MARKETING-INTERACTIVE
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MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Malaysia, Indonesia, Hong Kong, the Philippines and Thailand.
نمایش بیشتر6 122
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-730 روز
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اشارات ورودی و خروجی
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پستهای کانال
OpenAI's newest AI ambassador? Someone's grandma👵🏽
The campaign accompanies the launch of GPT-Live, OpenAI's latest voice model built to enable more fluid, human-like conversations with ChatGPT.
👉🏽https://tinyurl.com/yt7sk53y
| 2 |  Burger King gives fans a reason to smile with branded mini camera📸
Created with Coca-Cola, the campaign turns qualifying meal purchases into an opportunity to score an exclusive collectible.
👉🏽https://tinyurl.com/3yxuaa4c | 415 |
| 3 |  Meta pulls Instagram's Muse Image feature after privacy backlash📣
The feature allowed users to generate AI images by @mentioning public Instagram accounts as visual references.
👉🏽https://tinyurl.com/3eej4pn2 | 444 |
| 4 |  McDonald's Malaysia serves up a sky-high fries spectacle🍟
The activation sought to recreate familiar shared moments through a larger-than-life brand experience in the heart of Kuala Lumpur.
👉🏽https://tinyurl.com/mvh465f2 | 456 |
| 5 |  Mobile web display emerges as digital advertising's biggest quality risk📱
IAS' findings come as marketers continue shifting budgets towards video, social media and connected TV while placing greater emphasis on attention and campaign performance.
👉🏽https://tinyurl.com/49tskb2z | 472 |
| 6 |  2Stallions' head of content and social exits👥
Chin led the agency’s social media and content marketing departments, overseeing teams and campaigns across Asia.
👉🏽https://tinyurl.com/mtajjx7a | 517 |
| 7 |  Erling Haaland's World Cup run is over, but brands are still scoring⚽️
The football player has quickly become the internet's favourite marketing muse.
👉🏽https://tinyurl.com/5cret46d | 584 |
| 8 |  Norwegian Air swaps logos after losing viral World Cup wager to British Airways✈️
Norway lost on the pitch, but Norwegian Air scored a marketing win.
👉🏽https://tinyurl.com/mwdvajt8 | 623 |
| 9 | ☀️News for your morning☀️
News
AAMS looks beyond borders with new SEA marketing alliance 🤝🏻
👉🏻 https://tinyurl.com/4pwd5evu
Agencies
AnyMind expands Malaysia Xiaohongshu creator network📱
👉🏻 https://tinyurl.com/t7k7kuj5
Opinions
Why CHARLES & KEITH is betting on emerging talent beyond celebrity 🤔
👉🏻 https://tinyurl.com/42ux65jn | 627 |
| 10 | ☕️Get comfy for your Sunday scrolls
How public sector campaigns in SG have become increasingly 'un-government' 🧑🏻💻
👉🏻 https://tinyurl.com/5cwjza92
Does Molly Tea's post-lawsuit logo refresh actually work? 🤔
👉🏼 https://tinyurl.com/3zvpk8r8
MARKETING CONNECTED podcast🎙
👉🏼 https://tinyurl.com/2s3m2ncr | 626 |
| 11 |  Spritzer brings 'Flow with joy' to life through community-led experiences💧
Rather than relying on traditional roadshows, the activations centre on existing communities, encouraging participants to experience joy through movement.
👉🏻 https://tinyurl.com/426tmk7c | 650 |
| 12 |  The World Cup may be football's biggest stage, but these brands had other stories to tell ⚽
From tales of fandom and friendship to stories of hope and self-belief, these brands found meaning in the World Cup beyond football itself.
👉🏻 https://tinyurl.com/2s42bp2t | 614 |
| 13 |  Deepika Padukone's latest Hilton stay comes with a new story to tell 📖
Centred on Hilton's "It matters where you stay" platform, the campaign was filmed at Conrad Bengaluru and explores how hotels can become a support system for travellers when they are away from their usual routines and familiar surroundings.
👉🏻 https://tinyurl.com/yexmv2bu | 593 |
| 14 |  McDonald's and Old Chang Kee are currying favour this National Day 👀
A curry crossover we didn't see coming.
👉🏻 https://tinyurl.com/3w6cztc3 | 547 |
| 15 |  Unilever, Ogilvy Singapore reign supreme at Hashtag Asia Awards 2026 🏆
Brands including Unilever, Watsons and Abaavo Group, alongside agencies such as Ogilvy Singapore, Leo and TBWA, were among the night's biggest winners.
👉🏼 https://tinyurl.com/ybdyjrbb | 655 |
| 16 |  Can Singaporeans learn to pause? StarHub thinks so ⏸️
Nearly seven in 10 Singaporeans use screens to escape daily pressures.
👉🏻 https://tinyurl.com/t73hwzeu | 681 |
| 17 |  Mediacorp, Moove Media and SBS Transit look to turn journeys into brand moments 🚌
The partnership will see the three organisations explore opportunities to combine Mediacorp's content ecosystem, Moove Media's transit advertising network and SBS Transit's public transport infrastructure.
👉🏻 https://tinyurl.com/44d76tuu | 691 |
| 18 |  Is Starbucks SG about to reinvent the coffee break? ☕
Starbucks is putting Wednesday afternoons on the calendar with a new ritual designed to help Singaporeans slow down.
👉🏻 https://tinyurl.com/2d5rhm7m | 632 |
| 19 |  Malaysia reportedly eyes AI copyright safeguards under proposed legal reforms 📝
Among the proposals is the introduction of a legal framework governing the use of copyrighted works by AI, with a focus on transparency, fairness and appropriate compensation for rights holders.
👉🏻 https://tinyurl.com/24at8vem | 606 |
| 20 |  AAMS looks beyond borders with new SEA marketing alliance 🤝🏻
Under the agreement, the associations will work together on regional events, capability development, research, knowledge exchange, talent development, industry advocacy and thought leadership.
👉🏻 https://tinyurl.com/4pwd5evu | 586 |
