MARKETING-INTERACTIVE

CIMB finds a new meaning for its signature red❤️ Where others see red as a warning, CIMB sees a signal to move forward. 👉🏽https://tinyurl.com/4pvncr2z

Maybank Singapore wraps social media pitch📣 The appointment is aimed at strengthening how Maybank Singapore engages customers and stakeholders across digital and social channels. 👉🏽https://tinyurl.com/3atuvn2m

foodpanda MY nabs former TikTok Shop Malaysia marketing lead📣 “The role offered a different growth trajectory and a new challenge that I felt was the right direction for me to pursue at this stage of my career,” she told A+M. 👉🏽https://tinyurl.com/27cmymkk

Forget the midlife crisis: the over-40s are entering their prime💪🏽 More than half of respondents aged above 40, or 52.5%, said they belong to more than 20 communities, compared with 39.1% of younger respondents. 👉🏽https://tinyurl.com/23ukfuu9

Mastercard elevates MY country manager to West Southeast Asia president👥 The appointment forms part of a new two-division leadership structure for Mastercard in Southeast Asia, aimed at sharpening its focus across markets with differing economic profiles and levels of digital maturity. 👉🏽https://tinyurl.com/34yj8j98

☀️News for your morning☀️ News Club Med concludes regional media pitch for APAC📣 👉🏽https://tinyurl.com/yfknk2d3 Opinions The best experiential technology of 2026 is the one you'll never notice👀 👉🏽https://tinyurl.com/mr7ymadp Tune In MARKETING CONNECTED podcast🎙 👉🏽https://tinyurl.com/2s3m2ncr

LEGOLAND Malaysia turns culture into a hands-on experience🇲🇾 The 25-day festival brings together traditional performances, cultural workshops, collaborative LEGO builds and daily family activities. 👉🏽https://tinyurl.com/4h5peyed

The best experiential technology of 2026 is the one you'll never notice👀 The most advanced thing in the room should be the thing you notice least. 👉🏽https://tinyurl.com/mr7ymadp

Zurich Malaysia’s new campaign asks: What if we could live our life in reverse?🤔 Zurich Malaysia kicks off its first campaign with its newly appointed creative agency, marking the next chapter of its “Care for what matters” platform. 👉🏽https://tinyurl.com/4zrdsxw7

ERDINGER turns Lau Pa Sat into a Bavarian beer bash🍻 The activation will transform the heritage food destination into a Bavarian-inspired festival ground, building on the beer brand’s Satay Street celebration last year. 👉🏽https://tinyurl.com/mvj4wzr3

Touch ’n Go celebrates turning 30 by making invisibility its biggest brand asset🚘 The brand is using its 30th anniversary to turn familiarity and trust into a deeper emotional connection with consumers. 👉🏽https://tinyurl.com/5h2j9cdh

Club Med concludes regional media pitch for APAC📣 The agency was chosen as it displayed strong performance media expertise and strategic approach to integrating performance marketing within a broader 360-degree marketing ecosystem. 👉🏽https://tinyurl.com/yfknk2d3

MOH seeks agency for social media revamp and new mascot📣 The appointed agency will be tasked with three key areas: developing a rebranding strategy for MOH's social media presence, managing and producing social content, and conceptualising a new mascot and its accompanying brand story. 👉🏽https://tinyurl.com/u7wwa64n

Klook gets Benjamin Kheng to put a new jingle in Singaporeans' heads🎶 Alongside the music-led push, Klook has launched a "Travel diagnosis quiz" that turns different travel habits into six food-inspired personalities. 👉🏽https://tinyurl.com/45ff5hz8

Starbucks and Peanuts team up for Fall collection☕️ The collection will roll out progressively across key APAC markets, including Australia, Hong Kong, Indonesia, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam. 👉🏽https://tinyurl.com/fvu9strz

☀️News for your morning☀️ News Darlie, Listerine and more sink their teeth into Dyson's high-tech toothbrush🦷 👉🏽https://tinyurl.com/4b27wuz2 Opinions What happens when Malaysian kaya meets Japanese matcha?🤔 👉🏽https://tinyurl.com/5bz9z5tk Media ITP Media Group acquires Heart Media as it sets sights on Asia🌍 👉🏽https://tinyurl.com/52cxztj4

☕️Get comfy for your Sunday scrolls Why books are becoming fashion’s latest flex📖 👉🏽https://tinyurl.com/4v2hkwv2 11 campaigns that struck the right chord this Merdeka🇲🇾 👉🏽https://tinyurl.com/2hw5bx7v MARKETING CONNECTED podcast🎙 👉🏽https://tinyurl.com/2s3m2ncr

Starbucks gets playful with Malaysia-exclusive Mr. Men Little Miss collab☕️ For Little Miss Collectible and Mr. Blind Box lover. 👉🏽https://tinyurl.com/bdd6pe46

Lee Kum Kee taps top chefs for APAC brand push🍴 The campaign features seven chefs across APAC, highlighting Lee Kum Kee's legacy since 1888 and its ability to elevate dishes across the region. 👉🏽https://tinyurl.com/4er5ezwr

Feeling sian? Luckin Coffee and Quby have a pick-me-up for that😴 Rather than focusing solely on positive moments, the campaign draws on the range of emotions consumers experience throughout the week, from feeling cheerful and energised to tired, stressed or simply 'sian' after a long day. 👉🏽https://tinyurl.com/42a75vax