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Continuous Learning_Startup & Investment

Continuous Learning_Startup & Investment

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We journey together through the captivating realms of entrepreneurship, investment, life, and technology. This is my chronicle of exploration, where I capture and share the lessons that shape our world. Join us and let's never stop learning!

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Weโ€™re joining forces with NVIDIA to combine our companyโ€™s AI and machine learning capabilities, vast biological and molecular datasets, and research expertise with their world-leading AI and computing power. Our very own Aviv Regev, Head of Genentech Research and Early Development, and John Marioni, Senior Vice President and Head of Computational Sciences, discuss how this partnership will help bring generative AI to new heights and help advance the future of medicine for patients. Watch their video below and learn more this partnership here: https://bit.ly/47oeCji

์ฟค๋‹ฌ์€ 2016๋…„ ๋ก ์นญ ํ›„ ์ฒ ์ €ํ•œ ์˜จ๋ผ์ธ ์ง‘์ค‘ ์ „๋žต์œผ๋กœ ์„ฑ๊ณตํ•œ ๋ธŒ๋žœ๋“œ๋‹ค. ์†Œ๋น„์ž ์ทจํ–ฅ์ด ๋‹ค์–‘ํ•ด์ ธ ์ธ์ง€๋„๊ฐ€ ๋†’์€ ๋Œ€๊ธฐ์—… ์œ ๋ช… ์ œํ’ˆ๋ณด๋‹ค ๋‹ˆ์น˜ ๋ธŒ๋žœ๋“œ๋ฅผ ์„ ํ˜ธํ•˜๋Š” ์ˆ˜์š”๊ฐ€ ๋งŽ์•„์ง„ ์ ์„ ํŒŒ๊ณ ๋“ค์—ˆ๋‹ค. ์ฟค๋‹ฌ์€ ์ฒœ์—ฐ์›๋ฃŒ, ํ–ฅ, ๊ฐ€๊ฒฉ, ์šฉ๋Ÿ‰ ๋“ฑ ๋„ค ๊ฐ€์ง€๋ฅผ ๋ฌด๊ธฐ๋กœ ๋‚ด์„ธ์šด ์ƒดํ‘ธ์™€ ํŠธ๋ฆฌํŠธ๋จผํŠธ, ๋ณด๋””์›Œ์‹œ ์ œํ’ˆ์„ ์ถœ์‹œํ•ด ์˜จ๋ผ์ธ์—์„œ ์ž…์†Œ๋ฌธ์„ ํƒ”๋‹ค. 500mL ํ•œ ํ†ต์— ๋งŒ์›๋„ ์•ˆ ํ•˜๋Š” ๋ณด๋””์›Œ์‹œ๋Š” โ€˜๊ฐ€์‹ฌ๋น„โ€™(๊ฐ€๊ฒฉ ๋Œ€๋น„ ์‹ฌ๋ฆฌ์  ๋งŒ์กฑ๋„) ์ œํ’ˆ์œผ๋กœ ๋ถˆ๋ฆฌ๋ฉฐ ์ธ๊ธฐ๋ฅผ ๋Œ์—ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ œํ’ˆ ์ˆ˜๊ฐ€ ์ ๊ณ  ์˜คํ”„๋ผ์ธ ๋งค์žฅ์ด ์—†๋‹ค๋Š” ๊ฒƒ์€ ์•ฝ์ ์ด์—ˆ๋‹ค. VIGํŒŒํŠธ๋„ˆ์Šค๋Š” ์ฟค๋‹ฌ ์ œํ’ˆ๊ตฐ์„ ํ™•์žฅํ•˜๋ฉด์„œ ํ•ด์™ธ ์‹œ์žฅ์„ ๊ฐœ์ฒ™ํ•˜๋Š” ์ „๋žต์„ ํƒํ–ˆ๋‹ค. ์ƒดํ‘ธ์™€ ๋ณด๋””์›Œ์‹œ ๋“ฑ์„ ์‹œ์ž‘์œผ๋กœ ์นซ์†” ๋””ํ“จ์ € ๋“ฑ ์ƒํ™œ์— ๊ผญ ํ•„์š”ํ•œ ์ œํ’ˆ์„ ์ €๋ ดํ•œ ๊ฐ€๊ฒฉ์— ํŒ๋งคํ•ด ์ ์œ ์œจ์„ ๋Œ์–ด์˜ฌ๋ ธ๋‹ค. ํŠนํžˆ ํ•œ๊ตญ ์„ ํ˜ธ๋„๊ฐ€ ๋†’์€ ์ผ๋ณธ, ๋ง๋ ˆ์ด์‹œ์•„, ์ธ๋„๋„ค์‹œ์•„ ๋“ฑ์„ ์ง‘์ค‘์ ์œผ๋กœ ๊ณต๋žตํ–ˆ๋‹ค. KํŒ ์Šคํƒ€๋ฅผ ์•ž์„ธ์›Œ ์ธํ”Œ๋ฃจ์–ธ์„œ ๋งˆ์ผ€ํŒ…์„ ํŽผ์น˜๊ณ  ์—ฐ๊ด€ ๊ธฐ์—…์„ ์ธ์ˆ˜ํ•ด ํ•ด์™ธ ์‹œ์žฅ ๊ณต๋žต์— ์†๋„๋ฅผ ๋‚ด๊ณ  ์žˆ๋‹ค. ์˜ฌํ•ด 1์›”์—๋Š” โ€˜์š•์„ธ๋Ÿผโ€™์œผ๋กœ ์œ ๋ช…ํ•œ ์ž์—ฐ์ฃผ์˜ ํ™”์žฅํ’ˆ ๋ธŒ๋žœ๋“œ โ€˜๋„ค์‹œํ”ฝโ€™ ์šด์˜์‚ฌ์ธ ์—์ด๋นŒ์ฝ”๋ฆฌ์•„ ์ง€๋ถ„ 100%๋ฅผ ์ธ์ˆ˜, ํ•ด์™ธ ์œ ํ†ต ์ฑ„๋„์„ ํ™•์žฅํ–ˆ๋‹ค. ์ฟค๋‹ฌ์˜ ํ•ด์™ธ ๋งค์ถœ ๋น„์ค‘์€ 2020๋…„ 15% ์ˆ˜์ค€์—์„œ ์˜ฌํ•ด 40%๋ฅผ ๋„˜์–ด์„ค ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋œ๋‹ค.

"์„ธ์ƒ์— ์„ ๋ณด์ผ ์Šคํƒ€์ผ์„ ๋งŒ๋“ ๋‹ค๋Š” ๊ฒƒ์ด ์ฐธ ๊ฑฐ์ฐฝํ•˜๊ณ  ์–ด๋ ค์šด ์ผ์ธ ๊ฒƒ ๊ฐ™๋‹ค๊ฐ€๋„ ์ € ์—„์ฒญ๋‚œ ๊ฑฐ์žฅ๋“ค๋„ ํ‰์ƒ๋™์•ˆ ๋ช‡ ํŽธ์˜ ์˜ํ™”๋ฐ–์— ๋งŒ๋“ค์ง€ ๋ชปํ•œ๋‹ค๋Š” ์‚ฌ์‹ค์„ ๋ณด๋ฉด ์กฐ๊ธˆ ์œ„์•ˆ์ด ๋œ๋‹ค. ๋งŽ์€ ์˜์‚ฌ๊ฒฐ์ •์„ ํ•˜๋Š” ๊ฒƒ๋ณด๋‹ค ๋ช‡ ๊ฐ€์ง€ ์ •๋ง ์ค‘์š”ํ•œ ์˜์‚ฌ๊ฒฐ์ •์„ ์ž˜ ๋‚ด๋ฆฌ๋Š” ๊ฒƒ์ด ๋” ์ค‘์š”ํ•œ ๊ฒƒ ๊ฐ™๋‹ค. ํ‰์ƒ๋™์•ˆ ๋‚ด๊ฐ€ ๋งŒ๋“ค ์ˆ˜ ์žˆ๋Š” ์˜ํ™”๋Š” ์ƒ๊ฐ๋ณด๋‹ค ๋งŽ์ง€ ์•Š์œผ๋‹ˆ ์ •์‹  ๋ฐ”์ง ์ฐจ๋ฆฌ๊ณ , ์—ด์‹ฌํžˆ ์‚ด์•„์•ผ ํ•œ๋‹ค" https://gettingthingsdone.tistory.com/38

One more quote from Sam: โ€œThe best way to not fear the future is to work on it. The future is going to happen. By definition, the future's coming, but you can kind of bend it a little bit. If we work on it and try to push it in a better direction, we can figure out a way for everybody to be involved in its creation and have agency over what's going to happen.โ€

From the interview with @sama on Nomad Magazine: Q) Over time, it's fair to say that the scope, size, and importance of your challenges have expanded - starting with individual problems and growing to issues that affect everyone. I'm curious about what caused you to expand your view of your capabilities and what kind of goals you have in the future. Sam) I have a little note that details everything that I want to work on. I can just read it to you. This is a thing that I read often - not every day, but most days. There are three sections. The first one focuses on helping create abundance by driving the cost of intelligence and energy as low as possible and optimizing the distribution of resources. The second is about enabling talented people to increase collective ambition, optimism, drive for excellence, moral progress, scientific progress, the standard of living, and happiness, as well as to lengthen time horizons. And the third part of my list involves continuously expanding our understanding of the nature of the universe, preserving and expanding consciousness, and making the best use of the resources in the universe for all sentient life. That's what I care about, and I worry that it's going to somehow happen badly or not happen at all.

์˜คํ”ˆAI ์—‘์†Œ๋”์Šค โ€œOpenAI is nothing without its peopleโ€ - OpenAI โ†’ MSFT Advanced AI Research, ์ƒ˜ ์•ŒํŠธ๋งŒ ๋ฒ„์ „ ์—‘์†Œ๋”์Šค. ์˜คํ”ˆAI ๊ฐœ๋ฐœ์ž ์ค‘ ์ƒ˜ ์•ŒํŠธ๋งŒ์„ ๋”ฐ๋ผ๊ฐ€๊ธฐ๋กœ
์˜คํ”ˆAI ์—‘์†Œ๋”์Šค โ€œOpenAI is nothing without its peopleโ€ - OpenAI โ†’ MSFT Advanced AI Research, ์ƒ˜ ์•ŒํŠธ๋งŒ ๋ฒ„์ „ ์—‘์†Œ๋”์Šค. ์˜คํ”ˆAI ๊ฐœ๋ฐœ์ž ์ค‘ ์ƒ˜ ์•ŒํŠธ๋งŒ์„ ๋”ฐ๋ผ๊ฐ€๊ธฐ๋กœ ํ•œ ์—ฐ๊ตฌ์›๋“ค์˜ ๊ตฌํ˜ธ. CTO, COO ๋ฐ ์ฐธ์—ฌ์ž ์‹ค์‹œ๊ฐ„ ์ฆ๊ฐ€ - MSFT Advanced AI Research๋กœ ์ด์ง์˜ˆ์ • (000๋ช…+) : Sam Altman, Greg Brockman, Jakub Pachocki, Szymon Sidor, CTO Mira Murati (๋งํฌ), COO Brad Lightcap (๋งํฌ), Felipe Such (๋งํฌ), ilge (๋งํฌ), Jason Kwon (๋งํฌ), Dave (๋งํฌ), Simรณn (๋งํฌ), Ilan bigio (๋งํฌ), Ben Leimberger (๋งํฌ), Sandro Gianella (๋งํฌ), filterpapi (๋งํฌ), Kai (๋งํฌ), Lama Ahmad (๋งํฌ), Brydon Eastman (๋งํฌ), Joshua Achiam (๋งํฌ), Maddie Simens (๋งํฌ), Chelsea Sierra Voss (๋งํฌ), Jason Wei (๋งํฌ), William Fedus (๋งํฌ), Chester Cho (๋งํฌ), shyamal (๋งํฌ), Mohammad Bavarian (๋งํฌ), Ilya Kostrikov (๋งํฌ), Isa Fulford (๋งํฌ), Diane Yoon (๋งํฌ), roon (๋งํฌ), Peter Welinder (๋งํฌ), Michelle Fradin (๋งํฌ), Vinnie Monaco (๋งํฌ), Emma (๋งํฌ), litwinos (๋งํฌ), Shantan Jain (๋งํฌ), Michael Janner (๋งํฌ), Maggie Hott (๋งํฌ), Sarah Shoker (๋งํฌ), Cadran Cowansage (๋งํฌ), Nick Turley (๋งํฌ), Michael Schade (๋งํฌ), Joanne Jang (๋งํฌ), Colin Jarvis (๋งํฌ), Lukasz Kaiser (๋งํฌ), nataliestaud (๋งํฌ), Michael Lampฤ“ (๋งํฌ), Bob McGrew (๋งํฌ), Karl Cobbe (๋งํฌ), Luke Metz (๋งํฌ)..... ๋“ฑ๋“ฑ๋“ฑ ์˜ฌ๋ผ์˜ค๋Š” ์†๋„๊ฐ€ ๋”ฐ๋ผ๊ฐ€๋Š” ์†๋„๋ณด๋‹ค ํ›จ์”ฌ ๋นจ๋ผ์„œ ํฌ๊ธฐ ์ˆ˜๋ฐฑ๋ช… ๋‹จ์œ„ ๐Ÿ˜…

์ฒ˜์Œ์— PMF๋ฅผ ์ฐพ๊ณ  Scaleํ•  ๋•Œ PMF๋ฅผ ์ฐพ๋Š” ๊ฑด ๋๋‚ฌ์œผ๋‹ˆ Scale๋งŒ ์ž˜ํ•˜๋ฉด ๋œ๋‹ค๊ณ  ์ฐฉ๊ฐํ•˜๋ฉด ์•ˆ๋œ๋‹ค. Scaleํ•˜๋Š” ๊ณผ์ •์—์„œ ๊ณ ๊ฐ๊ณผ ์‹œ์žฅ์ด ๋ฐ”๋€Œ๊ธฐ ๋•Œ๋ฌธ์— ๊ณผ๊ฑฐ์— ์ฐพ์€ PMF๋Š” ์•ฝํ•ด์ง€๊ฑฐ๋‚˜ ์—†์–ด์งˆ ์œ„ํ—˜์ด ํฌ๋‹ค. ๋น ๋ฅด๊ฒŒ Scaleํ•˜๊ณ  ์‹ถ์„์ˆ˜๋ก ๊ณ ๊ฐ/์‹œ์žฅ์— ์ง‘์ฐฉํ•˜๊ณ  ํšŒ์‚ฌ์˜ ๊ทœ๋ชจ๋ฅผ ์ž‘๊ฒŒ ์œ ์ง€ํ•˜๋ฉด์„œ ๋น ๋ฅธ Execution์œผ๋กœ Scale์„ ํ•ด์•ผํ•œ๋‹ค. PMF๋ฅผ ์ฐพ๋Š” ๊ฒƒ๊ณผ Scaleํ•˜๋ฉด์„œ PMF๋ฅผ ์œ ์ง€ํ•˜๋Š” ๊ฑด ๋‹ค๋ฅธ ์ฐจ์›์˜ ๋ฌธ์ œ์ด์ง€ ์•Š์„๊นŒ? ํŠนํžˆ ์ƒˆ๋กœ์šด ๋น„์ฆˆ๋‹ˆ์Šค๋ฅผ ๋งŒ๋“ค์–ด๊ฐˆ ๊ฒฝ์šฐ์— ์ •๋‹ต์ด ์—†๊ธฐ ๋•Œ๋ฌธ์— ๊ณ ๊ฐ, ์‹œ์žฅ, ๋ณธ์ธ์˜ ์ƒํƒœ๋ฅผ ๊ณ„์† ํ™•์ธํ•˜๋ฉด์„œ ๋ˆˆ๋ฉ์ด๋ฅผ ๊ตด๋ ค์•ผํ•œ๋‹ค.

Amazon aggregator, Thrasio, is filing for bankruptcy after raising $3.4 billion. Hereโ€™s what went wrongโ€ฆ In 2018, Joshua Silberstein & Carlos Cashman started Thrasio. Thrasio buys highly-rated Amazon FBA businesses. Typically, revenue and profit generating but under optimized. Both had a multi-decade track record of building & scaling businesses. And the two were convinced of Amazon's potential in helping e-commerce businesses grow. Especially those doing sub $5 million in profit with limited exit options. At first, they raised $500,000 from friends & family. They built out a team of experts acrossโ€ฆ - E-commerce - Marketing - Operations - Finance They even built proprietary software tools to identify the best businesses. In late 2018, they acquired their first business within pet product. They had 2 employees. 9 months later.. - Acquired 20 businesses all-cash - $20 million in revenue By the end of 2020โ€ฆ - Acquired 100+ Amazon businessesย  - Over $500 million in revenueย  - 1,000 employees In 2021, Thrasio considered going public via a SPAC. At the time, $7 billion in equity was pumped into aggregators in 18 months. All the tier 1 investors were betting on a horse - Silver Lake, Apollo, etc. But thatโ€™s when things began to slipโ€ฆ - Joshua resigned as co-CEO making Carlos sole CEO - Faced complications with financial audit - Interest rates started to riseย  ย  Soon after, they cut 20% of its staff. And brought in long time Amazon executive, Greg Geeley, as CEO He had experience driving the Prime subscription business. But it was too lateโ€ฆ - Consumer spend was tightening post pandemicย  - Shift to increased in-store purchasingย  - Knockoffs of highly-rated products were created faster than ever The moat of having extensive reviews on Amazon washed away as the economy turned. Amazon made things even worseโ€ฆ - Became a direct competitor in more categories - Raised the commission rate by 30% Margins were slashed, and unit economics no longer made sense. Naturally, Thrasio looked to raise more capital. But the pools had dried up. Funding for their market was down 90% after a record year. An IPO became a pipe dream. In August, another Amazon aggregator, Benitago Group, filed bankruptcy. Around that time, Thrasio began exploring their own restructuring options. After acquiring over 500 businesses, they too will file bankruptcy. They have no choice but to raise the white flag. Even with profitability, the moat becomes critical. For most, it's their brand. Even a business like Thrasio that placed its products in 1 of 6 households, Not having a brand made their situation worse. Brand matters. Timing matters. Diversification matters.

231119_์Šˆ์นด์›”๋“œX๋ฐ•์ง„์˜ [3์ค„ ์š”์•ฝ] โ–  ์—”ํ„ฐ ์‚ฐ์—…์˜ ๋ณธ์งˆ์€ ํŒฌ๋“ค๊ณผ์˜ ์ง€์†์ ์ธ '๊ด€๊ณ„' ๊ตฌ์ถ• โ–  K-์—”ํ„ฐ์‚ฌ์˜ ๊ฐ•์ ์€ ์ถ•์ ๋œ ์ฝ”์–ด ํŒฌ๋ค '๋ฐ์ดํ„ฐ'๋ฅผ ํ†ตํ•œ ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ ๊ตฌ์ถ• โ–  'K-Pop์‹ ์†Œ๋น„ ํ–‰ํƒœ'๋กœ ์ „ํ™˜ํ•˜๋Š” ๊ธ€๋กœ๋ฒŒ ํŒฌ๋ค์ด ๊พธ์ค€ํžˆ ํ™•์žฅ ์ง„ํ–‰ ์ค‘ - (1) JYP์˜ ์Šˆ์นด์›”๋“œ ์ถœ์—ฐ ๊ณ„๊ธฐ: ๋‹ค๋ฅธ ๋ฐฉ์†ก์—์„œ๋Š” ์—ฐ์˜ˆ์ธ ๋ฐ•์ง„์˜, ๊ฐ€์ˆ˜ ๋ฐ•์ง„์˜์œผ๋กœ ์ถœ์—ฐํ•˜๋Š”๋ฐ, ์†Œ์† ์•„ํ‹ฐ์ŠคํŠธ์™€ ํŒฌ๋“ค ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๋Š˜ ๊ฐ์‚ฌ๋“œ๋ฆฌ๋Š” ์กด์žฌ๊ฐ€ ๋ฐ”๋กœ ์ฃผ์ฃผ๋‹˜๋“ค. ๊ทธ๋ž˜์„œ ๋‚˜์˜ด (2) JYP ๆ›ฐ: ์ง€๊ธˆ JYP ์ฃผ์‹ ์‚ฌ๊ธฐ์— ์•„์ฃผ ์ข‹์€ ํƒ€์ด๋ฐ. ์ €์ ์ด๋ผ ์ƒ๊ฐ. ์—ฌ์œณ๋ˆ ์žˆ์—ˆ์œผ๋ฉด ๋” ์ƒ€์„ ๊ฒƒ. ์ง€๋‚œ ๊ธˆ์š”์ผ์— -9.5% ๋น ์กŒ์„ ๋•Œ ๋„ˆ๋ฌด ์‚ฌ๊ณ  ์‹ถ์—ˆ์Œ (3) 3~5๋…„ ๋’ค๋ฅผ ๋ฏฟ์Œ. ์‹œ์Šคํ…œ๊ณผ ๋›ฐ์–ด๋‚œ ๊ฒฝ์˜์ง„์ด ์žˆ๊ธฐ ๋•Œ๋ฌธ. ์ž„์›์ง„์— ๊ณ ์•ก ์Šค์นด์›ƒ ์ œ์•ˆ ๋งŽ์ด ์žˆ์—ˆ๋Š”๋ฐ ํ•œ ๋ช…๋„ ์ดํƒˆ ์•ˆํ•จ. ์šฐ๋ฆฌ์˜ ํŒ€์›์— ๋Œ€ํ•œ ๋ฌดํ•œํ•œ ์‹ ๋ขฐ (4) โ€˜15๋…„ ๋ถ€ํ„ฐ ๋ฉ€ํ‹ฐ๋ ˆ์ด๋ธ” ์ฒด์ œ๋ฅผ ๋ณธ๊ฒฉ ๋„์ž…ํ–ˆ๊ณ , โ€™18๋…„๋ถ€ํ„ฐ ๋น›(=ํ€„๋ฆฌํ‹ฐ ์ €ํ•˜ ์—†์ด ๋‹ค์ž‘)์„ ๋ฐœํ•˜๊ธฐ ์‹œ์ž‘ (5) ์ตœ๊ทผ์˜ ์ฃผ๊ฐ€ ์ƒ์Šน์€ ๊ธ€๋กœ๋ฒŒ, ํŠนํžˆ ๋ถ๋ฏธ ์‹œ์žฅ์—์„œ์˜ ์„ฑ๊ณต ๊ฐ€๋Šฅ์„ฑ์— ๊ธฐ์ธ (6) โ€˜08๋…„ ๊ธˆ์œต์œ„๊ธฐ ์—†์—ˆ์œผ๋ฉด, K-Pop ์ „์„ฑ๊ธฐ ๋นจ๋ฆฌ ์™”์„ ๊ฒƒ (7) ๋‹น์‹œ ๋ฏธ๊ตญ์—์„œ ์ค€๋น„ํ•˜๋˜ ์•„ํ‹ฐ์ŠคํŠธ 3ํŒ€์ด ๋ฆฌ๋จผ ์‚ฌํƒœ ํ„ฐ์ง€๊ณ  ๋ฐ”๋กœ ๋‹ค ์ทจ์†Œ (8) ์šฐ๋ฆฌ๋‚˜๋ผ ์—”ํ„ฐ์‚ฌ ๊ตฌ์กฐ์™€ ๋‹ค๋ฅด๊ฒŒ ๋ฏธ๊ตญ ์—”ํ„ฐ์‚ฌ๋Š” ์ตœ๋Œ€์ฃผ์ฃผ๊ฐ€ ๊ฑฐ์˜ ๋‹ค ๊ธˆ์œต๊ถŒ ํˆฌ์ž์ž๋ผ์„œ ๋ฆฌ๋จผ ์‚ฌํƒœ ๋•Œ ๋ชจ๋‘ ๋‹ค Exit (9) ์‹ค์ œ๋กœ ์Œ์›๋‚ด๊ณ  ๋ฐ˜์‘์ด ์•ˆ ์ข‹์•„์„œ ์‹คํŒจํ–ˆ์—ˆ์œผ๋ฉด ๋œ ์–ต์šธํ–ˆ์„ํ…๋ฐ, ์‹œ๋„ ํ•ด๋ณด์ง€๋„ ๋ชปํ•˜๊ณ  ์‹คํŒจํ•ด์„œ ๋” ์–ต์šธํ–ˆ์Œ (10) ๋ถ๋ฏธ ์‹œ์žฅ์— ๋Œ€ํ•œ ์ ˆ๋Œ€์ ์ธ CAPEX๋Š” ํ•˜์ด๋ธŒ๊ฐ€ ๋” ํด ์ˆ˜ ์žˆ๊ฒ ์ง€๋งŒ, ๋น„์ค‘์œผ๋กœ ๋ณด๋ฉด ์šฐ๋ฆฌ๊ฐ€ ์ œ์ผ ํด ๊ฒƒ (11) A2K๋Š” ๋‚ด๋ถ€์ ์œผ๋กœ ๊ต‰์žฅํžˆ ์„ฑ๊ณต์ ์ด๋ผ๊ณ  ๋ณด๊ณ  ์žˆ์Œ (12) ๋ฏธ๊ตญ ์Œ๋ฐ˜์‚ฌ ๋งˆ์ธ๋“œ๋Š” ์•„ํ‹ฐ์ŠคํŠธ๊ฐ€ ์„ฑ๊ณต ํ–ˆ์„ ๋•Œ, ์›ƒ๋ˆ์„ ์ฃผ๋”๋ผ๋„ ์ฆ๋ช…๋˜์•ผ ํˆฌ์žํ•จ (13) ๊ทธ๋Ÿฐ๋ฐ ์šฐ๋ฆฌ๊ฐ€ TWICE, SKZ, ITZY ๋“ฑ์„ ์„ฑ๊ณต์‹œํ‚ค๋Š” ๊ฒƒ์„ ๋ดค๋˜ Republic Records๋Š” ์ด๋ฒˆ์— A2K์— ๊ฐ™์ด ํˆฌ์žํ•จ (14) Republic Records๋Š” ๊ธ€๋กœ๋ฒŒ 1์œ„ ์Œ๋ฐ˜์‚ฌ. Monte/Avery Lipman ํ˜•์ œ๊ฐ€ '95๋…„์— ์„ค๋ฆฝ(ํ˜„์žฌ๋Š” UMG ์‚ฐํ•˜) (15) JYP ๆ›ฐ: ์ด ํ˜•์ œ๋“ค, ์‚ฌ๋žŒ์ด ๋„ˆ๋ฌด ๊ดœ์ฐฎ์Œ. ์˜ˆ์ „์— ์›๋”๊ฑธ์Šค CD ๋Œ๋ฆด ๋•Œ, ๋นŒ๊ณ  ๋นŒ์–ด์„œ ํ•œ ๋ฒˆ ๊ฒจ์šฐ ๋งŒ๋‚จ. ๊ทผ๋ฐ ๊ทธ ๋•Œ ๋‚ด ์–˜๊ธฐ๋ฅผ ๋„ˆ๋ฌด ํฅ๋ฏธ๋กญ๊ฒŒ ๋“ค์–ด์คฌ์Œ. ๋‹ค์Œ๋‚  ๋” ๋“ค์–ด๋ณด๊ณ  ์‹ถ๋‹ค๊ณ  ๋งจํ•ดํŠผ JYP USA๋ฅผ ๋ฐฉ๋ฌธํ–ˆ๊ณ  ๋ ์ง€๋„ ๋ชจ๋ฅด๊ฒ ๋Š”๋ฐ~?๋ผ๋Š” ํ‘œ์ •์ด ์•„์ง๋„ ์žŠํžˆ์งˆ ์•Š์•˜์Œ. ๋ฌผ๋ก  ์ดํ›„ ํ์ง€๋ถ€์ง€ ๋จ (16) ๊ทธ๋Ÿฌ๋˜ ์–ด๋А ๋‚ , TWICE๊ฐ€ ๋ณธ๊ฒฉ์ ์œผ๋กœ ๋œฐ ๋•Œ๋ฌด๋ ต ๊ฐ‘์ž๊ธฐ JYP ์‚ฌ์˜ฅ์— ๋ฐฉ๋ฌธํ•ด๋„ ๋˜๋ƒ๊ณ  ์—ฐ๋ฝ์ด ์˜ด. ๊ทธ๋Ÿฌ๊ณ  ํ•œ ๋ฐ”ํ€ด ๋น™ ๋Œ๋”๋‹ˆ, Lipman์ด "์šฐ๋ฆฌ๋Š” ์ด๊ฑฐ ์ด๋ ‡๊ฒŒ ๋ชปํ•ด"๋ผ๊ณ  ํ•จ (17) ๋ฌด์Šจ ๋ง์ด๋ƒ๋ฉด, ์•„์ด๋Œ ์บ์ŠคํŒ…๊ณผ ํŠธ๋ ˆ์ด๋‹์„ ์œ„ํ•ด ๊ฑด๋ฌผ์„ ์ง“๊ณ  ์ด๋ฅผ ์šด์˜ํ•˜์ง€ ๋ชปํ•œ๋‹ค๋Š” ๋œป(=๋‹จ์ˆœํžˆ ํ•˜์ง€ ๋ชปํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹ˆ๋ผ ๋ฆฌ์Šคํฌ ํ…Œ์ดํ‚น ์ž์ฒด๋ฅผ ํ•˜์ง€ ์•Š์Œ) (18) ๊ทธ๋ž˜์„œ Republic Records๋Š” JYP์—๊ฒŒ '์†์žก์ž' ์‹œ์ „. ์—ฌ๊ธฐ ๋Œ€ํ‘œ๋Š” ์—ฌ๋А ๋ฏธ๊ตญ์ธ๊ณผ ๋‹ค๋ฅด๊ฒŒ ์˜๋ฆฌ๊ฐ€ ์žˆ์Œ. ์ง€๊ธˆ ๋„ˆ๋ฌด ์นœํ•จ. ๋Œ€ํ‘œ ์•„๋“ค๋“ค๋„ TWICE ํŒฌ (19) TWICE๋Š” ์‹ ์ธ๋„ ์•„๋‹Œ๋ฐ ๋ฏธ๊ตญ์—์„œ ๋” ์ธ๊ธฐ ๋งŽ์•„์ง€๋Š” ์ค‘. SoFi, MetLife ์Šคํƒ€๋””์›€ ๋งค์ง„ ๊ฒฝ์ด๋กœ์›€ (20) ๋ฏธ๊ตญ ํŒฌ๋“ค์€ ์ด์ œ K-Pop ์ดํ•ดํ•˜๊ณ  ์ฆ๊ธฐ๋Š” ๋ฒ•์„ ์•Œ๊ธฐ ์‹œ์ž‘ํ•จ (21) ๊ณผ๊ฑฐ์—๋Š” '์ถค ์ž˜์ถ”๋„ค, ํผํฌ๋จผ์Šค๊ฐ€ ํ™”๋ คํ•˜๋„ค' ์ •๋„์—์„œ, ํ˜„์žฌ๋Š” K-Pop์‹ '์†Œ๋น„ ๋ฐฉ๋ฒ•/ํ–‰ํƒœ'์— ์ ์‘ํ•˜๊ณ  ์žˆ์Œ (22) ์ฆ‰, ์Œ์•… ๋“ฃ๊ณ  ์ฝ˜์„œํŠธ ๊ฐ€๋Š” ์ •๋„๊ฐ€ ์•„๋‹ˆ๋ผ ์Œ๋ฐฉ ์‚ฌ์ˆ˜์— ์‹ค์‹œ๊ฐ„ ๋ฐฉ์†ก(๋ผ๋ฐฉ)์„ ์ฐพ์•„ ๋ณด๊ณ , ํŒฌ ์ปค๋ฎค๋‹ˆํ‹ฐ/ํด๋Ÿฝ ๋“ฑ์—์„œ ํ™œ๋™ํ•˜๋Š” ๊ฒƒ (23) K-Pop์€ ์•„ํ‹ฐ์ŠคํŠธ์™€ ํ•จ๊ป˜ ์‚ด์•„๊ฐ€๋Š” ๊ฒƒ ๊ทธ ์ž์ฒด. ๊ฐ€์ˆ˜๋ž‘ ํŒฌ๋“ค์ด๋ž‘ ๊ฐ™์ด ์‚ด์•„๊ฐ€๋Š”๋ฐ[๋งŽ์€ ์†Œํ†ต ํ”Œ๋žซํผ], ์ด ๊ณผ์ •์—์„œ ์•„ํ‹ฐ์ŠคํŠธ๋“ค์—๊ฒŒ ์ž…๋•ํ•จ (24) Live Nation ์žฅ๊ธฐ ํŒŒํŠธ๋„ˆ์‰ฝ ๊ด€๋ จํ•ด์„œ๋Š” 1) R/S ๊ฐœ์„ , 2) ์„ ์ œ์ ์ธ ์ธํ”„๋ผ ํ™•๋ณด (25) ํ•˜์ด๋ธŒ๋Š” ITHACA, QCM ๋“ฑ ์ธ์ˆ˜ํ–ˆ๋Š”๋ฐ, ์šฐ๋ฆฌ๋Š” ๋ชปํ•จ. ๋ˆ์ด ์—†๊ธฐ๋„ ํ•˜๊ณ , ๋งŒ์•ฝ ๋ˆ ์žˆ์—ˆ์–ด๋„ ์•ˆํ–ˆ์„ ๊ฒƒ (26) 26๋…„๋™์•ˆ ์ œ์ผ ๊ณต ๋“ค์ธ ๊ฒƒ์€ ํšŒ์‚ฌ ์•ˆ์— ๋ฌธํ™”๋ฅผ ๋งŒ๋“œ๋Š” ๊ฒƒ. ํˆฌ๋ช…ํ•˜๊ณ , ๊ฑด๊ฐ•ํ•˜๊ณ , ๊ฐ€์ •์ด ์žˆ๋Š” ์‚ฌ๋žŒ์ด ํ•˜๋ฉด ์•ˆ๋˜๋Š” ์ง“์„ ํ•˜๋ฉด ์•ˆ๋˜๊ณ , ์ˆ˜ํ‰์ ์ด๊ณ , ์„œ๋กœ๋ฅผ ์œ„ํ•˜๋Š” ๊ฒƒ (27) ์ˆ˜์‹ญ๋…„๊ฐ„ ์ด ๋ฌธํ™”๋ฅผ ๋งŒ๋“ค์–ด ์™”๋Š”๋ฐ, ๊ฐ‘์ž๊ธฐ M&A๋กœ ์ˆ˜์‹ญ, ์ˆ˜๋ฐฑ๋ช…์ด ๋“ค์–ด์˜ค๋ฉด ์ด ๊ธฐ์ค€์ ์ด ํ”๋“ค๋ฆด ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ. ๊ทธ๋ฆฌ๊ณ  IP์— ๋Œ€ํ•œ ๊ถŒ๋ฆฌ๊ฐ€ ๋‹ค์–‘ํ•œ ํ˜•ํƒœ๋กœ ์กด์žฌํ•˜๊ธฐ ๋•Œ๋ฌธ์—, ์šฐ๋ฆฌ ์ž…์žฅ์—์„œ๋Š” ์ข€ ๋นก์„ธ๋‹ค๊ณ  ์ƒ๊ฐ. ๋ฌผ๋ก  ํ•˜์ด๋ธŒ๋Š” ๊ทธ๋“ค ๋งŒ์˜ ๋ฐฉ์‹์œผ๋กœ ์ž˜ ํ’€์–ด๊ฐ€๊ณ  ์žˆ์Œ (28) Taylor Swift์˜ ๋งˆ์ธ๋“œ๋Š” K-์—”ํ„ฐ์‚ฌ์˜ ๋งˆ์ธ๋“œ์™€ ๊ฐ€์žฅ ๋น„์Šทํ•œ ์•„ํ‹ฐ์ŠคํŠธ. Fan engagement์— ๋Œ€ํ•œ ์—„์ฒญ๋‚œ ๊ฐ๊ฐ๊ณผ ํ—Œ์‹ ์ด ์žˆ์Œ. Taylor Swift์™€ ๊ทธ๋…€์˜ ํŒฌ๋ค Swiftie๋Š” ๋งˆ์น˜ BTS์™€ ARMY์ฒ˜๋Ÿผ ์œ ์‚ฌํ•จ. ์‰ฝ๊ฒŒ ๋งํ•˜๋ฉด, K-Pop์˜ ํž˜์€ Overcommitment (29) ์ค‘๊ฐ„์— ์‚ด์ง ๋ฐ•์ง„์˜ ์‹ ๊ณก, ์ฝ˜์„œํŠธ, '80๋…„๋Œ€ ๋ฐ”์ด๋ธŒ์™€ NBA ์ด์•ผ๊ธฐ (30) JYP 2.0 ๋ฉ€ํ‹ฐ๋ ˆ์ด๋ธ” ์ „๋žต ๊ด€๋ จ. ํšŒ์‚ฌ๊ฐ€ ์ปค์ง€๋ฉด ์–ด๋А ์ˆœ๊ฐ„์—๋Š” ์‹œ์Šคํ…œ์ด ํ•„์š”ํ•ด์ง. ํšŒ์‚ฌ ์‹œ์ž‘ํ•  ๋•Œ JYP ๋ณธ์ธ์ด ๋ชจ๋“  ๋ฉ”๋‰ด์–ผํ™”[ํ…Œ์ŠคํŒ…, ํŠธ๋ ˆ์ด๋‹, ๋ณด์ปฌ ๊ฐ•์Šต ๋“ฑ] ์‹œ์ผฐ๊ณ  ๊ณ„์† ๋ฆฌ๋‰ด์–ผ. ์ง€๊ธˆ์€ ์ด์ œ ์–ด๋“œ๋ฐ”์ด์ € ์—ญํ• ๋งŒ ์ˆ˜ํ–‰ (31) ์š”์ฆ˜์—๋Š” ์ „ ์„ธ๊ณ„ ์ตœ๊ณ  ์ž‘๊ณก๊ฐ€๋“ค๋„ K-Pop ์•„ํ‹ฐ์ŠคํŠธ๊ฐ€ ๊ณก ๋‹ฌ๋ผ๊ณ  ํ–ˆ์„ ๋•Œ, ์•ˆ์ฃผ๋Š” ๊ฒฝ์šฐ๊ฐ€ ์—†์Œ. ๋Œ€๋ฐ•๋‚  ์ˆ˜๋„ ์žˆ๊ธฐ ๋•Œ๋ฌธ์— (32) ํ•œ๊ตญ ๊ฐ€์ˆ˜๊ฐ€ ํ•œ๊ตญ๋ง๋กœ ๋…ธ๋ž˜ํ•˜๋Š” ๊ฒƒ์ด 1๋‹จ๊ณ„. 2๋‹จ๊ณ„๋Š” ์™ธ๊ตญ์ธ ๊ฐ€์ˆ˜ ์†Œ์ˆ˜๋ฅผ ์กฐํ•ฉํ•˜๊ณ  ์™ธ๊ตญ์–ด๋ฅผ ์‚ด์ง ๋„ฃ๋Š” ๋‹จ๊ณ„. ์™„์ „ํ•œ ํ˜„์ง€ํ™”๊ฐ€ 3๋‹จ๊ณ„ (33) ์ตœ๊ทผ K-Pop์˜ ํ•œ๊ณ„ ์ด์•ผ๊ธฐ๊ฐ€ ๋‚˜์˜ค๊ณ  ์žˆ๊ธด ํ•˜์ง€๋งŒ ์ด๋Š” ์ค‘๊ตญ์‹œ์žฅ์—์„œ์˜ ์†Œ๋น„ ๋ณ€ํ™”์—์„œ ์ผ๋ถ€ ๋ณ€ํ™”๊ฐ€ ์žˆ์—ˆ์„ ๋ฟ, K-์—”ํ„ฐ์‚ฌ๋Š” ๋„ˆ๋ฌด๋‚˜๋„ ์ˆœํ•ญ์ค‘ (34) ์—ฐ์˜ˆ๊ณ„์™€ ์ƒ๊ด€ ์—†์ด ๋ฌธํ™”, ์—ฐ์˜ˆ๊ณ„๊ฐ€ ํƒ€๊ฒฉ ๋ฐ›์„ ๋•Œ ๊ฐ€์žฅ ์•ˆํƒ€๊นŒ์›€[ํ•œํ•œ๋ น]. ๊ทธ๋ ‡๊ธฐ ๋•Œ๋ฌธ์— ํ˜„์ง€ํ™”๊ฐ€ ํ•„์š”ํ•˜๊ธฐ๋„ ํ•œ ๊ฒƒ (35) K-Pop์˜ ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์€ ๋‹ค๋ฅธ ๋‚˜๋ผ์—์„œ ๊ฐ‘์ž๊ธฐ ๋ฒค์น˜๋งˆํ‚น ํ•ด์„œ ์„ฑ๊ณต ๋ชปํ•จ. ์˜์™ธ๋กœ ๋„ˆ๋ฌด ๋งŽ์€ ๋…ธํ•˜์šฐ๊ฐ€ ํ•„์š”ํ•˜๊ณ  ์‹œํ–‰์ฐฉ์˜ค๊ฐ€ ๋งŽ๊ธฐ ๋•Œ๋ฌธ (36) Tesla์˜ FSD ๋‹ค๋ฅธ ์ž๋™์ฐจ ํšŒ์‚ฌ๊ฐ€ ๋ชป ๋”ฐ๋ผํ•˜๋Š” ๊ฒƒ์ฒ˜๋Ÿผ, ์šฐ๋ฆฌ๋„ ์ฝ”์–ด ํŒฌ๋“ค์— ๋Œ€ํ•œ ๋ฐ์ดํ„ฐ๊ฐ€ ๋งŽ์ด ์ถ•์ ๋˜์–ด ์žˆ์Œ (37) ์™ธ๊ตญ์˜ ์‹œ๊ฐ์—์„œ ์šฐ๋ฆฌ๋ฅผ ๋ณด๊ณ  ๊ฐ€์žฅ ๋†€๋ผ๋Š” ๊ฒƒ์€ ํฅํ–‰ ์‚ฐ์—…์„ ํ•˜๊ณ  ์žˆ์Œ์—๋„ '์ปจ์„ผ์„œ์Šค'์— ๋Œ€๊ฐ• ์ธ๋ผ์ธ ํ•˜๊ฒŒ ๋งž์ถ”๋Š” ๊ฒƒ ๊ทธ ์ž์ฒด (38) ์—”ํ„ฐ ์‚ฐ์—…์€ ์•จ๋ฒ”์ด๋‚˜ ์ฝ˜์„œํŠธ๊ฐ€ ๋Œ€๋ฐ•์ด ๋‚  ์ˆ˜๋„ ์žˆ๊ณ  ์ชฝ๋ฐ•์ด ๋‚  ์ˆ˜๋„ ์žˆ์–ด์„œ ์ปจ์„ผ์„œ์Šค๋ผ๋Š” ๊ฒƒ์ด ์˜๋ฏธ๊ฐ€ ์—†์–ด์•ผ ํ•˜๋Š”๋ฐ, K-Pop์€ ์ปจ์„ผ์„ ์Šค๊ฐ€ ์กด์žฌํ•จ (39) ์ฆ‰, K-Pop์€ ๋‹จ์ˆœํ•œ ์Œ์•… ํฅํ–‰ ์‚ฐ์—…์ด ์•„๋‹˜. ์šฐ๋ฆฌ์—๊ฒŒ๋Š” 'ํŒฌ๋“ค๊ณผ์˜ ๊ด€๊ณ„'๊ฐ€ ๋” ๋ฉ”์ธ. ๊ทธ ์‚ฌ๋žŒ๋“ค์„ ์ž˜ ์‚ดํ”ผ๊ณ , ์ฑ™๊ธฐ๋Š” ๊ฒƒ์ด ์—…์˜ ๋ณธ์งˆ (40) ๊ทธ๋ ‡์ง€ ์•Š์œผ๋ฉด ์‚ฐ์—…์ด ํƒœ๋™ํ•˜์ง€ ๋ชปํ–ˆ์„ ๊ฒƒ. ์‚ฐ์—…์ด ๋˜๊ธฐ ์œ„ํ•ด์„œ๋Š” '์˜ˆ์ธก ๊ฐ€๋Šฅํ•œ ๋ถ€๋ถ„'์ด ์žˆ์–ด์•ผ ํ•จ

https://cursor.sh/ ์จ๋ณด์‹  ๋ถ„ ์žˆ์œผ์‹ค๊นŒ์š”? Copilot๊ณผ Direct ๊ฒฝ์Ÿ์ด๋ผ ์‹คํŒจ ๊ฐ€๋Šฅ์„ฑ์ด ๋„ˆ๋ฌด ๋†’์€ ๊ฑฐ ์•„๋‹Œ๊ฐ€๋ผ๊ณ  ์ƒ๊ฐํ–ˆ๋Š”๋ฐ ์—ฌ๊ธฐ์—์„œ ๋งŒ๋‚œ ๊ฐœ๋ฐœ์ž๋“ค์˜ ๋ฐ˜์‘์ด ์•„์ฃผ ์ข‹๋”๋ผ๊ณ ์š”. ๊ฒฝ์Ÿ์‚ฌ๊ฐ€ ์—„์ฒญ ํฌ๊ฑด ์–ด์ฉŒ๊ฑด ๊ฒฐ๊ตญ ๊ณ ๊ฐ์ด ์ข‹์•„ํ•˜๋Š” ์ œํ’ˆ์„ ์ž˜ ๋งŒ๋“ค์–ด๋‚ด๋ฉด ๋œ๋‹ค๋ผ๋Š” ์ƒ๊ฐ์ด ๋“œ๋„ค์š”.

์งˆ๋ฌธ) ํ˜น์‹œ ํ•œ๊ตญ์— LLM์„ '์•ˆ'ํ•˜๋Š” AI์Šคํƒ€ํŠธ์—…(or์—ฐ๊ตฌ์‹ค)์ด ์žˆ๋‚˜์š”? TMI) ์ตœ๊ทผ์— ๋“œ๋Š” ๋งค์šฐ๋งค์šฐ ๊ฐœ์ธ์ ์ธ ์ƒ๊ฐ์€ ๋‹ค์Œ์— ๋‹ค์‹œ AIํ•„๋“œ์— ํ€€ํ…€์ ํ”„๊ฐ€ ์˜จ๋‹ค๋ฉด ๊ทธ๋•Œ๋Š” LLM์ด ์•„๋‹Œ ๋‹ค๋ฅธ ์‚ฌ์ด๋“œ๋ฅผ ๋ฐ”๋ผ๋ณด๋Š” ์ชฝ์ด ์ฃผ์ธ๊ณต์ด ๋  ์ˆ˜๋„ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. Fast Follower๊ฐ€ ์•„๋‹Œ First Mover์€ ์ด์ชฝ์ด ๋” ๋งž๋Š”๊ฑฐ ๊ฐ™๊ธฐ๋„ ํ•˜๊ตฌ์š” (์‹ค์ œ๋กœ ๋ฏธ๊ตญ์—์„œ๋„ ์ด๋Ÿฐ ์œ ํ˜•์œผ๋กœ ์ฐฝ์—…ํ•˜๋ ค๋Š” ํšŒ์‚ฌ๋“ค or ์—ฐ๊ตฌ๊ทธ๋ฃน์ด ์žˆ์Œ) ex) - Transformer ๊ตฌ์กฐ ์ž์ฒด๋ฅผ ๋ถ€์ •ํ•˜๊ณ  ๊ณ ๋ฏผํ•˜๋Š” ํšŒ์‚ฌ - BERT์•„ํ‚คํ…์ณ(or Enc-Dec๊ตฌ์กฐ)๋กœ ๋ฌด์–ธ๊ฐ€๋ฅผ ์‹œ๋„ํ•ด๋ณด๋ ค๋Š” ํšŒ์‚ฌ - ๋น„์ „๋ชจ๋ธ์— Diffusion์„ ์•ˆ์“ฐ๋ ค๊ณ  ์• ์“ฐ๋Š” ํšŒ์‚ฌ ์–‘๊ธฐ์ฐฝ๋‹˜ ---- ์ ๋ฆผํ˜„์ƒ์„ ๊ฒฝ๊ณ„ํ•  ๊ฒƒ