MARKETING-INTERACTIVE

☕️Get comfy for your Sunday reads🗞 Toys'R'Us sees sentiments plummet over 'soulless' AI-generated ad 🤖 READ: https://tinyurl.com/2rvjtuzn In the world of tight budgets, lo-fi content might just be your solution 💰 READ: https://tinyurl.com/3ew269mr How brands can stay top of mind through bold branding in a digitally cluttered space ✨ READ: https://tinyurl.com/2dvkmt6y

Globe partners Grab to improve digital literacy of spouses of driver-partners 🤓 The Misiskolar Program aims to open new livelihood paths for Filipino women, by providing digital upskilling opportunities to the spouses of Grab driver-partners. 👉🏻 https://tinyurl.com/4pake936

LG redefines what 'life's good' means with social media challenge 🫰 The challenge encourages participants to foster a more positive environment on their social media feeds by posting selfies featuring the "finger heart" gesture. 👉🏼 https://tinyurl.com/4wff42se

Lactacyd Baby Wash rides on Cocomelon fever in new campaign 🍼 Visit the virtual worlds of Slurpee Splash, 7-Verse, CAFesival and It encompasses an original animation featuring Baby JJ and Melissa (JJ’s mom) using Lactacyd at bath time, on-pack branding, and e-commerce activations. 👉🏻 https://tinyurl.com/5n7yt72r

Income Insurance plays on the flexibility of cats to highlight new products 😸 The campaign also included a series of cat stickers for WhatsApp and Instagram featuring the campaign’s resident floof. 👉🏻 https://tinyurl.com/3spdwykb

7-Eleven creates gamified interactive AR world for 40th celebration 🍦 Visit the virtual worlds of Slurpee Splash, 7-Verse, CAFesival and SoftScrapers by scanning a QR code. 👉🏻 https://tinyurl.com/y3pvc4zp

Toys'R'Us sees sentiments plummet over 'soulless' AI-generated ad 🤖 Social media chatter also picked up on criticism about the use of generative AI in commercial work, saying it may replace human creativity and kill dreams, said CARMA. 👉🏻 https://tinyurl.com/2rvjtuzn

Organiser apologises for 'flawed' launch of Malaysia's Olympic attire 👕 Sports minister Hannah Yeoh has reportedly come forward to say that the launched attire will not be used in 2024 Paris Olympic Games opening ceremony on 26 July. 👉🏻 https://tinyurl.com/ybk5b8mt

OpenAI and TIME partner for multi-year content deal 🗞 It said that this partnership will help expand global access to accurate and trusted information. 👉🏻 https://tinyurl.com/39r78ss7

Tribal Worldwide's ECD Benson Toh steps down, joins new agency 🫡 "I have been with Tribal Worldwide for the past 13 years but as a creative, I am always looking for new challenges." 👉🏻 https://tinyurl.com/bdhtcdfj