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: Brand, Branding, Identity & Logo
1. Brand
Definition:
A brand is the meaning and feeling people attach to your product, service, or business.
Example:
When people think of βApple,β they think of innovation, quality, and design β that feeling is the brand.
Key idea:
A brand lives in the mind and heart of the audience.
2. Branding
Definition:
Branding is the process or management of shaping and maintaining a brandβs meaning.
Purpose:
It involves strategies, campaigns, and actions that create a desired image of your business.
Example:
Apple uses sleek packaging, simple advertising, and a clean store design β all to maintain its premium brand image.
3. Brand Identity
Definition:
Brand identity is the visual and sensory representation of the brand β how it looks, sounds, and feels.
Components include:
Logo
Color palette
Typography
Design style
Brand voice
Goal:
To make your brand recognizable and memorable to the audience.
4. Logo (Main Focus)
Definition:
A logo is a symbol, mark, or icon that represents a business in its simplest visual form.
Purpose:
To provide a quick visual identification of a company.
To create brand recognition β people should identify your business at a glance.
To communicate your brand values or message through design.
Types of Logos:
Wordmark (e.g., Google, Coca-Cola) β only text, stylized.
Lettermark (e.g., IBM, HP) β initials or abbreviations.
Icon or Symbol (e.g., Apple, Nike) β image-based.
Combination Mark (e.g., Adidas, Burger King) β text + symbol.
Emblem (e.g., Starbucks, Harley-Davidson) β enclosed design.
Qualities of a Good Logo:
Simple: Easy to recognize and remember.
Memorable: Leaves a lasting impression.
Timeless: Works for many years without feeling outdated.
Versatile: Looks good in any size or color.
Relevant: Reflects the brandβs message and audience.
Example for Discussion:
Think of the Nike logo β a simple swoosh, yet it represents movement, power, and confidence. No words needed, but everyone recognizes it.
I am curious to see the vote π
And I will make it perfect β¨ tips
From beginners π£ to advanced π.
Hey guys, how are you doing? ππ
What do you prefer: if I start posting on this channel on Wednesdays and Fridays?
Sometimes being real feels hard in a world that rewards the loud and the fake.
I donβt try to impress i just share whatβs true, creative, and honest.
Not everyone will see the value right away, but truth always finds those who care.
People love the loud, not the loyal. They follow the heroics, not the hardworking. But still, I choose to stay real.
Because one day, the truth will stand taller than the noise.
@raphia_creative β for those who believe real creators still matter.
If youβre polite, share this message with your friends
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Class α°ααα―α αα‘ @raphia_creative01
class will be at start 3:00 PM LT O'Clock α₯αα Channel αα
Today class 2:00 αα about Keyframe ααααα’ ααα α£α ααα© α₯αα΅α΅α¨α±α΅ α¨α°ααα αα
α αααα
@raphia_creative
@raphia_creative
Today class 2:00 αα about Keyframe ααααα’ ααα α£α ααα© α₯αα΅α΅α¨α±α΅ α¨α°ααα αα
α αααα
@raphia_creative
200 GB+ BIG PACK EDITING ASSET
π Link - https://drive.google.com/drive/folders/1w1s7dyddloz8u2ASvbxYvXhGHnbxXKhJ
Class ααα₯α?? or Video ααααα½α?? α₯α α°α Virtually α₯α¨α°αα»α½α α΅αααα α₯α«ααα½ α αα΅α₯ α΅ααα«α½ααα αα
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π BRAINSTORMING: Expectation vs Reality π€―
We all dream of those epic team sessions filled with creativity and wild ideas...
But letβs be honest β most real βbrilliantβ thoughts hit when youβre alone thinking deeply (or on the toilet π
).
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Repost from N/a
α¨ facebook αα΅α«αΉ ααα αα¨αα αα α α αα΅ αα
α΅ α¨α°ααα¨αα’
ααα«α αα½α΅!
αααα±α΅ ααα«αΆα α ααα±!
@worldceoethiopia
@worldceoethiopia
+1
Photoshope Text effect
Credit: Ollies doodles
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βWhen you select Jackson β Italic ππΆβ¨β
Or a longer playful one:
βFonts have styles, and Jackson has movesβ¦ Todayβs vibe: Italic π₯πΊ
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GM fam!
β¨ααα«α ααα° α°αα α΅β¨
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@raphia_creative
ααα«α α¨αα΅αα α°αα« α αα ααααα½α !
ααα«α α αα !
@raphia_creative
@raphia_creative
+7
β¨ α°αα fam
β¨π¨CREATORβS CHEAT SHEET (2025 Edition) π¨β¨
Tired of blurry uploads or cropped-out designs? π
Hereβs your all-in-one social media + portfolio size guide to keep your visuals crisp everywhere ππ.
@raphia_creative
