MARKETING-INTERACTIVE

☀️News for your morning☀️ News Asian landmarks pick sides in dynamic 'House of the Dragon' FOOH campaign 🐉 READ: https://tinyurl.com/4vvwa3wu Analysis Study: Driving brand awareness requires only 1.4 seconds of attention 👀 READ: https://tinyurl.com/6emakrcp Agencies Verbal branding agency Reed Words expands into APAC with SG office ✅ READ: https://tinyurl.com/ne23jv28

Study: Driving brand awareness requires only 1.4 seconds of attention 👀 However, 1.6 seconds of attention is required for consideration and 3.9 seconds for prompted recall. 👉🏻 https://tinyurl.com/6emakrcp

UEM Sunrise names new CMO as Kenny Wong departs after six years 🌅 In her new role, Emily Teh will lead UEM Sunrise's marketing strategies and execution of the company's strategic turnaround plan. 👉🏻 https://tinyurl.com/z2ns3vuu

Asian landmarks pick sides in dynamic 'House of the Dragon' FOOH campaign 🐉 In Singapore, Marina Bay Sands proudly made a claim for Team Black while the National Gallery's entrance welcomes allies of Team Green with CGI banners. 👉🏻 https://tinyurl.com/4vvwa3wu

Faye Wee steps down from Heineken after 13 years 😢 Wee was head of innovation, design and experiences, global Tiger brand at The Heineken Company. 👉🏻 https://tinyurl.com/488b6jec

Support for local talent development should be done across various sectors, says MY minister 🇲🇾 The minister reportedly added that nurturing talent is a national responsibility. 👉🏻 https://tinyurl.com/ycbrz96e

CLEAR Men turns footballers Erling Haaland and Vinicius Jr into detectives in new brand film🕵🏼‍♀️ The humorous campaign film depicts the two footballers as detectives cracking the case of a mysterious white trail. 👉🏻 https://tinyurl.com/msh8sj9v

Verbal branding agency Reed Words expands into APAC with SG office ✅ Reed Words' expertise covers naming, brand voice and messaging, brand strategy and all manner of copywriting including campaigns, packaging, websites and film. 👉🏻 https://tinyurl.com/ne23jv28

IPG Mediabrands MY names new chief investment officer 🤩 Her role will oversee all aspects of IPG Mediabrands’ investment initiatives, focusing on maximising value for clients through data-driven insights and innovative media strategies. 👉🏻 https://tinyurl.com/4ffjdnp7

Unifi zaps consumers into an alternate universe in new campaign 🪄 Accompanying the brand film is a catchy song that reminds viewers of Unifi's offerings. 👉🏻 https://tinyurl.com/mryyfcwv