MARKETING-INTERACTIVE

OpenAI's newest AI ambassador? Someone's grandma👵🏽 The campaign accompanies the launch of GPT-Live, OpenAI's latest voice model built to enable more fluid, human-like conversations with ChatGPT. 👉🏽https://tinyurl.com/yt7sk53y

Burger King gives fans a reason to smile with branded mini camera📸 Created with Coca-Cola, the campaign turns qualifying meal purchases into an opportunity to score an exclusive collectible. 👉🏽https://tinyurl.com/3yxuaa4c

Meta pulls Instagram's Muse Image feature after privacy backlash📣 The feature allowed users to generate AI images by @mentioning public Instagram accounts as visual references. 👉🏽https://tinyurl.com/3eej4pn2

McDonald's Malaysia serves up a sky-high fries spectacle🍟 The activation sought to recreate familiar shared moments through a larger-than-life brand experience in the heart of Kuala Lumpur. 👉🏽https://tinyurl.com/mvh465f2

Mobile web display emerges as digital advertising's biggest quality risk📱 IAS' findings come as marketers continue shifting budgets towards video, social media and connected TV while placing greater emphasis on attention and campaign performance. 👉🏽https://tinyurl.com/49tskb2z

2Stallions' head of content and social exits👥 Chin led the agency’s social media and content marketing departments, overseeing teams and campaigns across Asia. 👉🏽https://tinyurl.com/mtajjx7a

Erling Haaland's World Cup run is over, but brands are still scoring⚽️ The football player has quickly become the internet's favourite marketing muse. 👉🏽https://tinyurl.com/5cret46d

Norwegian Air swaps logos after losing viral World Cup wager to British Airways✈️ Norway lost on the pitch, but Norwegian Air scored a marketing win. 👉🏽https://tinyurl.com/mwdvajt8

☀️News for your morning☀️ News AAMS looks beyond borders with new SEA marketing alliance 🤝🏻 👉🏻 https://tinyurl.com/4pwd5evu Agencies AnyMind expands Malaysia Xiaohongshu creator network📱 👉🏻 https://tinyurl.com/t7k7kuj5 Opinions Why CHARLES & KEITH is betting on emerging talent beyond celebrity 🤔 👉🏻 https://tinyurl.com/42ux65jn

☕️Get comfy for your Sunday scrolls How public sector campaigns in SG have become increasingly 'un-government' 🧑🏻‍💻 👉🏻 https://tinyurl.com/5cwjza92 Does Molly Tea's post-lawsuit logo refresh actually work? 🤔 👉🏼 https://tinyurl.com/3zvpk8r8 MARKETING CONNECTED podcast🎙 👉🏼 https://tinyurl.com/2s3m2ncr

Spritzer brings 'Flow with joy' to life through community-led experiences💧 Rather than relying on traditional roadshows, the activations centre on existing communities, encouraging participants to experience joy through movement. 👉🏻 https://tinyurl.com/426tmk7c

The World Cup may be football's biggest stage, but these brands had other stories to tell ⚽ From tales of fandom and friendship to stories of hope and self-belief, these brands found meaning in the World Cup beyond football itself. 👉🏻 https://tinyurl.com/2s42bp2t

Deepika Padukone's latest Hilton stay comes with a new story to tell 📖 Centred on Hilton's "It matters where you stay" platform, the campaign was filmed at Conrad Bengaluru and explores how hotels can become a support system for travellers when they are away from their usual routines and familiar surroundings. 👉🏻 https://tinyurl.com/yexmv2bu

McDonald's and Old Chang Kee are currying favour this National Day 👀 A curry crossover we didn't see coming. 👉🏻 https://tinyurl.com/3w6cztc3

Unilever, Ogilvy Singapore reign supreme at Hashtag Asia Awards 2026 🏆 Brands including Unilever, Watsons and Abaavo Group, alongside agencies such as Ogilvy Singapore, Leo and TBWA, were among the night's biggest winners. 👉🏼 https://tinyurl.com/ybdyjrbb

Can Singaporeans learn to pause? StarHub thinks so ⏸️ Nearly seven in 10 Singaporeans use screens to escape daily pressures. 👉🏻 https://tinyurl.com/t73hwzeu

Mediacorp, Moove Media and SBS Transit look to turn journeys into brand moments 🚌 The partnership will see the three organisations explore opportunities to combine Mediacorp's content ecosystem, Moove Media's transit advertising network and SBS Transit's public transport infrastructure. 👉🏻 https://tinyurl.com/44d76tuu

Is Starbucks SG about to reinvent the coffee break? ☕ Starbucks is putting Wednesday afternoons on the calendar with a new ritual designed to help Singaporeans slow down. 👉🏻 https://tinyurl.com/2d5rhm7m

Malaysia reportedly eyes AI copyright safeguards under proposed legal reforms 📝 Among the proposals is the introduction of a legal framework governing the use of copyrighted works by AI, with a focus on transparency, fairness and appropriate compensation for rights holders. 👉🏻 https://tinyurl.com/24at8vem

AAMS looks beyond borders with new SEA marketing alliance 🤝🏻 Under the agreement, the associations will work together on regional events, capability development, research, knowledge exchange, talent development, industry advocacy and thought leadership. 👉🏻 https://tinyurl.com/4pwd5evu