MARKETING-INTERACTIVE

Why Škoda is letting a prehistoric creature lead its new era 🧌 The automaker is bringing a prehistoric creature back to life as a new brand character to champion comfort in a global creative. 👉🏻 https://tinyurl.com/mrxn8vnv

Singtel's next battleground as it moves beyond price wars 💵 As price wars intensify, Singtel's latest moves point to a bigger shift in how it plans to compete for tomorrow's customers. 👉🏻 https://tinyurl.com/3mjm8pf4

Indonesia's PR industry is bridging the generational divide in the age of AI 🤖 "Leadership used to flow one direction. Now the best ideas flow up as often as they flow down." 👉🏻 https://tinyurl.com/mr22rjj4

Unilever’s Sunsilk taps BABYMONSTER for new campaign 💃🏻 The campaign explores the grueling realities faced by BABYMONSTER as a rising girl group, from exhausting rehearsals and packed schedules to high-stakes photoshoots and live performances. 👉🏻 https://tinyurl.com/yj8vxaxs

Changi Airport bets on two Aussie mates to uncover SEA's hidden gems 💎 Changi Airport sends a food creator and comedian on a Southeast Asian adventure to inspire travelers to venture beyond the usual. 👉🏻 https://tinyurl.com/4v2vy5y9

Why SEO alone won't win AI recommendations 📱 As consumers increasingly turn to AI for recommendations, new research found brands need more than SEO, with creator content, reviews and third-party authority shaping AI visibility. 👉🏻 https://tinyurl.com/yc3j6jpk

AirAsia X takes off with AirAsia Group identity ✈️ The change follows shareholder approval for the proposal, which was first tabled earlier this year as part of the group's broader aviation consolidation plans. 👉🏻 https://tinyurl.com/mr4dab28

YSL Beauty Malaysia turns the spotlight on the warning signs of abuse 🗣️ The Malaysia expansion forms part of its broader goal of educating two million people globally by 2030. 👉🏻 https://tinyurl.com/mr3p5w92

Expand locks in full agenda as regional marketing leaders join speaker lineup 🔒 After months of planning and fine-tuning, we're excited to unveil the full agenda for Expand, our inaugural conference bringing together senior marketers, founders and business leaders to explore where the next wave of growth is coming from and the role Asia Pacific will play in shaping it. 👉🏻 https://tinyurl.com/bdd44n7n

☀️News for your morning☀️ News Norwegian Air swaps logos after losing viral World Cup wager to British Airways✈️ 👉🏽https://tinyurl.com/mwdvajt8 Opinions Erling Haaland's World Cup run is over, but brands are still scoring⚽️ 👉🏽https://tinyurl.com/5cret46d Media Meta pulls Instagram's Muse Image feature after privacy backlash📱 👉🏽https://tinyurl.com/3eej4pn2

OpenAI's newest AI ambassador? Someone's grandma👵🏽 The campaign accompanies the launch of GPT-Live, OpenAI's latest voice model built to enable more fluid, human-like conversations with ChatGPT. 👉🏽https://tinyurl.com/yt7sk53y

Burger King gives fans a reason to smile with branded mini camera📸 Created with Coca-Cola, the campaign turns qualifying meal purchases into an opportunity to score an exclusive collectible. 👉🏽https://tinyurl.com/3yxuaa4c

Meta pulls Instagram's Muse Image feature after privacy backlash📣 The feature allowed users to generate AI images by @mentioning public Instagram accounts as visual references. 👉🏽https://tinyurl.com/3eej4pn2

McDonald's Malaysia serves up a sky-high fries spectacle🍟 The activation sought to recreate familiar shared moments through a larger-than-life brand experience in the heart of Kuala Lumpur. 👉🏽https://tinyurl.com/mvh465f2

Mobile web display emerges as digital advertising's biggest quality risk📱 IAS' findings come as marketers continue shifting budgets towards video, social media and connected TV while placing greater emphasis on attention and campaign performance. 👉🏽https://tinyurl.com/49tskb2z

2Stallions' head of content and social exits👥 Chin led the agency’s social media and content marketing departments, overseeing teams and campaigns across Asia. 👉🏽https://tinyurl.com/mtajjx7a

Erling Haaland's World Cup run is over, but brands are still scoring⚽️ The football player has quickly become the internet's favourite marketing muse. 👉🏽https://tinyurl.com/5cret46d

Norwegian Air swaps logos after losing viral World Cup wager to British Airways✈️ Norway lost on the pitch, but Norwegian Air scored a marketing win. 👉🏽https://tinyurl.com/mwdvajt8

☀️News for your morning☀️ News AAMS looks beyond borders with new SEA marketing alliance 🤝🏻 👉🏻 https://tinyurl.com/4pwd5evu Agencies AnyMind expands Malaysia Xiaohongshu creator network📱 👉🏻 https://tinyurl.com/t7k7kuj5 Opinions Why CHARLES & KEITH is betting on emerging talent beyond celebrity 🤔 👉🏻 https://tinyurl.com/42ux65jn

☕️Get comfy for your Sunday scrolls How public sector campaigns in SG have become increasingly 'un-government' 🧑🏻‍💻 👉🏻 https://tinyurl.com/5cwjza92 Does Molly Tea's post-lawsuit logo refresh actually work? 🤔 👉🏼 https://tinyurl.com/3zvpk8r8 MARKETING CONNECTED podcast🎙 👉🏼 https://tinyurl.com/2s3m2ncr