اکنون در دسترس! پژوهش تلگرام ۲۰۲۵ — مهمترین بینشهای سال 
Be A Market Leader
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We teach you how to stand out and be the #1 in your industry - a market leader.
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پستهای کانال
2 days to the X-Factor class. Should you actually be in the room?
(Honest gut check before you book.)
Folks, Mel here.
Two days out. Class is Friday.
Let me be direct about who should be in the room. And who should not.
Book a seat if you can already execute. You're posting, selling, closing. You've got real clients and real revenue. But the compounding isn't happening the way you thought it would.
Book a seat if you've felt the ceiling of "doing the activity" and you suspect the gap is upstream of tactics. You're right. It is.
Book a seat if you're a coach, consultant, agency owner, or service-based business owner in an industry where everyone sells the same product. And you're tired of competing on price.
Book a seat if you're already in the Market Leaders community and you want the foundation underneath the 5Cs language you already speak.
Do not book a seat if you're looking for a content hack or a hook
formula. This is the opposite of that.
Do not book a seat if you haven't put in the reps yet. Learn to execute first. Come back when you need to differentiate.
Do not book a seat if you want surface positioning. I will not teach you to swap your shirt colour.
If you're in the first list, this Friday will pay back for the next decade. If you're in the second list, save your S$300 and come back when you're ready.
Tomorrow is the final call.
[GET THE DETAILS HERE]
Rock on,
Mel
| 2 | Up at 2am tweaking ad copy?
(This one might hit close. Read to the end.)
Folks, Mel here.
This one might hit close. If it does, read to the end.
You're three to ten years into your business. You've built something real. Clients you're proud of. Revenue that used to come easy.
Used to.
Somewhere in the last 18 months, the math stopped working.
Ad costs went up. Conversions went down. The webinar funnel that printed money in 2022 now barely covers itself. The agency you've been paying $4K a month can't explain why your CPL tripled. Competitors you'd never heard of are eating your lunch with strategies you don't understand.
And the worst part is, you can't say any of this out loud.
Not at the mastermind. Not to your spouse. Not to your team.
So you stay up until 2am tweaking ad copy. Telling yourself the next test is the one.
It's not.
You are not losing because your tactics are outdated. You are losing because you are competing on the wrong layer. The 1% in your industry already moved up to the X-Factor layer.
You're still tuning the beer.
The class on Friday, June 12 is built specifically for this moment. Not for beginners. Not for people who haven't put in the reps. For people who can already execute and have hit the ceiling of execution alone.
Tomorrow I'll tell you exactly what you walk out with at 6pm.
[CLICK HERE]
Rock on,
Mel | 163 |
| 3 | The most expensive beer I've ever bought
(Same can. Different price. The reason matters.)
Folks, Mel here.
Promised you a beer story today. Here it is.
A few years back I was at Marina Bay Sands, on the 52nd floor. Beautiful view. Took a few photos. Ordered a beer.
The beer came. Cost me $20.
And the part that matters?
The exact same beer, in the 7-Eleven downstairs, is $3.30. Same can. Same liquid. Same brand. Same expiry date.
So what was the extra $16.70 actually paying for?
It was paying for the view. The prestige. The picture I sent home. The story I told my wife when I got back. It was paying for the intangible.
Now think about your own business.
You sell a service that other people in your industry also sell. Same coaching framework. Same consulting model. Same agency offer.
Maybe a slightly different angle, but at the level of the actual product, it's the same.
So the question becomes the same one as the beer.
Is your customer paying you for the $3.30 part, or the $20 part?
If you're charging like everyone else, you're selling them the beer. You're leaving the intangible value on the table. Quarter after quarter.
This is one of the modules we go deep on at the class on Friday, June 12. Most people in our space have never actually built their intangible deliberately. They've never charged for the view.
Tomorrow I want to be direct about something you might be feeling at 2am.
[CLICK HERE]
Rock on,
-Mel | 180 |
| 4 | The live demo most positioning consultants can't run
(What happens when I pull a volunteer out of their seat on Friday.)
Folks, Mel here.
Said yesterday I'd tell you about the live extraction part of the class. So here it is.
On Friday, June 12, I'm going to pull a volunteer or two out of their seats and extract their X-Factor in front of the room.
Character. Narrative. The works. Live.
This is the part of the class no other positioning consultant in this market runs. Because most of them can't.
The extraction work takes hours, not slides. It takes an ability that most people in our space have not built. And it takes a willingness to sit in front of a real human and pull their actual story out, instead of teaching a framework off a deck.
For the person on stage, they walk away with the foundation of their next ten years of marketing. Character brief. Core narratives.
A positioning statement that goes past category and into worldview. Built live, in the room.
For everyone watching, you get to see exactly how this work gets done. So you can apply it to yourself the moment you leave the room.
This single demonstration is worth the price of the seat.
If you'd want me to consider you as a volunteer, reply to this email and tell me a bit about your business.
Tomorrow I want to tell you about the most expensive $20 beer I've ever bought.
[CLICK HERE]
Rock on,
Mel | 183 |
| 5 | Why most "find your unique angle" classes don't actually work
(That's not positioning. That's a costume change.)
Folks, Mel here.
Promised yesterday I'd say something most marketers will not.
So here goes.
Most positioning workshops on the market right now do not understand what positioning actually is.
Their definition of differentiation is surface. This person has a different look. She wears white, you wear black. She has brown hair, you have black.
That's not positioning. That's a costume change.
No core values. No vision. No depth.
Two reasons almost nobody teaches this properly.
One. They can't dive in. Pulling out what actually makes someone different takes a level of ability most consultants have not built. That includes character, narrative, propaganda, and worldview. So they teach the surface version. Because it's all they can see.
Two. They will not. The work is hard. Sitting down with someone and extracting their real story takes hours, not slides. Most people in this space will not put in the work.
By the way, some of them are now using my term "X-Factor" in their own material. Borrowed it from years of work I've been doing.
Most of them do not understand what it actually means.
The X-Factor class goes very deep. Not at the costume-change level. Into the actual process of what positioning and differentiation mean when done well.
Tomorrow I'll tell you about the live extraction part of the class.
The proof the rest of the market can't run.
[CLICK HERE]
Rock on,
Mel | 212 |
| 6 | The Mark Joyner conversation that started X-Factor
(Seven bits. That's it. That's what your brain holds.)
Folks, Mel here.
Promised I'd tell you the Mark Joyner story today. Here it is.
Years ago, Mark and I were talking about why some people in any industry quietly run the room while others doing the exact same thing make almost nothing.
He said something to me that I still think about every week.
He said the human brain can only hold seven bits of information at a time. That's it. Seven.
Which means your brain is constantly budgeting where it spends attention. Common things get filtered out. Different things get noticed. You only get paid for what gets noticed.
That single line reorganised how I think about marketing.
The 1% in your industry figured out how to be noticed. The other 97% are blending in.
Working harder every year. Getting paid less. Fighting for a shrinking share of a market that no longer sees them.
That's not their fault. Nobody ever taught them this.
But once you know it, you can't unknow it.
This is the law underneath everything we're going to cover on Friday, June 12.
Character. Narrative. Positioning. Propaganda. Every module in the class traces back to this one idea.
Tomorrow I want to say something most marketers will not say out loud about why most "find your unique angle" classes do not actually work.
Full breakdown here
Rock on,
Mel | 199 |
| 7 | The X-Factor 1-Day Class is back. Friday, June 12.
(Why I'm bringing it back right now, and what's inside.)
Folks, Mel here.
A coaching client asked me something last week that stopped me mid-sentence.
He said: "Mel, I do exactly what everyone else in my industry does. Same content. Same offers. Same plays.
But I'm working harder than three years ago and making less. What am I missing?"
I hear that question every week now. From coaches. Consultants. Agency owners. Service-based business owners.
In every industry I've ever studied, there's a 1% at the top that quietly makes almost all the money.
Everyone else does the same activity and stays broke. The difference isn't the product. They all sell the same thing.
The difference is the X-Factor.
It's a term I coined years ago after a conversation with Mark Joyner.
The conversation reorganised everything I knew about marketing. I'll tell you that story tomorrow.
I'm running this class again because right now it matters more than it ever has.
Tactics are dying faster than ever. AI is rewriting how people buy. Algorithms shift every quarter.
Most people in this space are stuck in a cycle of buying new tactics that work for three months and die.
X-Factor is the layer underneath all of that. The one thing that doesn't decay. The thing you build once and compound on for the next decade.
Friday, June 12. Singapore. One room. 80 seats. S$300.
If you've ever wondered why some people in your industry quietly run the room while you're posting harder and converting less, this is exactly what the day is built for.
Full breakdown here
Rock on,
-Mel | 189 |
| 8 | The 4 elements of psychological readiness
Folks - Mel here.
There's a reason I spend so much time talking about psychology in our coaching calls.
Most business challenges aren't tactical, they're psychological.
You can have a solid strategy, advanced AI tools, and a proven business model...
But if you're not psychologically ready, none of it matters.
I've identified four psychological elements that determine your business success:
1️⃣ CLARITY
Do you know exactly what you want to achieve? Are your goals specific and compelling?
Clarity means you wake up each day knowing precisely what you're working toward.
2️⃣ MOTIVATION
Are you willing to think about your goals when you wake up and when you go to sleep?
True motivation means your objectives occupy your mind consistently not just when you're actively working.
3️⃣ SELF-WORTH
Do you believe you deserve success? Do you feel comfortable putting yourself out there?
Self-worth manifests as a willingness to be visible, to share your message, and to stand behind your expertise.
4️⃣ VALUE-WORTH
Do you believe in the value you provide without flinching? This shows up as confidence with charging appropriately and asking directly for commitment.
These four elements are far more predictive of business success than any tactical knowledge.
How to diagnose where you stand:
CLARITY: If you can't articulate exactly what you're building and why, you lack clarity.
MOTIVATION: If you find yourself consistently procrastinating on important tasks, you lack motivation.
SELF-WORTH: If you rarely post content or reach out to potential clients, you likely have self-worth issues.
VALUE-WORTH: If you undercharge, give excessive discounts, or feel uncomfortable discussing fees, you have challenges here.
What's interesting is once identified, these issues can be addressed.
But they can't be solved by learning more tactics or tools.
They require honest self-reflection and deliberate psychological work.
I encourage you to reflect on which of these areas might be holding you back.
Because once you strengthen your psychological foundation, the tactical stuff becomes much easier.
And that's when business gets fun.
Rock on,
-Mel | 197 |
| 9 | Why your team isn't performing
Let me tell you why your team isn't giving you their best.
It's not because they're lazy. It's not because they don't care.
It's because their incentives aren't aligned with your goals.
I'll give you an example.
Let's say you hire a VA to help with client onboarding.
You pay them a flat monthly fee.
What happens if they onboard clients faster?
Nothing. They receive the same salary.
What happens if they onboard clients slower?
Also nothing. They still receive the same salary.
So where's the motivation to optimize?
There isn't one.
This is why I recommend results-based incentives.
Not for everything.
But for roles where results matter.
Simple example:
Your VA receives a bump if they onboard clients in under 8 weeks...
And keep revisions under 3 rounds.
They're incentivized to move quickly but also maintain quality.
Suddenly, they're not just "doing tasks."
They're solving for the outcome you actually want.
This works across different functions.
Any role where you can tie comp to results.
When you structure this right then you don't have to micromanage.
Because they're chasing the same goal you are.
Most business owners hire people, then wonder why they lack initiative.
But initiative comes from clear incentives.
When someone knows exactly how their effort translates to reward...
They show up differently. They problem-solve instead of waiting for direction.
They take ownership instead of just checking boxes.
Think about your own behavior.
You hustle harder when there's something on the line, right?
Same logic applies to your team.
Align the incentives and watch how quickly things shift.
You'll stop feeling like you're dragging people along.
They'll start pulling the business forward with you.
Start aligning incentives,
- Bryan | 191 |
| 10 | Avoid doing an embarassing follow-up
I asked my coaching group:
"How many of you follow up at least 5-6 times after every conversation?"
The silence was deafening.
Then the confessions started rolling in...
"I do one follow-up."
"Maybe two if I remember."
"I don't want to be annoying."
And I'm thinking...
No wonder you're struggling to hit your revenue goals.
Here's what actually happens after someone doesn't commit right away:
→ They become busy with their business
→ They start doubting if they need help
→ They forget why they reached out
→ Someone else follows up consistently
→ They work with that person instead
You know what my top performers do?
They send 5-6 follow-ups over two weeks.
Not spammy pitches.
Value-packed content that reminds people why they need help.
Follow-up 1: Voice note recapping the conversation
Follow-up 2: Case study of someone similar
Follow-up 3: Payment plan options
Follow-up 4: Addressing their biggest objection
Follow-up 5: Results from another client
Follow-up 6: Final deadline/urgency
Most conversions happen between follow-up 3-6.
If you quit after follow-up 2...
You're leaving most of your revenue on the table.
I understand. Following up feels pushy.
But you know what's actually inconsiderate?
Letting someone who needs your help continue struggling...
Because you were too scared to remind them you exist.
Remember, your competitor is persistent.
They keep showing up with value. They work with the client you spoke to first.
Not because they're better. Because they didn't disappear.
Don't be lazy with your follow-up.
Your revenue depends on it.
Be persistent (but valuable),
-Bryan
P.S. If you're worried about being annoying then you're focused on the wrong thing.
Focus on being helpful instead. | 1 |
| 11 | The arbitrage strategy nobody's talking about
Folks - Mel here.
There's a method to building wealth that few people discuss openly.
It's what I refer to as "market arbitrage".
It's how some of the most successful entrepreneurs I know have built their fortunes.
The concept is simple:
Take what's working in one market and apply it to another where it doesn't yet exist.
I've seen this play out repeatedly:
• A marketer took standard webinar tactics and applied them to property development, making a fortune because developers had never seen these techniques.
• Multiple entrepreneurs in Southeast Asia have earned well teaching Tony Robbins concepts, translated and adapted for local contexts.
• One of China's most successful trainers started as Robbins' translator, then took his methods to China and building a nine-figure business.
Is this innovative? No. Is it effective? Absolutely.
You don't need to be the most innovative person to succeed.
You just need to bring something valuable to a market that hasn't seen it before.
This is especially powerful when you consider:
LANGUAGE ARBITRAGE
What works in English can work equally well in Chinese, Spanish, or Vietnamese.
INDUSTRY ARBITRAGE
Methods common in marketing might be revolutionary in healthcare or real estate.
GEOGRAPHIC ARBITRAGE
Techniques saturated in the US might be completely fresh in Southeast Asia or Latin America.
You don't need to reinvent the wheel.
You're taking proven concepts and introducing them to markets that will find them valuable.
Is there some ethical consideration? Certainly.
I'm not suggesting you copy intellectual property. But there's nothing wrong with adapting successful principles for different audiences.
So ask yourself:
• What skills might be revolutionary in a different market?
• What language abilities could create different possibilities?
• What underserved markets might benefit from approaches common in my field?
Sometimes your biggest breakthrough isn't creating something from scratch.
It's bringing something valuable to people who haven't seen it before.
Rock on,
-Mel | 220 |
| 12 | Why you're hunting when you're desperate
(And you’re repelling potential clients)
I see this pattern everywhere.
Business owners who prospect when they're broke.
It's like grocery shopping when you're starving.
You make terrible decisions.
A client said before: "I'm too busy for promotion at the moment."
90 days later: "Help! I need more clients."
But when you're desperate, you smell desperate.
Prospects sense it instantly.
When you're confident and busy... everyone wants to work with you.
So successful people prospect when they don't need clients.
They build relationships before they need them.
This separates consistent earners from feast-or-famine hustlers.
Because when you're scrambling, you accept bad-fit clients.
You settle for less to close faster. You chase people who ghost you.
But when your pipeline is full?
You qualify harder. You command premium value.
You work with people who actually respect your expertise.
That's the real game.
Let me break down a few ways to systemize this:
1.) The 5-Minute Daily System
Every morning, spend 5 minutes staying visible.
Comment on posts. Send voice messages. Wish people happy birthday.
Small touches compound over time.
2.) Content as Prospecting
Every piece of content plants a seed.
When someone needs your service... they think of you first.
You become the obvious choice without having to pitch.
3.) Event-Based Systems
Create quarterly meetups or masterminds.
When you're the host, you're automatically the authority.
People come to YOU with opportunities.
These strategies work while you're busy.
They don't require you to "hustle harder." They require you to think strategically.
Pick a system. Do it for 90 days straight. Watch your pipeline transform.
Because the entrepreneurs who succeed long-term aren't the ones who work the hardest.
They're the ones who build systems that work for them.
Even when they're already swamped.
Your future self will thank you,
Bryan
P.S. The worst time to network is when you need to. Start building relationships before you need them. | 224 |
| 13 | New video: Stop creating content until you do THIS
Folks - it's me Mel...
You're putting out content every single day.
Showing up.
Posting.
Trying to build your authority.
And yet...
You're still attracting tire-kickers.
People who ghost after the discovery session.
Clients who drain your energy.
Folks who don't actually value what you do.
Sound familiar?
Most coaches think they need MORE content.
Better hooks. Fancier reels.
But that's not it.
The issue is you skipped a step.
And without this step...
Your content will always feel like shouting into the void.
I just recorded a training breaking down EXACTLY what that step is.
It's called character work.
And it's the foundation of EVERYTHING.
Your content... your community... the way you convert... the clients you attract.
It starts right there.
When you're crystal clear on who you are...
What you stand for...
And who you're actually trying to serve...
Your copy becomes a self-filter.
The right people come closer.
The wrong people walk away.
And you end up with what I refer to as a peaceful AND profitable business.
Not just one or the other.
Both.
But most people skip this work.
Why?
Two reasons.
They're either not CLEAR.
Or they're not COURAGEOUS.
In this video, I walk you through the entire framework.
How to become clear on your character.
How to infuse that into your content.
And how to structure your messaging so you quit attracting people who waste your time.
This is the training I wish someone showed me 10 years ago.
Would've saved me a lot of headaches.
So if you're tired of working with the wrong people...
Or if you're ready to build a business that feels peaceful AND profitable...
[WATCH THE TRAINING]
Rock on,
Mel | 227 |
| 14 | Bryan is upset with me ...
So this is your final chance to work with us if you want us to help your agency - FA or Real estate wise.
Be it a workshop, culture turnaround, leadership stuff, recruitment or rebrand.
Really last chance.
After this, no more.
No matter how much you pay also won't be able to get us.
We have helped so many agencies from
- Propnex
- Era
- Huttons
- Orange Tee
- AIA
- Pru
- IFA
- GE
- Manulife
- Singlife
... and more
And to be honest, Bryan is like we are almost done.
WE ARE TAKING NO MORE.
So if you want help, this is your last chance. Pls telegram me @themelvinx ... or IG me @thegreatmelvinsoh
Let's talk else by 2nd June, we are not for hire anymore.
- Mel | 252 |
| 15 |  بدون متن... | 233 |
| 16 | بدون متن... | 1 |
| 17 | Koocester Team hires me to speak to their core team every few months ...
As they steam roll their way to their 10M goal.
Yesterday, at their fresh new home office, we dissected a couple things:
>> 1 - Offers
>> 2 - Reach
>> 3 - Brand Refreshing
Without getting into the PnC of their inner workings, here's what you can take away
>> 1 - Sometimes the answer isn't more leads.
It's the fact that our offers are one time and one dimensional.
You might alr have a lot of rich people who like you.
The key is NOT to keep finding new people. Maybe there is NOT that many new people to find.
It's to make better offers for your existing folks who wanna pay you.
>> 2 - Realise that at the end of the day, reach = influence
The more reach we have ... the more attention and currency we have
In this day and age, reach + reputational currency is worth more than money itself.
Because good reach can bring BIG MONEY FAST.
But money alone might not be able to get you reach.
>> 3 - At the end of the day, brands are all about deposit and withdrawal.
When you give value to folks, you deposit.
When you sell stuff, you withdraw.
Every brand needs to be in surplus.
Else too much withdrawal = brand bank empty
Sometimes what is needed is to EXPAND reach and REFRESH the bank balance
So we have MORE people that think highly of us.
That = power
Hope this makes sense to you.
We do high level strategy for your most famous speakers/brands/coaches/sales leaders and organisations on a next to daily basis.
(Already done 3 calls today so far and its just 12pm on a Sat)
If you wanna chat -> telegram me @themelvinx or IG me @thegreatmelvinsoh
Love,
Mel | 258 |
| 18 |  بدون متن... | 214 |
| 19 | The AI storyboard that's changing how I create video content
I've discovered something that's completely changed how I approach video content creation.
It's what I refer to as an "AI Storyboard," and it's solving one of the biggest problems content creators face:
How to turn written content into compelling videos without losing the message.
Here's how it works:
You take any written post and feed it through a specialized AI prompt that converts it into a complete video script with:
• Multiple hook options
• Scene-by-scene breakdown
• Specific timing for each segment
• Emotional beats and transitions
• Clear narrative arc
For example, I recently took one of Mel's Facebook posts about coaching sessions and ran it through the AI Storyboard.
Within seconds, it generated a 75-second video script with:
• Hook (8 seconds)
• Context (12 seconds)
• Conflict (15 seconds)
• Conflict escalation (10 seconds)
• Vulnerable review (8 seconds)
• Emotional relatability (10 seconds)
• Resolution (12 seconds)
The entire narrative followed a strong storytelling arc that would be extremely difficult to create manually.
Why is this so powerful?
Because it allows you to repurpose your written content into video format without reinventing the wheel each time.
Already have 50 blog posts? That's 50 video scripts ready to go.
Write LinkedIn posts regularly? Each one can become a video.
Send weekly emails? Turn them into weekly videos.
This approach works especially well when combined with the botchaining principle - where you use your ICP and voice mod to ensure the content speaks directly to your target audience in your authentic voice.
What makes this work?
You don't need to be a natural storyteller to create compelling video narratives.
The AI does the heavy lifting of structuring your content for maximum engagement.
This could be the missing piece that finally helps you create consistent, high-quality video content.
To your content success,
Bryan | 251 |
| 20 | Notice a pattern yet?
Folks - Mel here.
Let me ask you something.
How long have you been at this level?
Same revenue range.
Same client types.
Same frustrations on repeat.
I'm not judging.
I've been there.
But at some point...
You have to admit there's a pattern.
And patterns don't break themselves.
You can keep doing what you're doing...
Hope things shift on their own...
Wait for the "right time" that doesn't show up...
Or you can disrupt the cycle.
Bryan and I work with people who are ready to break the pattern.
People who want a breakthrough but aren't sure what's blocking them.
People who are tired of spinning their wheels.
If that sounds like you...
[BOOK A CONSULTATION HERE]
Or reach out directly:
DM me @thegreatmelvinsoh
DM Bryan: @bryanangzw
Let's talk about what's actually keeping you stuck.
Rock on,
Mel | 244 |
