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IN THE 1880s, Iraqi archaeologist Hormuzd Rassam found a small carved tablet with an image of Babylon at its center, surrounded by a vast salt sea. Historians consider this tablet, roughly 2,500 years old, the earliest existing map of the world. Even βmodernβ maps look quaint today, when apps like Google Maps put practically every intersection in the world a click away. We rely heavily on this innovation. One 2022 survey by tire retailer United Tires, found that, in the 20 U.S. cities with the most cars per capita, 93% of drivers depend on GPS to get around. Digital maps, while powerful, arenβt perfect navigational tools: Phone batteries die, cell signals fail. And though a smartphone can easily direct you to the quickest route, taking it often means youβll miss the best scenery. A paper map, more like those made by early humans, can provide a bigger picture. You can think of them less like comprehensive guides to reaching your destination, and more like detailed portraits of areas of interest, created by someone with deep, experiential knowledge. After all, while a satellite can highlight unpaved paths, cartographers actually walk down them. Perhaps thatβs why paper maps are regaining popularity. According to a spokesperson for Ordnance Survey, the national mapping agency of Great Britain, βsales of custom-made maps exploded in 2020, with an increase of 144% compared with the year before. A year later, in 2021, there was a further 28% increase.β The AAA produced 123% more maps in 2022 than in 2021. Enthusiasm for the organization, a representative said, is growing among millennials and members of Generation Z, who account for half of its new members in the last three years. The boom has trickled down. Tony Rodono, owner of the Map Shop, a retailer and cartography firm in Charlotte, N.C., said sales are up a consistent 20% to 30% year over year. His customers, he added, arenβt just looking to maps for directions, but as inspiration for future trips or even as art worth hanging. Indeed, many newer maps are more beautiful than useful. Delightful custom charts by Jen Urso of Steady Hand Maps in Phoenix, often foreground seemingly random details, like the best cactuses near her home. βThereβs so much you can map,β she said. βItβs not just about streets.β
- WSJ
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