MARKETING-INTERACTIVE

Two music icons battle out in 7DAYS' new flavour launch campaign 🎶 The campaign brings together two musical icons of opposing genres to release a catchy tune named 'Gandingan Tergempak Malaysia' (Malaysia's Greatest Mix). 👉🏻 https://tinyurl.com/yjykhv6z

BMW takes duality to the next level with sleek campaign starring Justin O’Shea 🚙 “It’s not very often that the personality of the car and the protagonist are so in sync." 👉🏻 https://tinyurl.com/4sfwn52w

⚡️BREAKING⚡️ Health Promotion Board picks new creative agency 🥗 The results come after a competitive pitch that saw McCann Worldgroup, Ogilvy, Publicis and TBWA going head-to-head. 👉🏻 https://tinyurl.com/2s4zutjf

Not all social media content removed on govt's request, said minister Teo Nie Ching 🎙 Teo said that the removal of content by platform providers is subject to its own consideration and evaluation. 👉🏻 https://tinyurl.com/msyfr4uu

☀️News for your morning☀️ News SM Entertainment draws ire in MY as K-pop group Aespa collabs with McDonald's 📉 READ: https://tinyurl.com/b4pckc9k Analysis What are some of the must-know rules and regulations around fake OOH ads in SG? 🤔 READ: https://tinyurl.com/ymk9r5us Agencies WATATAWA picks new MD as Simon Pangrazio steps down 🤝 READ: https://tinyurl.com/mryj4acb

What are some of the must-know rules and regulations around fake OOH ads in SG? 🤔 "The advertising industry has yet to receive clear regulations on fake OOH campaigns and executions." 👉🏻 https://tinyurl.com/ymk9r5us

SM Entertainment draws ire in MY as K-pop group Aespa collabs with McDonald's 📉 An overwhelming majority of tweets strongly oppose the collaboration with 91.4% of netizens calling for a boycott due to perceived ethical and political concerns. 👉🏻 https://tinyurl.com/b4pckc9k

Google's emissions surge by 48% due to AI 🤖 "As we further integrate AI into our products, reducing emissions may be challenging." 👉🏻 https://tinyurl.com/mrh7nzh6

Neelofa, Isterix brand sentiments plummet following 'irresponsible' sexualised ad 🔞 The now-deleted ad aims to showcase the benefits of Isterix such as an increased chest size, increased lubrication in female genitals and an increased desire and attention from husbands. 👉🏻 https://tinyurl.com/3uf75hc2

WATATAWA picks new MD as Simon Pangrazio steps down 🤝 Robertson's appointment comes as Pangrazio steps down from his role of more than 14 years. He will leave the firm on 5 July. 👉🏻 https://tinyurl.com/mryj4acb