Околоритейл

📈 Analytical overview of Telegram channel Околоритейл

Channel Околоритейл (@okoloretail) in the Russian language segment is an active participant. Currently, the community unites 36 941 subscribers, ranking 1 536 in the Business category and 17 232 in the Russia region.

📊 Audience metrics and dynamics

Since its creation on невідомо, the project has demonstrated rapid growth, gathering an audience of 36 941 subscribers.

According to the latest data from 02 September, 2026, the channel demonstrates stable activity. Although there has been a change in the number of participants by -103 over the last 30 days and by 0 over the last 24 hours, overall reach remains high.

• Verification status: Not verified
• Engagement rate (ER): The average audience engagement rate is 18.01%. Within the first 24 hours after publication, content typically collects 12.63% reactions from the total number of subscribers.
• Post reach: On average, each post receives 6 654 views. Within the first day, a publication typically gains 4 669 views.
• Reactions and interaction: The audience actively supports content: the average number of reactions per post is 69.
• Thematic interests: Content is focused on key topics such as маркетплейсах, пвз, ивашкино, кулич, падение.

📝 Description and content policy

The author describes the resource as a platform for expressing subjective opinions:
“Будни российского ритейла. Автор — Даниил Баздырев, ex PR МТС Ритейл. Предложить новость: @Retailuser_bot По всем вопросам: @dadanil3 Мы в Max: https://max.ru/okoloretail РКН: https://clck.ru/3FrDwL”

Thanks to the high frequency of updates (latest data received on 03 September, 2026), the channel maintains relevance and a high level of publication reach. Analytics show that the audience actively interacts with content, making it an important point of influence in the Business category.