Digital Marketing Strategies & SEO

Copywriting tip: Don't just say what great outcomes you'll help people get and lead all your content with benefits. Also go over all the bad outcomes you'll help them avoid and lead some of your content with pain. Negativity sells.

Core content types: - Insights - Opinions - Inspiration - Resources - Useful listicles - How to/I guides - Quick tips/tricks - Soft sales pitches - Emotional listicles - Recommended tools - Personal experiences When in doubt, use one of those.

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Underrated copywriting hook: "Get {a result your audience wants} without {thing they don't want}" Example: "Get clear skin without spending $100+ a month on products" Benefit + Objection addressed = $

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The rule of 3 in copywriting: When giving examples, try to give at least 3 of them. That'll be more effective than just 1 or 2. Repetition = Being more memorable Quantity = Being more trustworthy

If you're in marketing, study: - Cognitive biases - Purple cow theory - Brand differentiation - Cialdini's 7 principles - StoryBrand framework - Social proof and authority - Unique selling propositions - Cashvertising's Life Force 8 You'll sell more. I guarantee it.

Best content for getting sales: (Not for getting followers): - Testimonials - Case studies - Bold opinions - Deep insights - Differentiation - In-depth guides - Soft sales pitches If you want to sell more, use them.

Copywriting tip: "Get healthy" is a simple proposition. It's boring and will barely convert. "Learn the simple truth about why you feel sluggish all the time and fix it in under 28 days" is an angle. It's interesting and grabs attention. Be creative. You'll convert more.