Kirill from TOP

On adapting Web1 & Web2 playbooks to Web3 At TON community, we're observing a surge in clicker games influenced by the pioneering Notcoin. While we all welcome these products, I think that we all should encourage builders to delve deeper into the successful mechanics from Web1 and Web2 cases. We are looking to meet team understanding the core features and landing them on the Web3 landscape. Let’s review an example. Web1 — The Million Dollar Homepage: This site capitalized on a static digital canvas where users purchased pixels for ads. It was back in a day when Stripe didn’t exist and the whole idea of buying pixels in the World Wide Web sounded more crazy then NFTs. Web2 — Reddit's r/place: Idea evolved into an interactive community-driven art project. With a great deal of social concepts: cooperation vs competition and following discussions, attracting more attention. Web3 — @the_pixels_bot: you are welcome to try it yourself and actually own a piece of canvas. This is a great example of what we all want to see: adaptation of concepts with the power blockchain gives us all. DM me if you are working on something similar: @malev. #whattobuild #web123 #TON #clickers

Manual on how to start building on TON There is a cool Notion page containing all the information which may help builders, entrepreneurs and Web3 enthusiasts with their journey inside The Open Network ecosystem. It contains a brief description on why to choose TON, how to navigate the ecosyste and how TON Foundation can help you to build your product and create value for users. Pro tip: In every communication, message or request, be very clear about what you are building and what type of support you expect. This will raise your chances to get the required assistance and save other people’s time. A short blurb is a great tool in this case. It typically includes your team relevant experience, problem-solution description, product functionality, go-to-market strategy (extremely important) and a clear call to action or ‘ask’. Use it whether you are talking to investors, partners, clients or blockchain foundations. Pro tip 2: do read the guide thorougly. It was designed specifically to answer all the typical questions. And I know for sure it’s being well maintained and updated. Link: https://ton-org.notion.site/Welcome-to-TON-founder-ca6c2e3607fe4170a9fe984397e7bf5c #TON #BuildOnTON #guide

For years, we've anticipated crypto's leap to mainstream relevance. Yet, Bitcoin's rise to institutional fame hasn't sparked the expected innovation in blockchain use cases outside of its financial impact. Presently, a critical shift in consumer behavior is flying under the radar…on TON. IN THE BEGINNING The early internet, a beacon of content exploration in the digital frontier, started modestly. Initially, it offered a handful of sites with basic designs, but each new discovery felt groundbreaking. These early adventures, organized through navigation portals, paved the way for today’s internet. Now, it's an intuitive yet controlled landscape dominated by a few platforms that aggregate and curate most of the web's user behavior. WALLETS WITHOUT A MAP Despite Web3’s growing integration into the broader internet, major tech players remain on the sidelines of cryptocurrency innovation. High-profile attempts like Facebook’s Libra and Amazon’s NFT marketplace have stumbled. Moreover, the crypto community itself bears some responsibility for not clearly guiding newcomers through its complexities. Essentially, we've handed them wallets without a map, relying on a niche group of enthusiasts for adoption. This approach is not sustainable. The early web thrived on clear guardrails and step-by-step onboarding; similarly, Web3 needs to demystify blockchain technology to prevent alienating new users. Yet, there is no 'Web3 app store' to simplify this exploration. Before Telegram integrated Web3 features, most decentralized applications were tucked away into obscure corners of the internet. Even today, they are primarily uncovered by following insiders on platforms like X.com. A TON OF POTENTIAL However, change is on the horizon. Telegram’s embrace of open-source blockchain finally hints at the mainstream potential of Web3. With its user-friendly design and commitment to developer freedom, Telegram is leading by example, showing how innovation and broad adoption can arise from Web3 principles. Since the start of the year, the most successful mass adoption story, $NOT coin has attracted 35 million users and registers 6.5 million daily actives. $NOT is a fun and addictive clicker game, but also demonstrates the power of integrating Web3 directly into a versatile messaging platform. This isn't just about their impressive growth numbers—equivalent to nearly 0.44% of the world’s population in just three months without any marketing—it's also an educational tool that guides users through onboarding to new opportunities in Web3. As $NOT prepares for the *largest on-chain event* in crypto’s history, we stand on the brink of a new era. This isn't merely one off growth; it's a paradigm shift in how we discover and engage with the digital world. The journey of Web3 on TON is just beginning, and the narrative of $NOT coin is multifaceted, capturing the imagination far beyond any single perspective. Oh, the places they’ll go!

Andrew took over, telling about the @wallet and the TON ecosystem

Paul speaking on the main stage of Token2049