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Who should pay on the first date? In Addis Ababa, the answer is becoming more complicated than ever. As the cost of living rises, young people are rethinking romance, tradition, and the expectations that come with the bill. Read our latest feature and join the conversation. Who do you think should pay? Read more: https://web.linkupaddis.com/article/529 @linkuppremium

In honor of our 8th anniversary since we dropped our very first magazine, we’re kicking things off with a little trip down memory lane. Do you remember who was on the cover of Linkup's first-ever magazine edition? A. Lij Mikael B. Rophnan C. Betty G D. Chelina Comment your answer below. @linkuppremium

In honor of our 8th anniversary since we dropped our very first magazine, we’re kicking things off with a little trip down memory lane. Cast your vote in the poll below. Lucky winners will get free annual subscription to our app. @linkuppremium

For the next 4 weeks, we'll be putting our community to test with weekly challenges. Get the answers right, stay consistent, and you could be one of 25 winners to enjoy FREE LinkUp Premium for an entire year. Are you ready? The first challenge drops soon. Visit our website: https://web.linkupaddis.com @linkuppremium

When identity meets hard evidence, where do we draw the line? The Hadush Kebatu case has fueled a year long controversy, splitting opinions down the middle. Today, we peel back the layers of that divide to uncover the truth buried beneath the noise of claims and national identity." Read more: https://web.linkupaddis.com/article/528 @linkuppremium

As zodiac signs become part of dating, friendships, and first impressions in Addis Ababa, where do you draw the line between fun and belief? Do you trust the stars or your own experience? Read more: https://web.linkupaddis.com/article/527 @linkuppremium

LinkUp is now everywhere We are thrilled to announce that we are now fully multi-platform. Alongside our Andriod app you can now access Linkup Premium directly from the web. We believe that staying connected should be effortless. That’s why we’ve taken LinkUp Premium to the next level. Head over to your browser and experience LinkUp everywhere. https://web.linkupaddis.com @linkupaddis

Rahel Yohannes has passed away at 79, closing a voice that quietly shaped Ethiopia’s everyday soundtrack for decades. What song of hers stays with you the most? LinkUp Premium is giving you a free article to enjoy today, so click the link below! https://telegra.ph/Rahel-Yohannes-The-Voice-That-Never-Needed-Introduction-07-08 @linkuppremium

Rahel Yohannes has passed away at 79, closing a voice that quietly shaped Ethiopia’s everyday soundtrack for decades. What song of hers stays with you the most? LinkUp Premium is giving you a free article to enjoy this weekend, so click the link below! https://telegra.ph/Maritu-Legesse-A-Musical-Revisit-07-05 @linkuppremium

"If you're looking for the one big failure, the dramatic story with a clean lesson at the end, I'm going to disappoint you. I don't have one. I have many." The story doesn't end on the magazine cover. Continue reading the remarkable journey of Ethiopis Tadesse. Read more: https://linkupaddis.com/app/articles/525 @linkuppremium

At Addis Ababa University, a 1.5-centimeter hair rule has sparked one of the campus’s most heated debates. For some, it’s about discipline. For others, it’s about identity, culture, and the freedom to wear their natural hair. Our latest feature explores the controversy behind the haircut. Read more on LinkUp Premium: https://linkupaddis.com/app/articles/524 @linkuppremiu.

The July edition of Linkup Magazine is out. This month, we feature Ethiopis Tadesse, highlighting an inspiring conversation and creative journey. You’ll also explore the "Joy in Motion at the K-Park" FollowUp feature, take a ListenUp revisit with Jemberu Demeke, and discover more exciting features inside. ​Read the full issue now on the LinkUp Premium app through the link below. https://linkupaddis.com/app/magazines/linkup-july-2026 @linkupaddis

Ethiopian traditional music stands on four timeless Kiñit: Tizita, Bati, Ambassel and Anchihoye. We begin our journey with Bati and the remarkable woman known as its Queen, Maritu Legesse. Which of the four Kiñit speaks to you the most? LinkUp Premium is giving you a free article to enjoy this weekend, so click the link below! https://telegra.ph/Maritu-Legesse-A-Musical-Revisit-07-05 @linkuppremium

Some of us remember when ሽምግልና wasn't photographed, it was remembered. No grand entrances, no curated moments, just families, patience, and tradition. As customs evolve, what are we carrying forward, and what are we quietly leaving behind? https://linkupaddis.com/app/articles/496 @linkuppremium

We can't wait to bring you the July 2026 edition of LinkUp Addis Magazine packed with all the excitement Addis Ababa has to offer! Stay tuned! Make sure to download the LinkUp App to access this and all our contents from the front seat! Download LinkUp Here: https://play.google.com/store/apps/details?id=com.ibrave.linkup @linkupaddis

Online it looks like a great deal, but in person the price and quality don’t always match what you saw on the screen… How often is that becoming normal? Read more: https://linkupaddis.com/app/articles/499 @LinkUppremium