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Below, I'll send analysis on one of my Facebook ads, so you can see what I mean by this
It doesn't stop with running Facebook ads, you must be able Analyze your results and Optimize for best performance
Trust me. On Facebook ads, the cost of reaching men with your ads is not the same cost as reaching women.
The cost of targeting age 18 - 25 is not the same as targeting age 40 - 45
The cost of targeting African countries is not same as targeting European countries
Hint: There's an audience targeting option called : "Engaged shoppers"
If you're selling a product, then try it out, this option targets people who had recently clicked a link on Facebook to purchase a product.
Audience targeting in ads set level.
Hints: Never target more than one interest or demographic, to avoid audience overlapping ( I'll explain this)
If your ads could be understood by a wide range of audience,. then leave it blank, Facebook algorithm will take time to learn about your ads, and will define the right audience ( Note, this will take up to 5 days of running the ads, before Facebook algorithm can know who your right audience are, before this time, you may spend a lot with not much results, buy after the learning phase of the ads, you'll start getting results)
Ads Campaign level☝️
If you're trying to get traffic to your website, you go for the traffic objective
If you're trying to sale an online product, you go for the website conversions (Make sure to install pixel on this one, if not, you'll waste lots of money )
Understanding Facebook ads Structure
1) Ads Campaign: Group all your ads set , and set campaign objective
2) Ads set: Target your audience and define your ads preferences ( preferences such as platforms to advertise on, budget, ads Optimization, interest and demographic targeting, and a lot more )
3) Ads creatives : your ads image, videos, links and text
When checking your competitors ads, the time which the ads was launched says a lot about the ads
An ads which has run for a long period of time is most likely a successful one.
I mean, who will run an advert for 6 month if they are not making profits ? ( Bill gate and Elon Musk Excluded)😁😁
Go to
https://web.facebook.com/ads/library
Select country, pick the all ads option and search for a Keyword.
Every Facebook ads that contains that keyword will be shown to you
You can see their ads content, image as well as the date which the ads was launched
About this.
This a simply a method of spying on your competitors ads, and getting ads ideas as well as hints if you could make a profit or not
what a typical Facebook ads look like, this thing appears once in every 3 organic Facebook feeds
Available now! Telegram Research 2025 — the year's key insights 
