MARKETING-INTERACTIVE
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MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Malaysia, Indonesia, Hong Kong, the Philippines and Thailand.
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| Date | Subscriber Growth | Mentions | Channels | |
| 08 September | +2 | |||
| 07 September | +7 | |||
| 06 September | +2 | |||
| 05 September | +5 | |||
| 04 September | +1 | |||
| 03 September | +3 | |||
| 02 September | +7 | |||
| 01 September | +3 |
Channel Posts
Maybank Singapore wraps social media pitch📣
The appointment is aimed at strengthening how Maybank Singapore engages customers and stakeholders across digital and social channels.
👉🏽https://tinyurl.com/3atuvn2m
| 2 |  foodpanda MY nabs former TikTok Shop Malaysia marketing lead📣
“The role offered a different growth trajectory and a new challenge that I felt was the right direction for me to pursue at this stage of my career,” she told A+M.
👉🏽https://tinyurl.com/27cmymkk | 90 |
| 3 |  Forget the midlife crisis: the over-40s are entering their prime💪🏽
More than half of respondents aged above 40, or 52.5%, said they belong to more than 20 communities, compared with 39.1% of younger respondents.
👉🏽https://tinyurl.com/23ukfuu9 | 170 |
| 4 |  Mastercard elevates MY country manager to West Southeast Asia president👥
The appointment forms part of a new two-division leadership structure for Mastercard in Southeast Asia, aimed at sharpening its focus across markets with differing economic profiles and levels of digital maturity.
👉🏽https://tinyurl.com/34yj8j98 | 297 |
| 5 | ☀️News for your morning☀️
News
Club Med concludes regional media pitch for APAC📣
👉🏽https://tinyurl.com/yfknk2d3
Opinions
The best experiential technology of 2026 is the one you'll never notice👀
👉🏽https://tinyurl.com/mr7ymadp
Tune In
MARKETING CONNECTED podcast🎙
👉🏽https://tinyurl.com/2s3m2ncr | 333 |
| 6 |  LEGOLAND Malaysia turns culture into a hands-on experience🇲🇾
The 25-day festival brings together traditional performances, cultural workshops, collaborative LEGO builds and daily family activities.
👉🏽https://tinyurl.com/4h5peyed | 463 |
| 7 |  The best experiential technology of 2026 is the one you'll never notice👀
The most advanced thing in the room should be the thing you notice least.
👉🏽https://tinyurl.com/mr7ymadp | 496 |
| 8 |  Zurich Malaysia’s new campaign asks: What if we could live our life in reverse?🤔
Zurich Malaysia kicks off its first campaign with its newly appointed creative agency, marking the next chapter of its “Care for what matters” platform.
👉🏽https://tinyurl.com/4zrdsxw7 | 467 |
| 9 |  ERDINGER turns Lau Pa Sat into a Bavarian beer bash🍻
The activation will transform the heritage food destination into a Bavarian-inspired festival ground, building on the beer brand’s Satay Street celebration last year.
👉🏽https://tinyurl.com/mvj4wzr3 | 481 |
| 10 |  Touch ’n Go celebrates turning 30 by making invisibility its biggest brand asset🚘
The brand is using its 30th anniversary to turn familiarity and trust into a deeper emotional connection with consumers.
👉🏽https://tinyurl.com/5h2j9cdh | 505 |
| 11 |  Club Med concludes regional media pitch for APAC📣
The agency was chosen as it displayed strong performance media expertise and strategic approach to integrating performance marketing within a broader 360-degree marketing ecosystem.
👉🏽https://tinyurl.com/yfknk2d3 | 518 |
| 12 |  MOH seeks agency for social media revamp and new mascot📣
The appointed agency will be tasked with three key areas: developing a rebranding strategy for MOH's social media presence, managing and producing social content, and conceptualising a new mascot and its accompanying brand story.
👉🏽https://tinyurl.com/u7wwa64n | 477 |
| 13 |  Klook gets Benjamin Kheng to put a new jingle in Singaporeans' heads🎶
Alongside the music-led push, Klook has launched a "Travel diagnosis quiz" that turns different travel habits into six food-inspired personalities.
👉🏽https://tinyurl.com/45ff5hz8 | 475 |
| 14 |  Starbucks and Peanuts team up for Fall collection☕️
The collection will roll out progressively across key APAC markets, including Australia, Hong Kong, Indonesia, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
👉🏽https://tinyurl.com/fvu9strz | 517 |
| 15 | ☀️News for your morning☀️
News
Darlie, Listerine and more sink their teeth into Dyson's high-tech toothbrush🦷
👉🏽https://tinyurl.com/4b27wuz2
Opinions
What happens when Malaysian kaya meets Japanese matcha?🤔
👉🏽https://tinyurl.com/5bz9z5tk
Media
ITP Media Group acquires Heart Media as it sets sights on Asia🌍
👉🏽https://tinyurl.com/52cxztj4 | 529 |
| 16 | ☕️Get comfy for your Sunday scrolls
Why books are becoming fashion’s latest flex📖
👉🏽https://tinyurl.com/4v2hkwv2
11 campaigns that struck the right chord this Merdeka🇲🇾
👉🏽https://tinyurl.com/2hw5bx7v
MARKETING CONNECTED podcast🎙
👉🏽https://tinyurl.com/2s3m2ncr | 577 |
| 17 |  Starbucks gets playful with Malaysia-exclusive Mr. Men Little Miss collab☕️
For Little Miss Collectible and Mr. Blind Box lover.
👉🏽https://tinyurl.com/bdd6pe46 | 639 |
| 18 |  Lee Kum Kee taps top chefs for APAC brand push🍴
The campaign features seven chefs across APAC, highlighting Lee Kum Kee's legacy since 1888 and its ability to elevate dishes across the region.
👉🏽https://tinyurl.com/4er5ezwr | 622 |
| 19 |  Feeling sian? Luckin Coffee and Quby have a pick-me-up for that😴
Rather than focusing solely on positive moments, the campaign draws on the range of emotions consumers experience throughout the week, from feeling cheerful and energised to tired, stressed or simply 'sian' after a long day.
👉🏽https://tinyurl.com/42a75vax | 593 |
| 20 |  Snoop Dogg and Deel want to pay you US$10,000 to eat ice cream🍦
The three-month role is fully remote and open to applicants globally, with the successful candidate set to earn US$10,000 a month to taste Dr. Bombay's ice cream and feed insights on flavours, trends and new ideas back to the team.
👉🏽https://tinyurl.com/bdemckrh | 572 |
