Ac_bricks_03

LEGO Group H1 2026: Double-Digit Growth in Revenue and Profit Driven by Innovation and Global Expansion - Financial Performance (H1 2026 vs. H1 2025) Revenue: Grew 21% to DKK 41.9 billion (26% in constant currency), outpacing the global toy market. Operating Profit: Rose 22% to DKK 10.9 billion (29% in constant currency), driven by top-line gains, scale efficiencies, and productivity efforts. Net Profit: Up 32% to DKK 8.6 billion. Cash Flow: Operating cash flow rose 47% to DKK 8.6 billion; free cash flow reached DKK 2.1 billion despite major investments. - Investments & Expansion Retail & Acquisitions: Invested DKK 1.9 billion to acquire 29 LEGO and LEGOLAND Discovery Centres from Merlin Entertainments; total brand store footprint reached 1,106 locations. Manufacturing: Directed DKK 4.6 billion toward facilities, including the opening of the 100,000 m² Kornmarken Campus innovation center in Billund and continued progress on the new Virginia (U.S.) plant and distribution center, on track for 2027. - Product Portfolio & Brand Highlights Launches & Themes: Introduced over 330 new products, led by top sellers such as Speed Champions, Botanicals, Technic, Icons, and Star Wars. Key Partnerships & Anniversaries: Collaborated with Formula 1, FIFA World Cup 2026, and KPop Demon Hunters; celebrated the 15th anniversary of LEGO NINJAGO. Innovation: Debuted the interactive LEGO SMART Play platform across Star Wars and Pokémon lines. - Sustainability Milestones Materials & Packaging: Expanded the share of renewable and certified mass balance recycled materials; targeted full completion of the paper-based packaging transition across all factories by 2027. Renewable Energy: Broke ground on a 160,000-panel solar park in Billund (expected output: 99 GWh/year by 2027) to fully cover local electricity needs.