Crazy Marketing

Amazon #Cases Amazon is back on fire with its Super Bowl ad, with a new video already hitting forty million views on YouTube. Perhaps because Scarlett Johansson starred in it. But the main star is the Alexa smart speaker. At first, Scarlett and her husband Colin are delighted with how the voice assistant reads thoughts and anticipates desires: the TV will turn on and the wine will cool. But Alexa telepathy is fast becoming a problem...

🩸 Bloody school bus runs through the streets of Thailand…

Brands are not only engaged in advertising wars #Cases McCain Fries and Heinz Ketchup have an entire love affair on social media. First, the two of them unfollowed all Instagram accounts except for each other. Then they began to exchange love tweets, and then hung advertising posters, with references to each other. Great move for Valentine's Day!

Olympic Games Beijing 2022 x BBC #Cases The BBC have released a neat promo for the Winter Olympics. This is a complex animation, it was created using 3D printing of entire scenes and post-processing. The idea of the creators was to show how athletes are born in the ice, and then break out of it for the sake of victories. True, there were some negatives. London-based This Thing of Ours has accused the creative team behind the promo of copying their 2020 video using a similar technique. Well, Che, indeed, a similar style.

Uber Eats x Jennifer Coolidge Stifler's mom from American Pie is back in business. Only this time in a video for Uber Eats. The lover of all milfhunters unexpectedly ate lipstick and makeup brush in a new ad shot specifically for the superbowl.

A new approach to political advertising was demonstrated by a candidate for the US Senate from Louisiana. In the 37-second video, Gary Chambers smokes marijuana and reveals that every 37 seconds someone is arrested for possession of weed. He does not like this alignment, so he intends to legalize marijuana and help those who were arrested for its possession. He also hinted at the injustice that blacks are four times more likely to be arrested for weed. It seems that Gary Chambers will have a lot of new supporters after this video 🙂

Boston Dynamics - Cyberpunk we deserve 🤖 #Cases Boston Dynamics has spent years building full-fledged robots. And now they are already able to perform their main function 🤡 If you also wanted such a dog for yourself, then there is good news - since last year it has been on free sale. And the bad one - prepare $75.000 🥲

LEGO are the coolest! #Cases The company will donate toy models of MRI scanners to hospitals so that children get used to them. The set will not go on sale, they will only be sent to hospitals, but it is not known which ones specifically.

🍑Erotic advertising of le chocolat des francais #Cases A French chocolate brand has released chocolates with ginger (chocolate and ginger are aphrodisiacs) For the tiles, they made ambiguous wrappers. So the company wants to dispel the routine that has formed in the life of couples.

Netflix #Cases The company told their story of a jingle, which is associated with the beginning of a cool movie or series🚀 The whole video you sit, watch and wait for them to make the same tuduum at the end🔊

Thanks, Apple!😷 #Cases Unlocking with FaceID in a mask was brought to the new iOS. This is exactly the kind of feature that is super small but super nice! How much time will we save now by paying in stores?

Netflix × Spotify #Cases Streaming services have teamed up to create a section of the Netflix Hub, which will collect playlists of movie soundtracks. The US version of the app already has music from Stranger Things, The Squid Game, Narcos. We haven’t pulled it up yet, but I think it will soon appear for everyone. While writing, I remembered that Netflix put mobile games into the mobile application. There are already 6 games. They have some very ambitious plans🔥

Another collab between Fortnite and a clothing brand #Cases Recently, Balenciaga gear has already been added to the game. Apparently, such advertising companies will become a tradition 🤔 This time the game is collaborating with the fashion house Moncler. The clothes were completely copied from reality. And the prices too🤯

Twitter will be able to post long reads #updates Twitter back in 2016 stuttered about the possibility of posting long text. Jack Dorsey saw that many write longreads in the docks, and then post a screenshot on Twitter. And now, steps in this direction have finally appeared. A bored developer decided to dig into the Twitter code and found the mysterious section Twitter Articles (Twitter Articles). It is not difficult to guess that this will be something related to long reads and long text publications. Regular short tweets aren't going anywhere, but the extra section looks interesting. We take out our manuscripts and prepare for a new round of Twitter evolution.

😌Coca-Cola Cuteness #Cases 🐯The company released an ad about a family of tigers in honor of the Chinese New Year. This advertisement says without words: Cola will make peace even tigers!❤️

Netflix is ​​showing off again😎 #Cases For the "We're All Dead" promo, Netflix sent a big school bus for a ride in Thailand, which was very coolly designed🔥 I would love to see this ad live👀

M&M's are upgrading their mascots #Cases They want the characters to be bigger and better portray buyers. They also updated the logo, slightly tilting it to the right. More info here

‼️Google accuses advertisers of cheating ⚠️ #updates U.S. prosecutors first filed a lawsuit against Google's advertising business in December 2020, but the details became public in January of this year, following an investigation only by The Wall Street Journal. Google artificially raised prices for participants in advertising auctions, and the proceeds were spent on promoting their VIP clients. To manipulate the results of auctions, Google uses secret algorithms - the Bernanke project, reserve price optimization and dynamic revenue allocation. Google denies diseases - they say that the lawsuit is "full of inaccuracies and has no legal basis." More than 30 U.S. prosecutors have investigated the case, with a court hearing in 2023. If their allegations are true, the court could force Google to sell its advertising business, cutting about 80% of its revenue. news fly out every year. So let's watch

Ryan Reynolds' team are geniuses! #Cases In the advertisement of the mobile operator, Mint Mobile talks about the service and saving money for customers. As evidence, they used the fact that the video was shot by Reynolds' daughter, James. So they saved a lot of money on advertising production.

Samsung #Cases Samsung shot a great video with a real mobile games market. There, local sellers are trying to sell the girl pixel and other low-quality games. And then she follows the Wonderland rabbit to the black market for rendered games. Thus, the company teased gamers ahead of the release of smartphones with the flagship Exynos 2200 chip. With it, mobile gaming will reach a whole new level. That's what the slogan says, "Playtime is over."

Kids and iPhone #Cases Apple filmed the most dynamic ad for the iPhone 13. The video shows a child using the phone super casually😌 The bottom line: to show that the iPhone is a durable phone that can be trusted to a child and nothing will happen💪

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Fiat #Cases Someone believe that everything in the world revolves around one thing - sex. And marketers actively use this, often playing with their product as if it was the product that made all dreams come true. Look at this Fiat ad and tell me: what is everything in this world all about?🌎

Instagram #updates Instagram began testing paid subscriptions in the US. So far, this is available only to some authors.✨ Subscribers will be able to receive exclusive content for money: stories, live broadcasts and videos. The authors will choose the subscription price themselves, but in the range from $1 to $100.💸 The company is also working on technology so that paid content cannot be recorded or screened.©

🎾Adidas X PARLEY #Cases Companies installed big tennis court from recycled plastic in Ocean

Balmain × Barbie #Cases It’s already clear from the title what happened, but I’ll give you a few details - the fashion house and the toy manufacturer decided to make a joint creation and showed the world a new collection of clothes. And everything is accompanied by the most modern entry into the NFT market. Sell 3 lots with Barbie and Ken. Back in 2020, we would not really understand what happened ...