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Channel Posts
| 2 | Mahalliy brendlardan qaysilarini logotip ishlatmasam ham tone of voice, ranglari yoki yana boshqa ajralib turadigan qismidan tanib olsa bo’ladi?
@khamrayevblog | 706 |
| 3 | O’zbekistondagi man tanigan eng kuchli VFX ustasi. United Soft kompaniyasi asoschilaridan biri Lazizxon aka kanal ochibdilar.
Obuna bo’lib qo’ysanglar qiziqarli ma’lumotlar berib o’tadilar | 853 |
| 4 | 100% qo’shilaman | 937 |
| 5 | Matt Le Tissier penalti tepish bo'yicha kurs ochsa o'zbek futbolchilarimizni bu kursga o'qitish kerak
@khamrayevblog | 900 |
| 6 | 📢 Kun so‘zi: "Engagement" | 960 |
| 7 | 📢 Kun so‘zi: "CTA" | 771 |
| 8 | 📢 Kun so‘zi: "Lead" | 627 |
| 9 |  +6PedidosYa – Jahon chempionati kubogini Argentinaga yetkazib berdi (2022)
2022-yil 18-dekabr kuni Argentina futbol bo‘yicha Jahon chempionligini qo‘lga kiritdi. 36 yillik kutish, yo‘qotilgan finallar, oxirgi imkoniyat – hammasi ortda qoldi. Mamlakat e’tiborida esa bitta savol bor edi: "Qachon kubok Argentinaga yetib keladi?"
Ko‘plab brendlar Messi va jamoaning g‘alabasidan foydalanib, reklama yaratishga urinayotgan bir paytda, PedidosYa boshqacha yo‘l tutdi.
G‘alabadan so‘ng millionlab argentinaliklarning telefoniga PedidosYa’dan bildirishnoma keldi:
"Buyurtmangiz yo‘lda!"
Odamlar o‘z hisoblari buzilgan deb o‘ylab, ilovani ochishdi. Ammo ular kutgan narsani emas, balki Qatar—Argentina reysining real vaqtdagi harakatini ko‘rishdi! PedidosYa Google Maps va Flight Aware API-laridan foydalangan holda Argentina terma jamoasi va Jahon kubogining mamlakatga qaytishini kuzatish imkoniyatini yaratdi.
🚀 Natija:
✔️ Messi emas, PedidosYa trendga aylandi!
✔️ 30+ soat davomida butun mamlakat ilova orqali samolyotni kuzatdi.
✔️ PedidosYa Messi va Argentina termasidan ko‘proq tilga olindi va Twitterda #1 trendga aylandi.
✔️ 0 dollar reklama budjeti bilan 25 milliondan ortiq odamga yetib bordi – bu mamlakat aholisining yarmidan ko‘pi!
PedidosYa kompaniyasining 2023-yilgi Cannes Lions Festivalida Grand Prix mukofotini qo‘lga kiritgan. Bu keys haqida Said aka aytib bergandilar.
To'liq maqola
@khamrayevblog | 686 |
| 10 | 📢 Kun so‘zi: "SEO" | 408 |
| 11 | 📢 Kun so‘zi: "Copywriting" | 440 |
| 12 |  +1150,000,000 odam o‘z nomi yozilgan Coca-Cola sotib olgan viral kampaniya
2011-yil Avstraliyada Coca-Cola’ning "Share a Coke" kampaniyasi marketing tarixidagi eng muvaffaqiyatli loyihalardan biriga aylandi. Kampaniya shu qadar muvaffaqiyatli bo‘ldiki, qisqa fursatda dunyoning 80 dan ortiq mamlakatida amalga oshirildi.
😇 Esimda bor o'z ismimni topa olmagandim va kamnamo ismli odamlar manga o'xshab biroz xafa bo'lib e'tirozlarga ham sabab bo'lgan ekan. Va bu holatni qaysidur ma'noda yechish uchun shriftlarini ham taqdim qilgan. U vaqtlar bizda search skill'larimiz bo'lmagan bo'lsa(
📈 Kampaniya natijalari va ta’siri
✔️ Coca-Cola’ning savdosi 7% ga oshdi – bu kompaniyaning yillar davomida eng yirik o‘sishlaridan biri bo‘ldi.
✔️ Ijtimoiy tarmoqlarda 500,000 dan ortiq postlar yaratildi va Coca-Cola kampaniyasi viral trendga aylandi.
✔️ 150 milliondan ortiq shaxsiylashtirilgan shisha sotildi, bu esa Coca-Cola’ning brendga bo‘lgan qiziqishini oshirdi.
✔️ Facebook va Twitter’da Coca-Cola’ga bo‘lgan engagement darajasi 870% oshdi!
Qiziq holat: Xitoy va Yaqin Sharq kabi davlatlarda shaxsiy ismlar o‘rniga umumiy o‘ziga xos so'zlar "Men" (我) va "Do‘stim" (朋友) kabi so‘zlar ishlatildi, chunki Xitoyda shaxsiy ismlar marketingda kamroq qo‘llaniladi.
@khamrayevblog | 481 |
| 13 | 📢 Kun so‘zi: "Targeting" | 433 |
| 14 | 📢 Kun so‘zi: "SMM" | 482 |
| 15 |  "Starbucks" logotipidan "Coffee" so‘zini olib tashlagan (2011)
☕️Starbucks uzoq vaqt davomida o‘zini faqat qahva sotuvchi brend sifatida emas, balki turmush tarzi brendi sifatida ko‘rsatishni xohlagan.
Howard Schultz, o‘sha vaqtdagi Starbucks bosh direktori, buni quyidagicha izohlagan:
"Biz faqat qahva kompaniyasi emasmiz. Starbucks bu – tajriba, joy va turmush tarzi. Yangi logotip esa bizning global kelajagimizni aks ettiradi."
Rebrending Starbucks'ning dizayn jamoasi va Lippincott dizayn agentligi hamkorligida amalga oshirilgan.
Bugungi kunda Starbucks 40,000 dan ortiq filialga ega va dunyoning eng yirik ichimlik brendlaridan biri hisoblanadi.
@khamrayevblog | 653 |
| 16 | 📢 Kun so‘zi: "Brend" | 446 |
| 17 | 📢 Kun so‘zi: "Targeting" | 1 |
| 18 | 📢 Kun so‘zi: "Trend" | 466 |
| 19 |  Anchadan beri yo‘q edim… Endi qaytdim!
Ha, biroz vaqt blogga deyarli kamnamo bo'lib qolgandim. Ishlar, tashvishlar, vaqt yetishmasligi... lekin baribir kontent qilishga bo‘lgan ishtiyoq yo‘qolmagan ekan! Bir kanaldan ilhomlanib marketinga adaptatsiya qilingan holda – "Kun so‘zi" rubrikasi!
Bu yerda har kuni bitta marketing tushunchasi beriladi. Lekin oddiygina tushuntirish emas – siz to‘g‘ri ta’rifni o‘zingiz tanlaysiz!
Tayyor bo‘lsangiz, bugungi "Kun so‘zi"ni 30 ta ⚡️ yig'ilishi bilan boshlaymiz!
@khamrayevblog | 438 |
| 20 | Tez kopirayterni ishdan olish kerak | 2 |
