MARKETING-INTERACTIVE

The rise of AI copywriting: A threat or a myriad of new possibilities for storytelling? 🖋 "Let the AI do its efficient work. Base on the result, copywriters should step in again and finish it with a ‘touch’. Touch up, bringing in touches that enhance the resonations." 👉🏼 https://tinyurl.com/2jafy7bu

FINN Partners names new APAC associate VP of brand and market intelligence 🧠 The promotion aims to expand FINN’s regional bench and capabilities across offices, positioning the group for long-term growth in APAC. 👉🏼 https://tinyurl.com/468r6rav

Fan Bingbing kicks off role as Melaka's newest tourism ambassador 🇲🇾 Hundreds of people, some gathered as early as 10am, waited for her arrival at Bandar Hilir. 👉🏼 https://tinyurl.com/2vm8xkz3

AI beauty pageant: Are we going back to the drawing board on standards of beauty? 🎀 A new AI beauty pageant is making headlines for using fake models who are perpetuating stereotypical standards of beauty. 👉🏼 https://tinyurl.com/yezfvm22

ID minister threatens to shut X down over adult content 🔞 Setiadi's comments come after X updated its policies to allow consensually produced adult content to be shared on the platform. 👉🏼 https://tinyurl.com/2z5n9dc2

Dentsu bolsters CXM offering across SEA 🌏 “Our people-based marketing approach helps brands create a competitive advantage to thrive in the experience economy." 👉🏼 https://tinyurl.com/ynhwz4s5

United Airlines launches industry-first media network to enhance ads served to passengers 🛫 The new platform uses insights from travel behaviours to connect customers to personalised, real-time advertising, content, experiences and offers from leading brands. 👉🏼 https://tinyurl.com/mv632677

AIA Singapore taps actress Janice Koh for new 'Talk To Me' content push ❤️‍🩹 The series debuts with Koh, who was diagnosed with tongue cancer in late July 2022. 👉🏼 https://tinyurl.com/5n8se5n9

☀️News for your morning☀️ News PUMA picks BLACKPINK's Rosé as new global ambassador 🎤 READ: https://tinyurl.com/va6kam4h Analysis The rise of AI copywriting: A threat or a myriad of new possibilities for storytelling? 🤖 READ: https://tinyurl.com/2jafy7bu Agencies MAGNA report: APAC ad market to grow by 8.5% in 2024 📈 READ: https://tinyurl.com/yee2ytx7

WhatsApp's latest AI ad capabilities: A knife in the hands of the business? 🔪 Ultimately, if a business user does not respect customer boundaries, it can lead to a negative customer experience and a bad experience. 👉🏼 https://tinyurl.com/5779ty52