Crazy Marketing

Kandenko #Cases If you think that it is impossible to advertise a coil of wires in an interesting way, you are mistaken. Creativity is applicable to everything - from sports cars to simple bricks. The Japanese company Kandenko made an amazing web film "Connecting Thoughts". So the brand advertised a new technology - a thread that conducts electricity. With the help of light bulbs and conductive threads, real magic is created. It turned out just a bewitching spectacle, I want to revise it again and again.

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McDonald's #Cases McDonald's in Sweden has launched a gold card raffle with a large sum of money. And you can win it by performing the famous jingle of the restaurant chain "I'm loving it" in an unusual way. It turns out that this song can be played using a combination of 10 numbers on the smartphone keyboard. And the one who guesses the ten-digit number and calls it will receive the coveted card.

Rexona #Cases A little old school kerativ. This ad has all the ingredients for success: Simple, bold, funny!❤️ Take advantage of these components to create your creatives!

Tom Holland × Prada #Cases Back in December 2021, Tom showed up to the premiere of Spider-Man wearing a bespoke Prada suit. Most likely it was a hint that there will be a major collab soon. And here is the collab: 2 days ago, the most beautiful Tom poses in a new collection from the fashion house.

Land Rover #Cases Land Rover filmed a divine promo for their new SUV, for which the road is absolutely any terrain🛣 It's cool when a car advertisement has some kind of message, interesting features, and not a boring banal ride through empty streets to epic music🔥

Zara #Cases How to highlight your offline store in the City, where lights are not needed, because everything is lit up by advertising signs?🧐 The Zara store in New York has a stunning 3D window display. The guys from the ShaneF Motion Design studio conjured over it. And now the store greets visitors with such a beautiful view✨

Twitter something somehow TikTok #updates Social network tests video responses to tweets. The same mechanic has long existed in TikTok - reactions to comments.

Monopoly × EVISU #Cases The world's most popular board game decided to collaborate with the EVISU clothing brand - they made a whole collection. This could be the wake-up call for all other board games. Therefore, we are waiting for Jenga × GUCCI!

Do you like delicious food? We love it! Food is a huge part of our life, it costs money, and it takes a lot of time! But what if I tell you that it can be cheap, simple, tasty and no more than 30 minutes per dish? For example, 𝗖𝗵𝗶𝗰𝗸𝗲𝗻 𝗧𝗮𝗰𝗼𝘀 for breakfast, as in the video above Prep. time: 15 min. Total time: 30 min. Yield: 6 servings. 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝘀 and 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀 in Food Adiction

Audi for safety and comfort 😌 #Cases In a commercial, the company showed how their technology works in practice. Autonomous braking, park assist and other features keep drivers safe while driving. With Audi, no clowns on the road are scary🤡

la Tour Eiffel #Cases Few days ago we've made a post about promo on Great Wall of China. And If you didn't know - the Eiffel Tower was made as temporary building for celebration 100 year aniversary of revolution in France and what more important for us - Promotion of The Paris Exposition. But after Expo they disaded not to destroy it.(Btw many of Parisians thought that the Eiffel Tower is very ugly). And now it most wellknown symbol of France. And in 1922 Eiffel Tower was a place for Promo of Citroen!

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Bottega Veneta #Cases 🙌 Recently we made a post about advertising Bottega Here is a video of what it looks like live🙌

Maybach anniversary #Cases Back in 2021, Maybach celebrated 100 years since the release of its first car, but I just saw this news For the holiday advertisement, Mercedes-Benz collaborated with the cool Spanish artist Ignasi Montreal (worked with Gucci, Vogue, Dior). Together they made 3 pictures that tell the story of the brand. This is the level!

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Bottega Veneta #Cases In celebration of the Lunar New Year, Bottega Veneta decorated part of the Great Wall of China with a large digital screen with the brand's logo and the words “新 新 快” meaning “new and fast”. Through the installation, the stone path was painted in the signature green color and a bright tangerine hue - in Chinese culture, it personifies good luck and luck. Together with the art performance, the brand presented a collection that was created especially for China. It includes the most popular bags of the brand - Jodie, Arco and Cassette, made in new sizes and a traditional tangerine shade. In addition, the collection includes a wide range of clothing and classic shoes from Puddle, Flash and Stretch. Here's how to make an advertisement: Large-scale, Loud, Taking into account the peculiarities of those for whom it is intended. Well, in general - make ads on one of the most famous buildings in the world - adorable!😎 P.S.: Guess what very famous structure was made for advertising?

Netflix, you're not allowed to be so cool #Cases To draw even more attention to the new season of The Witcher, marketers called the most famous Romanian witches to predict the events of the new season. They conjured, used tarot cards and a magic ball, and answered questions about the plot of the series. What will they do when the third season comes out?

Corona has released non-alcoholic beer #Cases The last post was about an advertising case from Heineken, where they advised drinking n/a beer to join the company. Corona was done in a completely different way. They brought in cool cameramen and editors for their new ad to talk about their new second-hand beer. Watch the video and have fun. P.S.: These two promos show that one and the same problem can be approached from very different angles. The main thing is to choose the right vector and be a little more creative than your competitors.

Heineken #Cases The beer brand has shot an ad about the "normality of not drinking" alcohol, but it is advised to drink non-alcoholic to join the company. As for me - not best their promo! Yes it has god visual and not bad story, but tagline "Now you can" - I don't think that it would work! Already in 2021, beer brands were filming ads, where the moment of alcoholic intoxication was taken into the background. And now, in order not to hide anything anywhere, they simply shoot an advertisement about used beer.

Frustrating #Cases In 2000-2010, when TV advertising was the main method of promotion, in order to stand out among hundreds of advertisers, advertising films had to be very unusual and memorable, which made them crazy. Any other was just obsessive buzzing in the background. Check out this provocative beer ad. Does it give you conflicting emotions? Laugh? Can Resentment? Wonderful! You think about it, maybe even discuss it with your friends. And the most difficult thing for any product is to simply declare itself. And also this advertisement reminds that there should be enough beer for everything, if you know what I mean. Therefore, you better buy a couple of bottles for good! Take on this craziness and make memorable ads. P.S.: In next few days we'll make few more beer ads review. And let's see how different creatives approach the same task.

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Apple surprises with advertising again #Cases There were no Apple products in this video, but the technology was selling very well. All the heroes of the advertisement were saved thanks to the Apple Watch, using an emergency call.

Skittles #Case There has always been a bit of madness in Skittles ads. And this time is not excluded. When the last candy remains in the pack - fight for the prey to the end. It doesn't matter if you are a girl or a child. You don't need to wait for any other advertising from Skittles 😅

Cutest crystal ad 💎 #Cases Swarovski has always been associated with the New Year holidays - shining stars from the Austrian brand could be seen on the Christmas trees of the Rockefeller Center in New York, the Victor Emmanuel II gallery in Milan, the Annabel's club in London. And so they created a fairy-tale world, where everything is very crystalline, but very alive.

Real old school marketing 👌 #Cases Many global brands have been around for more than half a century. And we made a selection of the very first advertisements for these companies. Noticed how unusual Fanta looks 🤔