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Without inner purification, Gandhi stressed, there would neither be ahimsa nor the satya. Keeping in mind the unity of all existence, Gandhi emphasised that ‘identification with everything that lives is impossible without self-purification; without self-purification, the observance of the law of Ahimsa must remain an empty dream, God can never be realized by one who is not pure of heart

Gandhi’s religion is essentially a universal religion, devoid of customs, superstitions and irrational givings. For him, truth and non-violence were the ultimate forms of unity of mankind. He denied being christened as ‘saint’, ‘yogi’ or ‘ascetic’ and described himself as a seeker of truth, the ultimate eternal truth. It had nothing to do with theology, as Bhikhu Parekh put it, which over–intellectualised religion. True or pure religion, to him, transcends but does not supersede organised religions, and constitutes their common basis and connecting link. In today’s world of religious disharmony, it is apt to recollect Gandhi’s words: ‘the need of the moment is not one religion, but mutual respect and tolerance of the devotees of the different religions. We want to reach not the dead level, but unity in diversity. Any attempt to root out traditions, effects of heredity, climate and other surroundings is not only bound to fail but is a sacrilege. The soul of religions is one, but it is encased in a multitude of forms. The latter will persist to the end of time. Wise men will ignore the outward crust and see the same soul living under a variety of crusts’

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The economic effects of include improved tax revenue and personal income, increased standards of living, and more employment opportunities. Sociocultural impacts are associated with interactions between people with differing cultural backgrounds, attitudes and behaviors, and relationships to material goods.

Since ancient times, humans have traveled in search for food and skills of survival, but have also engaged in adventurous travel, in explorations of sea lanes, a destination, or even a new country. Adventurer travelers began to push to the limits, with the mountaineering of Matterhorn in 1865 and the river rafting on the Colorado River in 1869. Shortly after, two key institutions were formed, including the National Geographic Society and the Explorers Club, which continue to support adventure travel. At the end of World War II, modern adventure began to take off, with 1950 French Annapurna expedition and the 1953 British Mount Everest expedition. Today, it remains a niche of travel and a fast-changing sector with new variants of activities for a travel experience.

ndia is a land of pilgrimage. Travel for religious purposes has been there from the most ancient times. Practically, all religions – Hindu, Buddhism, Jainism and Sikhism have their major and minor pilgrimage centres in different parts of the country. There are also centres of Sufism, churches and mosques that are visited by people. In fact, to a majority of domestic tourists in India pilgrimage has always been the main motivation. In our country all major temples, shrines and sacred spots are found scattered all along major riverbanks or in the hills. The confluence of holy rivers called “Sangam”, attract millions of tourists every year when pilgrims assemble there to take holy dip in these rivers. For example on the day of “Sankranti” a bath in holy Ganga water is believed to relieve a person of all the sins.

Vaishno Devi Temple, Jammu Kashmir Golden Temple Amritsar, Punjab Sun Temple in Konark, Odisha Jagannath Temple in Puri, Odisha Somnath Jyotirlinga, Gujarat Ranakpur Temple, Rajasthan Tirumala Venkateswara Temple in Tirupati, Andhra PradeshHemkund Sahib, Uttarakhand Dargah Gharib Nawaz in Ajmer, Rajasthan Velankanni Church, Tamil Nadu Amarnath Cave, Jammu & Kashmir Varanasi, Uttar Pradesh Goa Dwarka, Gujarat Rishikesh, Uttarakhand Mathura, Uttar Pradesh Vrindavan, Uttar Pradesh Haridwar, Uttarakhand Rameshwaram, Tamil Nadu Badrinath Dham, Uttarakhand Hampi, Karnataka Madurai, Tamil Nadu Bodhgaya, Bihar Shirdi, Maharashtra Leh, Ladakh Omkareshwar and Mamleshwar Temple, MP Karni Mata Temple, Rajasthan Meghna Cave Temple, Arunachal Pradesh Thousand Pillar Temple, Telangana Dakshineswar Kali Temple, Kolkata

PRASAD scheme is ‘Pilgrimage Rejuvenation And Spiritual Augmentation Drive’.

The Hindu 27-01-23.pdf13.43 MB

National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive’ (PRASHAD) Scheme. “Adopt a Heritage Project” plans to entrust heritage sites/monuments and other tourist sites to private sector companies, public sector companies and individuals for the development of various tourist amenities. Incredible India Website to promote to and engage with travelers. Online Learning Management System for creating skilled manpower to work as tourist facilitators.

Swadesh Darshan Scheme: Under it, the Ministry of Tourism provides Central Financial Assistance (CFA) to State Governments/Union Territory Administrations for infrastructure development of 13 identified theme based circuits.

Promotion Of Indian Tourism Incredible India! : – AAMIR KHAN. (Brand Ambassador) Gujarat Tourism: – AMITABH BACHCHAN. (B.Amb) Kerala Tourism: – Govt. of Kerala (Incredible India!). Rajasthan Tourism: – Govt. of Rajasthan (Incredible India!). Madhya Pradesh Tourism:

In year 2002, the Government of India announced a New Tourism Policy.

Some important timeline in tourism sector in India is given below 1988 – Establishment of Ministry of Civil Aviation Tourism. 1991 – Tourism as a source of Foreign Investment 1992 – National action plan for tourism 2009 – Another campaign titled as Atithi Devo Bhava was introduced

Importance of ‘Tourism’ in India Generates Income and Employment: In 2017, Tourism Industry accounted for 8% of the total employment. An increase has been witnessed in the sale of handlooms, handicrafts etc. Service Sector: It gives a push to service sector. A large number of businesses engaged in service sector such as airlines, hotel, surface transportation, etc. grows with the growth of tourism industry. Foreign Travelers help India in getting Foreign Exchange. Tourism helps in preservation of National Heritage and Environment by bringing in focus the importance of sites and need to preserve them. Renewal of Cultural Pride: Tourist spots being appreciated globally instills a sense of pride among Indian residents gets reinforced. Infrastructural Development: Now-a-days, it is ensured that Travelers do not face any problem; multiple use infrastructures are getting developed at several tourist places. Uttarakhand’s plan to start mobile caravans is a latest example. It helps in bringing India on global map of tourism, earning appreciation, recognition and initiates cultural exchange. Tourism as a form of soft power, helps in promoting cultural diplomacy, people to people connect and thereby promotes friendship and cooperation between India and other countries. Scope of Tourism in India Tourism in India is the largest service industry, with a contribution of 9.2% of India’s GDP in 2018 and 8.78% of the total employment in India. India witnesses more than 17.9 million annual foreign tourist arrivals and 740 million domestic tourism visits. The tourism industry in India generated about 100 US$ billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 6.9% annual growth rate. According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020. India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism. foreign tourist arrivals in india Reasons to Invest Tourism in India accounts for 9.2% of the GDP and is the third largest foreign exchange earner for the country. India ranks 34th on the World Travel and Tourism Competitiveness Index 2019, released by the World Economic Forum. India is the 16th most visited country in the world, with a share of 1.56% in the world’s tourism receipts. India has a diverse portfolio of niche tourism products – cruises, adventure, medical, wellness, sports, MICE, eco-tourism, film, rural and religious tourism. Domestic tourism contributes to three-fourths of the tourism economy. The UNWTO has forecast that the travel and tourism industry in India will grow by 8% per annum between 2008 and 2016. Foreign exchange earnings from tourism are likely to show annualized growth of 14% during the same period. FDI Policy: 100% FDI is allowed under the automatic route in tourism and hospitality, subject to applicable regulations and laws. 100% FDI allowed in tourism construction projects, including the development of hotels, resorts and recreational facilities. Financial Support INR 5 Billion has been allocated towards the proposed creation of 5 tourist circuits around specific themes. INR 1 Billion has been allocated towards a National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation (PRASAD), a drive that is to be launched in this financial year. INR 2 Billion has been allocated towards National Heritage City Development and Augmentation Yojana (HRIDAY) to be launched for conserving and preserving the heritage character of certain cities. INR 1 Billion has been allocated for the preservation of archaeological sites.

Nature Tourism: India being a peninsula(one of the largest coastline) there a lot of beautiful beaches spread along the coast and in the Indian islands. India has a lot of Evergreen forests, filled with a high diversity of Flora and fauna. Plenty of Hill stations each providing unique sense of excitement and scenery. Places having high scenic beauty: Heaven on Earth”- Uttarakhand “Paradise on Earth”-Kashmir “God’s on Country”- Kerala Well Know Places: Shimla, Jammu, Goa, Munnar, Ooty, Kodaikanal, Conoor, Shillong, Darjeeling, Mussoorie, Leh- Ladakh, Manali, Nanital, Heritage / Cultural Tourism: The birthplace of Buddhism and Hinduism and home to hundreds of monasteries and ancient temples, India may be the top destination in the world for spiritual tourism. The holy city of Varanasi sits on the banks of the Ganges River and draws hordes of international tourists to its ghats and towering Hindu temples. Wildlife Tourism: India is a land full of unmatched wild treasures. The climatic conditions and geographical features make the country one of the top biodiverse spot on Earth. India Maintains 566 Wildlife sanctuaries, 105 National Parks and 12 Bio Reserves in India (under MAB program of UNESCO). Some of the major wildlife zones of India are: Deccan Peninsula Western Ghats Gangetic Plains North Eastern Region Himalayan Region Adventure Tourism: The mountains of Himalayas are among the most popular destinations on Earth for hikers, mountaineers and climbers, and they offer nearly endless possibilities for trekking adventures. Pilgrimage Tourism: In ancient times travel was primarily for pilgrimage as holy places. India is the most popular in pilgrimage tourism because it is the land of every religion. Famous Pilgrimage Places of India is given in table below:  Medical Tourism The medical tourism industry in India is poised to become the next success story after the software/IT industry. Medical tourism has boosted with the number of Overseas patients touching 400000 in 2013 as against 10000 in 2000.

Tourism is travel for recreational (fun), leisure (rest), family, or business purposes, usually of limited duration. It refers to the temporary, short-term movement of people to destinations outside their residence places. Who is a tourist? The World Tourism Organization defines tourists as people “traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes”. Ecotourism Ecotourism is a form of tourism involving “responsible travel to natural areas, conserving the environment, and improving the well-being of the local people“. Ecotourism is about uniting conservation, communities, and sustainable travel. This means that those who implement, participate in and market ecotourism activities should adopt the following ecotourism principles: Minimize physical, social, behavioral, and psychological impacts. Build environmental and cultural awareness and respect. Provide positive experiences for both visitors and hosts. Provide direct financial benefits for conservation. Generate financial benefits for both local people and private industry. Deliver memorable interpretative experiences to visitors that help raise sensitivity to host countries’ political, environmental, and social climates. Design, construct and operate low-impact facilities. Recognize the rights and spiritual beliefs of the Indigenous People in your community and work in partnership with them to create empowerment. Sustainable tourism The UN World Tourism Organization (UNWTO) defines sustainable tourism as “refer[ring] to the environmental, economic and socio-cultural aspects of tourism development. A suitable balance must be established between these three dimensions to guarantee its long term sustainability.” Green Tourism Green tourism is defined as environmentally friendly tourism activities with various focuses and meanings. In a broad term, green tourism is about being an environmentally friendly tourist or providing environmentally friendly tourist services. Although green tourism sounds eco-friendly, it is quite the opposite today. So, while the term sounds friendly, it’s often used to merely brand a hotel as environmentally friendly without it practicing many sustainability efforts. Over the years, the term has earned a bad reputation as many hotels and tours have been using it as a marketing tactic, while not actually doing anything to reduce the damage they have been causing the environment, a practice known as greenwashing. This term is a tag that hotels assign themselves even though they haven’t adopted even the most basic sustainable practices like recycling and water conservation.