Lado Okhotnikov Official

Some people treat every interaction like a transaction. Every conversation has a price. Every gesture comes with an expectation. And somehow, they always end up with less. I hear it often — from advisors, from people inside my teams, sometimes even from users who get close enough to weigh in on decisions about our projects. You could add another fee here. You could monetize this differently. You're leaving money on the table. And maybe they're right, technically. But I've always believed that the moment you start squeezing every possible percentage out of the people who trust what you've built — something breaks. Because people feel it. The way you feel when someone is more interested in what they can extract from you than in what they're actually creating for you. When you build without trying to profit at every step — when you do it with a genuine desire to create something useful — something different happens. People feel that too. And they respond to it. With trust, with loyalty, with real engagement. And yes, with money as well. More of it, in fact, than you would have extracted by calculating every move. I've seen this play out too many times to think it's a coincidence. That's the only kind of success that actually compounds.

This 2-minute video may already be familiar to some members of our Community. It was created when the Holiguard Universe only started to take shape, back when we were only beginning to build the lore around these ideas through events, visual concepts, stories, and comics. I’ve slightly reworked the video, and releasing it now feels deeply symbolic. We’ve gone through one of the most difficult periods, and now we’re entering a new stage once again: a stage of force, speed, movement, and realization. A stage where it’s time to unlock potential, move forward, and create things no one has created before, not only on screen, but in reality itself, in the way we live, the way we create, and the way we move forward. Drive the Force. https://youtu.be/uuB1ryI3mt4

The technical team asked for an extra hour. They're willing to start right now, but I decided it's safer to give them time.

As an entrepreneur, I have a lot to say about sales — because understanding this art is one of the reasons I was able to achieve something in life. People often have a distorted understanding of what sales really are. They confuse pushy selling and aggressive advertising with genuine salesmanship. But in reality, the highest level of sales is when a person doesn’t feel sold to at all — they genuinely feel that they wanted it themselves. At the core of real salesmanship lies not pressure, but empathy. Empathy toward the client, the audience, the person you’re speaking to. You need to understand them — understand what they truly need. And to do that, you need to cultivate attention. You need inner growth. You have to learn to understand people, to feel them, to listen to them. The difficulty of true sales is that we often confuse socially imposed desires with what we genuinely need. And at the same time, we often confuse our own needs with the needs of others. In order to truly see and feel these things clearly, empathy has to be developed. But it doesn’t appear on its own. You have to consciously awaken it within yourself. Most people are too lazy to do that. And that’s exactly where manipulative advertising and pushy sales tactics come from. Sales are one of the clearest examples of how stereotypes about success rarely match reality. Very few people actually know how to sell. And language reflects that perfectly. That’s why words like “sellout” carry such a negative meaning. But selling and being a sellout are not just unrelated things — in many ways, they are opposites. A person who truly knows how to sell will rarely become a sellout precisely because they already have the resources to remain free. They already have a source of independence. But if a person doesn’t know how to sell, then how else are they supposed to get anything at all? Those are often the people who become sellouts.

The trailer for The Portal of Force is now live on my channel. This is the first film of the Holiguards Saga, a project I’ve been building for years, and it’s finally taking shape. I stepped into the role of Master Dao, the leader of the Holiguards. Watch the trailer and enter the Holiguard Universe. https://youtu.be/8PTUEdYRyCI The story moves between two forces. Statiguards protect the existing order. They want things to stay the way they are, for people to follow the rules they’re given, not ask too many questions, and keep moving along the well-worn path. Holiguards want to change that. They help people look beyond what they’re told, learn to think for themselves, and discover what they’re truly meant for. This conflict runs deeper than it first appears. That’s what the film is really about. For me, the Holiguards Saga has always been more than a film. It’s a way of looking at how people make choices, what holds them back, and what shifts when they stop running on autopilot. Real life is too layered to fit into a single form, that’s why we built a whole universe around this idea.

Yes, I’m convinced that AI will permanently change the lives of most people. But you don’t even realize how. Right now, most people on this planet are caught up in daily routines, constantly doing something, working a lot, staying busy, rarely stopping to ask what they actually live for, what truly inspires them, what makes them feel alive. Yet this constant activity creates the illusion that their lives are meaningful. It feels as if the very act of being busy proves their fulfillment and importance. Now imagine a new, beautiful future, one where artificial intelligence and robots are part of everyday life. They are evolving at an incredible pace, getting faster and better at handling all kinds of tasks. And eventually, they will replace everything a human can do. I don’t believe the threats currently being discussed, like AI enslaving humanity, are likely to become reality. But there will most likely be another kind of threat, and it could become a serious problem for most people. Imagine a world like this: robots are better than you at everything. They do everything for you. So what is the meaning of your life then? You can no longer stay busy, imitating important activity. And that’s when the uncomfortable questions rise to the surface: who are you? What are you really living for? What do you truly want? To discover your purpose, now is the time to start developing in the Holiguard way. Because revealing your true nature is the only way not to lose your sense of meaning in this new era. The path of a Holiguard is a chance to unlock something within yourself that you’ve never explored, simply because you never had the time. To become a Holiguard means discovering your true purpose, something no AI could ever replace. It means revealing the authentic nature of a human being.

My name is Lado Okhotnikov. I’m an entrepreneur. And I’m creating the Holiguard Universe. Right now.

Right now, at this very moment, we’re launching one of the most important projects for me, something my team and I have been preparing for months. The journey hasn’t been easy, and the project itself is complex. On the one hand, it’s highly technological, and at the same time, it fully reflects my vision. We’ve come a long way to finally bring this project to life. That’s why today I want to talk about how to reach your goals — and, ultimately, what it takes to succeed.

You all know that we’ve successfully kicked off our 2026 launch season. It all began with the presentation of our film The Portal of Force — first at the Berlinale, and then in Dubai. To say that we put a lot into this project would be an understatement.   Everything I do, all my projects, is driven by a desire to share my vision with others — to help people grow, evolve, and take care of their well-being and that of their families. And the Holiguards and Statiguards universe was created for exactly this purpose. The film became the first step in bringing these ideas to life through cinema.   We gathered a truly unique and remarkable cast around the film: Kevin Spacey, Dolph Lundgren, Tyrese Gibson, Brianna Hildebrand, Eric Roberts, Disha Patani, Harry Goodwins, Swen Temmel, and other outstanding actors joined the project. On top of that, we didn’t just create an original soundtrack — we approached music as an integral part of the film’s identity. And we went even further: we created an original dance as well. This was not just an artistic addition, but a conscious decision to expand the language of the film, to express ideas not only through dialogue and visuals, but through movement and rhythm.   That’s why my heart is so full seeing this project come to life. But of course, we are already thinking about the next chapters of our Holiguards and Statiguards saga.   We are now preparing to release the trailer on one of our platforms, and those who follow our updates will be the first to see it. The film itself will soon be available on our streaming platform, with the launch timeline now refined to August–September 2026. https://youtu.be/vrY1AnSG3q8

New times, new opportunities. Change inspires, and it unsettles. We have launched a project that will lead to a world with many long-living people. On an individual level, this is undoubtedly positive. But what does it mean from the perspective of humanity as a whole? The issue of aging populations is already well known. In developed countries, the proportion of older generations is growing, while the number of young people is declining. This imbalance creates many challenges, especially economic ones. That is why other projects, particularly those related to Web3 and AI, are equally important to me. They are not just addressing the needs of today. They are designed to help humanity adapt to new realities and emerging economic models. In a way, they may even represent a return to something we once had. I sometimes feel that this was taken from us. Something happened to humanity that disrupted the natural balance of the body, and what we now consider a “normal” quality and length of life has become the standard. The old system has long adapted to this: generations are produced one after another, like on a conveyor belt, people who age too quickly, without truly having the time to mature and fully understand life. What we are doing is restoring this inherent human capacity: the ability to live longer, more conscious adult lives, lives in which we can explore more, understand more, and achieve more. I look toward this future with a deep sense of inspiration.

💎 Ecosystem Evolution Behind the scenes, the team has been working on the next stage of the ecosystem’s development. As the project grows, new technologies and products require a more advanced architecture to support long-term scalability and future expansion. This next step introduces a new structural approach to how the ecosystem will evolve, allowing different products and technological directions to develop in the most efficient environment. In the video below, you'll learn:

🔵the vision behind the next stage of development 🔵how the ecosystem architecture is evolving 🔵what new products and systems are being introduced 🔵how $CES continues to play a key role in the broader ecosystem

Watch the full video here: https://youtu.be/eI5u8K5uxr4 More details about the upcoming developments will be shared soon 💙

Yesterday, we filmed a video for the WEB3 community — and it’s not just about Meta Whale. In the video, I walk through the key details of the new phase kicking off the launch season. Right now our designers are handling the video's packaging to make it easier to grasp. Don't miss the video — it's coming soon!

The period leading up to a project launch is always a special one. There is nothing more difficult than choosing not to release a product that already seems ready. Because when you double-check all the details to make sure you took everything into account, you found out that there are still some nuances that are better corrected right away. At this stage, any entrepreneur faces significant pressure. For some, it comes from investors; for others, from their community; and sometimes even from the broader public. Everyone is waiting, the tension is building, and it reaches its peak, especially when timelines shift. In moments like these, I follow an important principle: even when you feel impatient, it’s essential not to rush, but to see everything through properly. To make sure everything works as it should and that the product is fully prepared to meet its users. Because everything I bring into the world must deliver maximum value. And I know my community wouldn’t settle for anything less. That’s why we are together.

Today is my birthday, and it’s nothing like the ones before. I used to always throw grand celebrations: shows, singers, dancers, performances — with loved ones, friends, colleagues, and partners flying in from all over the world. This year I was so busy that at some point I realized I wasn’t going to organize anything. This is not a cancellation of the celebration, this is the true celebration during such a roaring period of global launches and projects. I haven't been out of the extreme activity mode all year. So this time the best gift to myself is silence and self-care. Spending this day on my own is the very act of self‑care I’ve been needing. To be with myself, to hear my soul, to return to myself. It is the source of my Force. I’ve noticed: everything I’ve achieved, all my big breakthroughs, happened when I was listening to myself. When I truly knew what I wanted and what I needed. It was from that self‑love that all my projects were born — the ones that brought a strong community around me. So I dedicate this day to the true celebration of my birthday, the day of rebirth. To start a year of depth, a year of caring for myself, of joy in my own company, and of discovery.

I’m happy to announce that we’re continuing our Season of Launches — with today’s MVP of our new platform, V-Academy. This is one of the launches planned for the first half of 2026. The team is continuing to develop the platform, and the first update is expected in two weeks. You can already start testing our new product. For users to fully benefit from the ecosystem and unlock its full potential, it’s essential to first understand how it works. Few people think about this, but from the very beginning it was important to me that everything be built the right way. This foundation will allow you to quickly get up to speed without having to figure everything out on your own. V-Academy brings everything together in one place — what used to be scattered across multiple sources: from blockchain and security basics to partner mechanics and gamification. Clear navigation, real ecosystem tools, and practical scenarios you can start using right away. And most importantly, after completing the course, you receive an NFT certificate — this option will be added soon. NFT certificate will be not just a visual, but a confirmation of your skill level — stored in your profile and ready to be used within the ecosystem. Your knowledge becomes an asset. Go ahead, test it out, and share your insights. And we’ll keep building.

In everything we do, every detail matters. I dive into every process, every task, to get the best result. 🎬 Behind the scenes of The Portal of Force

Last week, I started lifting the veil a little on the launches planned for the first half of 2026. But there are so many projects that I only got to mention a few. Today I want to talk about one that I really love and that truly inspires me—even though it didn’t make it into that list. It’s the animated film set in the Lumara universe. You might have seen the teaser I dropped a couple of days ago. This is our first animated movie, and it’ll be released on our own streaming platform – which is also launching in the coming months. Honestly, right now we’re just as excited as our community for several major launches. The ecosystem that’s taking shape is truly unique and incredibly ambitious. Every piece is connected, and with each new project, the whole system – and every existing project – will only get stronger. Of course, something this big means complexity. It takes deep attention to every detail, from the product itself all the way to legal. We’re so thorough that sometimes it takes time to get everything right. But I can already see how beautiful and unique it’s going to be, and I can’t wait for our community to experience it. My people are my strength – growing and building this together means everything to me. Now, back to Lumara. Lumara is a spin-off set in the Holigards universe. A separate world, yet deeply intertwined with it. It’s a story about transformation, about finding your strength, and about what happens when you truly realize who you are for the first time. An epic journey awaits – across planets, worlds, and civilizations, each with its own rules. It’s a path through space and inner change, through dangers, discoveries, and encounters that will leave the heroes forever different. In a way, it’s the path we’re all walking –together. This story is about us.