์๋ฐ์ค๋ฆฌ๊ฐ CEO: ์ค์นด์น ์์คํค ์์ฅ์ด ๋จ 5๋
๋ง์ ๋ ๋ฐฐ๊ฐ ๋ ๊ฒ
- ์๊ตญ ์ธ๋ FTA ๊ฒฐ๊ณผ ์์คํค ์์
๊ด์ธ 150% ํด์ ๊ธฐ๋
- ํ๋ฅด๋
ธ๋ฆฌ์นด ์์ ์ ์๋ฐ์ค๋ฆฌ๊ฐ CEO๋ ์์๊ฐ ์ปค์ง๋ ๋ฐ๋ฉด ๊ณต๊ธ์ด ์ ํ๋ ํน์ํ ์ ํ์ธ ์์คํค์ ์ฐจ๋ณ์ฑ ๊ฐ์กฐ
- ๋น ์ฐํ ๋ฆฌ, ์ ํ๋ผ๋๋ฅด ๋ฑ ์์คํค ์์ ์ฆ๊ฐ์ ๋์ํ๊ธฐ ์ํ ์ฆ์ค ๋ฐ M&A ์ถ์ง ์ง์ ์ถ์ธ
* ์ธ๋ ์ค์ฐ์ธต ์ฆ๊ฐ์ ๋ํ ํํธ๋ก ์ฝ์์ต๋๋ค.
- - - ์ดํ ์๋ฌธ - - -
Why the CEO of one of the largest whisky brands believes the Scotch whisky market will DOUBLE in just 5 years
Over recent years, there has been ongoing negotiations with the UK and India who are looking to strengthen trade relations by settling a free trade agreement (FTA). If you're unsure on what a free trade agreement is, in layman's terms, it is an agreement between countries that aims to facilitate trade and eliminate barriers such as tarrifs, quotas, and other restrictions on the movement of goods and services between the countries.
The main purpose of FTAs is to boost trade, provide benefits to businesses and consumers and promote economic integration of both countries. The Government estimated last year that this deal could boost total trade between the two countries by ยฃ28bn per year by 2035, and boost the UKโs GDP by ยฃ3.3bn over the same period. (See here)
In May 2021, the UK and India succesfully signed an Enhanced Trade Partnership (ETP), which was seen as a stepping stone towards a future comprehensive trade agreement.
Over the past few years, the UK and India have been going back and forth negotiating a trade agreement between the two countries that appears to be soon finalised.
We've recently seen a hugely positive article from the Daily Express, titled 'India to slash tarrifs on British cars and Scotch whisky in boost to economic relations'. You can read the article here.
Mentioned in the recent article, a Department for Business and Trade spokeswoman said: โThe UK and India are committed to working towards the best deal possible for both sides. Weโve made good progress.โ
Also mentioned in the article, India's commerce secretary, Sunil Barthwal, claimed that a deal could be signed โwell beforeโ the end of the year.
Another recent article by the BBC titled 'I won't rush India-UK trade deal, says Rishi Sunak' (see here) where Rishi Sunak visited a summit of G20 leaders in India to discuss the agreement, states that the prime minister told reporters that there has been progress in the deal, however it isn't just yet finalised.
It appears that there are positive advancements in the strengthening of these two nations and we're expecting to see more over the coming months.
If you are wondering what I believe this means for you as a cask investor, I think it is something you should be ecstatic about.
If you're unaware, India are the largest consumer of whisky in the world, with a population of roughly 1.4 billion. The UK are the largest exporters of whisky in the world, with Scotch whisky exports over ยฃ6bn for the first time in history last year in 2022.
Despite this, Scotch whisky only comprises of 2% of the Indian whisky market, according to Master of Malt (see article here).
The reason for this is because of high tariffs on UK exports to India, that we believe are soon to be eliminated or reduced drastically. Experts believe that this will cause the Scotch whisky market to explode in India. The CEO of Chivas Regal, Jean-Etienne Gourgues, has stated that the UK-India free trade agreement could double the size of the Scotch whisky market within five years, by eliminating the 150% import tax on whisky.
Chivas Regal is owned by Pernod Ricard, one of the largest alcoholic beverage conglomerates in the world with a market cap of $48.28 billion. Chivas Regal believe the free trade agreement is immiment and are aware of the huge potential of this deal, given they've reported a 27% growth in sales in the Indian market in the fiscal year of 2023. (see here) With India's growing middle class, their appetite for premium Scotch whisky is increasing with it.