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Ad Creatives in Telegram Ads in Germany

Explore ad creatives in Telegram Ads in Germany based on current data on formats, structure, and usage dynamics. Analyze texts, images, and video creatives, track trends and advertiser approaches, and find effective ideas for creating your own ad campaigns on Telegram.

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About Ad Creatives in Telegram Ads

What are advertising creatives in Telegram Ads?
An advertising creative is a specific ad in Telegram Ads: text, image, or video that users see in channels. The page allows analyzing which formats and specific ads appear most often on air, how many channels place them, and how long they remain active.
What creative formats exist in Telegram Ads?
Telegram Ads supports four formats: pure text without media, text with emoji, text with photo or video, and text with emoji and photo simultaneously. Each subsequent format costs more due to CPM surcharges — from +50% for emoji to +130% for emoji and photo combination.
What does the CPM surcharge for different formats mean?
CPM (cost per mille) is the cost of a thousand impressions. Telegram charges a surcharge depending on format: emoji in text adds +50% to the base rate, photo or video +80%, and emoji with photo combination +130%. This information helps make informed format choices based on budget and expected reach.
What does the creative types table show?
The table displays the distribution of active ads by formats with several metrics: total number of unique creatives of each type, growth or decline relative to the previous period, and a mini dynamics chart. This allows quickly understanding which formats dominate the market.
What does the top creatives block show?
Top creatives are the most notable ads in Telegram Ads for the selected period. The list can be sorted by last impression date, number of channels where the creative appeared, or total impression count. The category filter allows narrowing the selection to a specific niche.
How does sorting affect the top creatives list?
Sorting by 'Last Impression' shows the most current active creatives. 'By Channels' shows ads with the widest reach — those placed simultaneously in many channels. 'By Impressions' highlights ads with the largest total audience reach.
How to use creative analytics for your own advertising?
Viewing top creatives helps understand which phrasings, topics, and visual approaches work in your niche. Analyzing growing format types shows where the market is shifting. This data reduces hypothesis testing time and allows launching more effective campaigns.
How often is creative data updated?
Data is regularly updated based on new advertising activities in Telegram Ads. This keeps analytics current and allows tracking the emergence of new trends and changes in competitor activity almost in real time.

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