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Obunachilar
-124 soatlar
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Postlar arxiv
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β’ μ¬λ΄
'λ¨Ό κΈΈμ λ λκΈ° μ λΉμ μ μν΄,'
μμ€νΈλ¦¬νΈ μ λμ μ½κ³ λ λ보λ΄κΈ°μ μμ¬μ΄ κΈμ΄ μμ΄ μ¬λ΄μΌλ‘ λ¨κΈ°λ € ν¨. νλμ μμ΄ κ΅¬κΈ λ§΅ νλλ©΄ μ μΈκ³ λμμ λλ‘κΉμ§ νλν΄μ νμΈν μ μκ³ , λ―Έκ΅ λ΄ μλμ°¨κ° κ°μ₯ λ§μ 20κ° λμμ μ΄μ μ 93%κ° λ΄λΉκ²μ΄μ
μ μμ‘΄νλ μλμ μ’
μ΄λ‘ λ μ§λκ° μμ‘΄ν μ μμκΉ μλ¬Έμ κ°μ§ μ μμ.
νμ§λ§, μκ°κ³Ό λ¬λ¦¬ μ’
μ΄ μ§λμ νλ§€λ 2019λ
λλΉ 2020λ
μ΄ +144% μ¦κ°, 2021λ
μ μ λ
λλΉ +28% μ¦κ°, 2022λ
μλ μ λ
λλΉ +123%μ μ¦κ°λ₯Ό 보μμ. μ¬μ§μ΄ 3λ
κ° μ κ· νμμ΄ λ μ°λ ΉμΈ΅μ μ λ°μ΄ MZ μΈλλΌλ κ²λ λλΌμ΄ μ¬μ€μ.
μ’
μ΄λ‘ λ μ§λλ₯Ό μ μνκΈ° μν΄ μ§λ μ μμλ κ·Έ κΈΈμ μ§μ κ±Έμ΄μΌ νλ©°, λ°λλ‘ λ€λΉκ²μ΄μ
μ μ¬μ©νλ μ¬λλ€μ μ£Όλ³μ κ²½μΉλ₯Ό λμΉ μ λ°μ μμ. κ·Έλ° κ°μ±μ λΆλΆμ΄ μ’
μ΄ μ§λμ μΈκΈ°λ₯Ό λμ΄μ¬λ¦¬κ³ μλ€λ μκ°μ. μ’
μ΄λ‘ λ μ§λλ λ€λΉκ²μ΄μ
μ μ¬μ©νλ κ²λ³΄λ€ μ μ©νμ§ μμ§λ§ μλ¦λ΅κΈ° λλ¬Έμ. μ€μ λ‘ μλΉμλ€μ μλ΅μ 보면 μ’
μ΄ μ§λλ₯Ό 보면μ λ―Έλμ μ¬νμ§μ λν μκ°μ μ»κ±°λ κ±Έμ΄λλ μμ ν μ λλ‘ μ¬κΈ°κ³ μλ κ²μ.
μ’
μ΄λ‘ λ μ§λμμ λ§λ€ μ μλ μ λ§μ μμμ΄ μκ³ , μ΄λ λλ‘μ μ 보λ₯Ό μΌλ§λ μ νμνλμ λ¬Έμ κ° μ§λμ ꡬ맀μ μ°κ΄λμ΄ μμ§ μλ€λ κ²μ.
IN THE 1880s, Iraqi archaeologist Hormuzd Rassam found a small carved tablet with an image of Babylon at its center, surrounded by a vast salt sea. Historians consider this tablet, roughly 2,500 years old, the earliest existing map of the world. Even βmodernβ maps look quaint today, when apps like Google Maps put practically every intersection in the world a click away. We rely heavily on this innovation. One 2022 survey by tire retailer United Tires, found that, in the 20 U.S. cities with the most cars per capita, 93% of drivers depend on GPS to get around. Digital maps, while powerful, arenβt perfect navigational tools: Phone batteries die, cell signals fail. And though a smartphone can easily direct you to the quickest route, taking it often means youβll miss the best scenery. A paper map, more like those made by early humans, can provide a bigger picture. You can think of them less like comprehensive guides to reaching your destination, and more like detailed portraits of areas of interest, created by someone with deep, experiential knowledge. After all, while a satellite can highlight unpaved paths, cartographers actually walk down them. Perhaps thatβs why paper maps are regaining popularity. According to a spokesperson for Ordnance Survey, the national mapping agency of Great Britain, βsales of custom-made maps exploded in 2020, with an increase of 144% compared with the year before. A year later, in 2021, there was a further 28% increase.β The AAA produced 123% more maps in 2022 than in 2021. Enthusiasm for the organization, a representative said, is growing among millennials and members of Generation Z, who account for half of its new members in the last three years. The boom has trickled down. Tony Rodono, owner of the Map Shop, a retailer and cartography firm in Charlotte, N.C., said sales are up a consistent 20% to 30% year over year. His customers, he added, arenβt just looking to maps for directions, but as inspiration for future trips or even as art worth hanging. Indeed, many newer maps are more beautiful than useful. Delightful custom charts by Jen Urso of Steady Hand Maps in Phoenix, often foreground seemingly random details, like the best cactuses near her home. βThereβs so much you can map,β she said. βItβs not just about streets.β
- WSJ
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Docent: νꡬ, μ£Όμ μ, λ μΌ λμ λ±, μ§§μ κΈμ κ²½μ μ μΈ μλ―Έκ° λ§μ λμ¨νΈ νκ³ μ ν¨. i) νꡬ, 물건μ κ°μ§κ³ μ
ννλ 컨ν
μ΄λμ λ€μ΄ μ€μ΄λ€κ³ μλ€λ κ²μ μλΉμκ° μλΉννλ₯Ό λ°κΎΈκ³ μλ€λ κ²μ. ii) μ£Όμ μ, λ§μΌ μλΉμ μ¬λ¦¬μ λ¨κΈ°μ λ¬Όκ°κ° μ§μ κ°νλ₯΄κ² μ€λ₯Ό κ²μ΄λΌ μκ°νλ€λ©΄(1970λ
λμ²λΌ), μ€λ μ£Όμ νλ κ²μ΄ λ΄μΌ μ£Όμ νλ κ²λ³΄λ€ μν
λ μ€μ μ μμ κ²μ. iii) λμ, μμ μ§λΆμ©μκ°κ²©μ΄λΌ νλ μλΉμκ° μ¬νλ μλΉμ€λ₯Ό ꡬμ
ν λ μ§λΆνκ³ μ νλ λΉμ©μ λμμ΄ μκ±°λ ν¬μν λ κ³μ λμμ§λλ°, μΈνλ μ΄μ
μ΄ μ§λμΉκ² μ€λλμ΄ κ°μ²λΆμλμ μ€μ΄λ κ²°κ΅ λμμ μ°ΎκΈ°λ νκ³ , μ΄μ λλ μΈνλ μ΄μ
μ΄ μ‘΄μ¬νλ€ μκ°μΉ μμ ꡬ맀λ₯Ό μλλ₯΄μ§ μλ κ²μΌ μλ μμ. μ΄μ²λΌ μλΉμκ° κ΅¬λ§€μ κ°κ²©μ κ²°μ λ ₯μ κ°μ§λ©΄ μΈνλ μ΄μ
μ λν λ κ²μ΄λ©°, μ€μμνμ κΈλ¦¬μΈμ ν보μ λμ μ°κ±°λ λλ리기κΉμ§ ν κ²μ.
The drop in imports as measured by container shipments coming through the port of Long Beach suggests supply-chain disruptions may be easing as inflation erodes US consumer disposable income. The good news is that inflation is falling as consumers either spend less or alter spending habits to less expensive options. The trend suggests inflation is not embedded in the consumer psyche, the phenomenon where consumers expect prices to be higher the next day so they buy today. To someone who waited on gas lines, this is not the inflation of the 1970s. The consumer appears to have the power and that is a good omen for risk. The more consumers push back, the slower the pace of rate hikes and the sooner the pivot. Great news for bond bulls and dollar bears.
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Stock futures gained Friday, suggesting indexes could end the week on a stronger footing after concerns about a slowing economy drove markets lower in recent days.
ππ»ππ»ππ»
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Bottom-line: ν¬μμλ€μ μκΈμ΄ μ λ‘μμ΄ ν° κ·λͺ¨λ‘ μ ν₯κ΅ μμ₯μ ν₯νκ³ μμ. μ΄λ μ€κ΅μ κ²½μ μ¬κ°μ ν¬μμλ€μ΄ μμ ν ν볡νκ³ μΈμ νκ³ μκΈ° λλ¬Έμ΄λ©°, μ€κ΅ λλΆμ μ λ½ μμ₯μΌλ‘λ 49μ£Όλ§μ μ²μμΌλ‘ 2μ΅ λ¬λ¬κ° μ μ
λ¨. κ°μ κΈ°κ° λ―Έκ΅ μμ₯μμλ 58μ΅ λ¬λ¬κ° μΈμΆ λ¨.
Investors are flocking to emerging market funds like never before, while European stocks have seen their first inflows in almost a year as optimism abounds around Chinaβs reopening, Bank of America Corp. strategists said. Developing market bond and equity funds had inflows of $12.7 billion in the week through Jan. 18, the biggest on record, according to a note from the bank citing EPFR Global data. European stocks had inflows of $200 million, their first in 49 weeks, while US equities had outflows of $5.8 billion. The inflows came as βthe world capitulates into China reopening,β strategists led by Michael Hartnett wrote, adding that market optimism has further to run. Chinaβs Hang Seng Index has surged 50% since hitting a low in October.
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Bottom-line: λΆλμ°μ μΉ¨μ²΄κ° μ£Όκ±°μ©μμλΆν° μμ
μ©κΉμ§ νμ° μ€μ. 1,750μ΅ λ¬λ¬μ λ¬νλ λΆλμ° μμ°μ΄ μ΄λ―Έ λΆμ€μνμ μ§λ©΄νκ³ , λ€λ₯Έ μ°μ
λ΄ λΆμ€κ·λͺ¨μ λΉκ΅κ° μ΄λ €μΈλ§νΌ νΌ. κΈλ¦¬μμΉκ³Ό μ λμ± μΆμλ‘ μΌλΆμμλ μμ° λ§€κ° λλ μλ₯κΉμ§ μ΄μ΄μ§λ λΆμ€μ΄ λνλκ³ μμΌλ©°, μλ
νλ°κΈ°μλ§ μκ΅ -20%, λ―Έκ΅ -9%μ μμ
μ© λΆλμ° κ°μΉ νλ½μ 보μμ. κ·Έλ¦¬κ³ μ΄λ¬ν λΆλμ° λΆμ€μ΄ μ€λ¬Όκ²½μ λ΄ κ³ μ©κ³Ό μ±μ₯μλ νμ°μ μΌλ‘ ν격μ μ
νκ² λ κ²μ. λ¬Έμ λ μ΄λ° λΆλμ° λΆμ€μ 본격μ μμμ μ§κΈλΆν°λ κ²μ.
The slump in the worldβs biggest asset class has spread from the housing market to commercial real estate, threatening to unleash waves of credit turmoil across the economy. Almost $175 billion of real estate credit is already distressed, according to data compiled by Bloomberg β about four times more than the next biggest industry. As the toll from higher interest rates and the end of easy money mounts, many real estate markets are almost frozen with some lenders telling borrowers to sell assets or risk foreclosure amid demands for additional capital from landlords. Distress levels in European real estate are at the highest in a decade, in part because of a decline in liquidity, according to a study by law firm Weil, Gotshal & Manges. UK commercial property values fell more than 20% in the second half of 2022, MSCI Inc. data show. In the US, the drop was 9%, according to Green Street. The fall in transactions and development in commercial and residential real estate will inevitably impact spending in the real economy. In turn, that could pose a risk to jobs and growth. βWhat we have in this downturn is a fairly unique set of economic circumstances. Interest rates are tightening instead of softening the blow for real estate and other corporates,β said Ian Guthrie, a senior managing director at the loan advisory team at Jones Lang LaSalle Inc., a real estate broker. βYou have a pipeline of potentially defaulting loansβ where βvalues are under pressure and cash flows are under pressure.β. This year, he added, βis when those problems will start to manifest themselves.β About one in 10 corporate loans in Europe is already underperforming and showing increased credit risk, according to JLL.
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Bottom-line: λ°λμμ 골λλ§μμ€κ° λ°μ΄λ¬μ€ λνμ° μ΄ν μ²μμΌλ‘ 400μ¬λͺ
μ΄ λͺ¨μΈ 컨νΌλ°μ€λ₯Ό μ΄μκ³ , μ°Έκ°μλ€μκ² λ€μν μ€λ¬Έμ μ€μνκ³ μλ΅μ λͺ¨μ λ³΄κ³ μλ‘ λ°κ°νμ. κ·Έ μ€ λ―Έκ΅κ³Ό ν¬μμμ°μ κ΄λ ¨ λ νλͺ© λͺ κ°μ§λ₯Ό μ 리νλ©΄ λ€μκ³Ό κ°μ. i) μ¬ ν΄ λ―Έκ΅ κ²½κΈ°μΉ¨μ²΄ κ°λ₯μ±μ κ²½μ° μλ΅μμ 57%κ° κ·Έλ λ€κ³ λ΅νλλ°, μ΄λ μμ₯μ μ€μ§μΈ 65% λλΉ λκ΄μ μ. μλ§λ μ° μ΄ μ΄ν μμ°λ€μ μ±κ³Ό, κ·Έλ¦¬κ³ μΈνλ μ΄μ
κ΄λ ¨ μμμ΄ μν₯μ μ£Όμμ κ²μ. ii) λ―Έκ΅ μ€μμνμ΄ μ μ±
κΈλ¦¬λ₯Ό μ΄λκΉμ§ μ¬λ¦΄ κ²μΈκ°μ λν΄μλ μλ΅μμ 2/3 κ°λμ΄ νμ¬λ‘λΆν° 50bp~75bp μΆκ° μΈμν κ²μΌλ‘ λ΅λ³, μ΄λ μμ₯μ΄ μκ°νλ +60bp μμ€λ³΄λ€ μ½κ° λκ³ , μΌλΆ μλ΅μλ 5.25% μ΄μλ κ°λ₯νλ€κ³ λ΅ν¨. iii) μ¬ν΄ μ μΈκ³ μ£Όμ μμ΅λ₯ (λ¬λ¬ κΈ°μ€)μ μ΄λ¨κΉμ λν΄ 46%μ μλ΅μκ° 10% λ―Έλ§μ΄μ§λ§ μμ΅μ κ±°λ κ²μΌλ‘, 27%μ μλ΅μκ° 10% μ΄μμ μμ΅λ₯ μ κ±°λ κ²μΌλ‘ κΈ°λνκ³ μμ(κ³Όκ±° μλ΅μ 10% μ΄μμ΄λΌ μλ΅ν λΉμ¨μ 13%μ λΆκ³Ό). iv) νμ§ ν΅ν κΈ°μ€μΌλ‘ κ°μ₯ μ’μ μ§μμ μ΄λμΈμ§ μ§λ¬Έμλ μΌλ³Έ μ μΈ μμμκ° μλ΅μ 48%λ‘ μλμ μ΄λ©°, μλ
μλ΅μ 18%μλλ° λ°ν΄ ν° λ³νμ.
Yesterday, we held our 31st annual Global Strategy Conference in London, which was attended by over 400 clients, in person, for the first time since the pandemic. During the sessions, we surveyed our audience members on their views and outlook. i) Do you expect a recession in the US in 2023?, 57% of our clients do expect a recession in the US while 43% do not. This is slightly more optimistic than consensus where the average recession probability stands at 65%. This relative 'bullishness' might be due to the market bounce YTD and the recent good news on the growth-inflation mix. ii) Where will the Fed stop its hiking cycle? (currently 4.25 - 4.5%), About 2 out of 3 respondents expect the FOMC to hike by another 50bps or 75bps before stopping, which is consistent with market pricing of +60 bps. Outside of this modal outcome, views are skewed to the upside with 23% of clients expecting the FED to bring the policy rate above 5.25%. iii) In 2023, what will global equity returns be in $ terms?, After 2021 and 2022, when global equities returned respectively +17% and -20% (USD, total return), the majority of our clients (46%) expect positive, but single-digit, returns (0% to 10%) in 2023. The distribution is more skewed to the upside than last year, when only 13% of the clients expected returns above 10%, while today, 27% of the clients expect double-digit returns. Overall, 73% of our clients are expecting positive returns this year (vs. 78% expecting the same last year). iv) Which region will perform best in 2023 (in local currency terms)?, There is a clear consensus that Asia (ex. Japan) will be the best performing region in 2023. Clients have much more faith in Asia (ex. Japan), which attracted 48% of the votes, compared to only 18% last year. The boost from China reopening will be quite substantial for the MSCI Asia Pacific ex Japan index which fell 20% last year, the 4th largest decline in the 35-year index history.
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Bottom-line: λ°λμμ 골λλ§μμ€κ° λ°μ΄λ¬μ€ λνμ° μ΄ν μ²μμΌλ‘ 400μ¬λͺ
μ΄ λͺ¨μΈ 컨νΌλ°μ€λ₯Ό μ΄μκ³ , μ°Έκ°μλ€μκ² λ€μν μ€λ¬Έμ μ€μνκ³ μλ΅μ λͺ¨μ λ³΄κ³ μλ‘ λ°κ°νμ. κ·Έ μ€ λ―Έκ΅κ³Ό ν¬μμμ°μ κ΄λ ¨ λ νλͺ© λͺ κ°μ§λ₯Ό μ 리νλ©΄ λ€μκ³Ό κ°μ. i) μ¬ ν΄ λ―Έκ΅ κ²½κΈ°μΉ¨μ²΄ κ°λ₯μ±μ κ²½μ° μλ΅μμ 57%κ° κ·Έλ λ€κ³ λ΅νλλ°, μ΄λ μμ₯μ μ€μ§μΈ 65% λλΉ λκ΄μ μ. μλ§λ μ° μ΄ μ΄ν μμ°λ€μ μ±κ³Ό, κ·Έλ¦¬κ³ μΈνλ μ΄μ
κ΄λ ¨ μμμ΄ μν₯μ μ£Όμμ κ²μ. ii) λ―Έκ΅ μ€μμνμ΄ μ μ±
κΈλ¦¬λ₯Ό μ΄λκΉμ§ μ¬λ¦΄ κ²μΈκ°μ λν΄μλ μλ΅μμ 2/3 κ°λμ΄ νμ¬λ‘λΆν° 50bp~75bp μΆκ° μΈμν κ²μΌλ‘ λ΅λ³, μ΄λ μμ₯μ΄ μκ°νλ +60bp μμ€λ³΄λ€ μ½κ° λκ³ , μΌλΆ μλ΅μλ 5.25% μ΄μλ κ°λ₯νλ€κ³ λ΅ν¨. iii) μ¬ν΄ μ μΈκ³ μ£Όμ μμ΅λ₯ (λ¬λ¬ κΈ°μ€)μ μ΄λ¨κΉμ λν΄ 46%μ μλ΅μκ° 10% λ―Έλ§μ΄μ§λ§ μμ΅μ κ±°λ κ²μΌλ‘, 27%μ μλ΅μκ° 10% μ΄μμ μμ΅λ₯ μ κ±°λ κ²μΌλ‘ κΈ°λνκ³ μμ(κ³Όκ±° μλ΅μ 10% μ΄μμ΄λΌ μλ΅ν λΉμ¨μ 13%μ λΆκ³Ό). iv) νμ§ ν΅ν κΈ°μ€μΌλ‘ κ°μ₯ μ’μ μ§μμ μ΄λμΈμ§ μ§λ¬Έμλ
Yesterday, we held our 31st annual Global Strategy Conference in London, which was attended by over 400 clients, in person, for the first time since the pandemic. During the sessions, we surveyed our audience members on their views and outlook. i) Do you expect a recession in the US in 2023?, 57% of our clients do expect a recession in the US while 43% do not. This is slightly more optimistic than consensus where the average recession probability stands at 65%. This relative 'bullishness' might be due to the market bounce YTD and the recent good news on the growth-inflation mix. ii) Where will the Fed stop its hiking cycle? (currently 4.25 - 4.5%), About 2 out of 3 respondents expect the FOMC to hike by another 50bps or 75bps before stopping, which is consistent with market pricing of +60 bps. Outside of this modal outcome, views are skewed to the upside with 23% of clients expecting the FED to bring the policy rate above 5.25%. iii) In 2023, what will global equity returns be in $ terms?, After 2021 and 2022, when global equities returned respectively +17% and -20% (USD, total return), the majority of our clients (46%) expect positive, but single-digit, returns (0% to 10%) in 2023. The distribution is more skewed to the upside than last year, when only 13% of the clients expected returns above 10%, while today, 27% of the clients expect double-digit returns. Overall, 73% of our clients are expecting positive returns this year (vs. 78% expecting the same last year). iv) Which region will perform best in 2023 (in local currency terms)?, There is a clear consensus that Asia (ex. Japan) will be the best performing region in 2023. Clients have much more faith in Asia (ex. Japan), which attracted 48% of the votes, compared to only 18% last year. The boost from China reopening will be quite substantial for the MSCI Asia Pacific ex Japan index which fell 20% last year, the 4th largest decline in the 35-year index history.
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λΉμ·ν λλμΌλ‘λ, λ°λμμ μ΄λ¦° 골λλ§μμ€μ κΈλ‘λ² μ»¨νΌλ°μ€(400λͺ
μ΄μμ΄ νμ₯μ μ°Έμ¬) Q&A λ΄μ© μ 리λ μ’μ.
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SEOUL Search: Investor feedback from HK/SG marketing by six senior Korea covering analysts / J.P.Morgan / 17.01.2023
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Bottom-line: μ μ΄νΌλͺ¨κ±΄μ νκ΅ λ΄λΉ μ λ리μ€νΈλ€μ΄ ν콩과 μ±κ°ν΄μ νλ λ§€λμ λ€μ λ§λ κ΅λ΄ ν¬μμ λν μ견μ λ€μμΌλ©°, κ·Έ μ€ ν¬μμλ€μ΄ μ΄λ»κ² λ³΄κ³ μ΄λμ κ΄μ¬μ κ°μ§λμ§, κ·Έμ λν΄ μ μ΄νΌλͺ¨κ±΄μ μ΄λ»κ² μκ°νλμ§λ₯Ό μ 리νλ©΄, i) ν¬μμλ€μ κ±°μκ²½μ νκ²½μ λΆνμ€μ±, λμ ν΄μΈ μμ‘΄λ, νμ¨ λΆμμ , κΈ°μ
μ€μ μ νλ½ μ£ΌκΈ°μ μλ νκ΅μ λν΄ κ°ν λΉμ€ μΆμ μνλ‘ μμ. λ€λ§, μμμ¬ μ±κ²©μ κΈ°μ (λ©λͺ¨λ¦¬μ MLCC), μν, κ·Έλ¦¬κ³ μ€κ΅ κ²½μ μ¬κ°μ κ΄λ ¨ λ κ³³μλ κ΄μ¬μ΄ λκ³ μ¬ν μ
μ’
μλ μλμ μΌλ‘ κ΄μ¬μ΄ λν¨. 2) μ μ΄νΌλͺ¨κ±΄μ μ΄μ λν΄ νκ΅ κΈ°μ
μ μ΄μ΅ μ£ΌκΈ°κ° νκ°κΈ°λ©°, 경기침체 μνμ΄ μμμλ λΆκ΅¬νκ³ μ£Όκ°κ° ν¬κ² λ€μ³μ§ μ’
λͺ©(μμμ¬ λ° κΈ°μ )κ³Ό κ°μΉνκ°μ μ μν(μν), μ€κ΅ κ²½μ μ¬κ°(λ©΄μΈμ κ³Ό νμ₯ν), μ₯κΈ°μ μΈ μ±μ₯(λ°°ν°λ¦¬ λΆλ¬Έ)μ λΉμ€νλλ₯Ό κΆκ³ νμ.
Most Korea covering analysts spent a week meeting major long-funds and hedge funds in HK/SG last week. 1) Investor views and interest level: We believe most investors are heavily UW the Korea market given macro issues, a heavy dependency on overseas market, F/X headwinds, and a down-cycle in earnings into FY23E. Investors remain concerned about overall consumption in domestic and overseas markets along with a lack of earnings growth in major sectors. Interest level is clearly high for Tech (mainly commodity tech such as memory and MLCC), Banks, and a rising interest in China reopening players (i.e. cosmetics over DFS). On the other hand, the interest level for Healthcare, Auto, Steel, Utility Internet/Game, and Insurance is relatively low. 2) Our key message: Although Korea is entering a weak earnings cycle and potential recession, we recommend that investors position in laggards (i.e. commodity tech), valuation normalization (banks), China reopening (cosmetics over DFS), secular growth story (selective battery cells over materials), earnings/DPS upside (i.e. SLI over non-life insurance), M/S gain story (i.e. Coupang), and sustainable margins (i.e. OEMs over parts).
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β’ νΈλ‘€λ¦¬ λλ λ§
'μ λμ₯μΉκ° λ§κ°μ§ κΈ°μ°¨κ° μ λ‘ μλ₯Ό λ¬λ¦¬κ³ μλ€. μ λ‘ μμλ 5λͺ
μ μ¬λμ΄ μμ΄ μ λ‘λ₯Ό λ°κΎΈμ§ μμΌλ©΄ 5λͺ
μ΄ μ£½κ² λκ³ μ λ‘λ₯Ό λ°κΎΈλ©΄ 5λͺ
μ μ΄μ§λ§ λ°κΎΌ μ λ‘μ μλ μ¬λ 1λͺ
μ μ£½κ² λλ€. μ λ‘λ₯Ό λ°κΏ μ μλ μ€μμΉλ λΉμ μμ μλ€. μ€μμΉλ₯Ό μ΄λ»κ² ν κ²μΈκ°?'
λ¬μμκ° λ°μ¬ν 300λ°μ ν΅ λ―Έμ¬μΌμ΄ λ―Έκ΅μ ν₯ν΄ λ μμ€κ³ μμΌλ©°, μ΄ λͺ¨λ λ―Έμ¬μΌμ λ°©μ΄νλ κ²μ νμ€μ μΌλ‘ λΆκ°λ₯νκ³ , 200λ§λͺ
μ΄μμ λ―Έκ΅μΈμ΄ μ¬λ§ν κ²μ.
15λΆ λ¨μ§ λ¨μ μ΄ μν©μμ λν΅λ ΉμΈ λΉμ μ μΈ κ°μ§ μ νμ§λ₯Ό κ°μ§λ€. λ¬μμμ λν λ°κ²©μ ν¬ν¨ν΄ λλ΅ 500λ§λͺ
μμ 4,500λ§λͺ
μ΄ μ¬λ§ν κ²μΌλ‘ μμλλλ°, μ΄ μ€νμ μλ΅ν 90%(μ΄ 79λͺ
)κ° ν΅ λ―Έμ¬μΌλ‘ λ°κ²©νλ κ²μ μ ννμ.
λ―Έκ΅μμ νμ¬ μ§νλκ³ μλ κ°μμ μ€ν μ΄μΌκΈ°λ©°, κ·Έλ¦¬κ³ κ·Έ μ€νμ₯μμ 컀νΌλ₯Ό λ§μ€ μ μλ 곡κ°μ μ΄λ¦μ 'Baristas of Armageddon'μ.
λ¬μμμ μ°ν¬λΌμ΄λ κ° μ μμ΄ μ°ν¬λΌμ΄λμ μΉλ¦¬λ‘ λλ κ°λ₯μ±μ΄ λμμ§λ κ°μ΄λ°, κ·Έ ν¨λ°°λ₯Ό νΈν΄μ΄ μμ μ κΆλ ₯ μλͺ¨λ‘ μΈμ§ν κ²½μ°, κ³Όμ° ν΅μ μ¬μ©νμ§ μλλ€κ³ μ₯λ΄ν μκ° μκΈ° λλ¬Έμ, μ΄λ° μ€ν λν μλ―Έλ₯Ό μ§λκ³ μμ.
- FT
