HilltopAds ad network

🆗 World Cup is in full swing — and sports traffic is getting hotter every day! Big sports events are not just about matches, scores and fans. They are also strong traffic opportunities for advertisers who plan ahead. That’s why we always recommend checking the sports events calendar in advance: it helps you prepare creatives, choose GEOs, adjust budgets and launch campaigns before the audience attention reaches its peak. World Cup is a perfect reminder: the best time to prepare your campaigns is not during the final whistle, but before the biggest matches start. 🗓 Check our sports calendar and plan your next campaign with HilltopAds!

Summer is here, but campaign optimization isn’t taking a vacation 😎 📔 In our new Q&A, HilltopAds expert Roman shares how to work with zones: how to spot weak sources, recognize delayed potential, avoid cutting traffic too early, and use stats not only for Blacklists — but also to find new growth points. Swipe through the cards for practical tips on optimizing your campaigns more accurately.

iCON Cyprus mood: traffic talks done, partners met, HilltopAds-style face art unlocked, and yes — we made it to the afterparty 😎☀️ The conference is still on, and we’re sharing some of the brightest moments from the event. Find us at Booth #GA02 👀

Look at me Habibi — HilltopAds edition #MACErevan moments 🇦🇲

HilltopAds x PeerClick: New iGaming Tracking Guide 🤩 In iGaming, launching a campaign is only the first step. What matters next is understanding what happens after the click: which zones bring quality users, which events are worth tracking, and where the traffic has real growth potential. That’s why we teamed up with PeerClick to create a practical guide on building iGaming campaigns with clearer analytics and a smarter optimization logic. Inside, we cover: ⏺ which events you should pass and analyze; ⏺ how to evaluate traffic quality beyond clicks; ⏺ why tracking helps identify promising zones faster; ⏺ how to turn campaign data into better optimization decisions. From HilltopAds — hands-on experience with traffic and campaign launches. From PeerClick — tracking, analytics, and tools for managing performance data. 🌟 You’ll also find a bonus for HilltopAds users inside the guide. 📔 Read the full article on the HilltopAds blog.

Hello from Yerevan! Here’s a bit of the MAC Yerevan atmosphere 🇦🇲 The HilltopAds team is already at Booth #G24 — meeting people, networking, and capturing the best moments from the conference. If you’re here too, stop by and say hi. We’d love to see you!

SiGMA Asia 2026 is just around the corner 🇵🇭 From May 31 to June 3, Manila will bring together affiliate, iGaming, and adtech teams from across the industry — and HilltopAds will be there. Asia keeps gaining momentum, making this a great time to talk about new GEOs, fresh funnels, partnerships, and scaling opportunities. Details: 📍 Manila, SMX Convention Center 🗓 May 31 — June 3, 2026 🎯 Booth #1203 🔔 Book a meeting Want to meet our team at the event? Book your slot in advance — the best times go fast! 📔 More about SiGMA Asia

Getting paid just got easier: UnionPay is now available 💳 We’ve added another payout option to the HilltopAds dashboard. Publishers can now choose UnionPay in the payment information section. ❓ Where to find it: go to My Account, open Payment Information, and select UnionPay from the available payout methods. Update your payment details in advance so your next payouts can be sent via the method you choose. One more way to make monetization with HilltopAds more flexible! 🌟

Meet Smart CPM — new in HilltopAds! 🆕 We’ve added a smarter bidding model for Popunder campaigns. You set your maximum CPM, and the system automatically adapts to the auction to help you buy traffic at a more efficient price 📈 It’s especially useful when you’re testing new offers, working with multiple GEOs, or scaling campaigns while keeping spend under control. 📔 We’ve explained how to enable Smart CPM and when to use it best in the article.

Meet HilltopAds at iCON Cyprus 2026 🏝 HilltopAds is on the road again — this time, we’re heading to Limassol to meet partners, advertisers, publishers, and everyone working with traffic. Our team will be at iCON Cyprus 2026 on May 28–29. Let’s talk traffic, ad formats, GEOs, scaling, and new opportunities for advertisers and publishers. Come meet us at Booth #GA02! Details: 📍 Limassol, City of Dreams Mediterranean 🗓 May 28–29, 2026 🎯 Booth #GA02 🔔 Book a meeting Make sure to book a meeting in advance if you’d like to sit down with our team and discuss your campaigns properly — conference slots fill up fast. 📔 More about iCON Cyprus

Meet HilltopAds at MAC Yerevan 2026 🇦🇲 On May 26–27, our team will be in Yerevan for one of the key affiliate conferences of the season. Let’s talk traffic, ad formats, GEOs, scaling, and new opportunities for advertisers and publishers. If you’re going to MAC too, stop by our booth — we’d be happy to meet, discuss your campaigns, or just say hi 🚀 Details: 📍 Yerevan, Meridian Expo 🗓 May 26–27, 2026 🎯 Booth #G24 🔔 Book a meeting The best time slots go fast — book your meeting with HilltopAds in advance! 📔 More about MAC Yerevan

When should you let automation take over — and when does a campaign still need manual control? ⌨️ In our new Q&A, we break down HilltopAds’ Auto Optimization tool with our experienced manager Elm: postback, micro-events, delayed conversions, rules for different verticals, and common mistakes advertisers make when analyzing zones. 🔴 Save this one if you already use Auto Optimization — or plan to test it soon.

Running mobile app campaigns and don’t want to miss conversions? 🔥 Check out our new tutorial on setting up postbacks in Adjust. In this video, Den shows you: ✔️ where to find the key settings in Adjust ✔️ how to connect the HilltopAds postback URL ✔️ how to generate the final tracking link ✔️ how to use it in your campaign 🔥 Watch the step-by-step guide here!

💙 Support HilltopAds at MAC Awards 2026! We’re nominated in the Best Ad Network category — and we’d truly appreciate your vote. Voting is open until May 18 and takes place in the MAC mobile app. Just download the app, open MAC Awards 2026, find the Best Ad Network nomination, and choose HilltopAds. 📲 Download the app: App Store Google Play Your support means a lot to us. Thank you for voting for HilltopAds!

HilltopAds x LosPollos: the new rules of affiliate marketing 🔴 In our latest interview with LosPollos CEO Vladimir Rusiaiev, we talk about where the market is heading — from the role of SmartLink and AI to new traffic quality standards, measurement in the post-cookie era, and why strong partnerships matter more than ever. This one is for anyone who wants a broader view of the market and a clearer sense of what will shape its future. 📔 Read the full interview on the HilltopAds blog.

Good Postback vs bad Postback is the difference between optimizing a campaign and just burning budget 👀 Without conversion tracking, advertisers only see part of the picture. Traffic is coming in, money is being spent, registrations are showing up — but where the real results are actually coming from is still unclear. Here is a simple example: 🔵 one zone brings 10 registrations and 8 deposits for $100, 🔵 another brings 10 registrations and 0 deposits for $10. Which one looks cheaper? The second one. Which one is actually more profitable? The first one. That is exactly why postback is not just a “nice-to-have” setup. It helps you: 🚀 cut underperforming zones based on real data, not gut feeling; 🚀 spot where the funnel starts to drop; 🚀 understand what actually needs fixing: the creative, the landing page, the offer, or the whole setup; 🚀 stop blaming traffic too early when the issue may be somewhere else. And there is one more bonus: with a properly set up postback, you can enable automatic optimization, so the system can start filtering out weak zones and pushing stronger ones further. Postback is not just some boring technical setup. It is what keeps you from running campaigns blind. 📔 If you want to go deeper, we also have full postback setup guides for the trackers integrated with HilltopAds. Sign up for HilltopAds and message our managers — we’ll help you get your launch on the right track.

What Not to Test Right Now? A HilltopAds checklist for anyone who wants to spend budget smarter 📎 Not every vertical, offer, or setup is worth testing just because it looks tempting. Sometimes, the smartest move is knowing what to skip. Here is what we would treat with extra caution right now: 💬 Mass dating without clear segmentation. Dating is already crowded, and with AI dating gaining momentum, classic mass-market offers are losing some of their appeal. This is especially true if you are still relying on outdated angles like quiz-style prelanders. 💬 Casino and other offers in GEOs you do not fully understand. If you are not familiar with local licensing, payment methods, restrictions, or moderation rules, things can go sideways fast. 💬 High-payout offers just because the payout looks attractive. A lot of beginners chase the number, but miss the bigger picture: these offers are often harder to convert. A higher payout does not automatically mean easier profit. 💬 Crypto without experience. Too many restrictions, too much audience skepticism, and too many details that can go wrong. Not the best vertical to jump into blindly. 💬 Sweepstakes that look like an easy entry point. On paper, they may seem simple. In reality, they often underperform, offer quality can be shaky, and audiences are much less responsive than they used to be. 💬 VPN and utility offers with aggressive prelanders. Some people still try to run them, but these approaches have been losing ground for a while — and many no longer make it through moderation anyway. 💬 Nutra. Right now, this vertical looks weaker overall and needs a much more careful testing approach. 💬 Extensions. In most cases, moderation becomes the bottleneck. Rejections are simply too common to call this an easy lane. 💬 Smartlinks with offer rotation inside one campaign. This setup gives you very little control and not enough clarity on performance, so it is not something we would bet on right now. Growth is not only about what you launch. It is also about what you choose to leave out. Save this post — and if you want a clearer view of what is actually worth testing now, talk to the HilltopAds managers. We will help you find stronger directions to work with 🏆

A few practical takeaways from HilltopAds 📚 We sat down with Mike, Sales Advertising Manager, to talk about the launch mistakes advertisers make most often, smarter ways to approach testing, and the verticals that look especially promising right now. ✔️ Swipe through the cards and take a few useful ideas into your next campaigns.

Thanks for the recommendations, Mike!

Looking for growth in April? Start with verticals already getting a seasonal boost ⛰ We’ve rounded up niches worth watching this month — the ones with fresh demand, timely creative angles, and real room to scale. Save this post so you’ve got a few solid ideas lined up for your next tests. 😊 And if you want to see how it works in practice, check out our case studies on the HilltopAds blog: Betting / Non-mainstream / iGaming / Shopping / Utilities

Affiliate slang glossary: let’s speak the same language 👌 If words like whitelist/blacklist, postback, and angle still sound like spells from media buyers’ chats — here’s a quick breakdown: 🔴 Whitelist / Blacklist Whitelist is a list of sources, placements, or parameters that perform well and are worth keeping in your campaign. Blacklist is the opposite: sources or settings that don’t bring results and are better turned off. 🔴 Postback This is the process of sending conversion data back to a tracker or affiliate network. In simple terms, it helps you understand where a lead, click, or sale came from. 🔴 Angle This is the way you present an offer. In other words, it’s not just what you promote, but how you present it to your audience: through pain points, benefits, intrigue, urgency, or, for example, FOMO. Save this post so you don’t get lost in affiliate terms — and can speak the industry’s language with more confidence 😎