Aaron Will's Telegram Thrills

Offer: Painkiller or vitamin? Would my target customer describe their problem in the words I use — or have I been talking to myself? Where is the gap between what I think I sell and what buyers think they're buying? Is the price anchored to their pain or to my confidence? Economics: Does the math actually work? Price vs. delivery cost vs. my hours at an honest rate. What happens to margin at 2x volume — does it scale or does it just scale my exhaustion? Where am I subsidising the business with unpaid founder labour and calling it profit? Calculate my real effective hourly rate and say it out loud. Pipeline: Where do leads actually come from, and what breaks if that single source dries up tomorrow? Am I confusing audience with pipeline? Calculate: at current conversion rates, how many new conversations do I need per month to hit my revenue target — and am I generating even half that? Sales: Where do deals actually die, and is the cause the process or the offer itself? What objection am I never hearing because prospects go quiet instead of saying it? Is my follow-up a system or a mood? Delivery: Bus test — I'm out for two weeks, what happens to each active client? What am I doing manually that I've labelled "temporary" for over a month? Which delivery steps produce the outcome vs. which exist because I haven't questioned them? Customer reality: Based on my last 5 customers — do I actually know why they bought, or do I know why I think they bought? Is there a pattern in who buys that contradicts who I say I target? Retention and referral: is this a business or a series of one-off rescues? Competitive position: Strip away my own framing. From the buyer's chair, comparing me against the alternatives I named — why me? If the honest answer is "price" or "they happened to find me," say so. Strategy: List everything I told you I'm building or planning. Mark each one SELLS (direct, traceable line to revenue in 60 days) or STALLS (feels productive, defers selling). For every STALLS item, name the selling activity it's displacing. Founder: What patterns repeat across my answers? Where do my stated priorities and my actual time allocation contradict each other? Name the decision I'm most clearly avoiding, estimate its monthly cost in $, and say what the avoidance is protecting me from. PHASE 3 — VERDICT: The 90-day threat: The single most likely way this business is smaller or dead in 90 days, as a specific chain of events, not a category. Top 3 problems ranked by revenue impact. For each: the problem, the evidence (quote my own answers back at me with their evidence grades), the estimated monthly cost, and the fix. The keystone: The one thing that, if fixed first, shrinks the other problems. Explain the dependency, don't just assert it. STOP list: Everything I should stop doing immediately, each with one line on what it's costing. Kill criteria: The specific, measurable conditions under which I should abandon or fundamentally change this business model. If I hit these numbers by this date, the model is wrong — write them down now so future-me can't negotiate with them. Investor paragraph: One brutal paragraph answering "should I put money into this?" — written as if I'm not in the room. PHASE 4 — REBUILD ORDER: A 30-day sequence: what to fix, in what order, and why that order — each item must state what it unblocks For the top priority: the first three concrete actions, small enough to start today The single metric I should check weekly to know if the fix is working, and the number that means it isn't What I am explicitly allowed to ignore for 30 days, so the plan survives contact with my instinct to build new things instead Do not end with encouragement. End with the first action I take when I close this chat, and the date I should re-run this teardown. Begin Phase 1." Fair warning: vague answers get you a vague teardown. It logs "it varies" as a finding. Tell me the worst thing it finds. Genuinely want to know.

Fable 5 gets pulled from free plans tomorrow. If you do one thing with it before then, do this. I gave it a full day to rip my business apart. Not review it. Rip it apart. Best strategic session I've had all year and it hurt. This is the exact prompt. It interviews you in batches of 5 questions first, so don't expect instant answers. Then it grades everything you claim as HARD, SOFT or FAITH and tears down your offer, economics, pipeline, sales and strategy. Ends with kill criteria, the numbers that mean your model is wrong, written down in advance so you can't negotiate with them later. Paste into Fable, thinking set to max: "You are about to perform a complete forensic teardown of my business. Not a review. Not feedback. A teardown. Your job is to find every weak point, false assumption, and structural flaw before the market does — and then tell me what to rebuild and in what order. RULES OF ENGAGEMENT: You are not my cheerleader. Do not soften findings. Do not balance criticism with praise to protect my feelings. If something works, say so once, in one line, and move on. Spend your effort on what's broken. Rank every problem by revenue impact, not by how interesting it is to discuss. Treat everything I tell you as a claim, not a fact. Every claim gets an evidence grade: [HARD] — backed by numbers, transactions, or things that actually happened [SOFT] — backed by anecdotes, feelings, or "people have said" [FAITH] — I believe it and have nothing Any strategy resting on [FAITH] claims gets flagged as structurally unsound, no matter how good it sounds. If I've given you insufficient information to judge something, do not guess. Flag it as a blind spot — the fact that I can't answer it IS a finding, and usually the most important one. No hedging. "This might potentially be an issue" becomes "This is a problem because X, and it's costing you roughly Y." Distinguish between problems and symptoms. If my pipeline is empty, the problem might be the offer, not the pipeline. Always trace one level deeper than where the pain shows up. If two of my answers contradict each other, stop and confront me with both quotes before continuing. PHASE 1 — INTERROGATION (do this first, do not skip): Interview me in batches of 5 questions. After each batch, tell me what my answers revealed before asking the next batch. Cover at minimum: Offer: What I sell, to whom, at what price, how I justify that price, and what the customer's alternative is (including "do nothing") Demand: How leads currently find me — real numbers per channel per month, not vibes. How many conversations became proposals became closed deals in the last 90 days Sales: My process step by step, including exactly where deals go quiet or die, what the last 3 lost deals said (or didn't say), and my close rate Delivery: What fulfilment looks like hour by hour, how much depends on me personally, what breaks if I disappear for two weeks Money: Revenue for each of the last 3 months, fixed and variable costs, my personal burn, and exact runway in months Customers: Who my last 5 paying customers actually were, why they bought in their words, whether they'd rebuy, and whether any referred Roadmap: Everything I'm building or planning, why, and what evidence says anyone will pay for it Graveyard: Everything I've started and abandoned in the last 6 months, and what each abandonment cost in time Avoidance: The decisions I've been putting off, how long each has been open, and what I tell myself is the reason Competition: Who else my customer could hire, what they charge, and why anyone picks me — with the evidence grade for that answer Push on vague answers. "It varies" and "roughly" and "I'd have to check" are all data — log them. Do not move to Phase 2 until you say: "I have enough. Beginning teardown." PHASE 2 — TEARDOWN: Score each area 1–10 for structural soundness. Anything under 6 gets a full breakdown. Work in this order:

Boys if anyone wants a week's worth of Claude Pro for free You can use my link https://claude.ai/referral/u92DfqkSfw?s=android

quick one for anyone here running an agency I'm building out automated client reporting systems (kills the manual report-building every week) and I want one solid case study. happy to build it free for the right fit in exchange for being able to show the result. drop me a message if that's you or you know someone.

Boys i might not be active in this chat as much. Planning on coming back with some heat soon. But you can always drop any questions you have or ask for any advice. I’m always online.

X down for you guys too?

New system built for a client of mine https://x.com/IAmAaronWill/status/2044498961910641130?s=20

Have patience with your clients boys. Understand that they may not have a clue about what you do or your world in business. Just had a client of mine who needed to do a bunch of technical stuff on his side to make this system im building for him work. Multiple errors, confusion from his end most likely etc. But brother got it done. I always put myself in my client’s shoes when we work together. Explain as clearly as possible, give actual good step by steps if you need things from them. Can’t expect them to just know shit.

Still running some free workflow audits boys. Can probably do about 5 more free ones before I start charging. Drop a comment with: 1. What you do / what your business does 2. The most repetitive thing you do every week And I’ll send you an automation opportunity report for 100% free

Reach on X is cooked boys I asked Grok about the new algo and it basically broke it down So I spent about 2 hours yesterday talking to Grok, then having claude breakdown it’s findings Wrote about it in an article: https://x.com/IAmAaronWill/status/2035669298992050479?s=20

Doing free workflow audits this week Drop a comment with: 1. What you do / what your business does 2. The most repetitive thing you do every week Content, admin, client work, outreach etc I'll map it out and send you a full breakdown of what's worth automating and what isn't.

Just dropped this fire article https://x.com/IAmAaronWill/status/2014646066696622183?s=20

Getting back into doing daily videos on X starting tomorrow. If there’s anything you’d like me to break down or go into on video. Drop your ideas below.

The past few days I haven’t been doing client work. I’ve been building systems. Planning. Laying things out. But here’s the truth most people miss. Systems don’t make money. Work does. Funnels, automations, and dashboards mean nothing if you’re not executing daily. So the order matters: Do the work first. Build a system to make it easier. Then turn it into a funnel. Most people do the opposite. They hide in the backend. Tweak systems. Chase perfection. All to avoid the actual work. That’s procrastination dressed up as productivity. So I’ve built a list of non negotiables. Things I must do every single day to move forward and make money. No fluff. No maybes. Here they are. 1. Write the newsletter Daily. No exceptions. This sharpens my thinking, builds trust, and compounds long term. If I skip this, I’m being lazy. So it gets done first. 2. One longform post on X Not a lazy two liner. Something with substance. This is where competence, experience, and opinions live. 3. One social proof post Screenshot. Result. Testimonial. Dashboard. Anything that proves I can do what I say. Proof fuels inbound. Without it, you’re begging. 4. Send 20 to 30 personalized DMs Real conversations. No “hey do you need X” garbage. This is focused, intentional outreach that turns into clients. 5. Reply to all DMs No ghosting. No backlog. Every message gets a response. This alone stops money leaking through laziness. 6. Clean the pipeline Daily. Five minutes. Hot, warm, cold. Follow ups. Drops. A messy pipeline quietly kills deals. 7. Dream 100 DMs Every day. No pitching. Reply to tweets. Stories. Stay visible. Familiarity compounds faster than anything else. 8. Work on a product Even 30 minutes. Course. Template. System. Offer. Clients pay bills. Products build freedom. That’s it. Nothing fancy. Just consistent execution. Do this daily and the systems actually matter.

If you sell anything, you’ve heard this one: “I’ll think about it.” It’s the worst objection. Because it’s vague. They might be genuine. They might be lying. And guessing wrong costs you the sale. Here’s the truth. “I’ll think about it” is not the real objection. It’s a cover. There are only two real objections underneath it: Price Trust in results That’s it. So when they say “I’ll think about it,” I respond like this: “If you need to think about it, that usually means one of two things. Either the price doesn’t feel right, or you’re not fully confident we can get the result. Which one is it not?” Now you’ve forced clarity. If they say price isn’t the issue It’s a trust objection. If they say results aren’t the issue It’s a price objection. From there, you go straight to the root. If it’s price: “Got it. If this problem stays unsolved for the next year, what does that actually cost you?” You make them compare the cost of staying stuck vs fixing it. If it’s trust: “Fair. What would you need to see or know to feel fully confident this works?” Now you’re diagnosing, not begging. One more rule. If they genuinely want time, give structure: “Totally fine. I’ll check back tomorrow at 3. That work?” Yes means interest. Dodging means they were never buying. Final truth. People who can’t decide on a call rarely decide later. Decisive buyers buy. Indecisive buyers disappear. So don’t freeze. Don’t chase. Don’t lose frame. Find the real objection. Handle it directly. That’s how you turn “I’ll think about it” into a close.

BOYS I KNOW IT’S BEEN A BIT QUIET IN HERE. BUT I’VE BEEN GRINDING MY ASS OFF. BIG THINGS COMING SOON. SNEAK PEAKS IN HERE. HOPE EVERYONE IS WELL. AND HAD A FUCKING AMAZING NEW YEAR. BACK TO DAILY POSTS HERE TOMORROW. ANYONE NEED ANYTHING IN THE MEANTIME?

Merry Christmas Boys I hope you have a killer day.

MERRY CHRISTMAS EVE BOYS

Every way your account gets deboosted on X (facts + experience + theory): Engaging with non-premium users X wants paid users. Too much interaction with non-blue ticks lowers reach. Fix: Don’t overthink it. Engage where it makes sense. Never replying to your own comments Posting without responding = low-quality activity. Fix: Reply to people. It’s social media, not a diary. Not engaging on the timeline You can’t grow if you don’t talk to anyone. Fix: Leave genuine comments daily. Controversial topics (politics, health, etc.) The algorithm hates risk. Fix: Stick to your lane. Avoid topics that get flagged. Getting blocked, reported, or muted Every one of these kills your trust score. Fix: Don’t be a dick. Spamming links or plugs X hates repetitive links. Fix: Limit to 1–2 per day. Write fresh CTAs. Engaging with low-quality accounts If you hang out in the gutter, you smell like it. Fix: Stick to your niche and real conversations. Too much profanity Not confirmed, but it could be flagged. Fix: Use f*ck instead of fuck if you’re worried. Only text tweets No visuals = less engagement. Fix: Mix in screenshots, videos, memes. Misspelling or broken grammar Looks low quality. Fix: Grammarly exists. Use it. Misinformation Obvious. Fix: Don’t lie. Not having Premium Blue tick = boost. Fix: Get Premium if you can. Not mandatory, just helpful. Posting only engagement bait “What’s your favorite color?” isn’t value. Fix: Mix value, stories, and insights. Constantly deleting tweets Looks manipulative and low confidence. Fix: Leave them up. Learn from flops. Mass following/unfollowing Looks bot-like. Fix: Stop. Follow people you actually like. Getting muted often Huge negative signal. Fix: Stop oversharing and overposting. Never DMing anyone Zero DMs = looks robotic. Fix: DM people. Network. Be human. Being a reply bot “Agree.” “Facts.” “🔥.” = death. Fix: Add real thoughts. Write like a person.

The past few days on X have been weird. Not complaining just noticing. I’ve got nearly 300k followers. And my tweets are barely scraping 1k views. Same thing’s happening to other big accounts too. Hundreds of thousands of followers. Couple thousand views. Now I’m not stupid. I don’t expect 300k people to see every post. But it’s wild how low reach has dropped. It comes down to two things: The algorithm. And yourself. The algorithm’s obviously changed. Stuff that used to crush doesn’t anymore. But the second part? That’s on you. I’ve been buried in client work lately. Barely posting. Hardly commenting. And that right there is the problem. X runs on a social algorithm. The more social you are, the more you get pushed. When you stop engaging, you disappear. Simple as that. I put it to the test yesterday Left a ton of comments. Today? Tweets are performing way better. Lesson: If your reach is down, it’s not just the algo. It’s you not showing up.