best people actually quits...
How to prevent bottlenecking your business...
And what to do when you've outgrown your team.
No theory. Just what actually WORKS.
If you lead people and the results aren't where they should be...
Give this 20 minutes of your time.
[Watch: 18 Years of Leadership Lessons in 20 Minutes]
Rock on,
Mel
P.S. It's worth finding out to be accountable to yourself first before imposing rules on your team. | 168 |
| 18 | This mistake is costing you clients
(And how to fix it in one conversation) (free zoom session)
Folks, Mel here.
When a potential client asks what you do...
What do you say?
"I'm a financial advisor."
"I run a marketing agency."
"I help businesses scale."
Cool.
So does everyone else.
Most business owners position themselves like COMMODITIES.
Interchangeable options.
And when you position yourself that way?
You get TREATED that way.
Price shopping.
Clients who don't value your expertise.
Endless "let me think about it" objections.
Sound familiar?
Good news...
This isn't a SKILL problem.
This is a POSITIONING problem.
And positioning can be fixed.
Laura Ries is hosting a FREE live zoom session...
Breaking down her exact positioning framework.
If you don't know who Laura is...
She's literally THE world's leading positioning strategist.
She's spent 30+ years helping businesses in over 60 countries figure out how to OWN their market position.
Seth Godin said this about her work:
"Laura Ries simplifies, amplifies and challenges us to get serious about what we stand for."
Her latest book, The Strategic Enemy, is already being called "the next breakthrough in positioning thinking."
And she's hosting a FREE 90-minute zoom session...
Where she's breaking down:
→ How to find the "open hole" in your customer's mind (so you stop competing and start owning)
→ The "Strategic Enemy" framework (define what you're against, and it becomes obvious what you stand for)
→ Why being FIRST beats being BETTER
This isn't theory.
This is strategy you can apply immediately.
And if you're tired of competing on price...
Or dealing with prospects who treat you like a commodity...
You should probably show up.
[REGISTER HERE FOR THE FREE ZOOM SESSION]
Pick your date: October 10th or 17th.
Both at 8:00 PM SGT.
Peace,
Mel
P.S. No replay. No recording.
Laura doesn't run these sessions often.
If you miss it, you miss it.
[SAVE YOUR SPOT HERE] | 194 |
| 19 | I was at Meta (Facebook) HQ this morning
And realised that behind the fancy office ...
And all the cool tech terms ...
They basically teach the 5Cs that we cover in the classes and coaching sessions we do with folks.
It's what is working now!
Undeniable!
They just call it their own Meta tech terms.
But it's exactly what we cover all the time.
Hahaha.
This validates 1000% what we cover with our students and clients.
I had a good time and A NICE LUNCH on level 29 of the nice building.
3 different cuisines too.
Pls listen to what we teach.
It's literally what is working now :)
- Mel | 218 |
| 20 |  +1بدون متن... | 238 |
