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1. A study on consumer buying behavior towards online shopping. 2. Impact of social media influencers on buying decisions. 3. Analysis of customer preferences for branded vs. non-branded products. 4. Consumer perception towards eco-friendly packaging. 5. Effectiveness of Instagram marketing for small businesses. 6. Role of SEO and content marketing in business growth. 7. Impact of YouTube advertising on brand awareness. 8. Customer engagement through email marketing. 9. A study on brand loyalty in the mobile phone industry. 10. Impact of celebrity endorsements on brand image. 11. Effectiveness of emotional advertising in FMCG products. 12. Rebranding strategies and customer perception. 13. Influence of sales promotions on consumer buying behavior. 14. Comparative study of traditional vs. digital promotional tools. 15. Impact of discounts and offers on brand value. 16. Competitive analysis of two popular brands (e.g., Pepsi vs. Coca-Cola). 17. Market entry strategies of global brands in India. 18. SWOT analysis of a local brand. 19. Customer satisfaction survey of a local business. 20. Customer preference towards online vs. offline retail shopping. 21. Growth of online grocery shopping post-COVID-19. 22. Role of customer reviews in e-commerce.
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MCOP 001 Project Topics __ 1. Impact of GST on Small Businesses in India 2. Role of Start-up India and Make in India Initiatives 3. Effect of Inflation on Consumer Spending and Business Profits 4. Impact of Economic Reforms (LPG – 1991) on Indian Businesses 5. Recent Budget Analysis: Implications for Indian Industries 6. Analysis of the Role of Government Policies on FDI in India 7. The Impact of Labour Laws on Industrial Relations in India 8. Challenges of Ease of Doing Business in India 9. Role of SEBI in Protecting Investor Interests 10. Legal Environment and Corporate Governance in India 11. Role of Digital India in Promoting MSMEs 12. Impact of E-commerce on Traditional Retail Markets 13. Adoption of Artificial Intelligence in Indian Business Environment 14. Cybersecurity Challenges for Indian Startups 15. Influence of Changing Consumer Behaviour on Indian FMCG Sector 16. Effect of Demographic Changes on Indian Marketing Strategies 17. Rise of Social Media Marketing and Its Impact on Business Practices 18. Green Consumerism and Its Effect on Business Strategies in India 19. Impact of Globalization on Indian Business Environment 20. India’s Foreign Trade Policy and Its Impact on Exporters 21. Effects of WTO Regulations on Indian Agriculture Sector 22. Role of International Sanctions and Trade Wars on Indian Businesses 23. Impact of COVID-19 on the Indian Business Environment 24. ESG (Environmental, Social, Governance) and Indian Corporates 25. Role of CSR (Corporate Social Responsibility) in Business Environment Pick one topic based on your interest
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