اسئله مبادئ تسويق

are firms that supply raw materials, components, parts, information, finances, and expertise needed to create a product or service.

The Economy and Other External Factors include

Inelastic demand is when demand greatly changes with a small change in price.

is a measure of the sensitivity of demand to changes in price.

lower price = higher demand

Higher price = Higher demand

Demand and price are directly related

shows the number of units the market will buy in a given period at different prices

Pricing In Different Types of Markets include

Before setting prices, the marketer must understand the relationship between price and demand for its products. This information explains

Target costing :starts with an ideal selling price based on product considerations

is setting prices based on market offerings

is setting price to break even on costs or to make a target return

Total cost = fixed cost + variable cost

adds a standard markup to the cost of the product.

Benefits for Cost-plus pricing