Startups & Ventures

How to make it to automated lead generation Everyone can find potential clients. As for hyper-targeted leads that need your services and products right now – that's what only Artificial Intelligence is capable of. Signum.ai – the US-based startup has developed an AI-powered tool for lead generation automation. LeadMachine, that's how the platform is called, monitors 1,5B social media accounts and 200M companies' profiles in real-time building the database of B2B leads prospects highly likely to be interested in your product. LeadMachine tracks new publications in social media, new vacancies posted, staff reshuffling, and other trigger events, and then creates lists of decision makers with detailed contact info. For example, LeadMachine can find all CMOs hired to Boston SaaS companies last week. Don't waste your time and money searching for new leads and guessing whether they are interested in your offer. Target the right people straight away and close more deals easily.

Enterprise-level idea today🧐 Better EHR system This thing gives doctors a lot of pain. EHR is a digital version of patient's paper medical records(read more). Those system are old, laggy and not friendly to doctors at all. There is a dozen of problems regarding performance, usability, cost, support. Why no one yet beat them and not introduced a better software? It's difficult to enter in the market. Who are still want to try, here are some research from me to help you investigate the market and current situation. Reddit user asks "If I wanted to develop an EHR, how should I go about it?" I talked with him a bit and I'll post his opinion on the current situation and what he decided to do in the comments below.

Data sets normalizer A service that normalizes all kinds of data. It sounds simple, but it's hugely complicated to do. Once done, it can be a must-have tool that provides API to quickly and cheaply normalize data. Another business idea to implement employing manual work is: Manual data sets normalizer A platform where companies/individuals hire people who will normalize any kind of data. It's much more cheaper to hire on the platform than to spend a lot of money to do this by data scientists team. There is a lot of such services that provide you freelancers for any kind of work, that's true. This is a niche service that can even hire such freelancers part/full time by manually picking right people. It would supply companies with a top-level service as they shouldn't think about how to choose the right freelancer for such kind of routine work.

Fill info and sell A platform that allows me, as a seller of products, to create an online shop quickly with no overhead. So I create an online store, upload my products and start selling. I don't want to understand how to create a website, deploy it, design things, configure SEO, attract leads from 100 channels. I just want to sell.

Great filter It's difficult to filter information. It will be more complicated later than it is nowadays. This idea about creating a platform where other people share their sources of information: blogs they read, newsletters they are subscribed and so on. A thing to ponder about: recall how much time it took you to discover websites you currently read, youtubers you watch, newsletters, etc. I suppose it's a lot of time.

Find me a date A dating app synced with a wearable ring. When you’re in proximity to a match, your ring glows brighter the closer you get.

Learning a language by songs An app to learn a language vocabulary(mostly) by songs. It matches words with songs that have them. Thus, it becomes better to memorize vocabulary. As you know, songs can be highly attached and easy to recall.

How to devise ideas. Part 3 Low NPS, fragmented industries — Identify a large, a highly-fragmented industry with terrible net-promoter-score and build a modern, software-first version of their product, e.g. OpenDoor. Post about fragmented industries #materials

Imagine a graph whose x axis represents all the people who might want what you're making and whose y axis represents how much they want it. If you invert the scale on the y axis, you can envision companies as holes. Google is an immense crater: hundreds of millions of people use it, and they need it a lot. A startup just starting out can't expect to excavate that much volume. So you have two choices about the shape of hole you start with. You can either dig a hole that's broad but shallow, or one that's narrow and deep, like a well. Made-up startup ideas are usually of the first type. Nearly all good startup ideas are of the second type. (Paul Graham)

Fragmented markets #materials The fragmented market is defined as a marketplace where no single organization has enough influence to move the industry in a single direction. Fragmented market consists of several small and medium organizations that compete with one another and with large organizations, but there is no one single company that dominates the entire market. Businesses generally need to establish a brand reputation that not only resonates throughout the marketplace but also sets it apart from its competitors. But this becomes difficult in a fragmented market. The basic idea behind the concept of market fragmentation is that every market reflects different buyer needs and wants, is composed of different segments and responds differently to marketing. These multiple sections, that are characteristics of every market, point towards the fragmentation of the market. A market gets fragmented because of many reasons. Some of the reasons are: - The various market needs and wants - Low level of innovation in products - No economies of scale - Strong competition in the market - Customization of the product is high Advantages: - A fragmented market helps businesses reach the right consumers. Based on demographics, behaviour and interests of the rather consumer, a fragmented market makes it easier for businesses to target their products to the target consumer. For example, it will be easier for an Indian take away restaurant, in the fragmented takeaway food industry, to target their end consumers. - Since there is no big player in the fragmented market, it implies that consumers have not given their loyalty to any business and that no standards exist in that market. This implies that new entrants in the market have enough scope for experimentation and innovation. They also do not have to fight for market share against a big brand. Thus, they can enter the market and play according to their own market research and instincts. - Fragmented market leads to a smaller customer base, which makes it easier for businesses to target their end consumers more effectively. With the market being small and the absence of big players, the marketing expense of businesses automatically reduces in a fragmented market. The marketing is mostly focused on local customers and thus the advertising expenses are obviously less than when advertising nationwide. - The fragmented market also allows for word-of-mouth publicity as customers in this kind of market are willing to try out new entities without any reluctance. Rather than wasting marketing resources on a large audience, businesses can target their marketing activities on a smaller but more relevant audience. This helps them have a high conversion rate. - Since the target market size is small, marketing strategies can be personalized in a fragmented market. - A fragmented market prefers smaller businesses. Thus, it is cost effective for businesses trying to enter a fragmented market. They do not have to go all out when starting a new business and rather keep their focus small. Following a neighbourhood approach, rather than a citywide or nationwide approach, will surely help them market themselves better. - A fragmented market also gives businesses an opportunity to target consumers that other business in the industry might have missed. Let us take the example of the Food Take away industry we have been discussing. In a city that lacks a Turkish takeaway restaurant, there is scope for the success of a new Turkish take way restaurant.

Match me a virtual meetup A platform where you can browse online meetups by categories, participants count, agenda and so on. There is a network of participants to connect.

How to devise ideas. Part 2 Big companies' acquisitions When such companies are bought that can mean their product maturity, the right product-market fit, real problems the product solves. Therefore, it's a market where demand exists. You can imagine a product that solves core problems from a different angle of view. Or, that solves a slightly different problem. So, you have a mature product to look at, the problems it solves. And, an ability to satisfy a demand that this product can't. #materials

Chat with professionals A platform where you can talk with professionals of all sorts to consult you on something and vice versa. Text/audio/video. Free or with limitations. It is like Linkedin, but without a need to connect with 10+ people, then wait for some responses when you need answer now or today.

How to devise ideas. Part 1 Look for tools big companies employ internally. When a company is small, it usually buys software from the market for its needs. Then, it realizes the software is not good enough and switches to another one and so on. When a company becomes bigger or richer, there are resources available to create software specifically for the company's needs. There is a lot of companies that create internal software. Some of such apps are already built, tested by many people. But not all kinds of such software is devised. There is a lot of space to build new systems or enhance existing ones - to save money for the companies that are about to create things internally. Find such internal tools. #materials

Websites for schools A simple tool that provide a functionality to build a website for a school and not to create a whole IT department to manage this sort of things.

Genome Storage The cost to sequence the human genome continues to decline; because of this and given the fact that more genomes will be sequenced in the future, it is extremely important that when these genomes are sequenced they are stored securely and safely since it is very sensitive data. Solution: Secure health records database to store things like human genomes. Costs of sequencing the genome have decreased from over $10,000 to less than $1,000.

Special messenger A messaging app that lets people with special needs connect with others who can help them build functional relationships

Not regular food scanner An app where you scan food and it will list the health benefits.

Goals like flowers An app where your goals are represented by flowers. The more you work towards your goal the quicker the flower will grow. Stop and your flower will wither and die.

Key takeaways of the YC’s Essential Startup Advice article. - Launch as soon as possible. The earlier you understand customers needs, the better. - Don't think about scaling yet. Do things that don't scale. - Build only core features that do 90% of the work. - Don't get distracted. The main things you should be doing in an early-stage company is to talk to users and write code. - Do less, but do that better. Focus on acute problems the customers have. - Don't try to solve all the problems your company has at the beginning. Every company has it, even those with $1B valuation. The points is: it's OK to have problems. Solve the important ones. - Don't worry about competition yet. - Stay sane and take breaks.