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Be A Market Leader

Be A Market Leader

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We teach you how to stand out and be the #1 in your industry - a market leader.

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پست‌های کانال
Stop blaming the strategy (Look at this factor instead) Are you stuck? It's not because you don't know what to do. You've probably consumed enough content to know the tactics. Post consistently. Build an email list. Run ads. Create compelling opportunities. You know what you have to do next. So why aren't you doing it? Because knowing isn't the issue. Execution is. And execution breaks down for one of two reasons: You don't have systems. You don't have accountability. Most people try to "hustle" their way through. But hustle without systems just leads to burnout. And working alone means there's no one to keep you on track. This is why masterminds and coaching work. Not because they teach you something revolutionary. But because they give you: ✅ Clear systems to follow ✅ Accountability to execute ✅ Support when you hit roadblocks If you're stuck right at this moment... Ask yourself: “Do I have a system?” “Do I have accountability?” If the answer is no, that's your real bottleneck. Not the strategy. You could have an effective blueprint... But without structure and someone pushing you... It stays theoretical. Most entrepreneurs waste months spinning their wheels. They bounce between tactics. Try something for a week, don't see results, move on. Then wonder why nothing sticks. Systems remove the guesswork. Accountability takes out the excuses. Together, they turn knowledge into results. So stop consuming more content. You already know enough. Build the infrastructure, -Bryan P.S. If you know what you should be doing but you're not executing... And you need systems plus accountability to actually make it happen, reach out to us. That's literally what we help with.

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The posting strategy that works (It's not what the experts told you) Had a coaching session with one of my clients recently. They've been posting reels. Testing different times. Tracking what actually works. And they noticed something wild. Their content performs best at NIGHT. Not morning. Not lunch. 11pm and later. Which made them say "Singaporeans don't sleep at 11pm?!" Here's why this matters to YOU. Most people post content based on what some guru told them. "Best time to post is 9am!" "Engagement peaks at lunchtime!" Cool story. But that's not DATA. That's a guess hiding in fake confidence. This client actually TESTED it. Posted at different times. Tracked engagement. Shares. Comments. Not what SHOULD work. What ACTUALLY worked. And the data screamed back... their audience is awake when they thought they'd be sleeping. The funniest part? When they realized people were engaging at 11pm… Their first instinct was to question it. "Should I really post that late?" I told them: “Who cares what you SHOULD do? The data is screaming at you. Listen to it.” Your market doesn't care about theories. They care about THEIR reality. So stop guessing. Start testing. Post at weird times. Track what happens. Let your AUDIENCE tell you when they're paying attention. Not some course you bought in 2019. The "best time to post" is whenever YOUR people are actually scrolling. Not when they're supposed to be. When they actually ARE. This client figured it out. Their content hits... because people are actually awake to see it. More engagement. More shares. More leads. Because they stopped following the rules and started following the data. What "best practices" are you blindly following that might be completely wrong for YOUR audience? If the data says your people are night owls... post when they're awake. Not when some "expert" tells you to. Test it. Track it. Let reality be your teacher. Rock on, -Mel
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You're likeable but they don't hire you. (That's why they watch but never work with you.) A lot of people who struggle to convert followers into clients are making the same mistake. They're likeable. But not buyable. Their content is fun, interesting, even inspiring. People watch. They engage. They share. But they don't reach out to work with you. And the reason is this: people know who you are. They don't know what you do. I often notice this. Someone builds a presence online that's genuinely compelling. Strong storytelling. Real personality. Good vibe. Then they wonder why the views don't translate into revenue. The answer is almost always the same. Their content just shows the personal side. It shows what they value, what they enjoy, how they see the world. But it never shows how they work. It never shows what they actually help people solve. It never shows the version of them that a client would be paying for. Here's the truth most people miss: Lifestyle content builds familiarity. Expertise content builds trust. You need both. Not one or the other. The person who just posts personal content stays likeable. The person who just posts expertise content stays credible. But the person who combines them? They become the obvious choice. Because their audience can see who they are and understand why they're worth paying. If someone scrolled through your content and tried to figure out what you do and who you help, could they? Or would they just know that you're an interesting person with good taste? Interesting gets you followers. Trustworthy and interesting gets you clients. Show them both sides, -Bryan
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If you're closer than you think... But can't figure out that final move... [BOOK A CONSULTATION HERE] Or reach out directly: DM me: @thegreatmelvinsoh DM Bryan: @bryanangzw You're almost there. Let's finish this. Rock on, -Mel
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Are you aware you're closer? (But you'll never get there alone...) Folks, Mel here. Here's something most people don't realiz
Are you aware you're closer? (But you'll never get there alone...) Folks, Mel here. Here's something most people don't realize... You're probably WAY closer to your goals than you think. Like... one or two moves away. One conversation. One decision. One shift in strategy. But because you can't see it from where you're standing... You keep spinning your wheels. Trying a thousand things that don't matter... While ignoring the ONE thing that does. That's where someone like Bryan and I come in. We can see what you can't. We can tell you exactly which move to make... And save you months (or years) of wasted effort. We work with people who are close to breaking through. People who just need someone to point them in the right direction... and give 'em a push. People who are done wandering and ready to WIN. Just like this person who consistently showed up to see the progress in his content creation.
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How to turn lurkers into leads (with one line) I'm gonna show you how to add a CTA to every piece of content... Without sounding salesy. Here it is: "If you haven't met me yet, I'm [introduce yourself]. I help [who you help] with [what you do]. If you want [outcome], [specific next step]." You put this in the caption of every post. Not in the video. Not in the audio. Just in the text. I learned this from watching someone else do it... And it works. Because even if your content has zero CTA... The caption still invites people to move forward. Example: "If you haven't met me yet, I'm Bryan. I help entrepreneurs scale with AI and proven systems. If you want to grow faster without working harder, DM me 'SCALE' and let's talk." Try it with your every single post with same CTA. I'm receiving 5-10 leads a day just from that. Because people read captions. Even when the content itself doesn't ask for anything. The key is making your CTA specific. Don't just say "reach out." Tell them exactly what to do: "DM me [specific word]" "Comment [specific word] below" "Send me a message with [specific question]" The more specific you are then the easier it is for them to respond. Because you removed the friction. They don't have to think about what to say. You told them. So if you're not doing this yet, add it to your next three posts. Same format. Same message. Same specific ask. You'll discover how many people who've been watching you quietly... Suddenly decide to reach out. It's low pressure. It's consistent. And it converts lurkers into conversations. Simple wins, - Bryan
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Loyalty isn't about your results (It's about showing up differently.) Most specialists and coaches think loyalty comes from delivering results. Hit the targets. Exceed expectations. Make your clients smile. They're not wrong. But that's just the starting point. Not the destination. The people who build client relationships that last forever? They do something else entirely. They show up when things become uncomfortable. Not just hard for the client. Hard for most people to even be around. I know an FA who sat through six-hour chemotherapy sessions with her clients. She took notes. Held their hand. Stayed in rooms most people would find an excuse to leave. She didn't do it because it was part of her contract. She did it because she actually cared. And her clients felt every bit of that. Here's what happens when you think like this: You stop being just another service provider. You become irreplaceable. You become the person they reach out to first. Every time. You become the one they recommend to the people they love most. Not because your technical skills are flawless. But because you were actually present. Most businesses try to keep clients around through systems and follow-ups. Maybe a loyalty program here and there. Those things work on the surface. But real presence? Emotional, physical presence when someone's going through struggling moments? Your competition can't replicate that with a better CRM. Think about your own relationships. When's the last time you showed up in a way that genuinely surprised someone? Not a gift basket. Not a "just checking in" text. But actually being there when they didn't think anyone would be. That's where real loyalty gets forged. Once it's there, tt doesn't fade. Your competitors who ghost during the hard times…. Will spend years confused about why you keep getting referrals. Be the one who stays, -Bryan
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I invited my ex-wife on a podcast (I had no idea what she’d say) Folks, Mel here. Nobody ever said “we’re breaking up.” Not her. Not me. Ten years together just went QUIET. So I invited Leila, my ex-wife, on the podcast. No script. No talking points. Nothing prepared. I had no idea what she was going to say. Nobody told her to be nice, and it shows. This is what I keep thinking about since we recorded it... I didn't confessed. Never asked her to be my girlfriend. Never really proposed. Ten years, and almost nothing was ever DECLARED out loud. We fought fewer than five times. We still ended up divorced. The things that end suddenly are the ones nobody ever CALLED OUT. And that isn’t just relationship aspects. Think about the client who stopped replying. The friend you drifted from. The partner where the energy just went. None of those had a conversation. They become silence, then distance, and then it feels too strange to bring up everything. So before you watch anything, do this. Think of one person you have an UNDECLARED conversation with. Something you didn't say. Something that ended without being announced. Something you assumed they already knew. Then SAY it. Message them and reach out. You don’t need them to respond a certain way. You just need it out of your head and into the world. I asked Leila on camera whether I wasted her time. I also told her how I feel, because I still make sure she hears it. She said one word back. That’s in there too. [Watch: I Put My Ex-Wife on My Podcast and Asked Everything] Rock on, -Mel P.S. If you’ve ever had an ending nobody announced, this one will sit with you for a few days.
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How to prioritize when you have too many options (Ask yourself these 3 questions) Here's a problem most entrepreneurs face: They have too many options. They could do Instagram. They could do YouTube. They could do SEO. They could do cold outreach. And they don't know which one to focus on. So they do nothing. Or worse... They try to do everything and burn out. Here's how you fix it: Ask yourself these 3 questions: —> "Does it work for other people in my niche?" If the answer is no... don't do it. If the answer is yes... move to question 2. —> "Is the competition low enough that I can succeed?" If it's too crowded... skip it. If you can be one of the first market leaders... move to question 3. —> "What's the lowest-effort thing I can do to achieve results?" That's your answer. Focus on that. Example: SEO works for your niche? That's good. But before you do everything to rank for 100 keywords... Ask yourself: "What's the lowest-effort thing I can do to achieve results?" Answer: Write 5 case studies. Optimize your homepage. Send them to your opt-ins. Done. That's way easier than trying to rank for every keyword. And it'll give you results faster. So if you're overwhelmed with options... Ask yourself these 3 questions. Then focus on the lowest-effort, highest-ROI move. Most people waste months bouncing between strategies. Pick one. Commit to it for 90 days. Then evaluate. That's how you build momentum instead of confusion. Focus on results, -Bryan P.S. Stop trying to do everything. Pick one thing. Do it well. Then scale.
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When you start you just wanna make money Then you wanna compete Then you win Then you reverse back and care about your industry and the future of your space Big lesson I took away from speaking to so many top top leaders Interesting isn’t it 🤔🤔
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بدون متن...
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The most expensive mistake you're making (It slows you down too) How much is your time actually worth? Not in some abstract way. But in a clear amount. If you're building a profitable business... Your time is valuable. Probably more valuable than you're treating it. How many hours are you spending on tasks… worth significantly less than that? Scheduling calls. Managing your inbox. Editing basic content. Chasing invoices. You tell yourself you're saving more by doing it yourself. But you're actually wasting more instead. Because every hour you spend on low-value work… is an hour you're not spending on high-value work. The work that actually moves the needle. Strategy. Client delivery. Building systems. Many business owners are stuck in this cycle. They know they should delegate. But they insist they can't afford it yet. So they keep doing everything themselves. Then they wonder why they're working long weeks. But still can't make their business profitable. You can't scale by doing more. You scale by doing less while doing the right things. I know someone running a solid business. But they're personally handling viewings. Submissions. Video editing. Calendar management. Tasks someone else could easily handle. Also they're trying to close deals. Build partnerships. Grow revenue. But they're exhausted. Because they're spending half their day on work that doesn't require their strategic thinking. What you lost isn't just your time. It's your energy. It's your focus. It's your ability to think strategically. When you're bouncing between a dozen different low-level tasks... You don't have the bandwidth left to solve the problems that actually matter. You're in reactive mode throughout the day instead of creative mode. Make a list of everything you did yesterday. Every single task. Then be honest about what each task is actually worth. You can delegate everything you have to. And once you do that? You'll have those hours back. To focus on the work that actually grows your business. These are the work you do best. That's your real leverage. -Bryan
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TODAY. Final session. (Laura's final positioning session is TODAY) Folks, Mel here... This is it. Laura's final positioning z
TODAY. Final session. (Laura's final positioning session is TODAY) Folks, Mel here... This is it. Laura's final positioning zoom session is TODAY. In just a few hours. If you haven't registered yet... Do it NOW. Because once this session ends? This opportunity is gone. Forever. [REGISTER FOR TODAY'S ZOOM SESSION] See you there. -Mel P.S. Last time I'm gonna bug you about this. But if you've been on the fence... Today's the day. [CLICK HERE TO REGISTER]
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[REGISTER FOR TOMORROW'S ZOOM SESSION] Don't overthink this. Just show up. -Mel P.S. Completely free. Live Q&A at the end. Tomorrow, October 17th at 8:00 PM SGT. [SAVE YOUR SPOT HERE]
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Final session is tomorrow (Laura's final positioning session.) Laura's final positioning zoom session is TOMORROW. October 17
Final session is tomorrow (Laura's final positioning session.) Laura's final positioning zoom session is TOMORROW. October 17th at 8:00 PM SGT. If you haven't registered yet... This is your last opportunity. Because after tomorrow? Laura's done. No more sessions. No replays. No "on demand" versions. You either show up live tomorrow... Or you miss it forever. She's covering: → How to find the "open hole" in your customer's mind → The "Strategic Enemy" framework (define what you're against, and it becomes clear what you stand for) → Why being FIRST beats being BETTER → How to use Visual Hammers and Battlecries to make your positioning stick → Why PR builds stronger positioning than advertising This is the SAME framework that's helped businesses across 60 countries stop competing on price... And start OWNING their market position. And tomorrow is your last chance to learn it.
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[BOOK A CONSULTATION HERE] Or reach out directly: DM me: @thegreatmelvinsoh DM Bryan: @bryanangzw Save yourself. Rock on, -Mel
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Nobody's coming to save you (Harsh truth incoming...) Folks, Mel here... I'm gonna say something you probably don't want to h
Nobody's coming to save you (Harsh truth incoming...) Folks, Mel here... I'm gonna say something you probably don't want to hear... Nobody's coming to save you. No magical mentor is gonna fall from the sky. No algorithm is gonna hand you success on a silver platter. No "perfect strategy" is gonna fix everything overnight. It's on YOU. Always has been. Always will be. But here's the thing... Just because nobody's coming to save you... Doesn't mean you have to do it alone. There's a difference between waiting for a savior... And getting support from someone who's been where you are. Bryan and I work with people who take responsibility. People who know it's on them... but also know when to ask for help. People who are done waiting and ready to build. Just like how one of our clients achieved his first ever S$100,000 a month record If you're ready to stop waiting for a hero... And start being your own...
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Why your CTAs isn't working (Don’t ask people to "send you a message") Most people waste good content with weak endings. And I'm gonna show you why. Here's a mistake I see most of the time: People post a relatable content. Then at the end, they say: "DM me if you want to work with me." And nobody responds. Here's why: Because "work with me" is too big of a jump. Most people don't trust you yet. They've never talked to you before. They don't know if you're legit. So asking them to commit to working with you? It's too much, too early. Think about it this way: Would you ask someone to marry you on the first date? No. You'd ask them to coffee first. Same thing with your content. So here's a better way: Provide a small, easy-to-say-yes asset instead. Examples: → A checklist they can download → A PDF guide they can read → An Excel template they can use → A 5-minute assessment Something they can use right away. Without having to commit to anything. Then after they grab it... You follow up. And invite them to work with you. See the difference? You're not asking them to jump straight into a commitment. You're creating a reason to engage. And then you convert them. Example, instead of saying "DM me to work with me..." Say: "Comment 'GUIDE' and I'll send you my SEO checklist." They have a reason to respond. And once they do? You can start a conversation. Build trust. And convert them when they're ready. Most entrepreneurs skip this step. They go straight for the close. And wonder why nobody responds. Don't make that mistake. Start small. Build trust. Then close. Make it easy for people to say yes, -Bryan P.S. I learned this from watching top creators. They put a CTA in every caption. Even if the video doesn't mention it. And it works every time.
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What they're saying about Laura's session (I told you Laura was the real deal) Folks, Mel here... My inbox has been FLOODED s
What they're saying about Laura's session (I told you Laura was the real deal) Folks, Mel here... My inbox has been FLOODED since Laura's zoom session. People are implementing what she taught. And they're already seeing shifts. Look... I don't share this to brag. I share this because if you MISSED the session... You need to understand what you're leaving on the table. Laura's framework WORKS. It's not theory. It's 30+ years of proven strategy. Used across 60 countries. In every major industry. And she's running the session ONE more time. October 17th at 8:00 PM SGT. After that? It's gone. [REGISTER FOR THE OCTOBER 17TH ZOOM SESSION] This is your last shot. -Mel P.S. Laura's doing the same live Q&A at the end. So you can get your specific positioning questions answered in real time. [SAVE YOUR SPOT HERE]
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Validate content ideas without making videos (Here's an effective system) How many of you hate coming up with content ideas? And how many of you feel exhausted after filming 20 videos in one sitting? Yeah. Same. Because content creation is hard. Not because the ideas are difficult. But because the process is draining. You have to think of ideas. Film yourself. Edit the footage. Post it. Then hope it works. But what if there was a faster way? A way to test content ideas... Without filming a single video? This is what I do: I use low-effort formats to validate ideas first. Before I ever touch a camera. Examples: → Carousels (text + images) → B-roll + captions (no talking) → Text posts on LinkedIn or Instagram Stories I test the idea first. If it gets engagement? Then I make a video. If it flops? I move on. No wasted time. No wasted energy. You can have your team do this without you spending more time. Just take the ideas from your coaching calls... Turn them into carousels or text posts... And let your VA or graphic designer handle it. Then what do you have to do? Look at the engagement. If a post gets a ton of likes, comments, or shares... Make a video about it. Most entrepreneurs spend most of their time creating content. And just a fraction of it actually performs. Flip that by spending more time testing. Test first then scale next, -Bryan P.S. I learned this from testing carousels myself. Created 20 in a few days. Then tested each of them. I made videos for the ones that worked.
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