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NASHA MUKT BHARAT ABHIYAAN (NMBA): SIX YEARS OF PROGRESS
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About the Abhiyaan
🟢 Launched on
15 August 2020 by the
Ministry of Social Justice and Empowerment in 272 vulnerable districts.
🟢 Extended to all districts on
15 August 2023.
🟢 It is the flagship awareness programme under the
National Action Plan for Drug Demand Reduction (NAPDDR).
🟢 Objective: Prevent substance abuse through awareness, early identification, counselling, treatment, rehabilitation and social reintegration.
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Constitutional Provision
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Article 47 (DPSP): Directs the State to endeavour to prohibit consumption of intoxicating drinks and drugs injurious to health, except for medicinal purposes.
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Progress as on 10 November 2026
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35.84 crore+ people reached.
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14.33 crore+ youth and
11.32 crore+ women reached.
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33.57 lakh+ awareness activities conducted in educational institutions.
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2 lakh+ citizens enrolled as
Nasha Mukti Mitr.
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46.73 lakh+ pledges taken.
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39.91 lakh persons treated and rehabilitated.
🟢 Persons seeking treatment and counselling increased from
2.08 lakh (2020–21) to
9.11 lakh+ (2025–26).
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Institutional Mechanism
A three-tier monitoring structure has been suggested:
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State/UT Level: Steering and Monitoring Committee headed by the Chief Secretary; meets quarterly.
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District Level: Drug Demand Reduction Committee headed by the District Collector/Deputy Commissioner; meets monthly, with quarterly inspections.
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Block Level: Committee headed by the Block Development Officer; conducts monthly field inspections.
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NAPDDR: Treatment Infrastructure
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344 Integrated Rehabilitation Centres for Addicts (IRCAs).
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198 District De-Addiction Centres (DDACs).
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155 Addiction Treatment Facilities (ATFs).
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71 Outreach and Drop-In Centres (ODICs).
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45 Community-based Peer-Led Intervention centres (CPLIs).
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Important Initiatives
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NMBA 2.0 App: Launched on
24 April 2026; provides e-pledge, awareness material, helplines and location of nearby de-addiction centres.
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Nasha Mukti Mitr: Citizen volunteers who spread awareness and connect affected individuals with support services.
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National De-addiction Helpline: 14446 – provides round-the-clock tele-counselling and referrals.
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MANAS Helpline: 1933 – enables reporting of drug-related issues.
🟢 MoUs with spiritual organisations to expand community-level awareness.
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Funding
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₹333 crore allocated for NAPDDR in Union Budget 2026–27.
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₹10 lakh per district per financial year provided as grant-in-aid for campaign activities.
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Way Forward
🟢 Strengthen prevention, counselling and accessible treatment services.
🟢 Improve coordination among health, education, law enforcement and social welfare departments.
🟢 Expand evidence-based interventions for vulnerable groups.
🟢 Promote rehabilitation, skill development and social reintegration of recovered persons.
🟢 Use district-level data to identify substance-use hotspots and target interventions.
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UPSC Mains Practice Question
Discuss the role of community participation and institutional coordination in addressing substance abuse in India.
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