Ethiopian Business Review

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EBR is an expertly and independently written, masterfully designed, and well-circulated magazine.

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Celebrating the Spirit of Ramadan Expos as Catalysts for Commerce and Cultural Exchange As the holy month of Ramadan approaches, the anticipation for vibrant expos and bazaars celebrating this sacred time grows. These events, held in various countries worldwide, provide a unique platform for commerce, cultural exchange, and community engagement. One such event, the Ethio Ed Expo and Bazaar 2024, organized by 3E Events Pvt. Ltd., brought together manufacturers, traders, visitors, and the community at the Millennium Hall in Ethiopia. With over 100 exhibitors and a bustling crowd of more than 100,000 attendees, the expo created a lively and vibrant atmosphere where commerce and culture intertwined. Exhibitors showcased a wide array of products and services, while educational activities, competitions, and shows engaged and captivated attendees. Read more: https://ethiopianbusinessreview.net/celebrating-the-spirit-of-ramadan/

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It Hasn't Been Easy Journey for Professional, Leadership Excellence in a Male Dominated Media Landscape As a female journalist navigating the challenging terrain of a male-dominated sector, my journey has been marked by numerous obstacles and biases. From battling stereotypes to facing discrimination, I have encountered firsthand the unique challenges women in journalism often confront. The challenges I have gone through as a female journalist and breaking barriers in a male-dominated industry haven’t been easy. I still vividly remember my entry into the journalism sector as a fresh graduate in Economics, armed with little knowledge about the inner workings of the industry. It didn’t take long for me to realize that deeply ingrained gender stereotypes would become a significant obstacle in my path. From the early stages of my career, I felt underestimated and deemed less capable than my male colleagues. Read more: https://ethiopianbusinessreview.net/it-hasnt-been-easy-journey/

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It Hasn’t Been Easy Journey for Professional, Leadership Excellence in a Male Dominated Media Landscape

As a female journalist navigating the challenging terrain of a male-dominated sector, my journey has been marked by numerous obstacles and biases. From battling stereotypes to facing discrimination, I have encountered firsthand the unique challenges women in journalism often confront. The challenges I have gone through as a female journalist and breaking barriers in a male-dominated industry haven’t been easy.

Prepaid Hibir Mastercard Makes its Debut in Ethiopia Hibret Bank and Mastercard have partnered to introduce Prepaid Hibir Mastercard services in Ethiopia. This collaboration represents a significant milestone in Ethiopia's journey toward financial digitization. It’s said that the Prepaid Hibir Mastercard offers customers secure and convenient international banking experiences by providing access to foreign currency for overseas travel and international transactions wherever Mastercard is accepted. Read more: https://ethiopianbusinessreview.net/prepaid-hibir-mastercard-makes-its-debut-in-ethiopia/

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Prepaid Hibir Mastercard Makes its Debut in Ethiopia

Hibret Bank and Mastercard have partnered to introduce Prepaid Hibir Mastercard services in Ethiopia. This collaboration represents a significant milestone in Ethiopia’s journey toward financial digitization. It’s said that the Prepaid Hibir Mastercard offers customers secure and convenient international banking experiences by providing access to foreign currency for overseas travel and international transactions wherever Mastercard is accepted.

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Prepaid Hibir Mastercard Makes its Debut in Ethiopia

Naomi Girma Pioneering Equality in Women's Football Naomi Girma, a rising star born to Ethiopian parents in America, is taking the football world by storm with her extraordinary performances on both the club and international stages. In a groundbreaking achievement, she was crowned the best women’s national team player in the USA in 2023, becoming the first defender ever to claim this prestigious award in its 39-year history. What’s more, Naomi’s triumph also marked a significant milestone as she became only the second black player to achieve this remarkable feat. Naomi’s profound love for the beautiful game can be traced back to her father, who instilled a deep passion for football from a tender age. For Naomi, football has always been more than just a childhood pastime. It has been a powerful conduit through which she stays connected to her Ethiopian heritage. The vibrant Ethiopian community in the United States frequently gathers around the sport. Naomi found solace and a sense of belonging on the field, strengthening her bond with her roots. EBR’s Dr. Brook Genene delves into Naomi Girma’s mesmerizing journey as she ascends to the pinnacle of stardom. Read more: https://ethiopianbusinessreview.net/naomi-girma-pioneering-equality-in-womens-football/

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Naomi Girma Pioneering Equality in Women’s Football

Naomi Girma, a rising star born to Ethiopian parents in America, is taking the football world by storm with her extraordinary performances on both the club and international stages. In a groundbreaking achievement, she was crowned the best women’s national team player in the USA in 2023, becoming the first defender ever to claim this prestigious award in its 39-year history. What’s more, Naomi’s triumph also marked a significant milestone as she became only the second black player to achieve this remarkable feat.

Ethiopia's Paradox A Legacy of Powerful Queens and Modern-Era Barriers to Women in Politics Ethiopia presents a fascinating paradox. Its history boasts a remarkable lineage of mighty queens, exemplified by the visionary leadership of Empress Taytu in securing victory at the battle of Adwa against Italian colonizers. The story of Queen of Sheba and Empress Zewditu further paints a positive history of women as leaders in Ethiopia. Yet, despite this legacy, deep-seated cultural norms and religious beliefs often confine women to domestic roles. This, compounded by the prevalent issue of gender-based violence, creates a formidable barrier to women’s entry and advancement in the political sphere. While Ethiopia holds a commendable position globally for women’s parliamentary representation, exceeding 40%, a closer look reveals a concerning reality. These seats are primarily filled through quotas rather than a robust system fostering organic advancement based on merit and capability. This crucial distinction exposes a fundamental flaw—quotas, while well-intentioned, often serve as a band-aid solution, failing to address the root causes of women’s underrepresentation. This approach ultimately limits women’s ability to exert genuine influence on policy formulation and decision-making processes. EBR’s Iliyas Kifle delves into how these entrenched hurdles can be overcome. He proposes initiatives that tackle the immediate symptoms and the underlying factors perpetuating the issue. Read more: https://ethiopianbusinessreview.net/ethiopias-paradox/

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Ethiopia’s Paradox

Ethiopia presents a fascinating paradox. Its history boasts a remarkable lineage of mighty queens, exemplified by the visionary leadership of Empress Taytu in securing victory at the battle of Adwa against Italian colonizers. The story of Queen of Sheba and Empress Zewditu further paints a positive history of women as leaders in Ethiopia. Yet, despite this legacy, deep-seated cultural norms and religious beliefs often confine women to domestic roles. This, compounded by the prevalent issue of gender-based violence, creates a formidable barrier to women’s entry and advancement in the political sphere.

Lidiya Solomon Rides with Yango as the Face of Tech-Driven Transportation in Ethiopia Yango, an international tech company that offers ride-hailing app-based services, has recently announced its collaboration with Lidiya Solomon, who will serve as the brand ambassador for the company in Ethiopia. Yango has been operating in over 20 countries and entered the Ethiopian market in October 2023 through a partnership with G2G IT Solutions, the licensed operator. During the signing ceremony, Dr. Yekenalem Abebe, Yango's Country Director, emphasized the company's presence in Ethiopia for the past seven months and its previous reliance on social media for promotional activities. He stated that the company has now reached a stage where partnering with a brand ambassador is crucial. "We firmly believe that Lidiya shares Yango's brand values and is committed to expanding affordable and safe transportation services in Ethiopia," he affirmed. Read more: https://ethiopianbusinessreview.net/lidiya-solomon-rides-with-yango/

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Lidiya Solomon Rides with Yango as the Face of Tech-Driven Transportation in Ethiopia

Yango, an international tech company that offers ride-hailing app-based services, has recently announced its collaboration with Lidiya Solomon, who will serve as the brand ambassador for the company in Ethiopia. Yango has been operating in over 20 countries and entered the Ethiopian market in October 2023 through a partnership with G2G IT Solutions, the licensed operator.