MARKETING-INTERACTIVE
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MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Malaysia, Indonesia, Hong Kong, the Philippines and Thailand.
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پستهای کانال
Esplanade gets digital overhaul with new unified platform 🖥️
The revamped Esplanade.com brings performances, programmes and editorial content together in a single digital ecosystem.
👉🏻 https://tinyurl.com/yzekvwfy
| 2 |  Adyen names new APAC president 🌎
Based in Singapore, Yang will oversee the company's commercial growth and operations across Asia Pacific, succeeding Hayashi after nearly a decade of leadership in the region.
👉🏻 https://tinyurl.com/4v5ejt2j | 199 |
| 3 |  Praytell enters Asia with Singapore hub 🇸🇬
The agency has also appointed former Weber Shandwick executive as executive vice president, Asia, to lead regional operations.
👉🏻 https://tinyurl.com/4ta3j58x | 307 |
| 4 |  Why Neutrogena is betting on science over skincare hype 🧪
The new brand mission aims to encourage consumers to move beyond skincare trends and viral beauty content by focusing on dermatologist-backed formulations and evidence-based ingredients.
👉🏻 https://tinyurl.com/mupbme2m | 365 |
| 5 |  Samsung gives Spider-Man a phone worthy of a superhero 🕷️
The campaign sees Jacob Batalon reprise his role as Ned Leeds, who uses the fictional 'Spidey Tracker' to follow Spider-Man's movements throughout the teaser.
👉🏻 https://tinyurl.com/2yx3pxd4 | 391 |
| 6 |  Creative catch-up: THE SHOUT GROUP's Wang Ie Tjer 📝
"Creativity has become less about proving how smart I am and more about staying curious enough to be surprised."
👉🏻 https://tinyurl.com/2k5ka9u6 | 405 |
| 7 |  Football fans, these brands have more planned for you than just 90 minutes ⏰
Football fandom no longer ends at the final whistle, and these brands are making sure of it.
👉🏻 https://tinyurl.com/5n6hpexh | 433 |
| 8 |  Malaysia Aviation Group names global media AOR 💼
The agency will lead Malaysia Aviation Group's media strategy across 26 international markets.
👉🏻 https://tinyurl.com/3z85h7hr | 456 |
| 9 |  Archetype strengthens APAC leadership for AI visibility push
The appointments support the agency’s broader push to help clients adapt communications strategies for an increasingly AI-driven landscape.
👉🏻 https://tinyurl.com/mwmkppp6 | 449 |
| 10 |  APAC can't stop scrolling as short drama apps surge 📱
Sessions across APAC short drama apps surged 452% year-on-year in Q1 2026.
👉🏻 https://tinyurl.com/msxv8crf | 432 |
| 11 |  Brazen MENA expands into APAC, names general manager📣
As part of the expansion, Brazen has appointed Angeline Tan as general manager for APAC.
👉🏽https://tinyurl.com/48t6cay7 | 461 |
| 12 | ☀️News for your morning☀️
News
Maybank Singapore turns the Circle Line even more yellow 🟡
👉🏻 https://tinyurl.com/4v2vy5y9
Analysis
Are Gen Z shoppers reviving physical retail, or rewriting the rules? 🛍️
👉🏻 https://tinyurl.com/n5ebcx7z
Opinions
Who needs a ticket? Here are the brands bringing World Cup fever beyond the stadium ⚽
👉🏻 https://tinyurl.com/38bxffje | 465 |
| 13 |  National Gallery Singapore to stage SEA's biggest Pop Art exhibition 🖍️
The exhibition explores how artists reinterpreted Pop Art through mass media, advertising, popular culture and everyday life.
👉🏻 https://tinyurl.com/yc7c4e3t | 612 |
| 14 |  Are Gen Z shoppers reviving physical retail, or rewriting the rules? 🛍️
"For Gen Z, a store is no longer just a place to sell products. It's a physical manifestation of a brand's worldview."
👉🏻 https://tinyurl.com/n5ebcx7z | 622 |
| 15 |  Who needs a ticket? Here are the brands bringing World Cup fever beyond the stadium ⚽
From football-themed MRT trains and immersive retail takeovers to live match screenings at 30,000 feet, brands are finding new ways to bring fans closer to the FIFA World Cup 2026.
👉🏻 https://tinyurl.com/38bxffje | 581 |
| 16 |  Lotus's Malaysia apologises after pregnant shopper wrongly accused of shoplifting🙊
The company offered its "sincere apologies" to the customer, his wife and their family, adding that "no customer should ever have such an experience when shopping with us."
👉🏻 https://tinyurl.com/2jxasmkt | 578 |
| 17 |  Marketing Events Awards 2026 finalists revealed🏆
Returning for its 15th edition, the awards continue to honour the region's most innovative work across 43 categories.
👉🏽https://tinyurl.com/yejvuj2r | 550 |
| 18 |  Astro names new marketing, commercial and digital chiefs📣
The appointments come as the media company sharpens its focus on commercial growth, digital transformation and customer-centric marketing.
👉🏽https://tinyurl.com/bde2zzc8 | 515 |
| 19 |  Maybank Singapore turns the Circle Line even more yellow 🟡
Timed with the completion of the Circle Line, the campaign will see Maybank's signature yellow take over stations and trains across one of Singapore's busiest rail networks.
https://tinyurl.com/yc27vrex | 518 |
| 20 |  Gen Z wants more than points as loyalty enters the travel era ✈️
Younger travellers across Asia are travelling more frequently and prioritising experiences over transactional rewards, creating new opportunities for banks, airlines and loyalty providers to embed travel more directly into their digital ecosystems.
👉🏻 https://tinyurl.com/36tmm4ee | 569 |
