🔴The surprising solution to ocean plastic
We've had it all wrong. Everybody. We've had it all wrong. The very last thing we need to do is clean the ocean. Very last. Yeah, there is a garbage truck of plastic entering the ocean every minute of every hour of every day. And countless birds and animals are dying just from encountering plastic. We are experiencing the fastest rate of extinction ever, and plastic is in the food chain. And I'm still here, standing in front of you, telling you the very last thing we need to do is clean the ocean. Very last.
If you were to walk into a kitchen, sink overflowing, water spilling all over the floor, soaking into the walls, you had to think fast, you're going to panic; you've got a bucket, a mop or a plunger. What do you do first? Why don't we turn off the tap? It would be pointless to mop or plunge or scoop up the water if we don't turn off the tap first. Why aren't we doing the same for the ocean? Even if the Ocean Cleanup project, beach plastic recycling programs or any well-meaning ocean plastic company was a hundred percent successful, it would still be too little, too late.
We're trending to produce over 300 million ton of plastic this year. Roughly eight million ton are racing to flow into the ocean to join the estimated 150 million ton already there. Reportedly, 80 percent of ocean plastic is coming from those countries that have extreme poverty. And if you live in the grips of poverty concerned, always, about food or shelter or a sense of security, recycling -- it's beyond your realm of imagination.
And that is exactly why I created the Plastic Bank. We are the world's largest chain of stores for the ultra-poor, where everything in the store is available to be purchased using plastic garbage. Everything. School tuition. Medical insurance. Wi-Fi, cell phone minutes, power. Sustainable cooking fuel, high-efficiency stoves. And we keep wanting to add everything else that the world may need and can't afford.
Our chain of stores in Haiti are more like community centers, where one of our collectors, Lise Nasis, has the opportunity to earn a living by collecting material from door to door, from the streets, from business to business. And at the end of her day, she gets to bring the material back to us, where we weigh it, we check it for quality, and we transfer the value into her account. Lise now has a steady, reliable source of income. And that value we transfer into an online account for her. And because it's a savings account, it becomes an asset that she can borrow against. And because it's online, she has security against robbery, and I think more importantly, she has a new sense of worth. And even the plastic has a new sense of value. Hm.
And that plastic we collect, and we add value to, we sort it, we remove labels, we remove caps. We either shred it or we pack it into bales and get it ready for export. Now, it's no different than walking over acres of diamonds. If Lise was to walk over acres of diamonds but there was no store, no bank, no way to use the diamonds, no way to exchange them, they'd be worthless, too. And Lise was widowed after the 2010 Haitian earthquake, left homeless without an income. And as a result of the program, Lise can afford her two daughters' school tuition and uniforms.
Now, that plastic we sell. We sell it to suppliers of great brands like Marks and Spencer, who have commissioned the use of social plastic in their products. Or like Henkel, the German consumer-goods company, who are using social plastic directly into their manufacturing. We've closed the loop in the circular economy. Now buy shampoo or laundry detergent that has social plastic packaging, and you are indirectly contributing to the extraction of plastic from ocean-bound waterways and alleviating poverty at the same time.