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Continuous Learning_Startup & Investment

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We journey together through the captivating realms of entrepreneurship, investment, life, and technology. This is my chronicle of exploration, where I capture and share the lessons that shape our world. Join us and let's never stop learning!

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๋‹น์‹ ์˜ ๋งˆ์Œ์˜ ๋ฉด์—ญ๋ ฅ์„ ๋†’์—ฌ์ฃผ๋Š” ๋ง์€ ๋ฌด์—‡์ธ๊ฐ€? 1. ์–ผ๋งˆ์ „, ํ•œ ์Šคํƒ€ํŠธ์—… ๋Œ€ํ‘œ๋ฅผ ๋งŒ๋‚ฌ๋‹ค. ์œ ๋ช… ๋Œ€๊ธฐ์—… ๋ฐ ํ…Œํฌ๊ธฐ์—…์„ ๊ฑฐ์ณ ์ฐฝ์—…ํ•œ ๋Œ€ํ‘œ์ด๋‹ค. ์—๋„ˆ์ง€๋„ ๋„˜์น˜๊ณ  ๋ก ์นญํ•œ ์„œ๋น„์Šค๋„ ๊ฝค ์„ฑ๊ณต์ ์ด์—ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ๊ณ ๋ฏผ์„ ๋“ค์–ด๋ณด๋‹ˆ ๋•Œ๋กœ, ๋„ˆ๋ฌด ์ŠคํŠธ๋ ˆ์Šค๊ฐ€ ์Œ“์—ฌ ์ •์‹ ๊ณผ ์ƒ๋‹ด์„ ๋ฐ›์•„์•ผ ํ•˜์ง€ ์•Š์„๊นŒ ๊ณ ๋ฏผ์ค‘์ด๋ผ๊ณ  ํ–ˆ๋‹ค. ํˆฌ์ž์œ ์น˜, ์‚ฌ๋žŒ๊ด€๋ฆฌ, ์„ฑ๊ณผ ๋“ฑ์— ์น˜์—ฌ์žˆ๊ณ  ํœด์ผ์—๋„ ํšŒ์‚ฌ ์ผ์ด ๋– ์˜ฌ๋ผ ์‰ฌ๊ธฐ๋„ ์–ด๋ ต๋‹ค๊ณ  ํ–ˆ๋‹ค. ์ด์— ์ŠคํŠธ๋ ˆ์Šค์™€ ๋ฒˆ์•„์›ƒ ํ•ด๊ฒฐ์ด ํฐ ์ˆ™์ œ์˜€๋‹ค. 2. ๋งŒ๋‚œ ์ธ๊ฒฉ์ด ๋†’์€ ๋ฆฌ๋” ํ•œ๋ถ„ ๋˜ํ•œ ํšŒ์‚ฌ์—์„œ ์‚ฐํ•˜ ๋ฉค๋ฒ„์—๊ฒŒ ๋ถ„๋…ธ๋ฅผ ์Ÿ์•„๋‚ธ ํ›„ ์ž์ฑ…๊ฐ์œผ๋กœ ํž˜๋“ค์–ด ํ–ˆ๋‹ค. ๋˜ ์–ด๋–ค ๋ถ„์€ ๊ณ ๊ฐ์‚ฌ์™€์˜ ์ด์Šˆ๋กœ ์—๋„ˆ์ง€๊ฐ€ ์†Œ์ง„๋˜์–ด ์žˆ์—ˆ๋‹ค. ๋ง์„ ํ•˜์ง€ ์•Š์•„์„œ ๊ทธ๋ ‡์ง€ ๋ฉ˜ํƒˆ์ด ์†Œ์ง„๋˜๊ฑฐ๋‚˜ ๋ฒˆ์•„์›ƒ์œผ๋กœ ํž˜๋“ค์–ด ํ•˜๋Š” ๋ถ„๋“ค์ด ๋งŽ๋‹ค. 3. ์–ด๋–ป๊ฒŒ ์–ด๋ ค์šด ์ƒํ™ฉ์„ ์ž˜ ๊ทน๋ณตํ•˜๊ณ  ๋ฉ˜ํƒˆ๊ด€๋ฆฌ๋ฅผ ์ž˜ํ• ๊นŒ? ํ•œ ์ •์‹ ๊ณผ ์˜์‚ฌ์˜ ์ฑ…์„ ์ฝ์œผ๋‹ˆ "๋งˆ์Œ ์ง€๊ตฌ๋ ฅ"์ด๋ผ๋Š” ํ‘œํ˜„์„ ์“ด๋‹ค. ๊ทธ๋Š” ํฅ๋ฏธ๋กœ์šด ๋ง์„ ํ•œ๋‹ค. " ํž๋ง๋งŒ ๊ฐ•์กฐํ•˜๋ฉด ์„ฑ์žฅ์ด ์–ด๋ ต๊ณ  ์—ด์‹ฌ๋งŒ ๊ฐ•์กฐํ•˜๋ฉด ์—๋„ˆ์ง€๊ฐ€ ๋ฐ”๋‹ฅ๋‚œ๋‹ค" ์—ด์‹ฌํžˆ ์ผํ•˜์ง€ ์•Š์œผ๋ฉด์„œ ์„ฑ์žฅํ•˜๊ธฐ๋ž€ ์–ด๋ ต๋‹ค. ๋ฐ˜๋ฉด, ๋„ˆ๋ฌด ์—ด์‹ฌํžˆ ๋ธŒ๋ ˆ์ดํฌ์—†์ด ์•…์…€๋งŒ ๋ฐŸ์•„์„œ๋Š” ์–ด๋А ์ˆœ๊ฐ„ ๋นตํ„ฐ์ง€๊ณ  ๋ฌด๊ธฐ๋ ฅ์ด ์˜จ๋‹ค. 4. ์–ด๋–ป๊ฒŒ ์–ด๋ ค์›€๋“ค์„ ๊ทน๋ณตํ•˜๊ณ  ๋น ๋ฅด๊ฒŒ ํšŒ๋ณตํ• ๊นŒ? ๊ทธ ์ฒซ๋‹จ์ถ”๋Š” ๋งˆ์ธ๋“œ์…‹, ๊ด€์ ์ด๋ผ๊ณ  ํ•œ๋‹ค. ๊ทธ๋Ÿฌ๋ฉด ์–ด๋–ค ๊ด€์ ์ด ํ•„์š”ํ• ๊นŒ? ๊ทธ๋Š” ์ด๋Ÿฐ ํ‘œํ˜„์„ ํ•œ๋‹ค. "ํšŒ๋ณต๋ ฅ=ํ•ดํ”ผ์—”๋”ฉ+๋‹จ๊ณ„์  ์ธ์ƒ๊ด€" ํ•ดํ”ผ์—”๋”ฉ์ด๋ž€ ๊ฒฐ๊ตญ ๋ชจ๋“  ๊ฒƒ์ด ์ž˜๋ ๊ฒƒ์ด๋ผ๋Š” ํฌ๋ง์ด๋‹ค. ์–ด๋–ค ์ƒํ™ฉ์ด ์™€๋„ ์ž˜ ๋ ๊ฒƒ์ด๋ผ๋Š” ๊ธ์ •์„ฑ์„ ์œ ์ง€ํ•œ๋‹ค. 5. ๊ทธ๋Ÿฌ๋‚˜ ์ด๊ฒƒ๋งŒ์œผ๋กœ๋Š” ์ถฉ๋ถ„์น˜์•Š๋‹ค. ๋˜ ํ•˜๋‚˜๊ฐ€ ํ•„์š”ํ•œ๋ฐ ๊ทธ๊ฒƒ์€ "๋‹จ๊ณ„์  ์ธ์ƒ๊ด€" ์ด๋Š” ํ•œ๊บผ๋ฒˆ์— ๋˜๋Š” ํ•œํƒ•์œผ๋กœ ์ž˜๋˜๋Š” ๊ฒƒ์ด ์•„๋‹ˆ๋ผ๋Š” ์ธ์ƒ๊ด€์ด๋‹ค. ๊ถ๊ทน์ ์œผ๋กœ๋Š” ์ž˜๋ ๊ฒƒ์ด์ง€๋งŒ ๊ทธ ๊ณผ์ •์€ ํž˜๋“  ๋‹จ๊ณ„๋“ค๊ณผ ๊ตด๊ณก์ด ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ๋ฐ›์•„๋“ค์ด๋Š” ๊ฒƒ์ด๋‹ค. 6. ์ด๋Š” ์ œ๊ฐ€ ๊ณผ๊ฑฐ ์†Œ๊ฐœํ•œ "์Šคํ†ก๋ฐ์ผ ํŒจ๋Ÿฌ๋…์Šค"์™€ ๋†€๋ž๊ฒŒ ์ผ์น˜ํ•œ๋‹ค. ์Šคํ†ก๋ฐ์ผ ์žฅ๊ตฐ์€ ๋ฒ ํŠธ๋‚จ ์ „์Ÿ ๋•Œ 1965๋…„๋ถ€ํ„ฐ 1973๋…„๊นŒ์ง€ ๋ฌด๋ ค 8๋…„๊ฐ„์ด๋‚˜ ๋™๋ฃŒ๋“ค๊ณผ ํฌ๋กœ๋กœ ์žกํ˜€ ์žˆ์—ˆ๋‹ค. ์„๋ฐฉ๋œ ์ดํ›„ ๊ทธ๋Š” ํฌ๋กœ ๊ธฐ๊ฐ„ ์ค‘ ์‚ด์•„๋‚จ์€ ์‚ฌ๋žŒ๋“ค๊ณผ ์ฃฝ์€ ์‚ฌ๋žŒ๋“ค์˜ ์ฐจ์ด๊ฐ€ ๋ฌด์—‡์ธ์ง€ ๊ณ ๋ฏผํ–ˆ๋‹ค. 7. ๊ทธ๋Š” ๋‘ ๋ถ€๋ฅ˜์˜ ์‚ฌ๋žŒ๋“ค์€ ์ค‘๊ฐ„์— ๊ฑฐ์˜ ๋‹ค ์ฃฝ์—ˆ์Œ์„ ๋ฐœ๊ฒฌํ–ˆ๋‹ค. ์ฒซ์งธ, ๋น„๊ด€๋ก ์ž๋“ค์ด๋‹ค. "์šฐ๋ฆฌ๋Š” ์„๋ฐฉ๋ ์ˆ˜ ์—†์–ด" "ํฌ๋ง์ด ์—†์–ด" ๋ผ๋ฉฐ ํ•œํƒ„ํ•˜๋˜ ๋น„๊ด€๋ก ์ž๋“ค์€ ๋‹ค ์ฃฝ์—ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ํฅ๋ฏธ๋กญ๊ฒŒ๋„ ๋‚™๊ด€๋ก ์ž๋“ค๋„ ๋‹ค ์ฃฝ์—ˆ๋‹ค. "์šฐ๋ฆฐ ๊ณง ๋‚˜๊ฐˆ์ˆ˜ ์žˆ์–ด" "ํฌ๋ง์„ ๊ฐ€์ ธ" ํ•˜๋˜ ๋‚™๊ด€๋ก ์ž๋“ค์€ ์ผ๋…„์ด ์ง€๋‚˜๋„ ์ด๋…„์ด ์ง€๋‚˜๋„ ์ƒํ™ฉ์ด ์ข‹์•„์ง€์ง€ ์•Š์ž ๊ณ„์†๋˜๋Š” ์ƒ์‹ฌ์„ ๋ชป ์ด๊ฒจ ์ฃฝ๊ณ ๋ง์•˜๋‹ค. 8. ์‚ด์•„๋‚จ์€ ์‚ฌ๋žŒ๋“ค์€ "๋ฐ˜๋“œ์‹œ ๋‚˜๊ฐˆ๊ฑฐ์•ผ"๋ผ๋Š” ๊ฐ•ํ•œ ํฌ๋ง๊ณผ ๋ฏฟ์Œ์€ ๊ฐ€์ง€๋˜ ํ˜„์‹ค์€ ๋ƒ‰์ •ํ•˜๊ฒŒ ๋ณด๊ณ  ์ตœ์•…์˜ ๊ฒฝ์šฐ๋ฅผ ๋Œ€๋น„ํ•˜๋Š” ์‚ฌ๋žŒ์ด์—ˆ๋‹ค. ์Šคํ†ก๋ฐ์ผ์€ ์–ด๋ ค์šด ์‹œ๋ จ์ด๋ผ๋„ ๊ทน๋ณตํ• ์ˆ˜ ์žˆ๋Š” ๋น„๊ฒฐ๋กœ, ๋ฏธ๋ž˜๋Š” ๋‚™๊ด€ํ•˜๋˜ ํ˜„์‹ค์— ๋Œ€ํ•ด์„œ๋Š” ๋ƒ‰์ •ํ•œ ํƒœ๋„๋ฅผ ๊ฒฌ์ง€ํ•˜๋Š” "ํ•ฉ๋ฆฌ์  ๋‚™๊ด€์ฃผ์˜์ž"๋ฅผ ๋งํ•œ๋‹ค. 9. ๊ทธ๋Ÿฐ๋ฐ ๋ง์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ด€์ ์„ ์žฅ์ฐฉํ•˜๋Š”๋ฐ๋Š” ์˜๋„์ ์ธ ํ›ˆ๋ จ๊ณผ ์‹œ๊ฐ„์ด ํ•„์š”ํ•˜๋‹ค. ๊ทธ๋Ÿฌ๋ฉด ๋‹น์žฅ ํž˜๋“ค๋•Œ ๋„์›€์ด ๋˜๋Š” ์ฆ‰ํšจ์•ฝ์ด ์—†์„๊นŒ? 10. ์žˆ๋‹ค. ํ•˜๋‚˜๋Š” ๋ˆ„๊ตฐ๊ฐ€์˜ ๊ณต๊ฐ์„ ๋ฐ›๋Š” ๊ฒƒ์ด๊ณ  ๋˜ ํ•˜๋‚˜๋Š” ๋…ธ๋Š” ๊ฒƒ, ๋˜ ํ•˜๋‚˜๋Š” ์ž์‹ ๋งŒ์˜ '๋งˆ์Œ์˜ ๋ฉด์—ญ๋ ฅ'์„ ๋†’์—ฌ์ฃผ๋Š” ๋ง์„ ์ฐพ๋Š”๊ฒƒ์ด๋ผ๊ณ  ํ•œ๋‹ค. 11. ์ด ์ค‘ ๋งˆ์Œ์˜ ๋ฉด์—ญ๋ ฅ์„ ๋†’์—ฌ์ฃผ๋Š” ๋ง์ด๋ž€ ์ž์‹ ์„ ์•ˆ์ •๋˜๊ฒŒ ํ•ด์ฃผ๋ฉฐ ๋‹จ๋‹จํ•˜๊ฒŒ ํ•ด์ฃผ๋Š” ์ฃผ๋ฌธ๊ฐ™์€ ๋ง์ด๋‹ค. ์–ด๋–ค ๋ง์ด ๋ ์ˆ˜ ์žˆ์„๊นŒ? ์ถฉ๋ถ„ํ•ด, ์ง„์ธ์‚ฌ๋Œ€์ฒœ๋ช…, ์ด ๋˜ํ•œ ์ง€๋‚˜๊ฐ€๋ฆฌ๋ผ, ๊ดœ์ฐฎ์•„, ๋‚ด ์ž˜๋ชป์ด ์•„๋ƒ, ์ด๋Ÿด์ˆ˜๋„ ์žˆ๊ณ  ์ €๋Ÿด์ˆ˜๋„ ์žˆ๋‹ค, let it go, let it be...์‹ ์•™์„ ๊ฐ€์ง„ ๋ถ„๋“ค์€ "์‹ ์€ ๊ฐ๋‹นํ•  ์‹œํ—˜๋งŒ ์ฃผ์‹ ๋‹ค" "๋‚˜๋Š” ์ฃผ์•ˆ์—์„œ ๋ชจ๋“ ๊ฒƒ์„ ํ• ์ˆ˜ ์žˆ๋‹ค" "๋‚˜๋ฏธ์•„๋ฏธํƒ€๋ถˆ" ๋“ฑ์ด ๋ ์ˆ˜๋„ ์žˆ๋‹ค. 12. ๋‚˜ ๋˜ํ•œ ํž˜๋“ค๋•Œ๋งˆ๋‹ค ๊ทน๋ณตํ•˜๋Š” ์ฃผ๋ฌธ์ด ์žˆ๋‹ค. "์ƒˆ์˜น์ง€๋งˆ" "๋ชจ๋“ ๊ฒƒ์ด ํ•ฉ๋ ฅํ•˜์—ฌ ์„ ์„ ์ด๋ฃฌ๋‹ค" "์ผํฌ์ผ๋น„ ํ•˜์ง€๋งˆ๋ผ" ์˜ˆ์ „์—๋Š” ์ด๋Ÿฐ ์ฃผ๋ฌธ๋„ ์‚ฌ์šฉํ–ˆ๋‹ค. "์ฃฝ๊ธฐ์•ผ ํ•˜๊ฒ ์–ด" "์ž˜ ๋ ๊ฑฐ์•ผ" "์•ฝํ• ๋•Œ ๊ฐ•ํ•ด์ง„๋‹ค" "๊ณผ๊ฑฐ๋Š” ๊ณผ๊ฑฐ๋‹ค" 13. ํŽ˜์นœ๋‹˜๋“ค์˜ ๋งˆ์Œ์˜ ๋ฉด์—ญ๋ ฅ์„ ๋†’์—ฌ์ฃผ๋Š” ์ž์‹ ๋งŒ์˜ ๋ฌธ๊ตฌ๋‚˜ ์ฃผ๋ฌธ์ด ์žˆ๋‹ค๋ฉด ๋ฌด์—‡์ธ๊ฐ€์š”?

Similarly, Alibaba, Chinaโ€™s equivalent of Amazon, has invested in at least four Chinese generative AI startups that develop LLMsโ€”in addition to building its own. Why is Alibaba doing this? For one thing, Chinaโ€™s AI startup race doesnโ€™t yet have obvious frontrunners like OpenAI and Anthropic in the U.S. Instead, because dozens of Chinese startups are touting their own LLMs, the industry is likely to go through a major shakeout. If Alibaba makes a multi-billion-dollar bet on just one Chinese startup, like Amazon has done with its investment in Anthropic, it might bet wrong. It makes perfect sense, then, that Alibaba is doling out money to a wide range of firms. Alibaba recently took part in a $1 billion funding round for Moonshot AI, a year-old startup in Beijing, according to a person with knowledge of the matter. That followed Alibabaโ€™s investments last year in three other LLM startupsโ€”Baichuan AI, Zhipu AI and 01.AI, which was founded by Kai-Fu Lee, a venture capitalist and former president of Google China. (Lee, by the way, has pointed out the likelihood of a shakeout, telling The Information in December that Chinaโ€™s generative AI startups are going through a โ€œqualifying roundโ€ and the country will eventually have a few big winners, while most others will fall by the wayside.)  For Alibaba, which operates Chinaโ€™s biggest cloud computing service, backing a bunch of startups is a way to forge close ties early with AI developers that could later become huge and lucrative customers. Alibaba Cloud has launched a platform, somewhat similar to Amazonโ€™s Bedrock, called Model Studio. It helps Alibaba Cloudโ€™s customers develop AI applications by giving them access to a range of foundational models not only from Alibaba but also from other companies including Alibaba-backed startups. Alibaba Cloud has more need to sign up AI developers than other cloud providers in China. The unit went through a series of leadership changes in the past few years and had its hope to become a listed company dashed in November when Alibaba scrapped a planned spin-off. The business, once a major driver of Alibabaโ€™s overall growth, has slowed down. In the quarter through December, Alibabaโ€™s revenue from the cloud unit grew only 3%. Last week, Alibaba Cloud announced the biggest-ever price cut for its customers, positioning it as a move to โ€œfuel the AI growth in China.โ€ 

Search products in 2000s used to be fact-centric or directional (help you navigate to X). Search is increasingly merging w LLM chat products. Search has now split into 3 types of products: -Search engine. Help me find facts / get somewhere -Opinion engine. Here is what my ethics team thinks you should believe (could be via blue links or LLM output) -Answer engine. Lets get you a synthesis (fact based) on your query - Advice engine. What should I do next? e.g query/prompt would be: "Here's my funnel data from the last year. What's the lowest-hanging fruit to improve my conversion?" "Tell me what I don't know" What would you rather use?

Thinking out loud: What if Apple offered a massive data center complex of next gen AI hardware running every major open source foundational model and lightning fast inference to all of their developers? It would be hugely disruptive AND could build a new line of services revenue that could grow to be huge. https://www.wsj.com/tech/ai/apple-is-playing-an-expensive-game-of-ai-catch-up-3c5ef79c?st=h2izwv8lgrbfs8g&reflink=article_copyURL_share

https://youtu.be/BQ8ykNyZ6LY Sergey Brin in the AGI house. ์„ฑ๊ณต์ด ํ๋ฅธ๋Š” ์‚ฌํšŒ์˜ ํ•œ ๋ชจ์Šต. ์„ฑ๊ณตํ•œ ์„ ๋ฐฐ ์ฐฝ์—…๊ฐ€/๊ฐœ๋ฐœ์ž/ํˆฌ์ž์ž๋“ค์ด ์ƒˆ๋กœ์šด ์„ธ์ƒ์ด ์—ด๋ฆฌ๋Š” ์‹œ์ ์— ์ƒˆ๋กœ์šด ๋นŒ๋”/์ฐฝ์—…์ž๋“ค๊ณผ ๊ต๋ฅ˜ํ•˜๋ฉด์„œ ์„œ๋กœ ๋„์™€์ฃผ๊ณ  ํˆฌ์žํ•˜๋Š” ๋ชจ์Šต.

Q.์š”์ฆ˜๋„ ์ด๋Ÿฐ ์ธ์ƒ์—ญ์ „์— ๋Œ€ํ•ด ํšŒ๊ณ ํ•ด๋ณด๊ณค ํ•˜๋‚˜? ํ•˜์ง€ ์•Š๋Š”๋‹ค. ์‚ด๋ฉด์„œ ์•„๋ฌด๊ฒƒ๋„ ๋ฏธ๋ฆฌ ๊ณ„ํšํ•œ ๊ฒƒ์€ ์—†์—ˆ๋‹ค. ๊ทธ์ € ํ•œ ๋ฐœ ํ•œ ๋ฐœ ๋‚ด๋””๋””๋ฉฐ, ๋ฐ”๋ณด ๊ฐ™์€ ์‹ค์ˆ˜๋ฅผ ํ•˜์ง€ ์•Š์œผ๋ ค ๋…ธ๋ ฅํ•  ๋ฟ์ด๋‹ค. Q.๋‹น์‹ ์€ ํƒ€๊ณ ๋‚œ ๊ธฐํš์ž(builder)๋ž€ ์ƒ๊ฐ์ด ๋“ ๋‹ค. ๋‚˜๋Š” ๊ธฐ์—…๊ฐ€๋‹ค. ๋‹ค๋ฅธ ์–ด๋А ๊ณณ์—์„œ๋„ ์˜ค๋žซ๋™์•ˆ ์ผํ•  ์ˆ˜ ์—†์—ˆ์„ ๊ฒƒ์ด๋‹ค. ๊ทธ๋ž˜์„œ ๋‚ด๊ฐ€ ํ•  ์ˆ˜ ์žˆ๋Š” ์œ ์ผํ•œ ์ผ์€ ๋‚ด ํšŒ์‚ฌ๋ฅผ ์‹œ์ž‘ํ•˜๋Š” ๊ฒƒ์ด์—ˆ๋‹ค. Q.ํˆฌ์ž ๋น„๊ฒฐ์€ ๋ฌด์—‡์ธ๊ฐ€? ๋ฏฟ๊ธฐ ํž˜๋“ค ์ •๋„๋กœ ํ˜„๋ช…ํ•œ ๊ฒฐ์ •์„ ํ•œ ์ค‘์š”ํ•œ ์ˆœ๊ฐ„๋“ค์ด ์žˆ์—ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, 1991๋…„๋ถ€ํ„ฐ 1994๋…„๊นŒ์ง€ 4์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ๋“ค์—ฌ ์ตœ๊ณ ์˜ 2์ฐจ ๋Œ€์ „ ์ดํ›„ ๋ฏธ์ˆ ํ’ˆ๋“ค์„ ๊ตฌ์ž…ํ–ˆ๋‹ค. 1993๋…„์—๋Š” (ํ—ค์ง€ํŽ€๋“œ ๋งค๋‹ˆ์ €) ์—๋”” ๋žจํผํŠธ Eddie Lampert์—๊ฒŒ 2์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ์ฃผ๊ณ  ๊ทธ์˜ ํŽ€๋“œ 60%๋ฅผ ๋ฐ›์•˜๋‹ค. ์‚ฌ๋žŒ๋“ค์€ ๋ชจ๋‘ ๋‚ด๊ฐ€ ๋ฏธ์ณค๋‹ค๊ณ  ์ƒ๊ฐํ–ˆ์ง€๋งŒ ์˜ค๋žซ๋™์•ˆ 30%์— ๋‹ฌํ•˜๋Š” ๋ณต๋ฆฌ ์ด์ต์„ ์ฑ™๊ธธ ์ˆ˜ ์žˆ์—ˆ๋‹ค. Q.๋“œ๋ฆผ์›์Šค์˜ ๊ณต๋™ ์„ค๋ฆฝ์ž๋ผ๋Š” ์ ์ด ์ž๋ž‘์Šค๋Ÿฝ๋‚˜? ์ˆœ์ „ํžˆ ์นœ๊ตฌ ์ œํ”„๋ฆฌ๋ฅผ ๋•๊ธฐ ์œ„ํ•ด ๋™์ฐธํ–ˆ๋‹ค. ๋ช‡ ๋…„์”ฉ ์ง€์†๋˜๋Š” ์ฑ…์ž„์ด ๋’ค๋”ฐ๋ฅผ ๊ฒƒ์ด๋ผ๊ณ ๋Š” ์ƒ๊ฐํ•˜์ง€ ๋ชปํ–ˆ๋‹ค. ๋ฏธ๋ฆฌ ์•Œ์•˜๋”๋ผ๋ฉด, ๊ณต๋™ ์„ค๋ฆฝ์— ์ฐธ์—ฌํ•˜์ง€ ์•Š์•˜์„ ๊ฒƒ์ด๋‹ค. ์ •๋ง์ด๋‹ค. ํ•˜์ง€๋งŒ ๋“œ๋ฆผ์›์Šค์˜ ์ฃผ์‹๊ณผ ์ฑ„๊ถŒ์œผ๋กœ ๊ฐ๊ฐ 10์–ต ๋‹ฌ๋Ÿฌ์”ฉ์„ ๋ฒŒ์—ˆ๋‹ค. https://www.sedaily.com/NewsView/1AESHHBEP3

[๋Œ€ํ•œ๋ฏผ๊ตญ์˜ ์ƒˆ๋กœ์šด ๋ฐ˜๋„์ฒด ์—ญ์‚ฌ๋ฅผ ์จ๋ด…์‹œ๋‹ค] ์ œ๊ฐ€ ๊ฒฝ๊ณ„ํ˜„ ๋Œ€ํ‘œ๋‹˜ ๋น„๋กฏํ•œ ์–‘์‚ฌ ๊ฒฝ์˜์ง„๋ถ„๋“ค์—๊ฒŒ ์ด๋Ÿฐ ๋ง์”€์„ ๋“œ๋ ธ์Šต๋‹ˆ๋‹ค โ€œ์ดˆ๊ฑฐ๋Œ€ AI์šฉ ์ €์ „๋ ฅ inference ๋ฐ˜๋„์ฒด๋ฅผ ๋งŒ๋“ค๊ฒŒ ๋˜๋ฉด ๋ฐ˜๋„์ฒด ์ƒํƒœ๊ณ„ ์ „์ฒด๋ฅผ ์ฃผ๋„ํ•  ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ๋„ ๋งŒ๋“ค์–ด์ง‘๋‹ˆ๋‹ค. ์ง€๊ตฌ์ƒ ์ด๋ฏธ ์กด์žฌํ•˜๋Š” ๋ฐ์ดํ„ฐ์„ผํ„ฐ๋ฅผ ๋‹ค ๋’ค๋ฎ๊ณ ๋„ ๋ชจ์ž๋ฅธ AI ๋ฐ˜๋„์ฒด ์ˆ˜์š”๊ฐ€ ๋ฐœ์ƒํ•˜๋Š” ์ค‘์ž…๋‹ˆ๋‹ค. End-to-end๋กœ AI ์„œ๋น„์Šค๊ฐ€ ๋งŒ๋“ค์–ด์ง€๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์—, ๊ธฐ์กด์˜ CPU ์—ญํ• ์ด ํฌ์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ AI ์‹œ๋Œ€๋กœ ์˜ค๋ฉด์„œ ARM ๊ธฐ๋ฐ˜ ์„œ๋ฒ„๋“ค๋„ ๊ฐ๊ด‘์„ ๋ฐ›๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‚ผ์„ฑ์€ ์ด๋ฏธ ์—‘์‹œ๋…ธ์Šค์™€ ๊ฐ™์€ ํ›Œ๋ฅญํ•œ CPU๊ธฐ๋ฐ˜ SoC๊ฐ€ ์กด์žฌํ•˜๋ฉฐ, ๋ฉ”๋ชจ๋ฆฌ์™€ ์Šคํ† ๋ฆฌ์ง€๋ฅผ ์ง€๋ฐฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ฆ‰ AI์šฉ ๋ฐ์ดํ„ฐ์„ผํ„ฐ ์ž์ฒด๋ฅผ ์‚ผ์„ฑ ์ œํ’ˆ๋งŒ์œผ๋กœ๋„ ์„ค๊ณ„ ๊ฐ€๋Šฅํ•œ ๊ฟˆ์ด ํ˜„์‹ค์ด ๋  ์ˆ˜๋„ ์žˆ๊ณ , AI ๋ฐ˜๋„์ฒด๋ฅผ ์ฃผ๋„ํ•˜๋ฉด ๋” ๊ณ ๋ถ€๊ฐ€๊ฐ€์น˜์˜ ๋ฉ”๋ชจ๋ฆฌ์™€ ์Šคํ† ๋ฆฌ์ง€๋ฅผ ์šฐ๋ฆฌ๊ฐ€ ์ œ์•ˆํ•˜๊ณ  ๋ฆฌ๋“œํ•  ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค.โ€ ์ง€๊ธˆ๊นŒ์ง€ ๋Œ€ํ•œ๋ฏผ๊ตญ์€ ๊ณ ๋ถ€๊ฐ€๊ฐ€์น˜๋ฅผ ๊ฐ€์ง„, ๊ณ ๋งˆ์ง„์˜ ๋ฐ˜๋„์ฒด๋ฅผ ๋งŒ๋“ค์–ด๋ณผ ๊ธฐํšŒ๊ฐ€ ์ ์—ˆ๋˜ ๊ฒƒ์ด ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค. ๋‚จ๋“ค์ด ๋งŒ๋“ค์–ด๋†“์€ ์ฃผ์–ด์ง„ ํ‘œ์ค€ ๊ทœ๊ฒฉ๋Œ€๋กœ ๋ฐ˜๋„์ฒด๋ฅผ ๋งŽ์ด ๋งŒ๋“ค์–ด ์˜จ๊ฒƒ๋„ ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค. AI์‹œ๋Œ€.. ์ด ์ฐฌ์Šค๋ฅผ ๋†“์น  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค. AI ๋ฐ˜๋„์ฒด๋ฅผ ์ฃผ๋„ํ•˜๋Š” ๊ฒƒ์€ ๋ฉ”๋ชจ๋ฆฌ, ์Šคํ† ๋ฆฌ์ง€, ํŒŒ์šด๋“œ๋ฆฌ ๋ชจ๋‘์—๊ฒŒ ์ง€๋Œ€ํ•œ ์˜ํ–ฅ์„ ๋ฏธ์นฉ๋‹ˆ๋‹ค. AI๋กœ ์ธํ•˜์—ฌ ๋ฐ˜๋„์ฒด ์ƒํƒœ๊ณ„ ์ „์ฒด๊ฐ€ ๋’ค๋ฐ”๋€Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ˆ˜๋งŽ์€ ๊ธฐ์กด์˜ workload๋“ค์ด AI๋กœ ๋Œ€์ฒด๋˜๊ณ  ์žˆ์œผ๋ฉฐ, ์—ญ์‚ฌ์ƒ ์ „๋ก€๊ฐ€ ์—†๋Š” ๋ฐ˜๋„์ฒด ๋ณ€ํ˜์ด ํŒจํ‚ค์ง€, ์„ค๊ณ„, ๊ณต์ •๊ธฐ์ˆ ๋“ฑ ๋ชจ๋“  ์„นํ„ฐ์—์„œ ๋งŒ๋“ค์–ด์ง€๊ณ  ์žˆ๋Š” ์ค‘์ž…๋‹ˆ๋‹ค. HBM๊ฐ™์€ ๋น„์‹ผ ๋ฉ”๋ชจ๋ฆฌ๊ฐ€ ํ•„์š”ํ•  ์ •๋„๋กœ ๊ณ ์„ฑ๋Šฅ์ด ์š”๊ตฌ๋˜๋Š” ๋ฐ˜๋„์ฒด๋Š” ๊ธฐ์กด์˜ ์„œ๋ฒ„๋‚˜ PC ์‹œ์žฅ์—๋„ ์—†์—ˆ์„ ์ •๋„๋กœ ์Šคํ† ๋ฆฌ๊ฐ€ ๋‹ค๋ฆ…๋‹ˆ๋‹ค. ๋ฐ˜๋ฉด, ๋„ค์ด๋ฒ„๋Š” AI ๋…ผ๋ฌธ๊ณผ ์„œ๋น„์Šค์—์„œ๋„ ๋ฆฌ๋”์‰ฝ์„ ๊ฐ€์ ธ์™”์ง€๋งŒ ์–ด๋–ค AI ๋ฐ˜๋„์ฒด๋“ค์ด ์–ด๋–ค ์ปจ์…‰์œผ๋กœ ์–ด๋–ค ํ•œ๊ณ„๋ฅผ ๊ฐ€์ง€๊ณ  ๋งŒ๋“ค์–ด์กŒ๋Š”์ง€ โ€˜๊ฒฝํ—˜โ€™์œผ๋กœ ์•Œ์•„์™”์Šต๋‹ˆ๋‹ค. ์–ด๋–ค AI ์„œ๋น„์Šค๊ฐ€ ํ•„์š”ํ•œ์ง€, ์–ด๋– ํ•œ AI์˜ ๋ฏธ๋ž˜๋ฅผ ๋Œ€๋น„ํ•ด์•ผํ•˜๋Š”์ง€ ์•„๋‚Œ์—†์ด ๋ชจ๋‘ ์ง€๊ธˆ๊นŒ์ง€์ฒ˜๋Ÿผ ์‚ผ์„ฑ์— ์ „๋‹ฌํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์ „๋ก€๊ฐ€ ์—†๋Š”, ์ด๋Ÿฌํ•œ ๋‘ํšŒ์‚ฌ๊ฐ€ ์ •๋ง ์ด๋Ÿฐ ๊ต๋ฅ˜๊ฐ€ ๊ฐ€๋Šฅํ•œ๊ฐ€ ํ• ์ •๋„์˜ ํ˜‘๋ ฅ ๋•Œ๋ฌธ์— ์—ฌ๊ธฐ๊นŒ์ง€ ์ง„ํ–‰์ด ๋˜์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ „๋ก€์—†๋Š” ํ˜‘๋ ฅ์ด ๊ฐ€๋Šฅํ•˜๋„๋ก ๋’ค์—์„œ ์–ด๋งˆ์–ด๋งˆํ•œ ๋„์›€์ฃผ์‹  ์–‘์‚ฌ ๊ฒฝ์˜์ง„๋ถ„๋“ค ๋•๋ถ„์ž…๋‹ˆ๋‹ค. nvidia๋Š” ๋งค์šฐ ๋›ฐ์–ด๋‚œ ๋ฐ˜๋„์ฒด ๊ธฐ์ˆ (ํŠนํžˆ HBM controller)์„ ๊ฐ€์กŒ์ง€๋งŒ AI ์•Œ๊ณ ๋ฆฌ์ฆ˜์— ํŠนํ™”๋œ ํšŒ๋กœ ์„ค๊ณ„๋Š” ์•„๋‹™๋‹ˆ๋‹ค. ๋ฐ˜๋ฉด ๋น…ํ…Œํฌ๋“ค์€ ๋ฐ˜๋„์ฒด ๊ธฐ์ˆ ์—์„œ ๊ทผ๋ณธ์ ์ธ ํ˜์‹ ์„ ํ•˜๊ธฐ๋Š” ์–ด๋ ต์Šต๋‹ˆ๋‹ค (๊ทธ๋ž˜์„œ ์‚ฌ์šฉ์ฒ˜๊ฐ€ ๋งค์šฐ ์ œํ•œ์ ์ž…๋‹ˆ๋‹ค) ๋„ค์ด๋ฒ„์™€ ์‚ผ์„ฑ์ด ํž˜์„ ํ•ฉ์ณ์•ผ ํ•˜๋Š” ์ด์œ ๋Š”, ์ด๋Ÿฌํ•œ ๊ธฐ์กด์˜ ์ œํ•œ, ์ฆ‰ ํ•œ ํšŒ์‚ฌ๊ฐ€ ๊ฒฝํ—˜ํ•œ ๋ถ„์•ผ๋งŒ์œผ๋กœ๋Š” ๋„๋‹ฌํ•  ์ˆ˜ ์—†๋Š” ๊ธฐ์ˆ ์„ ๋งŒ๋“ค๊ธฐ ์œ„ํ•จ์ž…๋‹ˆ๋‹ค. ๊ทผ๋ณธ์ ์œผ๋กœ AI ์„œ๋น„์Šค๊ฐ€ ๋…น์•„์ ธ ๋‚˜์˜จ ์ƒˆ๋กœ์šด ์—ฐ์‚ฐ๊ธฐ๋ฒ•, ๋ฉ”๋ชจ๋ฆฌ ์ ‘๊ทผ๋ฒ•๋“ฑ ๊ธฐ์กด๊ณผ๋Š” ์™„์ „ํžˆ ๋‹ค๋ฅธ, ์ •๋ง ์ œ๋Œ€๋กœ ๋œ AI ๋ฐ˜๋„์ฒด๋ฅผ ๋งŒ๋“ค ์ˆ˜ ์žˆ๋Š” ํƒ€์ด๋ฐ์€ ์–‘์‚ฌ๊ฐ€ ํž˜์„ ํ•ฉ์น  ๋•Œ์ž…๋‹ˆ๋‹ค. ์ˆ˜์‹ญ๋…„๋œ FPU ์—ฐ์‚ฐ๊ธฐ (ํ˜น์€ INT ์—ฐ์‚ฐ๊ธฐ), ์ˆ˜์‹ญ๋…„๋œ sparse matrix ํ˜•์‹ (CSR)์ด ์•„์ง๋„ AI ๋ฐ˜๋„์ฒด์— ์“ฐ์ด๊ณ  ์žˆ๊ณ  ์ด๊ฒƒ์„ ์•„์ง๋„ ๋ฐ”๊พผ ํšŒ์‚ฌ๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค. ์–‘์‚ฌ๊ฐ€ ํž˜์„ ํ•ฉ์น˜๋ฉด ๊ฐ€๋Šฅํ•˜๊ตฌ๋‚˜ ํ•˜๋Š” ์ ์„ ์ง€๊ธˆ๊นŒ์ง€์˜ ๊ฐœ๋ฐœ๊ณผ์ •์„ ํ†ตํ•ด ๋А๊ผˆ์Šต๋‹ˆ๋‹ค. ์‚ผ์„ฑ์˜ ๋” ๋งŽ์€ ๋ถ„๋“ค์—๊ฒŒ ์ธ์‚ฌ๋“œ๋ฆด ๊ธฐํšŒ๊ฐ€ ๊ณง ๋งŒ๋“ค์–ด์งˆํ…๋ฐ, ์•„๋ฌด์ชผ๋ก ํ•ด๋‹น๋˜๋Š” ์‚ผ์„ฑ๋ถ„๋“ค์€ AI ๊ด€๋ จํ•˜์—ฌ ๊ถ๊ธˆํ•œ ๊ฒƒ์€ ์–ธ์ œ๋“  ๋ฌผ์–ด๋ณด์‹œ๊ณ , ์ € ๋˜ํ•œ ์•„๋‚Œ์—†์ด ์ •๋ณด ๊ณต์œ ๋“œ๋ฆฌ๊ณ  ๋งŽ์€ ๊ฒƒ๋“ค ์—ฌ์ญค๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. ๊ฐ™์ด ํ•œ๋ฒˆ ์—ญ์‚ฌ์˜ ํ•œํŽ˜์ด์ง€๋ฅผ ๋งค์ผ ์จ๋‚˜๊ฐ€๋ด…์‹œ๋‹ค. (์ธ์‚ฌ๋“œ๋ ค์•ผํ•  ์‚ผ์„ฑ ๋ถ„๋“ค์ด ๋„ˆ๋ฌด ๊ธ‰๊ฒฉํžˆ ๋Š˜์–ด๋‚˜์„œ ์—ฌ๊ธฐ์„œ ๋Œ€~๋žต ๊ณต๊ฐœ ๊ฐ€๋Šฅํ•œ ๋ฒ”์œ„๋กœ ๋จผ์ € ์ธ์‚ฌ๋“œ๋ฆฌ๋Š” ๊ฒƒ์„ ์–‘ํ•ด๋ฐ”๋ž๋‹ˆ๋‹ค) ์š”์ฆ˜ ๋„ทํ”Œ๋ฆญ์Šค๋‚˜ ์˜ํ™”๋„ ์ž˜ ์•ˆ๋ณด๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์›Œ๋‚™ ์˜ํ™”๋‚˜ ๋“œ๋ผ๋งˆ๋ณด๋‹ค ๋” ํ•œ ์ผ๋“ค์ด ๋งŽ์•˜์œผ๋‹ˆ๊นŒ์š”.. ์ด๊ฑธ ์ฑ…์œผ๋กœ ๋‹ค ์“ฐ๋ฉด ๋ช‡๊ถŒ์ด ๋˜๋Š”๊ฑด์ง€ ๋ชจ๋ฅด๊ฒ ๋„ค์š”. ๋Œ€ํ•œ๋ฏผ๊ตญ ๊ธฐ์ˆ ์„ ์ž๋ž‘ํ•˜๋Š” ์‚ผ์„ฑ์ „์ž์™€ ๋„ค์ด๋ฒ„๊ฐ€ ํž˜์„ ํ•ฉ์ณ์„œ ์ œ๋Œ€๋กœ ์‚ฌ๊ณ ๋ฅผ ์ณ๋ด…์‹œ๋‹ค. ์ €ํฌ์™€ ํ•จ๊ป˜ ๊ณง ํฐ์ผ ํ•˜์‹œ๊ฒŒ๋  ์‚ผ์„ฑ๋ถ„๋“ค, ์–ธ์ œ๋“  ๋„ค์ด๋ฒ„ ์ง€๋‚˜๊ฐ€๋‹ค ์ƒ๊ฐ๋‚˜๋ฉด ์—ฐ๋ฝ์ฃผ์„ธ์š”. ์ˆ  (and/or ๋ฐฅ, ์ปคํ”ผ) ์‚ฌ๊ฒ ์Šต๋‹ˆ๋‹ค!

Deel -- ๊ธ€๋กœ๋ฒŒ HR SaaS ํ”Œ๋žซํผ์˜ head of growth์™€์˜ ์ธํ„ฐ๋ทฐ. Deel์€ 3๋…„ ์•ˆ์— 0์—์„œ $300m ARR๋ฅผ ๋‹ฌ์„ฑํ•˜๋ฉด์„œ Ramp์˜ โ€˜fastest growing SaaS companyโ€™ ์™•๊ด€์„ ๋บ์–ด๊ฐ”๋‹ค. ์ธํ„ฐ๋ทฐ์˜ ์ฃผ์š”ํ•œ ๋‚ด์šฉ๋“ค์€ ์–ด์ฉŒ๋ฉด ๋งค์šฐ ๋‹จ์ˆœํ•˜๋ฉด์„œ๋„ ๋งค์šฐ ๊ฐ€์น˜ ์žˆ๋Š” ๋‚ด์šฉ๋“ค์ž„ https://www.youtube.com/watch?v=C1_sM0_ds2c [๊ถ๊ธˆํ•ดํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์ด ์–ด๋””์—์„œ ์งˆ๋ฌธํ•˜๋Š”์ง€ ์ฐพ์•„์„œ ๋„์›€์„ ์ค˜๋ผ] >> B2B SaaS ๋งˆ์ผ€ํŒ…์˜ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ๊ฒƒ์€ โ€˜์–ด๋””์—์„œ ์ž ์žฌ ๊ณ ๊ฐ๋“ค์ด ๊ด€๋ จ ๋ฌธ์ œ๋“ค์— ๋Œ€ํ•œ ์งˆ๋ฌธ์„ ํ•˜๊ณ  ์žˆ๋Š”๊ฐ€?โ€™๋ฅผ ์•„๋Š” ๊ฒƒ์ด๋‹ค. ๊ทธ๋ž˜์„œ, Deel์€ ๊ธ€๋กœ๋ฒŒ๋กœ ํ™•์žฅํ•˜๋Š” ํšŒ์‚ฌ๋“ค์ด ๊ฒช๋Š” HR ๊ด€๋ จ๋œ ์งˆ๋ฌธ๋“ค์ด ์–ด๋””์— ์˜ฌ๋ผ์˜ค๋Š”์ง€ ๋Š˜ ์ฐพ์•˜๋‹ค (๊ฒ€์ƒ‰์—”์ง„, Reddit, Twitter, Quora, ๊ธฐํƒ€ ์ปค๋ฎค๋‹ˆํ‹ฐ) >> Deel์€ ์œ„์™€ ๊ฐ™์€ ๊ณณ๋“ค์— ๊ธ€๋กœ๋ฒŒ HR์— ๊ด€ํ•œ ์งˆ๋ฌธ์ด ์˜ฌ๋ผ์˜ค๋ฉด push๊ฐ€ ์˜ค๋„๋ก ๊ฐ„๋‹จํ•œ ๊ธฐ๋Šฅ์„ ๋งŒ๋“ค์–ด์„œ ๋น ๋ฅด๊ฒŒ ๋Œ€์‘ ํ•  ์ˆ˜ ์žˆ์—ˆ๋‹ค >> ์งˆ๋ฌธ์„ ๋ฐœ๊ฒฌํ–ˆ์„ ๋•Œ ๋˜๋Š” ์ปจํ…์ธ ๋ฅผ ์ž‘์„ฑํ•  ๋•Œ ๊ด‘๊ณ ํ•˜๋Š” ๋งˆ์Œ์œผ๋กœ ์ ‘๊ทผํ•˜๋ฉด ์•ˆ๋œ๋‹ค. ๊ณ ๊ฐ์ด ๊ถ๊ธˆํ•ดํ•˜๋Š” ์ฃผ์ œ์— ๋Œ€ํ•ด ๊ณ ๊ฐ์—๊ฒŒ ์ง„์ •ํ•œ ๋‹ต๋ณ€์„ ์ฃผ๋Š”๊ฒŒ ์ค‘์š”ํ•˜๋‹ค. ๊ธ€๋กœ๋ฒŒ HR์— ๋Œ€ํ•œ ๋ฌธ์˜๊ฐ€ ์žˆ์„ ๋•Œ โ€˜Deel ์›น์‚ฌ์ดํŠธ์— ๊ฐ€๋ณด์„ธ์š”!โ€™๋ผ๊ณ  ํ•˜๋Š”๊ฑด ์˜๋ฏธ๊ฐ€ ์—†๋‹ค. >> ํ์‡„ํ˜• ์ปค๋ฎค๋‹ˆํ‹ฐ๋„ ๋“ค์–ด๊ฐ€๊ธฐ ์–ด๋ ต์ง€๋งŒ ๊ฐ€์น˜๊ฐ€ ์žˆ๋‹ค. ๊ธฐํš์ž๋“ค์ด ๋ชจ์—ฌ์žˆ๋Š” Slack / Discord ๋ฐฉ์ด๋‚˜, Y combinator ๋™๋ฌธ๋“ค์ด ๋“ค์–ด์žˆ๋Š” ๋ฐฉ๋“ค์„ ๋šซ์œผ๋ ค๊ณ  ๋…ธ๋ ฅํ–ˆ๋‹ค. ํ์‡„ํ˜• ์ปค๋ฎค๋‹ˆํ‹ฐ์•ผ ๋ง๋กœ ์ •๋ง ๊ด‘๊ณ ํ•˜๋ฉด ํ‡ด์žฅ ๋‹นํ•œ๋‹ค. ๊ถ๊ธˆํ•œ ์งˆ๋ฌธ์— ๋Œ€ํ•œ ๋„์›€์ด ๋˜๋Š” ๋‹ต์„ ํ•ด์ค˜์•ผ ํ•œ๋‹ค. >> VC๋“ค๊ณผ๋„ ํŒŒํŠธ๋„ˆ์‹ญ์„ ๋งŽ์ด ๋งบ์—ˆ๋‹ค. ์Šคํƒ€ํŠธ์—…์ด ํˆฌ์ž ๋ฐ›์œผ๋ฉด ๊ธ€๋กœ๋ฒŒ ํ™•์žฅ์— ๋Œ€ํ•œ ๊ถ๊ธˆ์ฆ์ด ์ƒ๊ธฐ๊ณ , ํˆฌ์ž์‚ฌ์˜ ์„ ๋ฐฐ ํšŒ์‚ฌ์—๊ฒŒ ์ด๋Ÿฌํ•œ ์งˆ๋ฌธ๋“ค์„ ํ•  ๊ฐ€๋Šฅ์„ฑ์ด ๋†’๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. [SEO๋Š” ์ •์„ฑ์ด ํ•„์š”ํ•˜๋‹ค] >> SEO๋„ ๋ง‰์—ฐํ•˜๊ฒŒ ์ปจํ…์ธ  ๋งŽ์ด ์“ฐ๋Š”๊ฒŒ ์ •๋‹ต์ด ์•„๋‹ˆ๋‹ค >> Deel์€ ๊ด€๋ จ ๊ฒ€์ƒ‰์–ด 700๊ฐœ๋ฅผ ๊ฒ€์ƒ‰๋Ÿ‰์œผ๋กœ ๋žญํ‚น์„ ๋งค๊ธฐ๊ณ , ๋˜ ๊ฒ€์ƒ‰์–ด ํ•˜๋‚˜ ํ•˜๋‚˜ ๊ฒ€์ƒ‰ํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์˜ ์˜๋„๋ฅผ ๋ถ„์„ํ–ˆ๋‹ค. ๊ฐ€๋ น ๋Œ€ํ•™์ƒ์ด ์ˆ™์ œํ•˜๋ฉด์„œ ๊ฒ€์ƒ‰ํ•˜๋Š” ๊ฒƒ๊ณผ ์ž ์žฌ ๊ณ ๊ฐ์ด ๊ธ€๋กœ๋ฒŒ ํ™•์žฅํ•˜๋ฉด์„œ ๊ฒ€์ƒ‰ํ•˜๋Š” ์˜๋„๋Š” ๋งค์šฐ ๋‹ค๋ฅด๋‹ค. ๊ทธ๋Ÿฌ๋ฉด์„œ ์˜๋„๊ฐ€ ๋งž๊ณ  ๊ฒ€์ƒ‰๋Ÿ‰์ด ๋†’์€ ๊ฒ€์ƒ‰์–ด๋“ค์„ ์ดˆ๋กค๋ถˆ์„ ์คฌ๊ณ , ์ดˆ๋ก๋ถˆ ํ‚ค์›Œ๋“œ์— ๋งž๋Š” ์ปจํ…์ธ ๋ฅผ ์šฐ์„  ์ œ์ž‘ํ–ˆ๋‹ค. >> SEO๋Š” ์‹œ๊ฐ„ ํˆฌ์ž๊ฐ€ ๋งŽ์ด ํ•„์š”ํ•˜๊ณ  ์ง€๋ฆ„๊ธธ์€ ์—†๋‹ค. ์™œ ํ•ด๋‹น ๋‹จ์–ด๋ฅผ ๊ณ ๊ฐ์ด ๊ฒ€์ƒ‰ํ•˜๋Š”์ง€ ์ •ํ™•ํžˆ ์ดํ•ดํ•ด์•ผ ํ•˜๊ณ , ์ปจํ…์ธ ๋ฅผ ๊ณ ๊ฐ์ด ์ฝ์œผ๋ฉด ํ•ด๋‹น ๊ถ๊ธˆ์ฆ์ด ์™„์ „ํžˆ ํ•ด์†Œ๋˜๋Š”์ง€๋ฅผ ํ™•์ธํ•ด์•ผ ํ•œ๋‹ค (์ปจํ…์ธ ๋ฅผ ์ฝ์€ ํ›„์— ๋‹ค๋ฅธ ์ปจํ…์ธ ๋ฅผ ๋˜ ๊ฒ€์ƒ‰ํ•ด์•ผ ํ•œ๋‹ค๋ฉด ์‹คํŒจ). ๋˜, 5ํ•™๋…„ ํ•™์ƒ๋„ ์ดํ•ดํ•  ์ˆ˜ ์žˆ๋Š” ์ •๋„๋กœ ์‰ฝ๊ฒŒ ์ž‘์„ฑํ•ด์•ผ ํ•œ๋‹ค. >> Deel ์ดˆ๋ฐ˜์—๋Š” ์—ฌ๋Ÿฌ ์–ธ์–ด๋กœ ๋งค์ฃผ 10๊ฐœ์˜ ์ƒˆ๋กœ์šด ์ปจํ…์ธ ๋ฅผ ์ œ์ž‘ํ–ˆ๋‹ค. ์ง€๊ธˆ์€ ์–ด๋А์ •๋„ ์ปจํ…์ธ ๊ฐ€ ๋งŽ์ด ์Œ“์ด๊ณ  ์—…๋ฐ์ดํŠธ๊ฐ€ ํ•„์š”ํ•œ ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์•„์„œ (๊ทœ์ œ ๋ณ€ํ™”, ๊ธฐ๋Šฅ ๋ณ€ํ™”, ๋“ฑ) ์ฃผ๋ณ„๋กœ 5๊ฐœ ์ƒˆ๋กœ์šด ์ปจํ…์ธ , 5๊ฐœ ๊ธฐ์กด ์ปจํ…์ธ  ์—…๋ฐ์ดํŠธ๋ฅผ ํ•œ๋‹ค. >> ์ปจํ…์ธ ๋“ค์€ ๋งค์šฐ ๋””ํ…Œ์ผํ•˜๋‹ค โ€” ๋‚˜๋ผ๋ณ„๋กœ ์ธ์‚ฌ ์ •์ฑ…๋“ค์ด ์–ด๋–ป๊ฒŒ ๋‹ค๋ฅธ์ง€, ๋‚˜๋ผ๋ณ„๋กœ ์„ธ๊ธˆ์ด ์–ด๋–ป๊ฒŒ ๋‹ค๋ฅธ์ง€, ์ฝ”๋กœ๋‚˜ ์ง€์› ํ”„๋กœ๊ทธ๋žจ์— ์šฐ๋ฆฌ ํšŒ์‚ฌ๊ฐ€ ํ•ด๋‹น ๋  ์ˆ˜ ์žˆ๋Š”์ง€, ๋“ฑ์„ ๋งค์šฐ ๊ตฌ์ฒด์ ์œผ๋กœ ์ž‘์„ฑํ•œ๋‹ค [๋ˆ์„ ์“ธ ๋•Œ๋Š” ์ •ํ™•ํ•œ ํšจ๊ณผ๋ฅผ ์ฑ…์ •ํ•ด์•ผ ํ•œ๋‹ค] >> Paid growth๋Š” ํฌ๊ฒŒ ๋‘๊ฐ€์ง€๋ผ๊ณ  ์ƒ๊ฐํ•œ๋‹ค 1) messaging (๊ด‘๊ณ  ์ปจํ…์ธ ), 2) channel optimization (๊ด‘๊ณ  ์ฑ„๋„ ํšจ์œจํ™”) >> ์•„๋ฌด๋ฆฌ ํšจ๊ณผ๊ฐ€ ์ข‹์€ ์ปจํ…์ธ ๊ฐ€ ์žˆ๋”๋ผ๋„ ๊ณ ๊ฐ๋“ค์€ ์‰ฝ๊ฒŒ ์งˆ๋ฆฐ๋‹ค. ๊ทธ๋ž˜์„œ ๊ณ„์† ๋ฐ”๊ฟ”์ค˜์•ผ ํ•œ๋‹ค. >> ๋งˆ์ผ€ํŒ…์€ ๋‹จ์ˆœ ๋ฆฌ๋“œ๋ฅผ ๋ช‡๊ฐœ ๋ชจ์•˜๋Š”์ง€ ์ฑ…์ •ํ•ด์„œ๋Š” ์•ˆ๋œ๋‹ค. ํ•ด๋‹น ๋ฆฌ๋“œ ์ค‘ ๋ช‡ ๊ณณ์ด ๊ณ ๊ฐ์œผ๋กœ ์ „ํ™˜ํ–ˆ๊ณ , ์ „ํ™˜ํ•œ ๊ณ ๊ฐ์€ ์–ผ๋งˆ๋‚˜ ๋งค์ถœ์„ ๋ฒŒ์–ด์ฃผ๊ณ  ์žˆ๋Š”์ง€๋ฅผ ๊ณ ๊ฐ ์—ฌ์ •์„ ๋”ฐ๋ผ๊ฐ€์„œ ๋ด์•ผํ•œ๋‹ค. >> ์ดˆ๋ฐ˜ ๋ถ€ํ„ฐ ์ด๋Ÿฌํ•œ ํผ๋„์„ ๋ณผ ์ˆ˜ ์žˆ๋Š” ํ™”๋ฉด์„ ๊ฐœ๋ฐœํ–ˆ๊ณ , ๋งˆ์ผ€ํŒ… ํŒ€์„ ์ฒ˜์Œ ๊ตฌ์„ฑํ•  ๋•Œ ๋ถ€ํ„ฐ data analyst๋ฅผ ๋ฝ‘์•˜๋‹ค. ๋„ˆ๋ฌด ์ผ์ฐ ๋ด…์€๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ• ์ˆ˜๋„ ์žˆ์ง€๋งŒ, ์ง‘ํ–‰ํ•˜๋Š” ๊ด‘๊ณ ๊ฐ€ ์–ด๋–ค ํšจ๊ณผ๋ฅผ ๊ฐ€์ ธ์˜ค๋Š”์ง€ ์ •ํ™•ํžˆ ์•Œ๊ธฐ ์ „์—๋Š” $1๋„ ์“ฐ์ง€ ์•Š๊ฒ ๋‹ค๋Š” ๊ฐ์˜ค์˜€๋‹ค. >> ๋งˆ์ผ€ํŒ…์€ ํ”„๋Ÿฌ๋•์ด ์ข‹์„ ๋•Œ๋งŒ ๊ฐ€๋Šฅํ•˜๋‹ค. ํ”„๋Ÿฌ๋•์ด ๋ณธ์งˆ์ด๋‹ค. ๋งˆ์ผ€ํŒ…, ๋ฐ์ดํ„ฐ, ์˜์—… ๋“ฑ์€ ๋ชจ๋‘ ๋ณธ์งˆ์ด ์ข‹์„ ๋•Œ๋งŒ ๋น›๋‚  ์ˆ˜ ์žˆ๋Š” ํŒ€๋“ค์ด๋‹ค. [์†๋„๋ฅผ ๊ฐ•์กฐํ•˜๋Š” ๋ฌธํ™”] >> ์•„๋ฌด๋ฆฌ ์ข‹์€ ํšŒ์‚ฌ์—ฌ๋„ ํฐ ํšŒ์‚ฌ์—์„œ ์ฑ„์šฉํ•˜์ง€ ์•Š๋Š”๋‹ค. ๋Œ€๋ถ€๋ถ„์˜ ํฐ ํšŒ์‚ฌ๋“ค์€ ๋„ˆ๋ฌด ๋งŽ์€ ์ฒด๊ณ„์™€ ์˜ˆ์‚ฐ์„ ๊ฐ–์ถ”๊ณ  ์ผ์„ ํ•œ๋‹ค. ์šฐ๋ฆฌ๋Š” ์•„๋ฌด๋ฆฌ ์ž‘์€ ์ผ์ด๋ผ๋„ ํŒ”์„ ๊ฑท๊ณ  ํ•  ์ˆ˜ ์žˆ๋Š” ์‚ฌ๋žŒ๋งŒ ์ฑ„์šฉํ•œ๋‹ค. ๋‚ด๋ถ€์ ์œผ๋กœ โ€˜little handsโ€™๋ž€ ๋ง์„ ์ž์ฃผ ์‚ฌ์šฉํ•œ๋‹ค. >> ์ธํ„ฐ๋ทฐ ์งˆ๋ฌธ์œผ๋กœ ์˜ˆ์‚ฐ์ด $0, $10,000, $100,000 ์žˆ์„ ๋•Œ ๊ฐ๊ฐ ๋งˆ์ผ€ํŒ… ์บ ํŽ˜์ธ์„ ์งœ์˜ค๋ผ๊ณ  ํ•œ๋‹ค. ์‚ฌ๋žŒ์˜ ์œ ์—ฐ์„ฑ์„ ๋ณด๊ณ  ์‹ถ๊ณ , ์˜ˆ์‚ฐ ์—†์ด๋„ ์ฐฝ์˜์ ์œผ๋กœ ํšจ๊ณผ๋ฅผ ๋‚ผ ์ˆ˜ ์žˆ๋Š”์ง€ ๋ณด๋ ค๋Š” ์˜๋„๋‹ค. >> Deel ๋ฌธํ™”๋Š” 3๊ฐ€์ง€๋‹ค 1. Deel Speed โ€” ๋ชจ๋“  ์ผ์„ ์ตœ๋Œ€ํ•œ ๋น ๋ฅด๊ฒŒ, ํšจ๊ณผ์ ์œผ๋กœ ์ฒ˜๋ฆฌํ•˜๋ ค๊ณ  ํ•œ๋‹ค. ๊ณ ๊ฐ์ด ์งˆ๋ฌธ์ด ์žˆ์œผ๋ฉด ๋ฌด์กฐ๊ฑด 24์‹œ๊ฐ„ ๋‚ด๋กœ ๋‹ต๋ณ€์„ ์ค€๋‹ค. ๊ณ ๊ฐ๋“ค์ด ํ•„์š”ํ•œ ๊ธฐ๋Šฅ์ด ์žˆ์œผ๋ฉด ๊ฒฝ์Ÿ์‚ฌ๊ฐ€ ๊ฐœ๋ฐœํ•  ์ˆ˜ ์žˆ๋Š” ์†๋„์˜ 1/10 ์‹œ๊ฐ„์— ๊ฐœ๋ฐœํ•˜๋ ค๊ณ  ๋…ธ๋ ฅํ•œ๋‹ค. 2. Default to optimism (๊ธ์ •์  ์‚ฌ๊ณ ) โ€” ์šฐ๋ฆฌ๋Š” ์ƒˆ๋กœ์šด ์˜์—ญ์—์„œ ์ผ์„ ํ•˜๊ณ  ์žˆ๋‹ค. ๋ถ€์ •์  ์‚ฌ๊ณ ๋ฅผ ํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์€ ์†๋„๋ฅผ ์ €ํ•˜์‹œํ‚จ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ํ•„์š”ํ•œ ์‚ฌ๋žŒ์€ โ€˜์™œ ์•ˆ๋˜๋Š”์ง€'๋ฅผ ๋งํ•ด์ฃผ๋Š” ์‚ฌ๋žŒ์ด ์•„๋‹ˆ๋ผ ๋œ๋‹ค๊ณ  ๋ฏฟ๊ณ , ๊ทธ๋ ‡์ง€๋งŒ ์–ด๋– ํ•œ ๋ฆฌ์Šคํฌ๋“ค์ด ์žˆ๋Š”์ง€๋ฅผ ๋ถ„์„ํ•ด์„œ ๋ฆฌ์Šคํฌ์— ๋Œ€ํ•œ ํ•ด๊ฒฐ์ฑ…์„ ๋‚ด ๋†“์„ ์ˆ˜ ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค์ด๋‹ค. 3. Giving a shit about the customers โ€” ์šฐ๋ฆฌ๋Š” ๋‹จ์ˆœ ์†Œํ”„ํŠธ์›จ์–ด ํšŒ์‚ฌ๊ฐ€ ์•„๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ์กด์žฌํ•˜๊ธฐ ๋•Œ๋ฌธ์— ์ „์„ธ๊ณ„ ์ˆ˜ ๋งŽ์€ ์ง์›๋“ค์ด ์›”๊ธ‰์„ ๋ฐ›์„ ์ˆ˜ ์žˆ๋‹ค. ๋‹จ์ˆœ ๊ธฐ๋Šฅ์— ๋Œ€ํ•ด ๊ณ ๋ฏผํ•˜๋Š”๊ฒŒ ์•„๋‹ˆ๋ผ, ํšŒ์‚ฌ๊ฐ€ ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ์‚ฌ๋žŒ๋“ค๊นŒ์ง€ ๊ณ ๋ฏผํ•  ์ˆ˜ ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค์„ ์›ํ•œ๋‹ค.

์—ญ๋Œ€ ๊ฐ€์žฅ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋Š” SaaS ํšŒ์‚ฌ Ramp ์ด์•ผ๊ธฐ. 2๋…„9๊ฐœ์›” ๋งŒ์— $200m ARR (run rate) ๋‹ฌ์„ฑ. ์„ฑ๊ณต์˜ ๋น„๊ฒฐ์€ โ€˜velocity over everythingโ€™ โ€” ๋ชจ๋“  ์˜์‚ฌ๊ฒฐ์ •์—์„œ ์†๋„๋ฅผ ์šฐ์„ ์‹œ ํ•œ ๊ฒƒ์ด๋ผ๊ณ  ํ•จ. ๋ฌด์„œ์šด ์†๋„๋กœ ์ œํ’ˆ ๊ฐœ๋ฐœ ํ•  ์ˆ˜ ์žˆ๋Š” ํŒ€์ด ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์— 3๊ฐœ์›” ๋งˆ๋‹ค ์ƒˆ๋กœ์šด ์ƒ์žฅ์‚ฌ ์ œํ’ˆ์„ ๋งŒ๋“ค์–ด ์ถœ์‹œ ํ•  ์ˆ˜ ์žˆ์—ˆ์Œ (Expensify, Bill .com, AMEX์˜ ๋Œ€ํ•ญ๋งˆ). ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ์†๋„๋ฅผ ์šฐ์„ ์‹œํ•˜๋ฉด ์ œํ’ˆ ํ’ˆ์งˆ์ด ํฌ์ƒ๋œ๋‹ค๊ณ  ์ฐฉ๊ฐํ•˜๋Š”๋ฐ ์ „ํ˜€ ๊ทธ๋ ‡์ง€ ์•Š์Œ. ์˜คํžˆ๋ ค ์†๋„ ๋†’์€ ์กฐ์ง๋งŒ์ด ํ’ˆ์งˆ ๋†’์€ ์ œํ’ˆ์„ ๋งŒ๋“ค ์ˆ˜ ์žˆ์Œ. ์ฒซ $100m ARR๋Š” 50๋ช…์˜ ์ž‘์€ ์กฐ์ง์œผ๋กœ ๋‹ฌ์„ฑํ•จ. ์ธ์žฌ ๋ฐ€๋„๊ฐ€ ๋งค์šฐ ๋†’์•˜๊ธฐ ๋•Œ๋ฌธ์— ๊ฐ€๋Šฅํ–ˆ์Œ. ํŒ€์ด ์ž‘์•˜๊ธฐ ๋•Œ๋ฌธ์— ๋ชจ๋“  ๊ตฌ์„ฑ์›์—๊ฒŒ ๋งŽ์€ ๊ถŒํ•œ ๋ถ€์—ฌ๊ฐ€ ํ•„์š”ํ–ˆ๊ณ , PM ๋ฟ๋งŒ์ด ์•„๋‹ˆ๋ผ ๋””์ž๋‹ˆ์–ด, ๊ฐœ๋ฐœ์ž ๋ชจ๋‘ ์ œํ’ˆ์— ๋Œ€ํ•œ ๊ณ ๋ฏผ์„ ๋‚˜๋ˆ ์„œ ์ง„ํ–‰ ํ•จ. ์ธ์žฌ ๋ฐ€๋„๊ฐ€ ๋†’์•˜๋‹ค๊ณ  ํ•˜๋Š”๋ฐ, โ€˜A+ ๊ฐœ๋ฐœ์ž๋Š” ์–ด๋–ป๊ฒŒ ์ •์˜ํ•˜๋Š”๊ฐ€?โ€™ โ€” ํ›Œ๋ฅญํ•œ ๊ฐœ๋ฐœ์ž๋Š” (๊ฐœ๋ฐœ ์‹ค๋ ฅ์„ ๋ณด๊ธฐ์— ์•ž์„œ์„œ) 1) ์—…๋ฌด์—๋งŒ ์ง‘์ค‘ํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹ˆ๋ผ, ์ œํ’ˆ์œผ๋กœ ์‹œ์žฅ์—์„œ ์ด๊ธฐ๊ณ , ๊ฒฝ์Ÿ์‚ฌ๋ฅผ ์ด๊ธฐ๊ณ , ๊ณ ๊ฐ๋“ค์˜ ๋งˆ์Œ์„ ๋บ๊ณ ์ž ํ•˜๋Š” ์˜์ง€๊ฐ€ ๊ฐ•ํ•จ, 2) ํ˜ธ๊ธฐ์‹ฌ์ด ๋งŽ์Œ. ํšŒ์‚ฌ๋Š” ๋ˆ์„ ์–ด๋–ป๊ฒŒ ๋ฒ„๋Š” ๊ตฌ์กฐ์ด๋ฉฐ, ๊ณ ๊ฐ๋“ค์ด ๋ฌด์—‡์„ ์›ํ•˜๊ณ  ๋ฌด์—‡์„ ์›ํ•˜์ง€ ์•Š๋‹ค๋Š” ๊ฒƒ์„ ๋Š์ž„ ์—†์ด ๊ถ๊ธˆํ•ดํ•จ, 3) ๊ฐœ๋ฐœ ์†๋„๋ฅผ ๋‚ด๋Š”๋ฐ ์žˆ์–ด ๋ˆ„๊ฐ€ ๋Œ์–ด์ค„ ํ•„์š”๊ฐ€ ์—†์Œ. ์˜คํžˆ๋ ค ํŽ˜์ด์Šค๋ฉ”์ดํ‚น์„ ํ•˜๋ฉด์„œ ๋””์ž์ด๋„ˆ๋‚˜ PM์„ ๋Œ๊ณ  ๊ฐ, 4) ์—…๋ฌด ์™ธ ๋ถ€๋ถ„์—์„œ๋„ ๋งค์šฐ ์ ๊ทน์ ์ž„. ์ œํ’ˆ์„ ์„ค๋ช…ํ•œ๋‹ค๊ฑฐ๋‚˜, ๋ฒ„๊ทธ๋ฅผ ๊ณ ์นœ๋‹ค๊ฑฐ๋‚˜, ์˜์‚ฌ๊ฒฐ์ •์„ ์ฑŒ๋ฆฐ์ง€ ํ•œ๋‹ค๊ฑฐ๋‚˜. ๊ทธ๋ฆฌ๊ณ , Engineer ๋ฟ๋งŒ์ด ์•„๋‹ˆ๋ผ ์ „ ๊ตฌ์„ฑ์›์ด first principal thinking์„ ํ•  ์ˆ˜ ์žˆ๋Š”๊ฒŒ ๊ฐ€์žฅ ์ค‘์š”ํ•จ. ๊ฒฝํ—˜์ด ๋งŽ๋˜ ์ž‘๋˜๊ฐ„์— ๊ณผ๊ฑฐ ๊ฒฝํ—˜์„ ์™„์ „ ๋‚ด๋ ค ๋†“๊ณ  ํ˜„์žฌ ์ƒํ™ฉ๊ณผ ํšŒ์‚ฌ์— ๋งž๋Š” ๊ฐ€์žฅ ์ข‹์€ ๊ฒฐ์ •์„ ๋ฐฑ์ง€์—์„œ ๊ณ ๋ฏผํ•ด์„œ ๋‚ผ ์ˆ˜ ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค์ด ์ผ์„ ์ž˜ ํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์ž„. A+๊ธ‰ ์ธ์žฌ๋“ค์„ ๋ชจ์•˜์œผ๋ฉด ๊ทธ๋“ค์ด ์—…๋ฌด์— ์ง‘์ค‘ ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด์ฃผ๋Š”๊ฒŒ ์ค‘์š”ํ•จ. ์˜ˆ๋ฅผ ๋“ค์–ด, Ramp๋Š” OKR๋ฅผ ์„ค์ •ํ•˜์ง€ ์•Š์Œ. KPI ์žก๋Š”๋ฐ๋งŒ ํ•œ๋‹ฌ์ด ๊ฑธ๋ฆฌ๊ณ  ๋ถ„๊ธฐ๋งˆ๋‹ค ์กฐ์ •ํ•ด์•ผ ํ•˜๋Š”๋ฐ ์‹œ๊ฐ„ ๋‚ญ๋น„๋ผ๊ณ  ์ƒ๊ฐํ•จ. ํšŒ์‚ฌ์˜ ์ „๋žต์  ์šฐ์„ ์ˆœ์œ„, ์žฌ๋ฌด ๋ชฉํ‘œ, ์ œํ’ˆ ๋กœ๋“œ๋งต, ์ด 3๊ฐ€์ง€๋งŒ์„ ๊ฐ€์ง€๊ณ  ์›€์ง์ธ๋‹ค. ๋ณด๊ณ ํ•˜๋Š” ํšŒ์˜๋„ ์žก์ง€ ์•Š๋Š”๋‹ค. ๋ฏธํŒ…์˜ ๋ชฉ์ ์ด ํŠน์ • ์ฃผ์ œ์— ๋Œ€ํ•ด ์•„์ด๋””์–ด๋ฅผ ๋‚ด๋Š” brainstorm ์„ธ์…˜์„ ํ•˜๊ฑฐ๋‚˜, ๋˜๋Š” ํŠน์ • ๋ฌธ์ œ์— ๋Œ€ํ•ด ์˜์‚ฌ๊ฒฐ์ •์„ ๋‚ด๋ฆฌ๋Š” ์ผ์ด ์žˆ์ง€ ์•Š์œผ๋ฉด ๊ฐ€๊ธ‰์  ๋ฏธํŒ…์„ ์žก์ง€ ๋ง๋ผ๊ณ  ํ•œ๋‹ค. ์˜คํžˆ๋ ค ๋Œ๋ ค๋ฐ›๊ฒŒ ๋œ ์‹œ๊ฐ„์„ block out ํ•ด์„œ ์ข…์ด์™€ ํŽœ์„ ๊ฐ€์ง€๊ณ  ํ’€์–ด์•ผ ๋˜๋Š” ๋ฌธ์ œ์— ๋Œ€ํ•ด first principal thinking์„ ํ•˜๋Š” ์‹œ๊ฐ„์„ ๊ฐ€์ง„๋‹ค. Micromanage ํ•˜์ง€๋„ ์•Š๋Š”๋‹ค. ๋ฆฌ๋”์˜ ์—ญํ• ์€ ํšŒ์‚ฌ์˜ ์ƒ์œ„ ์ „๋žต์  ์šฐ์„ ์ˆœ์œ„์— ๋งž๊ฒŒ ์›€์ง์ด๊ณ  ์žˆ๋Š”์ง€, ์žฌ๋ฌด ๋ชฉํ‘œ์— ๋ถ€ํ•ฉํ•˜๊ฒŒ ์›€์ง์ด๊ณ  ์žˆ๋Š”์ง€๋ฅผ ํ™•์ธํ•˜๋Š” ์ •๋„์ด์ง€ ์–ด๋–ป๊ฒŒ ์—…๋ฌด๋ฅผ ํ•˜๊ณ  ์–ด๋–ป๊ฒŒ ๋ฌธ์ œ๋ฅผ ํ’€์–ด๊ฐ€๊ณ  ์žˆ๋Š”์ง€๋Š” ์ „์ ์œผ๋กœ PM๊ณผ ํŒ€์— ์œ„์ž„ํ•œ๋‹ค. ๋˜, ์‹ ๊ทœ ์ œํ’ˆ์— ์ง‘์ค‘ ํ•  ์ˆ˜ ์žˆ๊ฒŒ product operation (์ œํ’ˆ ์šด์˜) ํŒ€์„ ์ดˆ๊ธฐ ๋ถ€ํ„ฐ ์šด์˜ํ–ˆ๋‹ค. ์ œํ’ˆ์— ๋Œ€ํ•œ ์ด์Šˆ ๋งค๋‹ˆ์ง•์„ ํ•˜๊ฑฐ๋‚˜, ๊ณ ๊ฐ์— ๋Œ€ํ•œ ๋ฆฌ์„œ์น˜๋ฅผ ํ•˜๊ฑฐ๋‚˜, ๊ณ ๊ฐ ํ”ผ๋“œ๋ฐฑ์„ ์ˆ˜๋ ดํ•˜๊ฑฐ๋‚˜ ํ•˜๋Š” (์ œํ’ˆ ์ถœ์‹œ ์ดํ›„) ์—ญํ• ๋“ค์„ ๋งŽ์€ ๋ถ€๋ถ„ ์šด์˜์—์„œ ๋งก์•„์ฃผ๊ธฐ ๋•Œ๋ฌธ์— ์˜จ์ „ํžˆ ์ œํ’ˆ ๊ฐœ๋ฐœ์—๋งŒ ์ง‘์ค‘ ํ•  ์ˆ˜ ์žˆ๋‹ค. ๋งŽ์€ ๊ถŒํ•œ๊ณผ ์ž์œจ๋„๋ฅผ ๋ถ€์—ฌํ•˜๋Š” ๋Œ€์‹  ๊ทธ ๋งŒํผ์˜ ์ฑ…์ž„๊ฐ์„ ์š”๊ตฌํ•œ๋‹ค. Ramp์— ๋“ค์–ด์˜ค๋Š” ๋ชจ๋“  ๊ตฌ์„ฑ์›๋“ค์€ ๋“ค์–ด์˜ฌ ๋•Œ ๋ถ€ํ„ฐ ๋†’์€ velocity๋กœ ์›€์ง์ธ๋‹ค๋Š” ๊ฐ„์ ‘์  ๊ณ„์•ฝ์„ ํšŒ์‚ฌ์™€ ๋งบ๋Š”๊ฑฐ๋‹ค. ๊ทธ๋ฆฌ๊ณ , ๋กœ๋“œ๋งต๋„ ๊ณ„์•ฝ์ด๋‹ค. ์•„๋ฌด๋ฆฌ ๊ณต๊ฒฉ์ ์ธ ๋กœ๋“œ๋งต์„ ๋ฝ‘์•˜์–ด๋„ ํ•ด๋‹น ๋กœ๋“œ๋งต์€ ๋ฌด์กฐ๊ฑด ๋‹ฌ์„ฑํ•œ๋‹ค๋Š” ๊ณ„์•ฝ์„ ์ฒด๊ฒฐ ํ•œ ๊ฒƒ์ด๋‹ค. ๋ณธ์ธ์ด ๋งŒ๋“œ๋Š” ์ œํ’ˆ์— ๋Œ€ํ•ด์„œ๋„ ํฐ ์ฑ…์ž„๊ฐ์ด ์žˆ์–ด์•ผ ํ•œ๋‹ค. ๊ทธ๋Ÿฐ ์˜๋ฏธ์—์„œ ๋‚ด๋ฆฐ ๊ฒฐ์ • ์ค‘ ํ•˜๋‚˜๋Š” Ramp๋Š” customer support ๋ถ€์„œ๊ฐ€ ํ”„๋Ÿฌ๋• ์กฐ์ง์— ์†ํ•ด์žˆ๋‹ค. ๊ทธ ์ด์œ ๋Š” ๋“ค์–ด์˜ค๋Š” ๋ชจ๋“  ๊ณ ๊ฐ ๋ฌธ์˜๋Š” โ€˜์ œํ’ˆ ํŒ€์˜ ์‹คํŒจโ€™๋ผ๊ณ  ๋ฏฟ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. ์ œํ’ˆ์— ๋Œ€ํ•ด customer support์— ๋ฌธ์˜๋ฅผ ํ•ด์•ผ ํ•œ๋‹ค๋ฉด ์ œํ’ˆ์ด ์ถฉ๋ถ„ํžˆ ์นœ์ ˆํ•˜์ง€ ๋ชปํ•ด์„œ ๊ณ ๊ฐ์ด ํ–‡๊ฐˆ๋ ธ๊ฑฐ๋‚˜ ์™„์„ฑ๋„๊ฐ€ ๋†’์ง€ ๋ชปํ•œ๊ฑด๋ฐ ์ด๋Ÿฌํ•œ ๋ถ€๋ถ„์— ๋Œ€ํ•ด ํฐ ์ฑ…์ž„๊ฐ์„ ๋А๋ผ๊ณ  ๊ณ ๊ฐ ๋ฌธ์˜๋ฅผ ์—†์• ๊ธฐ ์œ„ํ•ด ๋ชจ๋“  ์ œํ’ˆ ํŒ€์€ ๋…ธ๋ ฅํ•œ๋‹ค. ๊ทธ๋ฆฌ๊ณ , ๋งŒ๋“œ๋Š” ์ œํ’ˆ์ด ์–ด๋–ค ๊ณ ๊ฐ ์ž„ํŒฉํŠธ๋ฅผ ๋‚ด๊ณ  ์žˆ๋Š”์ง€๋„ ์ง€์†์ ์œผ๋กœ ํŠธ๋ž˜ํ‚นํ•œ๋‹ค. NPS, CSAT์€ ๋ฌผ๋ก ์ด๊ณ , ๋งŒ๋“  ์ œํ’ˆ์œผ๋กœ ๊ณ ๊ฐ๋“ค์ด ๋‚ญ๋น„ํ•˜๋Š” ์‹œ๊ฐ„์„ ์–ผ๋งˆ๋‚˜ ์ค„์—ฌ์คฌ๊ณ , ๋ˆ์„ ์–ผ๋งˆ๋‚˜ ์ ˆ์•ฝํ•ด์คฌ๋Š”์ง€๋„ ๋””ํ…Œ์ผํ•˜๊ฒŒ ์ฑ…์ •ํ•œ๋‹ค. ์ •๋ง ์—…๋ฌด ๊ฐ•๋„๊ฐ€ ๋†’์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ํฐ ์ž„ํŒฉํŠธ๋ฅผ ๋‚ธ๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋ฉด burnout์ด ์˜ค์ง€ ์•Š๋Š”๋‹ค. Ramp์—์„œ ์ผํ•˜๋ฉด chaos๋ผ๊ณ  ๋А๊ปด์ง€๋Š” ๊ฒฝ์šฐ๋“ค๋„ ๋งŽ๋‹ค. ์ œํ’ˆ์„ ๋งŒ๋“ค์—ˆ๋Š”๋ฐ ์ถœ์‹œ ์ง์ „์— ์ค‘๋‹จ ํ•œ ๊ฒฝ์šฐ๋„ ๋งŽ๊ณ , ๋งŒ๋“ค๋˜ ์ œํ’ˆ์˜ ๋ฐฉํ–ฅ์„ ๋ฐ”๊พผ ๊ฒฝ์šฐ๋„ ๋งŽ๋‹ค. Ramp์˜ ๋ฌธํ™”์— ์žฅ๋‹จ์ด ์žˆ๋‹ค๊ณ  ๋А๋‚„์ˆ˜๋„ ์žˆ๋‹ค. ๊ทธ๋ ‡์ง€๋งŒ, ์šฐ๋ฆฌ์˜ ์šฐ์„ ์ˆœ์œ„์ธ velocity๋ฅผ ์œ„ํ•ด chaos๋„ ๊ฐ์ˆ˜ํ•˜๊ณ  ์žˆ๋‹ค. ์šฐ๋ฆฌ๋Š” A+ ์ธ์žฌ๋“ค์ด ์ฑ…์ž„๊ฐ๊ณผ ์†๋„๊ฐ์„ ๊ฐ€์ง€๊ณ  ๊ณ„์† ๊ณ ๊ฐ์„ ์œ„ํ•œ ์ œํ’ˆ์„ ๋งŒ๋“ค์–ด ๋‚˜๊ฐ€๋Š”๊ฒŒ ์šฐ๋ฆฌ๋งŒ์˜ ์„ฑ๊ณต์˜ ๋น„๊ฒฐ์ด๋ผ๊ณ  ์ƒ๊ฐํ•œ๋‹ค. https://www.bill.com/?fbclid=IwAR0dtjpiwxxSJuWMASEAhRHgNeC-czVEltndrkJWgrsyQ-A9J1fte_U5xFs

ํ”ผ์•„๋…ธ์— ๋„์ „ํ•˜๋‹ค--- ์›๋ž˜ ํ”ผ์•„๋…ธ๋Š” ๋‚˜์ค‘์— ๋ฐฐ์šฐ๋ ค ํ–ˆ๋Š”๋ฐ ํ–‰๋ณต์„ ๋ฏธ๋ฃจ์ง€ ๋ง์ž๋Š” ์ƒ๊ฐ์œผ๋กœ ๋„์ „. ์ด๊ฒƒ๋„ ๋‚ด ์‚ถ์˜ ํ•˜๋‚˜์˜ dot๋กœ ์ดํ›„ ์–ด๋–ค ์ปค๋„ฅํŒ…์ด ๋ ์ง€~~ ๋‚˜๋Š” ํ”ผ์•„๋…ธ๋ฅผ ๋ฐฐ์šฐ๊ณ  ์‹ถ์—ˆ๋Š”๋ฐ ์–ด๋จธ๋‹˜์ด ๊ณต๋ถ€ํ•˜๋ผ๊ณ  ํ•™์›์— ์•ˆ๋ณด๋‚ด์ฃผ์…จ๋‹ค. ํ•˜๊ธฐ ์‹ซ๋‹ค๋Š” ์—ฌ๋™์ƒ์€ ์•…์ฐฉ๊ฐ™์ด ๋ณด๋‚ด์‹œ๋”๋‹ˆ. ๋™๋„ค ์„ฑ์ธ ํ”ผ์•„๋…ธ ํ•™์› ๊ฒ€์ƒ‰ํ•ด์„œ 3๊ฐœ์›”๊ณผ 12ํšŒ ์ˆ˜๊ฐ•๊ถŒ์„ ๋Š๋‹ค(3๊ฐœ์›”์ธ๋ฐ ํ• ์ธ ํŒจํ‚ค์ง€๊ฐ€ ์žˆ์–ด 60๋งŒ์› ๋ฐ–์—~). ๋‹คํ–‰ํžˆ ํ”ผ์•„๋…ธ ํ•™์›์ด ๋ฐค11์‹œ๊นŒ์ง€ ์˜คํ”ˆ๋˜์–ด ๋˜์–ด์žˆ๋‹ค. ์ฒซ๋ฒˆ์งธ ์ˆ˜์—…: ์ง€๋‚œ์ฃผ(2/24) ์„ ์ƒ: ์™œ ๋ฐฐ์šฐ๋ ค ํ•˜์‹œ์ฃ ? ๋‚˜: ๊ณก์„ ์น˜๊ณ  ์‹ถ์–ด์„œ์š”. ๋ฅ˜์ด์น˜ ์‚ฌ์นด๋ชจํ† ์˜ "์•„์ฟ ์•„" ์š”. ์˜ํ™” '๊ดด๋ฌผ'์„ ๋ณด๊ณ  ๊ฐ๋™ ๋ฐ›์•„์„œ์š”. ์„ ์ƒ: ์–ผ๋งˆ๋‚˜ ๋ฐฐ์šฐ์…จ์ฃ ? ๋‚˜: ์ดˆ๋“ฑํ•™๊ต ๋“ค์–ด๊ฐ€๊ธฐ ์ „ ๋ฐ”์ด์—˜์„ ์ž ๊นํ•œ ๊ธฐ์–ต์ด~ ์„ ์ƒ: ์™„์ „ ์ดˆ๋ณด์‹œ๋„ค์š”. ๊ทธ ๊ณก์€ ์ตœ์†Œ ์ผ๋…„ ์ด์ƒ ์น˜์…”์•ผ ์‹œ๋„ ํ• ์ˆ˜ ์žˆ์–ด์š” ๋‚˜: ๊ทธ๋Ÿผ ํŒŒํ—ฌ๋ฒจ์˜ "์บ๋…ผ"์ด์š” ์„ ์ƒ: ๊ทธ๊ฒƒ๋„~~ ๋‚˜: ๊ทธ๋Ÿฌ๋ฉด "I can't help falling in love with you" ๊ฐ™์€ ํŒ์†ก๋“ค์„ ํ”ผ์•„๋…ธ๋กœ ์น˜๋ฉด์„œ ๋…ธ๋ž˜ํ•˜๊ณ  ์‹ถ๋„ค์š” ์„ ์ƒ: ํ”ผ์•„๋…ธ ์น˜๋ฉด์„œ ๋…ธ๋ž˜ํ•˜๋Š” ๊ฒƒ. ์ƒ๊ฐ๋ณด๋‹ค ์‰ฝ์ง€ ์•Š์•„์š” ๋‚˜: ๊ทธ๋Ÿฌ๋ฉด ๋ฌด์—‡๋ถ€ํ„ฐ ํ• ๊นŒ์š”? ์„ ์ƒ: ๊ทธ๋ž˜๋„ ๋ฌด์—‡์„ ํ•˜๊ณ  ์‹ถ์€์ง€ To-be๊ฐ€ ๋ช…ํ™•ํ•˜์‹œ๋‹ˆ ๋†€๋ž๋„ค์š”. ์ผ๋‹จ, ์•…๋ณด ๋ณด๋Š” ๊ฒƒ ๋ถ€ํ„ฐ ํ•˜์‹œ์ฃ . ๋‚˜: ์ œ๊ฐ€ ๊ทธ๋ž˜๋„ ํ•™์ฐฝ์‹œ์ ˆ ์Œ์•…์‹œ๊ฐ„์„ ์ข‹์•„ํ•ด์„œ ์•…๋ณด ๋ณผ์ค„์€ ์•Œ์•„์š” ์„ ์ƒ: ์˜ค ๋‹คํ–‰์ด๋„ค์š”. ๋ฐ”์ด์—˜๋ถ€ํ„ฐ ํ•˜๋Š”๊ฒŒ ์ข‹๊ธดํ•œ๋ฐ ์ทจ๋ฏธ์ƒ์€ ์žฌ๋ฏธ์—†์„ํ…Œ๋‹ˆ ๊ฐ„๋‹จํ•œ ๊ณก ๋ถ€ํ„ฐ ํ• ๊นŒ์š”? (๊ทธ๋ฆฌ๊ณ  ๋ช‡๊ฐœ ๊ณก์„ ๋Œ€๋žต ๋“ค๋ ค์ค€๋‹ค) ์–ด๋–ค ๊ฒƒ ํ•˜๊ณ  ์‹ถ๋‚˜์š”? ์ฒซ ๊ณก์€ ์—ฐ์Šต์„ ๋งŽ์ด ํ• ํ…Œ๋‹ˆ ์ง€๊ฒน๋„๋ก ์ณ๋„ ์ง€๊ฒน์ง€ ์•Š์„ ๊ณก์ด ์ข‹์œผ๋‹ˆ ๋ง˜์—๋“œ๋Š” ๊ณก์„ ๊ณ ๋ฅด๋Š”๊ฒŒ ์ข‹์•„์š”. ๋‚˜: ์„ผ๊ณผ ์น˜์ด๋กœ์˜ ํ–‰๋ฐฉ๋ถˆ๋ช… ์ค‘ '์–ธ์ œ๋‚˜ ๋ช‡๋ฒˆ์ด๋ผ๋„' ์ข‹์œผ๋„ค์š” ์„ ์ƒ: ๊ทธ๋Ÿฌ๋ฉด ์˜ค๋Š˜์€ ์ฒซ์†Œ์ ˆ ์˜ค๋ฅธ์† ํ•œ๋ฒˆ ์ณ๋ณด๊ณ  ์™ผ์† ํ•œ๋ฒˆ ์ณ๋ด…์‹œ๋‹ค. 2๋ฒˆ์งธ ์ˆ˜์—…: 3์›”2์ผ ์„ ์ƒ: ์—ฐ์Šต ํ•˜์…จ๋‚˜์š”? ๋‚˜: ๋งค์ผ ํ‡ด๊ทผ ํ•˜๋ฉด์„œ ๋“ค๋Ÿฌ์„œ ํ•˜๋ฃจ ํ•œ์‹œ๊ฐ„์”ฉ ํ–ˆ์–ด์š”. ์ €๋… ํšŒ์‹ํ•˜๊ณ  ์ˆ ํ•œ์ž” ํ•œ ํ›„์—๋„ ๋“ค๋Ÿฌ์„œ@@ ์„ ์ƒ: ๋Œ€๋‹จํ•˜๋„ค์š”. ํ•œ๋ฒˆ ์ณ๋ณด์‹œ์ฃ  ๋‚˜: ๋ต๋•… ๋ต๋•… ์„ ์ƒ: ์™€. ๋๊นŒ์ง€ ๋‹ค ์—ฐ์Šตํ•˜์…จ๋„ค์š”. ์ˆ˜๊ฐ•์ƒ์€ ์„ธ ๋ถ€๋ฅ˜๊ฐ€ ์žˆ์–ด์š” 1: ์—ฐ์Šต์„ ํ•˜๋‚˜๋„ ์•ˆํ•จ 2: ํ•˜๋ผ๋Š” ๊ทธ ์†Œ์ ˆ๋งŒ ์—ฐ์Šตํ•จ 3: ํ•˜๋ผ๋Š” ๊ณณ์„ ๋„˜์–ด์„œ ๊นŒ์ง€ ์—ฐ์Šตํ•จ ์ˆ˜์ •๋‹˜์€ 3๋ฒˆ์ด๋„ค์š”. ์ผ๋ฐ˜์ธ๋“ค ์ค‘ ์ด๋Ÿฐ ๋ถ„๋“ค์€ ๊ฑฐ์˜ ๋ณด์ง€ ๋ชปํ–ˆ๋Š”๋ฐ์š”. ๋‚˜: ์ œ๊ฐ€ ๋ญ˜ ํ•˜๊ธฐ๋ฅผ ๊ท€์ฐฎ์•„ํ•˜๋Š”๋ฐ์š”. ํ•˜๊ธฐ๋กœ ๊ฒฐ์‹ฌํ•˜๋ฉด ๊ทธ๋ž˜๋„ ์„ฑ์‹คํžˆ ํ•˜๋Š” ํŽธ์ž…๋‹ˆ๋‹ค~~ ์„ ์ƒ: ์Œ์€ ์—ด์‹ฌํžˆ ์น˜์…จ๋Š”๋ฐ์š”. ๋„ˆ๋ฌด ์„ธ๊ฒŒ ์—ด์‹ฌํžˆ ์น˜์‹œ๋„ค์š”. ๋ฐธ๋Ÿฐ์Šค๊ฐ€ ์ค‘์š”ํ•ด์š”. ์™ผ์†์€ ์ž‘๊ณ  ๊ฐ€๋ณ๊ฒŒ, ์˜ค๋ฅธ์†์€ ๋˜๋ ธํ•˜๊ฒŒ ์ณ์•ผ๋˜์š” ๋‚˜: ์™ผ์† ์˜ค๋ฅธ์†์„ ๋”ฐ๋กœ ๊ฐ€์•ผ๋œ๋‹ค๋Š” ๊ฑฐ๋„ค์š”. ์–ด๋–ป๊ฒŒ ๊ทธ๊ฒŒ ๊ฐ€๋Šฅํ•˜์ฃ ? ์„ ์ƒ: ๊ทธ๊ฒŒ ๋ฐธ๋Ÿฐ์Šค ์˜ˆ์š”. ์ด์ œ ๊ทธ๊ฑธ ์—ฐ์Šตํ•˜์…”์•ผ~ ๋‹ค์Œ ํŽธ์€ ํ•œ ๋‘๋‹ฌ ๋’ค์ฏค ์˜ฌ๋ฆฌ๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค~~

https://yonghosee.com/ai-strategies-must-align-with-data?fbclid=IwAR1WcbNP0KkxD53gaRWTwOYV-sXZL5E8J5qX82eeS-hQTt3zfAjM2VtTVyI ๋”ฅ๋Ÿฌ๋‹์˜ 3๋Œ€ ์š”์†Œ ํ›Œ๋ฅญํ•œ ์•Œ๊ณ ๋ฆฌ์ฆ˜ ๊ณ ์† ๊ณ„์‚ฐ ํ•˜๋“œ์›จ์–ด๋“ค ๋Œ€์šฉ๋Ÿ‰์˜ ๋ฐ์ดํ„ฐ๋“ค ์‹ค์ œ๋กœ ์•Œ๊ณ ๋ฆฌ์ฆ˜์˜ ์šฐ์œ„๋Š” ์˜์›ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. GPT 3.5๊ฐ€ ๋‚˜์™”์„ ๋‹น์‹œ์˜ ์ฒซ ๊ฐ์ƒ์€ โ€˜์ด๋Ÿฐ ๊ฑด ์„ธ์ƒ ๋ˆ„๊ตฌ๋„ ๋ชป๋งŒ๋“ค ๊ฒƒโ€˜๊ฐ™์€ ๋А๋‚Œ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ํŽ˜์ด์Šค๋ถ์˜ LLaMA ๋ชจ๋ธ ๊ณต๊ฐœ๋Š” ์ „์„ธ๊ณ„ ์—ฐ๊ตฌ์ž๋“ค์˜ ๊ฐ€์—ด์ฐฌ ๊ฐœ์กฐ์™€ ๊ฐœ๋ฐœ์„ ์ด‰๋ฐœ ์‹œ์ผฐ๊ณ , ์ด์ œ๋Š” ์˜ˆ์ „ GPT 3.5์˜ ์„ฑ๋Šฅ์„ ๋›ฐ์–ด๋„˜์—ˆ๋‹ค๋Š” ๋ชจ๋ธ์€ ๊ฝค๋‚˜ ์ž์ฃผ ๋“ฑ์žฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์ง€๊ธˆ๋„ GPT 4์˜ ์„ฑ๋Šฅ์€ ์ตœ๊ณ ์ž…๋‹ˆ๋‹ค๋งŒ, ๊ทธ ํ„ฑ๋ฐ‘๊นŒ์ง€ ์ซ“์•„์˜จ ๋ชจ๋ธ๋“ค์ด ์ƒ๋‹นํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์œ„์™€ ๊ฐ™์€ ๊ฑฐ๋Œ€ ์ค‘๊ณต์—…๊ณผ ๊ฐ™์€ ํ๋ฆ„์€ ์–ด์ฐŒ๋ณด๋ฉด ๋ชจ๋ธ์˜ โ€˜์ƒ์‚ฐ์žโ€˜๊ด€์ ์ž…๋‹ˆ๋‹ค. ๋ชจ๋ธ์„ ๋งŒ๋“œ๋Š” ๊ณผ์ •์—์„œ โ€˜ํ›ˆ๋ จ(Training)โ€˜์„ ์ž˜ ํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ๋งค์šฐ ๊ฑฐ๋Œ€ํ•œ ์žฅ๋น„๊ฐ€ ํ•„์š”ํ•˜์ง€๋งŒ, ํ›ˆ๋ จ์ด ๋๋‚œ ๋ชจ๋ธ์˜ โ€˜์†Œ๋น„์žโ€˜๊ฐ€ ๋˜๋Š” ์ผ๋ฐ˜ ๊ธฐ์—…๋“ค์€ โ€˜์ถ”๋ก (Inference)โ€˜์ด ์ž˜ ์ž‘๋™ํ•˜๊ธฐ๋งŒ ํ•˜๋ฉด ๋ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•œ ์—ฌ๋Ÿฌ ์‹œ๋„๋“ค์ด ํ™œ๋ฐœํ•˜๊ฒŒ ์ด๋ฃจ์–ด์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ›ˆ๋ จ๋œ ML๋ชจ๋ธ์„ ๋”์šฑ ์ž‘๊ณ  ๊ฐ€๋ณ๊ฒŒ ๋งŒ๋“œ๋ฉด์„œ๋„ ์„ฑ๋Šฅ์„ ์œ ์ง€ํ•˜๋Š” ๋ชจ๋ธ ๊ฒฝ๋Ÿ‰ํ™” ๊ธฐ์ˆ ๋“ค์ด ๋Œ€๊ฑฐ ๋“ฑ์žฅํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Ÿฐ ๋ชจ๋ธ๋“ค์„ ์ž‘์€ ์žฅ์น˜์—์„œ๋„ ๊ฐ€๋ณ๊ฒŒ ๋Œ๋ฆด ์ˆ˜ ์žˆ๊ฒŒํ•˜๋Š” ๋งŽ์€ ์ถ”๋ก  ์ „์šฉ ํ•˜๋“œ์›จ์–ด๋“ค์ด ๋‚˜์˜ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ๋ฐœ์ „์ด ์ˆ˜๋ ดํ•˜๋Š” ์‹œ์ ์—์„œ โ€˜์‚ฌ์šฉ์žโ€™๊ด€์ ์—์„œ๋Š” ํ•˜๋“œ์›จ์–ด ์žฅ๋ฒฝ๋„ ํฌ๊ฒŒ ์˜๋ฏธ๊ฐ€ ์—†์–ด์งˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค. GPT๋“ฑ์˜ LLM๋“ฑ์€ ํ•™์Šตํ•˜๋Š”๋ฐ ๊ณต๊ฐœ๋œ ์ •๋ณด๋งŒ์„ ์‚ฌ์šฉํ•˜์˜€๊ธฐ ๋•Œ๋ฌธ์—, ์ •๋ง ๋˜‘๋˜‘ํ•˜๋”๋ผ๋„ ์šฐ๋ฆฌ ํšŒ์‚ฌ ๋‚ด๋ถ€์˜ privateํ•œ ์ •๋ณด๋Š” ์•„๋ฌด๊ฒƒ๋„ ๋ชจ๋ฆ…๋‹ˆ๋‹ค. ๋•Œ๋ฌธ์— ์ •๋ง ์šฐ๋ฆฌ ํšŒ์‚ฌ ์‹ค๋ฌด์— ์™„์ „ํžˆ ์ปค์Šคํ„ฐ๋งˆ์ด์ฆˆ๋˜์–ด์„œ ๋™์ž‘ํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ์ด๋ ‡๊ฒŒ public data๋งŒ ์•Œ๊ณ  ์žˆ๋˜ ๋…€์„๋“ค์—๊ฒŒ private data๋ฅผ ๋ฐ˜์˜์‹œ์ผœ์ค˜์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ ํšŒ์‚ฌ์™€ ์šฐ๋ฆฌ ์„œ๋น„์Šค๋งŒ์ด ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ๋…๋ณด์ ์ธ private ๋ฐ์ดํ„ฐ - ์ฆ‰ ๋‚จ๋“ค์€ ๋ˆ์„ ์ฃผ๊ณ ๋„ ๊ตฌํ•  ์ˆ˜ ์—†๋Š” closed dataset - ๋งŒ์ด ๊ฐœ๋ณ„ ํšŒ์‚ฌ์˜ ๊ฒฝ์Ÿ๋ ฅ์œผ๋กœ ์ˆ˜๋ ดํ•ด ๋‚˜๊ฐˆ ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐ๋ฉ๋‹ˆ๋‹ค.

Deep Tech founders: As promised, Iโ€™m passing along my go-to investors I hope this can aid those struggling with traditional VCs These investors, who have supported me at Archer Aviation and Figure, fly under the radar yet are willing to make significant investments in deep tech: - Parkway Venture Capital - Tamarack Global - Align Ventures - Aliya Capital Partners - Disruptive Founders Fund - Team Global - Troy Capital Partners - FJ Labs - Sigmas Group I've found, through trial and error, the traditional VCs rarely fund *real* Deep Tech. They have SW mandates and are petrified of hardware Iโ€™m sharing these insights because Iโ€™ve faced these challenges myself, and I hope this can help someone out there ๐Ÿซก If you follow me on Twitter, Iโ€™ll answer any questions there for the next hour

I'm listening to Amp It Up: Leading for Hypergrowth by Raisingโ€ฆ on Everand. Check it out: https://www.everand.com/audiobook/638472605