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In an episode of Mad Men, the television series on the rise of advertising in the 1960s, the legendary creative director Don Draper coaches his protégée, Peggy, on how to think of Hershey, a chocolate bar that their firm is peddling. Draper’s marketing philosophy perfectly encapsulates the spirit of the times: ‘You are the product. You, feeling something.’ Or, as James Poniewozik interprets Draper’s line in Time magazine: ‘You don’t buy a Hershey bar for a couple of ounces of chocolate. You buy it to recapture the feeling of being loved that you knew when your dad bought you one for mowing the lawn.’ The mass commercialisation of nostalgia Draper alludes to marked a turning point for capitalism. Efficiently manufacturing things that people craved was no longer enough. Capitalism now involved the skilful manufacture of desire. — Technofeudalism

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In an episode of Mad Men, the television series on the rise of advertising in the 1960s, the legendary creative director Don Draper coaches his protégée, Peggy, on how to think of Hershey, a chocolate bar that their firm is peddling. Draper’s marketing philosophy perfectly encapsulates the spirit of the times: ‘You are the product. You, feeling something.’ Or, as James Poniewozik interprets Draper’s line in Time magazine: ‘You don’t buy a Hershey bar for a couple of ounces of chocolate. You buy it to recapture the feeling of being loved that you knew when your dad bought you one for mowing the lawn.’ The mass commercialisation of nostalgia Draper alludes to marked a turning point for capitalism. Efficiently manufacturing things that people craved was no longer enough. Capitalism now involved the skilful manufacture of desire. — Technofeudalism

Copper and silver have been known since ancient times to be anti-bacterials. People used to throw brass or silver coins in their water containers to disinfect them.

Bronze is a copper & tin alloy, usually in 88% to 12% composition. Sometimes tin can be replaced with arsenic, but it produces toxic fumes. Brass is a copper & zinc alloy with a 66% to 34% composition. Sometimes small amounts of aluminum or tin are added to make it resistant to corrosion (aluminum forms Al2O3 which creates a transparent thin layer that protects the alloy surface).

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