BeFound | Your Beauty Partner

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The only beauty friend you need ☺️ We aim to accelerate the accessibility of beauty to the world and to partner up with individuals to see a generation of beauty-savvy. 1️⃣ Singapore First Personalised Skincare Program 👉🏻 Discover us: bit.ly/4bQeiwO

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日期	订阅者增长	提及	频道
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If you’re feeling lost, confused, have tried many products, are always relying on facials, or aren’t sure how to get your skin from where it is now to the glow you want, we’re here to chat! 🤍 That’s why we have a no-obligation Discovery Session for you. Come by and have a chat!👋🏻 Book a slot: bit.ly/4bQeiwO This way, you’ll have a better understanding of what’s happening with your skin and what you can do about it. P.S. We don’t hard sell. 😂 That’s not BeFound. You make your own decision.

2	This is Joy. ❤️ For years, acne became a part of her life. She spent countless days searching for answers. Buying product after product, trying every recommendation, taking medications, and hoping that this would finally be the one. But every disappointment only brought more confusion. When Joy came to BeFound, we didn’t start by recommending another product. We started by understanding her skin. ✨ How healthy is her skin barrier? ✨ What is actually triggering her acne? ✨ Is her skin recovering the way it should? ✨ Is her routine giving her the right ingredients for her skin concerns? Because acne isn’t just about finding another product. It’s about finding the answer your skin has been asking for all along. Today, Joy has more than clearer skin. She has clarity, confidence, and a routine she finally understands. And that’s a feeling that lasts far beyond acne. 🫶🏻	228
3	Hi ladies 👋 We all know a man who treats skincare like it’s a conspiracy. Won’t do 10 steps. Won’t do 3. Does nothing and somehow ages fine, which is its own little injustice. So here’s a gift you can pass straight to him. The honest, no fuss version. Forward it as is, no nagging required. Tell him to pick a level: 1️⃣ One thing? Sunscreen every morning, SPF 30 or higher. This alone prevents most of what gets blamed on “just getting older.” 2️⃣ Two things? Add a moisturiser after his shower. That’s it. 3️⃣ Three things? Cleanse at night, moisturise, sunscreen in the morning. A full routine, no serums, nothing fancy. He starts with one and builds up only if he ever feels like it. Happy Father’s Day! 🥳🙌🏻	335
4	Searching for answers for your skin for years? Val did, and she found them. 🙌🏻 After years of acne and trying all sorts of solutions, she realised it wasn’t about how much she spent. It was about whether the solution was actually right for her skin. We didn’t come in promising Val perfect skin. We came in to help her gain clarity, understand what her skin truly needed, and have confidence in knowing what to do moving forward. That’s what skin confidence is all about. ✨ Watch as we “raid” her house 😛 and hear her share her journey with us!	562
5	Nir went on a coffee date with no makeup 🥳🙌🏻 At 58 years old, Nir is having the best skin of her life. From someone who had tried every solution and spent so much that it’s scary to even mention 🤣, she finally found clarity in her skin. And it all came down to one thing. She made the decision to gain skin clarity. Sometimes, the biggest transformation starts with a simple decision to stop guessing and start understanding your skin. ✨	531
6	Let’s glow up with Aqilah! Episode 1/3! 🥳 “Is there something wrong with the product or my skin?”😛 Find out the one thing that’s helping Aqilah transform her skincare routine! Stay tuned for Episode 2, coming tomorrow! ✌🏻	502
7	At BeFound, a true win is more than clear skin. it’s clarity in how to manage it. 🥳 Imagine this: when acne shows up, you know exactly what to do. When redness appears, you reach for the right ingredient with confidence. When midday oiliness sets in, you understand it’s your barrier speaking, not your skin misbehaving. 🙌🏻 That’s what winning looks like. R first came to us unsure of what her skin needed and confused by her routine. Now, moving forward, she knows exactly what to do when acne pops up again—confident, equipped, and in control of her skin. 😍	516
8	Morning dewy! Some of the very common skincare myths that we seen in our ladies and men on our program. 1. Oily skin doesn’t need moisturiser One of the biggest myths. Oily skin can still be dehydrated. In fact, skipping moisturiser may cause the skin to produce even more oil to compensate. 🥹 2. The more you exfoliate, the better your skin Over-exfoliation can weaken your skin barrier, leading to redness, sensitivity, breakouts, and irritation. More is not always better. 3. Expensive products work better Price doesn’t determine effectiveness. The ingredients, formulation, and suitability for your skin matter more than the brand or price tag. 🙌🏻 4. You can replicate someone else’s routine if their skin looks good Your skin is unique. The same routine can produce completely different results on two people with similar skin concerns. 🥳 BeFound’s biggest skincare tip for you in this generation! Just as we want clarity on our finances, health, wellness, and how our bodies work, your skin is no different. Your skin needs personalisation and real data to see real change. Not guesses, trends, or what worked for someone else. Understanding your skin is the first step to transforming it. 🙌🏻	439
9	Bernice, in her 50s! Faced with redness & sensitivity for many many years. 🥹 Has your redness been there for months, or even years? Don’t give up. It’s not something you’re born with. Often, something in your routine has caused your skin barrier to weaken over time. When we understand the root cause and learn how to tackle it, you’ll be equipped with the knowledge to manage it for life. 🙌🏻 Even for Bernice at 50s, it can be done for you. Your skin can change. Your confidence can be found. ✨	425
10	+1 Answering about chemical vs physical sunscreen!	491
11	Have a great Sunday ahead dewy people! 🥳 Something for you this coming week! Change one thing at a time. When you add a new active, add only that. People start three products in the same week, see a reaction, and have no idea which one caused it. Single-variable introduction is the only way to actually learn your skin. This is the Optimise discipline, you can’t refine what you can’t isolate. 😛	458
12	Meet Wan Hui 👋🏻 A physiotherapist and a BeFound client 😍 Fun fact that physiotherapist don’t just treat pain, they focus on your root. Making sure your muscles, joints moves as how they should to improve. In parallel world, if you are facing with dullness, oily skin, acne. These are the results of the root. Let’s solve your root! 1. Audit your skin 2. Redesign your routine and understand ingredients 3. Optimise your routine and layer up	492
13	☀️ Physical sunscreen: What we learnt from client’s skin and their common mistakes. 1️⃣ Not using enough. This is the big one. A thin layer leaves you half protected. You need more than feels natural, about two finger lengths for the face and neck. 2️⃣ Skipping reapplication. Sunscreen wears off. Once in the morning isn’t enough if you’re out and about, sweating, or near windows all day. 3️⃣ Rubbing it in until it disappears. With mineral, the slight cast means it’s actually there and working. Buff it in, yes, but don’t chase a totally invisible finish or you’ve rubbed half of it off. 4️⃣ Forgetting the edges. Hairline, ears, neck, the tops of hands. The bits that catch the most sun are the bits people miss. 5️⃣ Assuming “mineral” on the front means mineral inside. Always check the back. If you spot chemical filters in the list, it’s a hybrid, not a true physical SPF. Would you pick up any of the above and do something different tomorrow? 🥳 Drop a thumbs up and let us know ya! 👍🏻	421
14	Sunscreen should feel comfortable for you! It shouldn’t feel like a chore, be too thick, or make it difficult to even put on makeup. Here’s the vision for you 🙌🏻🥳	471
15	Let’s start with the main challenges women run into with Physical (mineral) Sunscreen: 🥹 1️⃣ The white cast. This is the big one. Zinc oxide and titanium dioxide sit on top of the skin and reflect light, which leaves a whitish or grayish film. 2️⃣ Texture and finish. Mineral formulas tend to be thicker and can feel heavy, chalky, or draggy going on. They sometimes pill or roll up under makeup, and they don’t always layer well with serums, primers, and foundation. 3️⃣ Makeup compatibility. Getting foundation to sit nicely over a thick mineral base can be tricky, and reapplication mid-day without disturbing makeup is a real pain point. Drop a thumbs up if these speaks to you too! We will share some common mistakes you can pick up next 👍🏻	496
16	Shall we dive into common mistakes and learnings about Physical (mineral) sunscreen? Drop a thumbs up if you like us to run through! 👍🏻	489
17	Which camp are you? 😛	555
18	Morning ladies! Happy Tuesday, 🙌🏻 True story here 👇🏻 Growing up in Singapore, I always thought sunscreen here was kind of optional. It’s cloudy half the time, I’m indoors most of the day, and I almost never burn. So what’s the point right? Turns out I had it backwards. We’re sitting right on the equator, the sun’s basically overhead all year, no weak season. And the clouds I thought were protecting me? Up to 80% of UV goes straight through. The kicker is the damage that matters for our skin doesn’t burn or sting. It’s the quiet kind that shows up later as dark spots and uneven tone, and it goes through glass too. So all those years I felt fine because I wasn’t burning, my skin was still taking it. You don’t need sunscreen here because it’s sunny. You need it because you can’t see it happening. Remember your sunscreen today, dewy people! 😊 💛 Priscilla	557
19	Happy end of Monday 😛 Don’t forget to hydrate your skin tonight! A healthy skin barrier helps your skin glow and gives you that #foundationfree confidence 🙌🏻 Here’s Pris’s no foundation skin for you ✨	472
20	Morning dewy people! It’s the start of the week. And this might be on your mind “Is this product helping or making it worse” 🥹 Here’s 3 things we do look out for: 1️⃣ Timeline → are expectations realistic for that ingredient? 2️⃣ Skin feedback → hydration, texture, irritation, congestion 3️⃣ Too many variables → multiple new products at once Let us know! You can direct message us now. We love to chat with you. 😍	486

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