1w Group

What tactical direction drives our growth 🚀 Had a strategy talk with Elya, CBDO of 1w Partners recently. Time to share what's really happening inside 1w Our approach from day one:

Become №1. People said impossible? We don't know that word

While others outsource, we built everything in-house: our own media buying company, CPA network, full control over growth. Today we're trendsetters in iGaming, leading innovation across affiliate marketing, technology, and product development. Internal infrastructure became the foundation for sustainable growth across all verticals. ⚡ React and follow our growth — the best is yet to come!

🏆 We’re back to our usual work routine, but the G GATE conference still feels fresh. It was great to meet everyone at our booth, discuss new opportunities, and return from Georgia with not only positive impressions but also new partnerships and contacts. But that’s not all! Our team also took home three awards at the G GATE AWARDS! 📍Brand you want to work with 📍Top Executive of the Year — Polina, CVO 1w 📍Voice of the Industry — Elya, CBDO 1w Partners This is not just an achievement, but a clear sign that the right path has been chosen. The results we’ve achieved inspire further growth and new milestones. A huge thank you to everyone who’s helping us push the industry forward. We’re excited for the ambitious goals and victories that lie ahead 💙

Tbilisi is alive with energy — the massive G GATE CONF has officially started 🔥 Georgian mountains outside the window, and ahead of us: two full days of vibrant networking and real conversations. The energy is high, the community is strong, and the industry’s best are all in one place. 🚀 We look forward to connecting!

We’re flying to Tbilisi not just for networking but for meaningful conversations — 1w is coming to G GATE CONF 🔥 As the industry prepares for another major conference, the usual themes begin to circulate — networking, full agendas, idea exchange. While these remain important, G GATE and the atmosphere of Georgia offer a distinctly different experience. It’s not only about the pace, but also about the space for thoughtful dialogue, meaningful conversations, and genuine connection. If you’d like to meet our team, feel free to reach out to schedule a time: 👉 Roman — CBDO at 1w 👉 Polina — CVO at 1w 👉 Elya — CBDO at 1w Partners 👉 Sergey — CEO at Performance Lab 👉 Mike — Crypto CMO at 1w 👉 Viktoria — HRD at 1w 👉 Ilya Bogdanov — CBDO at Performance Lab 👉 Kirill — Head of CPA at 1w 👉 Nastya — Head of Events at 1w 👉 Kuralay — Partnership Manager at Performance Lab Let’s make every conversation not just about business, but about the people who bring that business to life ⚡

We often spotlight the products in our ecosystem — but behind every powerful product is someone who helps it grow ✍️ Today in our People of 1w series, we’re highlighting the Head of Support. She joined 1w back in 2018 as a night-shift support operator thinking it would be a short-term job. Seven years later, she leads a department of over 1,000 people and has helped turn 1w Care into a core part of our ecosystem. In her story, she shares what it was like building support from scratch, the milestones she’s most proud of, and the culture that helped her grow. It’s not just a story about scaling a team but about finding purpose, taking ownership, and turning challenges into transformation.

Read the full interview to see how 1w is built from the inside out.

1w Partners received the «Best Affiliate Program of the Year» award at MiGEA 2025 🚀 More than 100,000 active partners and over $1 million in daily payouts. Over the past few years, we’ve invested not only resources, but a philosophy into how an affiliate program should work. We’ve focused on structure, profitability, and transparency so that every element serves one goal: the growth of our partners’ income. But most importantly, this growth is now being recognized by others. Thank you to MiGEA for the recognition. And thank you to the community that continues to grow with us. ⚡ The most exciting part is still ahead!

🥇 1w Crypto has launched Web2 Rewards, a system that embeds blockchain-based rewards into the familiar 1w interface. Players place bets, earn points instantly, and convert them into 1w Tokens or bonuses. No wallets or crypto knowledge required. The system is fully integrated into the 1win ecosystem across sports betting, casino, and esports, turning every user action into part of a unified loyalty experience. Web2 points directly impact future airdrops. The more points you earn, the bigger your reward. But it’s not the only factor. Overall performance counts too. Even with zero points, users can qualify if they meet the base criteria: at least one deposit and five referrals. It is a system that rewards meaningful engagement. With the iGaming market projected to hit 107.6 billion dollars by 2025, Web2 Rewards is for scale, simplicity, and real value 💙

From campaign testing to Performance Lab CEO: Sergey's nine-year journey Sergey's path wasn't straightforward. He started testing campaigns in 2015, moved to traffic management, took a detour into e-commerce, became CEO of two affiliate networks, and now leads Performance Lab Performance Lab drives growth through SEO, ASO, PPC, Facebook, and In-App channels, providing infrastructure and investment opportunities for iGaming brands and media buying companies

"We're not just buying traffic. We're providing infrastructure and investment opportunities for companies looking for growth" ⚡

❗️ We asked Sergey about market timing, strategic career pivots, and building scalable systems, which work without oversight Read ➡the full interview

Sergey is open to collaboration opportunities. Connect with him directly: @pl_ceo or subscribe to his channel

Yes, we invest heavily in our employees. And you know what? It’s the best ROI our business has ever seen. 8 years ago, we moved beyond the outdated notion that employees only need a timely paycheck and basic benefits like sick leave and vacation days. Our efficiency philosophy is simple: we cultivate an environment where talent thrives organically while ambitious business goals are met with genuine enthusiasm. This means more than just above-market compensation — it includes fully paid vacations, sick leave, English courses, gym memberships, personal psychological support, and much more. When people feel truly valued, team performance soars 🔥

✨ That’s the real formula for success in modern business

🔗 Why 1w bets on multiteaming Growth at 1w doesn’t rely on a single overloaded team. We build autonomous units for each direction such as Crypto, Casino, Esports and every other product in our ecosystem. Each team operates at its own pace with clear focus and full ownership. They don’t interfere with one another but function within a shared architecture. This approach reduces points of failure, creates space for experimentation and speeds up execution We don’t centralize control. We scale clarity, where every team understands not just their task but their place in the overall strategy. Multiteaming is not fragmentation. It’s synchronized momentum driven by strong, independent units that actively strengthen the entire ecosystem ⏳

📣 Breaking industry rulebooks created our B2B advantage While competitors follow rigid playbooks, we've abandoned them entirely. The traditional rulebook demands outsourcing, specialization, and dependency — we've torn it apart and built something better. The impact has been transformative: 🔵 Teams now navigate challenges through principles rather than procedural mazes 🔵 People thrive when trusted with contextual decision-making 🔵 Guidelines provide direction without dictating steps, creativity flourishes Our talent approach reflects this philosophy too. We don't force predetermined career ladders on our people. Some team members who initially applied for one role found their true calling in completely different positions. ✨ At 1w, you can expand horizontally across disciplines or dive deeper into expertise, both paths are equally valued. Freedom within systems isn't chaos — it's the foundation of sustainable innovation in the digital age!

Behind the scale: when your work gets copied word-for-word 🚀 We're continuing our series about the people who build our growth from the inside. Meet Anastasia, Head of Events — for the first time we're sharing both name and photo. She joined when we were 500 people. Now our 1w team is 6,100+ strong, and Anastasya has grown from a local event manager to leading events across multiple regions. ⚡ Last month, she received a competitor's technical specification that copied our event design word-for-word. We're proud that Anastasia helps our stands shine at industry events. When you have talented people and give them the right environment, they create experiences that become industry references. From event manager to creating events that media talks about and stands that competitors copy — see how we nurture talent and scale together 💙 Read the full interview

5 moves that can make scaling painless ⚡ As companies grow, chaos kicks in — teams lose focus, processes fall apart, and no one keeps up. We've seen it happen too often. So we designed a simple system that helps avoid the mess. No layoffs, no burnout, no drama. 🔵 Watch what matters most. We carefully track the elements that drive growth — traffic quality, system performance, product decisions. Deep attention to critical metrics, not micromanagement of people. 🔵 Decision-makers lead. No approval chains, no «everything through CEO» bottlenecks. Middle management has real authority. Speed beats perfection when systems are solid. 🔵 Cut problems while they're small. Toxic people, broken processes, energy drains — removed in weeks, not months. 🔵 Build while competitors fight. Public wars drain resources we invest in growth. Dubai expansion, crypto ecosystem, Creative division — focus creates opportunities. 🔵 Stable ops enable big bets. When daily operations run smoothly, leadership can think strategically. That's how you spot new markets before they're obvious. ➡️ Growth pain isn't inevitable. It's just bad architecture ⬅️

🔥 What makes the 1win ecosystem stand strong Ever wonder what's really behind 1win's success? Strip away the numbers and products, and you'll find our secret: we're not just a brand – we're a holding company a with complete ecosystem built to thrive even when the iGaming industry gets unpredictable. At the heart of our approach, we've developed 13 market solutions spanning crypto to esports, pursuing every viable industry pathway while creating our own innovations. This comprehensive strategy is powered by 3 fundamental principles that form the architecture of our success: 🔵 Trust culture – we invest in people because they drive innovation. 🔵 Horizontal management – enabling initiative and ownership of results. 🔵 Continuous development – constant learning and adaptation. As a result we have a resilient ecosystem where our various products don't just exist side by side, but actively strengthen each other, creating multiple revenue streams that can withstand industry fluctuations. This approach lets us maintain startup agility despite our significant market presence 🚀

«When will your merch finally be available to buy?» 👕 We’re not kidding, we really get asked this all the time. Because 1win merch is alive: people talk about it, wear it, take photos of it, want it. And we even don’t ask for feedback — it comes on its own. Every drop starts with the question: why and for what occasion. Then: references, moodboards, sketches, fabrics, packaging, testing. Yes, there are debates about shapes and fonts. Because every step goes through the filter: «would we be genuinely excited to receive this?» We moved away from logomania long ago and created a style that’s recognizable in a single frame. This isn’t swag — it’s clothing, objects, emotions that carry the feel of 1win. ❤️ And we’re proud that merch became part of the new product 1win Creative.

React ✨ if you’ve also wanted that iconic 1win box.