HEATWAVE FAMILY ☀️❤️
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Welcome to the family. What we do is about more than photos. It’s a feeling. A vibe. A community. If you feel it, you're already a part of the family 👇🏼 More heat below. www.instagram.com/heatwave.world www.heatwavemagazine.com
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When the Airbnb listing says “private pool”, I expect this level of commitment. 👀
The next day, we find a spot in the sun and make doing absolutely nothing our full-time job.
That’s the look my Lightroom catalogue gives me when I start planning another shoot. 👀
You were probably not expecting a lesson in personal growth before breakfast, but here we are. 😂
+1
The sea says we’re stressed and overdressed. I’m willing to hear it out. 👀🌊
Just you, me, somewhere we’ve never been, and absolutely no sensible plan.
That’s more or less the entire Heatwave philosophy.
I need an adventure.
Not a carefully planned one. Not a “here’s the itinerary” one.
Growing up is realizing you still want the stories, you just don’t want to suffer for three days afterwards.
I like my mornings sunny and slightly inappropriate.
Coffee helps.
Apparently so does this.
So yes, I really wrote an article called The Lidl Sunscreen Principle. 😂
It’s about Mica, ordinary objects, why giving someone something to do can completely change a photo… and why the best ideas sometimes come from the least glamorous things in your beach bag.
The full story is now on Heatwave Diaries, in English and Spanish:
🔥 https://www.thatarnold.com/heatwave/lidl-sunscreen
Enjoy it,
Arnold ✌🏻
+1
The funny part is that the sunscreen was never supposed to become a big thing.
I brought it as a random little beach prop. Mica immediately started actually using it, moving around, rubbing it into her skin, laughing… and suddenly I wasn’t photographing someone posing anymore.
I was photographing something happening.
And that’s basically the whole point of the article.
I did not expect a bottle of Lidl sunscreen to teach me anything about photography.
Mica had other plans. 😄
Somewhere between a €12 beach chair, swimming goggles, warm Ibiza light and Mica doing what Mica does, a surprisingly useful little idea appeared.
I called it The Lidl Sunscreen Principle.
Okay, break's over.
Back to today's lesson in maintaining eye contact.
Apparently nobody passed the first exam.
