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Fixed costs are the costs that do vary with production or
sales level.
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Includes features and services to differentiate company's offers
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involves charging a constant
everyday low price is High-low pricing
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Convince buyers of product's value is frist step in cost based pricing
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Value-based pricing determines costs after the product is designed
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the first step in cost based pricing is assess customer needs and value perceptions
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One of major pricing strategies uses the buyers’ perceptions of value
rather than the seller’s cost.
