Direct Selling News

ures $335M 28 For Days $308M 29 Hy Cite Enterprises $306M 30 Vestige Marketing $302M 31 Noevir $286M 32 Farmasi $250M 33 New Image Group $243M 34 Naturally Plus $242M 35 ARIIX $230M 36 LifeVantage $226M 37 Pure Romance $225M 38 Color Street $220M 38 Menard $220M 40 Noni by NewAge Beverages $200M 41 Giffarine $198M 42 KK Assuran $193M 43 Immunotec $180M 44 ASEA Global $170M 44 MyDailyChoice / HempWorx $170M 46 Mannatech $158M 47 Southwestern Advantage $138M 48 Elepreneurs $135M 49 Usborne Books & More $119M 50 Xyngular $108M

A New Twist on the List The DSN Global 100 had previously listed 100 companies, ranging from $60 million to over $10 billion in revenue, each year. This year the 2020 list took on a new look, acknowledging 50 companies achieving more than $100 million in revenue for 2019. The purpose of the Global 100 list remains the same: to showcase the true impact of this channel on people’s lives as well as the economic impact direct selling companies make on the communities they serve. During the video presentation, DSN also announced the winners of its annual Best Places to Work in Direct Selling as well as its BRAVO award winners for outstanding achievement and excellence in areas of leadership and revenue growth year-over-year. This year the 2020 list took on a new look, acknowledging 50 companies achieving more than $100 million in revenue for 2019. The BRAVO Growth Award winner went to Medifast subsidiary OPTAVIA, one of the fastest-growing health and wellness communities. Medifast/OPTAVIA achieved $200 million in growth in both 2018 and 2019. “This recognition is truly a reflection of our amazing coach community that tirelessly propels our mission—and in turn—our growth,” said Nick Johnson, President of OPTAVIA. “I’d be remiss if I didn’t thank them for their work as change agents and champions for clients throughout their transformation journeys.” DSN also presented two awards for leadership. The first BRAVO Leadership Award winner went to Orville and Heidi Thompson, Co-Founders and Co-CEOs of Scentsy. “We’d like to take this opportunity to thank Direct Selling News for this honor,” said the Thompsons. “At this time of unprecedented disruption, we are proud to be part of direct selling. Our industry proves that as our economy shuts down, direct sellers get to work. For years we have talked about how direct selling is the original social network. Now we can add we are the original work from home workforce. The whole world can learn from direct selling.” The second BRAVO Leadership Award winner went to Carl Daikeler, CEO of Beachbody. In 1998 he co-founded the Santa Monica-based health and fitness company to support others with their fitness goals as well as to find a solution for the obesity epidemic. Since then, the company has redefined in-home exercise with its fitness and weight-loss solutions, on-demand workouts and popular Coaching Network. “Obviously, these are pretty interesting times to be a leader in, and to lead a company through,” said Daikeler. “We’re certainly working hard at Team Beachbody to help our field feel compelled to help people through these times. It’s going to be a time where having some financial independence and options are going to be key things for people, and I think that’s something the direct selling industry in particular is unique at providing.” DSN thanks all the companies that willingly participated in the Global 100 as well as the dedicated team of researchers who helped present the remarkable achievements of direct sellers around the globe. 2020 DSN Global 100 (based on 2019 revenues) The following contains the 2020 DSN Global 100 ranking for the which will be published in the June issue of Direct Selling News. A few insights from this year’s list: 48% of companies grew year-over-year from 2018 to 2019 2 of the top 10 companies reported increased revenue Six companies grew by $100 million from 2018 to 2019 Companies ranking 11-25, seven reported increased revenue Companies ranking 25-50, 15 reported increased revenue   2020 Rank Company 2019 Revenue 1 Amway $8.4B 2 Herbalife Nutrition $4.9B 3 Avon Products Inc. $4.76B 4 Vorwerk $4.23B 5 Natura $3.66B 6 Coway $2.59B 7 Nu Skin $2.40B 8 Tupperware $1.80B 9 Oriflame $1.47B 10 Ambit Energy $1.31B 11 Pola $1.24B 12 Belcorp $1.17B 13 PM International $1.11B 14 Jeunesse $1.1B 15 Telecom Plus $1.08B 16 USANA $1.06B 17 Yanbal $885M 18 Medifast/OPTAVIA $714M 19 Arbonne $672M 20 Team National $651M 21 Miki Corp. $505M 22 Scentsy $472M 23 Plexus Worldwide $467M 24 MONAT Global $388M 25 Faberlic $385M 26 Nature’s Sunshine  $362M 27 WorldVent

Direct Selling News announced its 2020 Global 100 list of top direct selling companies in the world based on 2019 revenue. The 11th annual DSN Global 100 Celebration will be one for the ages. Since it’s live event in Dallas was cancelled due to the COVID-10 pandemic, DSN presented a special video event on their website. Click here to watch the video replay. “What is obviously different in previous years is our delivery of the Global 100,” said Todd Eliason, DSN Publisher & Editor in Chief. “We chose not to cancel the Global 100 Celebration because we believe it’s important and relevant to continue the tradition of highlighting the very best in direct selling.” The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry. A New Twist on the List The DSN Global 100 had previously

Remittances are now flowing from rural areas to urban as people at home send money to their kin at cities to sustain themselves when economic activities have come to a close | https://mybs.in/2YOqZmw

81. Qualified Lead A lead that is qualified meets your company’s criteria, or buyer persona attributes, and is more likely to buy. A marketing qualified lead meets marketing objectives, while a sales qualified lead meets sales objectives. 82. Research and Development The process of discovering and developing new products and services. 83. Responsive Design A website that changes based on the device the consumer uses. Mobile, laptop, and desktop devices offer different views of a website, and responsive design accommodate for each view, without having to build separate websites for each one. 84. Return On Investment (ROI) A way to measure the profitability of the investment you make in marketing, sales, etc. If the ROI on an investment is negative, it generally means you’re losing money on that endeavor. Measuring the ROI on marketing efforts is a savvy way to ensure you’re putting your money into the strategies that bring results. 85. Referral A prospect or lead generated from someone who may be interested in what the salesperson is selling. 86. Relationship Marketing Establishing relationships with the intent of developing a long term association with a prospect or potential customer. This strategy is much less expensive than gaining new customers. 87. Sales Funnel The entire sales process as a whole – from prospect to paying customer – and all marketing, advertising and sales processes in between. 88. Search Engine Optimization (SEO) A method to increase a webpage’s performance in web search results. By tweaking elements on a webpage (there are on-page and off-page SEO factors), you can move a webpage up on a search result “page.” Marketers generally want to get their website page to appear on page 1 of a search result, ideally at the very top of the page. SEO elements include keywords, title and image tags, links, and more. 89. Smarketing The integration of sales and marketing. It improves the skill sets and knowledge of both teams. 90. Social Media Platforms like Facebook, Twitter, Instagram and Snapchat that help users connect. Marketers use these networks to increase awareness, grow their customer base and achieve business goals. 91. S.W.O.T. Analysis An internal study often used by organizations to identify their strengths,weaknesses, opportunities and threats. 92. Target Marketing A group of customers toward which a business has decided to aim its marketing efforts and merchandise. 93. Top of the Funnel (TOFU) Whereas Bottom of the Funnel (BOFU) prospects are in the ready-to-buy stage, TOFU customers are at the initial stages of the buying process. They are looking for answers to a problem they just realized they are having. Marketers create TOFU content that help prospects identify the problem and leads them to solutions. 94. Unique Selling Proposition A factor that differentiates a product from its competitors, such as the low cost, the quality, etc. 95. User Experience The experience a user has with your brand/website, from the moment they discover you, through the purchase and beyond – where customers become advocates. 96. Value Statement A description of your company’s top priorities and how those translate into marketing and sales initiatives. 97. Viral Marketing A method of product promotion that relies on getting customers to market an idea, product or service on their own. 98. Website A series of webpages that are connected, beginning with a homepage and generally includes other pages like “contact,” “about,” and “services.” Serving an individual or organization, your website should be strategically designed to attract visitors, convert users into leads and then turn leads into customers. 99. Workflow A series of emails designed to nurture leads. A powerful marketing asset, you can use workflows to engage leads, learn more about prospects, segment lists, and much more.

61. Loss Aversion Refers to the psychological idea that people feel more negatively about losing money than they do about the prospect of getting money. 62. Margin The profit gained from a product or service after all expenses for selling that product or service are covered. 63. Marketing Automation This is the tool that lets you “automate” your marketing campaigns. Through lead nurturing, behavior-based strategies and more, you can use marketing automation to send the right marketing messages to the right people at the right time. 64. Marketing Qualified Lead A lead that is ready to be handed over to the sales team. An MQL has had some sort of positive interaction with the company, such as a discussion, downloading marketing products, etc., that deems them worthy to move to the next level of the sales funnel. 65. Market-Based Pricing Similar to competitive based pricing in the sense that this type of pricing is based off of the streamlined/current pricing for a specific product or service within the same industry. 66. Market Development The act of taking an existing product or service to a new market. 67. Market Penetration A strategy used to sell more of an existing product within the current markets it is being sold. 68. Market Research High-intelligence research and development of a specific industry for the betterment of sound business decisions. 69. Marketing The process of identifying, anticipating and satisfying customer requirements in a profitable way. 70. Monthly Recurring Revenue The amount of income produced each month from subscriptions to your products or services. 71. Middle of the Funnel (MOFU) The stage of the sales funnel which a buyer enters after they have identified a problem. This is the point at which you position your business as the solution to their problem. 72. New Product Development The creation of a new product that involves research, development, product testing and launching. 73. Niche Market/Business A very specific segment of a market in which you are trying to meet the needs of that market. 74. Onboarding This term can refer to introducing a new customer or client to your services or products, or it’s used to describe assimilating a new employee into your organization. 75. Offer This is an asset that you’ll offer prospects on a landing page. The offer is designed to help you generate leads, and they can include everything from a webinar, ebook, checklist, template, demo and more. 76. Pay Per Click (PPC) A method of advertising on the internet where you only pay when someone “clicks” on your ad. 77. Personal Development Plan Developed for individuals who are looking to evaluate their S.W.O.T. analysis to plan their future achievement and success. 78. Point Of Contact (POC) The representative who is the decision-maker/facilitator for their organization in terms of marketing and sales. 79. Portfolio A series of case studies that provide proof of value to potential customers. 80. Public Relations A series of media releases, conferences, social images, etc. that make up and maintain the reputation of an organization and its brands.

43. Engagement Rate A measurement of likes, shares, comments or other interaction a particular piece of content receives. 44. Evergreen Content Content that is valuable to a reader today, in 5 years and in 10 years. This “evergreen” content is timeless, offers the highest-quality information and offers huge SEO benefits. 45. Forecasting A prediction of marketing and sales trends that are likely to occur in the future. This forecast is based on historical, quantitative, and qualitative data. 46. Friction Any aspect of your website that is hard to understand, distracting or causes visitors to move on from your page. 47. Geographic Segmentation Segmenting a group of audiences based on where they live or where they are located. 48. Hashtag A keyword phrase, written without spaces, with a # in front of it. It allows you and your audience to interact and converse about specific topics on social media. 49. Ideal Customer Profile (ICP) The type of customer who meets all the criteria you’re looking for in a prospect. In other words, your perfect client. 50. Inbound Marketing Advertising your company via content marketing, podcasts, video, eBooks, email broadcast, SEO, Social Marketing, etc., rather than paid advertising.  51. Infographic A type of content that is visual in nature, making complex information easy to understand and digest. 52. Internal Marketing Efforts to offer a marketing plan to individuals and executives within your own firm to gain their approval and/or support. 53. Keyword A specific word or phrase that describes the content of a webpage. It should always align with your target audience. 54. Key Performance Indicator (KPI) A means to measure the performance of various factors, from employee functions to marketing tactics. Tracking KPIs will help your organization achieve its goals. 55. Landing Page A page on your website that houses a form that prospects will fill out and exchange their personal information for a lead magnet or free offer (such as an ebook, demo or consultation). 56. Lead An individual or a company that has shown interest in one of your products or services. Could be either a MQL (Marketing Qualified Lead) or an SQL (Sales Qualified Lead). 57. Lead generation Activities with the purpose of generating interest about your product or service. These activities may include content marketing, advertising, referrals and partnerships. 58. Lead Nurturing Engaging and building relationships with potential customers through a variety of marketing techniques. 59. Lead Qualification Determining whether a client fits your organization’s vision of the ideal customer. 60. Lifetime Customer Value A prediction of the net profit attributed to the entire future relationship with a customer.

23. Corporate Identity All symbols, colors, logos, etc., that make up the public image of an organization. 24. Customer Relationship Management (CRM) Software that helps you organize all of your marketing and sales activities, including storing contact information, tracking emails, storing deals, and more. 25. Cost Per lead (CPL) The total cost marketing pays to acquire a lead. It is an important metric to keep track of and it influences your Customer Acquisition Cost (CAC). 26. Cost Per Click (CPC) An advertising metric that marketers use to determine the amount they will pay for ads based on how many clicks the ad receives. CPC is used most often with Google Adwords and for Facebook ads. 27. Cost-Based Pricing A strategic form of pricing intended to cover the expenses of running your business. 28. Customer Acquisition Cost A measurement that allows you to assess the cost of scaling up your business. It can be calculated by dividing the time and money spent on customer acquisition for a specific period of time by the number of new customers gained. (Money + Time Spent)/Number of New Customers 29. Customer Loyalty When a consumer is a repeat buyer of a product, service or brand. 30. Dark A term used to describe a prospect who no longer responds to any type of communication. (Example: Ms. Jones went dark.) 31. Deal Closing A prospect agrees to purchase a product or service and completes a sales transaction 32. Decision-Maker The person in a position to make the final choice about buying a product or service. 33. Demographics A specific profiling aspect that takes into consideration age, gender, income, family life, social class, etc. It’s often used in segmentation or for focal points in marketing and advertising strategies. 34. Digital Marketing (Online Marketing) Marketing to a target audience solely via the internet. Could be email marketing, content marketing, etc. 35. Direct Competition Competitors that provide the exact same services as your establishment or firm. 36. Direct Mail A means of advertising communication that reaches a consumer where they live or their place of business, through the mail, often based on demographics and/or geographical location. 37. Direct Marketing Dealing Directly with the ‘end user’ rather than a third party or a middle man. Also can be seen as directly communicating with your primary target audience. Can come in the form of advertising, marketing or communications. 38. Discovery Call The very first call with a prospect. The purpose is to find out if they’re a good fit to work with your organization. 39. Ebook Also referred to as a lead magnet, ebooks are generally a piece of longer content designed to generate leads. 40. E-Commerce The means of selling products digitally on the internet. 41. Email A digital message you can send through the internet to contacts, leads and prospects. Marketing through email takes businesses directly into a consumer’s inbox and provides the ability to create a connection and build trust. 42. Engagement Keeping prospects and customers interested in your brand and invested in your success with the understanding that it’s to their benefit, as well.

Here are 99 marketing and sales terms that you should know. 1. A/B Testing Testing two versions of a webpage, email subject line, landing page, CTA, etc. to see which one performs better. 2. Advertising Putting a spotlight on a product, service or business through paid broadcasting – print or digital. 3. Analytics Tracking data and creating meaningful patterns from it that inform future marketing endeavors. The data can come from website traffic, conversions, social media, etc. 4. Annual Recurring Revenue Repeating income for one calendar year. It’s often subscription-based revenue. You may see it referred to as ARR. 5. Artificial Intelligence A computer, machine, or software system or process that can mimic certain aspects of human intellect. AI programs may be able to display image perception, reasoning and voice recognition. 6. Baseline The starting point from which comparisons are made for analysis, performance improvement, forecasting and strategy creation. 7. Blogging Originally, the term was web log or weblog and eventually...blog. Individuals, small business and even large corporations write articles, commentaries, and the like, publishing regularly on their website. A primary component of the inbound marketing method, blogging helps to drive website traffic, builds thought leadership and authority, and drives leads. 8. Bottom of the Funnel A stage in the buying process, this happens last – when leads move through the top of the funnel (identifying a problem), the middle (shopping for solutions), and finally, to the bottom, where they’re ready to buy. At this stage, leads are interested in a demo, a call, or a free consultation. 9. Bounce Rate The number of people who land on a page of your website and leave without clicking on anything before moving on to another page on your site. 10. Buyer Persona A summary of your ideal buyer, based on market research, data and hypothesis. The representation helps marketers define their ideal audience and it helps salespeople determine lead quality. 11. Brand Anything that brings about awareness of a specific product, service or business while separating it from other establishments. 12. Business-to-Business (B2B) Describing a business that markets – or sells – to other businesses. 13. Business-to-Consumer (B2C) Describing a business that markets and sells to consumers (think Apple). 14. Churn The percentage of customers who cancel a product or service or leave within a specified time period. 15. ClickThrough Rate (CTR) This number shows the people that move through your website or marketing campaigns. It’s actually the “clicks” or actions prospects take, divided by the total number of actions people could take. Hence, the name “clickthrough rate.” 16. Cold Calling Approaching prospective clients by phone or face-to-face without having ever had any interaction with them before. 17. Cold email Using email to interact with a prospect with whom they’ve had no prior contact. 18. Comparative Advertising The type of advertising in which a company makes a direct comparison to another brand, firm or organization. 19. Content Information created to inform, educate, or influence a specific audience. Content may be released in the form of text, image, video, or audio. 20. Content Management System (CMS) A program that manages all of the aspects of creating content. These may include editing, indexing, navigational elements, etc. 21. Conversion Path The path, or course of actions, a prospect will go through to eventually become a lead. These events can include a call to action, lead form, thank you page, downloadable content, etc. 22. Conversion Rate Percentage of people who take a desired action, such as filling out a form, registering, signing up for a newsletter, or any activity other than just browsing a web page.

DIRECT SELLING & NETWORK MARKETING "Network marketing" and "multi-level marketing" (MLM) have been described by author Dominique Xardel as being synonymous, with it being a type of direct selling. Some sources emphasize that multi-level marketing is merely one form of direct selling, rather than being direct selling. Other terms that are sometimes used to describe multi-level marketing include "word-of-mouth marketing", "interactive distribution", and "relationship marketing". Critics have argued that the use of these and other different terms and "buzzwords" is an effort to distinguish multi-level marketing from illegal Ponzi schemes, chain letters, and consumer fraud scams. The Direct Selling Association (DSA), a lobbying group for the MLM industry, reported that in 1990 only 25% of DSA members used the MLM business model. By 1999, this had grown to 77.3%. By 2009, 94.2% of DSA members were using MLM, accounting for 99.6% of sellers, and 97.1% of sales. Companies such as Avon, Electrolux, Tupperware, and Kirby were all originally single-level marketing companies, using that traditional and uncontroversial direct selling business model (distinct from MLM) to sell their goods. However, they later introduced multi-level compensation plans, becoming MLMs. The DSA has approximately 200 members while it is estimated there are over 1,000 firms using multi-level marketing in the United States alone.

MLM@💎💰 Multi-level marketing (MLM), also called pyramid selling, network marketing, and referral marketing, is a controversial marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products/services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system. Although each MLM company dictates its own specific financial compensation plan for the payout of any earnings to their respective participants, the common feature that is found across all MLMs is that the compensation plans theoretically pay out to participants only from two potential revenue streams. The first is paid out from commissions of sales made by the participants directly to their own retail customers. The second is paid out from commissions based upon the wholesale purchases made by other distributors below the participant who have recruited those other participants into the MLM; in the organizational hierarchy of MLMs, these participants are referred to as one's down line distributors. MLM salespeople are, therefore, expected to sell products directly to end-user retail consumers by means of relationship referrals and word of mouth marketing, but most importantly they are incentivized to recruit others to join the company's distribution chain as fellow salespeople so that these can become down line distributors. According to a report that studied the business models of 350 MLMs, published on the Federal Trade Commission's website, at least 99% of people who join MLM companies lose money.Nonetheless, MLMs function because downline participants are encouraged to hold onto the belief that they can achieve large returns, while the statistical improbability of this is de-emphasised. MLMs have been made illegal or otherwise strictly regulated in some jurisdictions as merely variations of the traditional pyramid scheme, including in mainland China.

Understanding Multilevel Marketing Multilevel marketing is a legitimate business strategy, though it is controversial. One problem is pyramid schemes that use money from new recruits to pay people at the top rather than those who perform the work. These schemes involve taking advantage of people by pretending to be engaged in legitimate multilevel or network marketing. You can spot pyramid schemes by their greater focus on recruitment than on product sales. The Legitimacy of Multilevel Marketing An issue in determining the legitimacy of a multilevel marketing company is whether it sells its products primarily to consumers or to its members who must recruit new members to buy their products. If it is the former, the company is likely a legitimate multilevel marketer. If it is the latter, it could be an illegal pyramid scheme. The Federal Trade Commission (FTC) has been investigating multilevel marketing companies for several decades and has found many with practices that are difficult to determine as legitimate. According to the World Federation of Direct Selling Associates, there were at least 116 million independent representatives among its members worldwide as of 2017. Relatively few earn meaningful incomes from their efforts. To some observers, this reflects the characteristics of a pyramid scheme.

Multilevel marketing (MLM) is a strategy that some direct sales companies use to encourage existing distributors to recruit new distributors. In MLM schemes, there can be hundreds or thousands of members worldwide, but relatively few earn meaningful incomes from their efforts, indicating a possible pyramid scheme. While many MLM practices are legal, the FTC has been investigating multi-level marketing companies for decades and has found many with questionable legitimate practices such as running pyramid schemes.