UGB 368 Marketing Research in Practice

Chi-Square Interpretation if it equal to 0.00 • Null Hypothesis (H₀): There is no association between favorite colors and preferred seasons. • Alternative Hypothesis (H₁): There is an association between favorite colors and preferred seasons. You perform a chi-square test and get a chi-square value of 0.000. In simple terms, a chi-square value of 0.000 means that the observed distribution of favorite colors across seasons perfectly matches what you would expect if there were no association. It suggests that any differences between the observed and expected data are so small that they could easily occur by chance.

Those who has checked in but not in the class, you will be removed after 10 minutes in case you will not be in class physically. Check in and out will be in room 225 but lesson is helding on 231 room

Descriptive -mean , mode, median, Chi-square test, Correlation , regression, Reliability Test have been provided using SPSS