Focus Group Sg
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Channel Posts
Project purchase
Incentive: $140 Sheng Siong Physical Voucher
Duration:2hr
Location: Mediapolis
Customer Product Category Specifications
-All respondents should be personally involved in purchasing lifestyle or household products
-All respondents must have purchased from at least 3 of the listed categories (fashion, home & living, food & beverage, health & beverage… etc) within the past 3 months
-Respondents should be the primary or joint-decision-maker for these purchases
https://forms.gle/NxLU158g8w48rRFb7
| 2 | **Shortfall for 2 male Age 19-37
Ctitiera: only heard before this brand IPL and never use any IPL before, which intend to try*
Project IPL
Topic: To understand more on IPL
FGD at Paya Lebar LHL
Date: 16&17 July 1 hrs
$140 Shengsiong voucher
https://forms.gle/4F9E6VkxHFQR5J87A | 627 |
| 3 | **Shortfall for 2 male Age 18-25.
Ctitiera: only heard before this brand IPL and never use any IPL before, which intend to try*
Project IPL
Topic: To understand more on IPL
FGD at Paya Lebar LHL
Date: 8/9 July 2 hrs
$140 Shengsiong voucher
https://forms.gle/4F9E6VkxHFQR5J87A | 124 |
| 4 | Shortfall: Looking for more non-chinese tester. Thankyou | 1 513 |
| 5 | Project life phone survey
Incentive:
$30 cash incentive
Duration: 30 minutes telephone survey.
Criteria
- Employed full time/part time – Must have income
- Aged 20-64
- Main/Joint decision maker for insurance/financial products
- Purchased and CURRENTLY owners of LIFE related policies (i.e. Critical Illness/Life/Term
Life/Wealth and Retirement/Personal Accident etc.) for the three companies below
o Manulife
o Prudential
o Great Eastern
o singlife
o AIA
- Policy must be personally purchased
– does not include company insurance
- Must have interactions with their insurance company in the past 12 months – including
making payment, receiving letters/correspondence etc.
*POLICY OWNERS ARE DEFINED AS THE PERSON PAYING/MAIN LIAISON FOR THE PARTICULAR LIFE
POLICY – i.e. if the parents purchased the policy for their children, and is still currently paying and
liaising with the company, they are the owner of the policy
https://forms.gle/8wRRbWa61CVNvHdU6 | 2 428 |
| 6 | Drink tasting
*Do note the Critiera: To drink Milo 3-in-1 Mix (Singapore Version) more than 5 times a week*
Duaration: ~30 mins
Incentive: 40 sgd
Date: 18/19july
Each respondent to taste 2 to 3 drink products (2 to 3 Hot Drinks)
The objective of this Central Location Testing (CLT) is to gather information on consumer preference and acceptance to milk favoured powder drinks.
Respondent Criteria
- 18 to 54 years old
- Current Milk Flavoured Powder users (MILO/ Ovaltine/ Hot Chocolate, etc.)
- Drink at least 5 times a week
- Usually consume it hot/ lukewarm (Not Cold)
- Monthly Household Income: SGD 2,500 and above
EXCLUSIONS:
- Any Food related allergies
- Currently under medical treatment/ conditions
https://forms.gle/hrngrgMGUcguQpLF6 | 2 432 |
| 7 | Project IPL
Topic: To understand more on IPL
FGD at Paya Lebar LHL
Date: 8/9 July 2 hrs
$140 Shengsiong voucher
https://forms.gle/4F9E6VkxHFQR5J87A | 2 215 |
| 8 | Sorry slight changes to the date. Move to 18/19 jul instead | 2 220 |
| 9 | Drink testing
Duaration: ~30 mins
Incentive: 40 sgd
Date: 11/12july
Each respondent to taste 2 to 3 drink products (2 to 3 Hot Drinks)
The objective of this Central Location Testing (CLT) is to gather information on consumer preference and acceptance to milk favoured powder drinks.
Respondent Criteria
- 18 to 54 years old
- Current Milk Flavoured Powder users (MILO/ Ovaltine/ Hot Chocolate, etc.)
- Drink at least 5 times a week
- Usually consume it hot/ lukewarm (Not Cold)
- Monthly Household Income: SGD 2,500 and above
EXCLUSIONS:
- Any Food related allergies
- Currently under medical treatment/ conditions
https://forms.gle/hrngrgMGUcguQpLF6 | 2 584 |
| 10 | Project sentiment (online focus group)
Incentive:$140 Sheng Siong E-Voucher
Date: between 16 - 17 june
Duration:2 hours
Criteria
All to be current Singaporean citizens (Born in Singapore)
https://forms.gle/Yk99T9McJrYiYcyK8 | 3 183 |
| 11 | Project couple
Objective
Evaluating the Effectiveness and Impact of Two -Marriage Mentoring Programmes in Singapore
Date:
IDI- 21 to 23 May
FGD- 25 to 29 May
Methodology - Online (Zoom Platform)
incentive- $120 SGD Sheng Siong E Voucher
Important Note
1)Willing to open Camera during the IDI/FGD
2)Willing to share screenshot of marriage cert
https://forms.gle/ywMqmKxsBm1Lqq3e7 | 2 775 |
| 12 | Need more for group 4 to 6
Group 4: concession pass holder
Group 5: Non-Concesslon Pass Holders: Heavy Users
Concession Pass Holders WITHOUT Monthly Pass
Grpup 6: Non-Concesslon Pass Holders: Less Heavy Users
Concession Pass Holders WITHOUT Monthly Pass
Project travel
Incentive $120 Sheng Siong Voucher
Duration 2.5hr
Date: between 25 apr to 16 may
To understand more of your transport
Criteria
All to be Singapore Citizens & PRs
All to be between 18 years old and above
Must agree to be verified with their NRIC (they need to bring this on the day for verification; failure to do so will not be admitted to the group)
2.5 hours in-person focus group
https://forms.gle/87uaZCconvhGHxDq9 | 0 |
| 13 | Noodle tasting
Date: 25/26 Apr ( different time alot)
Duration: 60 minutes per session (To test 4 noodle products)
* 8 Respondents from the CLT may be selected for an additional 1-1 interview for additional 30 mins
Incentive:
S$50.00 who attended the food tasting session for 60 minutes
S$80.00who attended the food tasting (60 mins) + 30 mins 1-1 interview
Criteria
Chinese Females only
- Singaporeans and PRs only
- Aged 35 to 44
- Monthly Household of SGD 7,000 and above
- Frequency of cook and eat at home - At least once a week
- Consume noodles at home at least once a week
- Primary decision makers for meal preparation at home
- Generally, health-conscious
(E.g.; usually try to eat as healthy as possible/conscious of nutritional balance)
- Actively managing and/or improving health but NOT on medical treatment or suffering from any illness
- Not suffering from any food allergies
- Willing to taste all ingredients and flavours
- All to be fully vaccinated
Not eligible for the following:
• Pregnant woman or currently nursing
• Currently on diet
• On long-term medication
• People working in Food Production / Distribution / Retailers / Mass Media / PR / Marketing /
Advertising related sectors
• Have not taken part in any market research in the past 3 months
https://forms.gle/nhJRWoJB4m7ATmzw8 | 0 |
| 14 | Project shopping
Schedule: 21-22 April 2026
Incentive for respondent- $120 Waterway Point Voucher
Criteria
All to be current SIT students
Group
G1: Frequency Visitors - Very likely or somewhat likely to visit Waterway Point during a 2 hour free-time
G2: Occasional Visitors- Not likely at all or somewhat unlikely to visit Waterway Point during a 2 hour free-time
G3: Infrequent Visitors- Visit Waterway Point less frequent than once a week (i.e. once to a few times a month or less than once a month)
General Specifications
Waterway Point – Related Specs
All respondents must be aware of Waterway Point
All respondents to have visited Waterway point in the last month
https://forms.gle/rYg8gwLkyVWuMm86A | 0 |
