Camm’s Insights 🧠

Q&A rn on my private IG https://www.instagram.com/1cjfeth?igsh=cHA0MHp1d3ZlYnRr&utm_source=qr

Few questions on this, base pay is $5k/month. Also, I’m paying $1.5k finders fee. If you refer me to someone I end up hiring I’ll wire you it.

HIRING 👇 I'm looking for a savage creative strategist/copywriter to join my team. Someone who lives and breathes direct-response & wants to be apart of a fast growing brand group. You'll do whatever it takes to increase performance & will own the whole funnel from top-to-bottom. You will: - write ads and landing pages - own the full pipeline from ideation to execution - own the recruitment process for hiring and vetting new editors - stay at the forefront in the DTC creative world (AI tools etc) Base pay + performance bonuses - if I'm winning, you're winning. Looking to hire within the next week. Apply through this form: https://forms.gle/ohMCP9eAYdxBapru8

Running a Q&A rn on this private IG account ^^ Go ask anything you want to know, will share some value

New private ecom IG Will share more bts here, run Q&A’s and share sauce Accepting requests now https://www.instagram.com/1cjfeth?igsh=cHA0MHp1d3ZlYnRr&utm_source=qr

Ad type Format Presenter Narration Image layout Video length Hook Angle Tone Transcript Copy length Product shown Value prop landed Has CTA CTA position CTA button Recency Variants

Last day to get in

We're doing another EB price increase on 1st May. 99% of this community is based on word of mouth, I'm too busy building my own brands & making this the best ecom community in the space to have time to do the guru personal brand shit Lock in here: https://whop.com/e-commercebuilders

Just dropped a new video module on my full creative workflow inside of EB. The full A-Z process on how I made this ad. I wrote this script live on a 60+ minute video walkthrough, showing you everything - including all prompts etc. The script then got handed off to my lead editor, and they recorded a video on the full creative process, including the full AI workflow we use with all tools and prompts. They show making this exact ad step by step. Spilled all the sauce with my main process for pushing out winning ads on the weekly Get instant access here: https://whop.com/e-commercebuilders

Need a meta insider who can do unbans Dm me @cjfeth

if you're cracked at making landing pages, hit my dm's and share your work I'll get you on one of my brands

I remember helping Tim through the DMs Now this mfer is doing $1M in a week Crazy story https://x.com/cjfeth/status/2036740409955897577?s=46&t=0E2eTXl8c92cC87e6QwZcA

Most of you are sitting on a $10k+/day product right now You just don't know it because you're too scared to scale. Here's how this EB member went from $300/day to $10,000/day and nearly killed the product before she got there: She had a "Q4 prod" doing $300/day in january & assumed it was gonna be dead until next Q4 She was about to kill it and move to skincare or supps Same shiny object syndrome as most in the space right now... "MRR BrOoO" I knew the product was a banger, it came from my validated product drops in EB But the Q4 gifting angle was dead, what was converting in Q4 died out She wasn't running a dead product though, she just had to pivot messaging She went back to the foundations on the research Rebuilt the avatar Found the desire cluster that was still alive underneath the same product Went deep into everything, understood exactly who their customer was... Something most people completely miss when selling through a gifting angle in Q4 months Came back to me at $2k/day But this is where most people get stuck and stay stagnant She posted in EB looking for advice on next steps Stats at the time: Daily spend: $1,200 BEROAS: 1.5 Avg net margin: 26% Crying out to be scaled but was blind to it Here's the key unlock I got her to understand that got her hitting 10k/days: Margin to scale threshold Net margin above 20% at your current ROAS = you're underscaling Here's where most go wrong: MISTAKE 1: Optimising for margin % instead of margin $ "BuT My ROAS droPped when I scALed" Here's what to understand: 26% net on $1,200/day = $312 profit 15% net on $10k/day = $1,500 profit You're nearly 5x more profitable at a "worse" ROAS The % is a vanity metric. The $ is the only number that matters MISTAKE 2: Setting a floor ROAS based on gut feel, not data She was pausing every time ROAS hit 2.1 - that number had nothing to do with her actual margin Her real floor was closer to 1.4 She had 50% more room to push up spend and scale Leaving so much $$$ on the table MISTAKE 3: Treating testing and scaling as the same You should always be testing new creatives, that never stops. But testing and scaling are two separate things running at the same time. Testing finds new winners. Scaling squeezes all the juice from existing ones People get stuck in the phase of "I need more winning ads" before they can scale & it slows growth. Scale your winners now... test in parallel Implementing all of the above allowed her to push spend with conviction But the spend was only half of it She asked the right question: why did this product convert in Q4 & who is buying it now? The Q4 gifting angle worked because it was riding a specific desire. That desire doesn't exist in Q1 which is where the messaging has to shift to revive the product Research uncovered what desire was still alive underneath the same product, then building out her new avatar & building angles around that New desire, new avatar, new angles Product didn't change, offer didn't change Just learning what the market wanted in that moment and having the conviction to push spend once the numbers were aligned That's how she went from $300/days in january to $10,000/days in march The product was never the problem, just always comes down to your own execution 9/10 it's just a skill issue

🧠 https://x.com/cjfeth/status/2033572474332524702?s=46&t=0E2eTXl8c92cC87e6QwZcA

Understand & apply Simple to execute on and builds you leverage in product tests https://x.com/cjfeth/status/2031848220767494274?s=46&t=0E2eTXl8c92cC87e6QwZcA

Current meta ads structure this Q1 & it’s ripping vs everything else Testing campaign: ABO Each ad set = one new concept $100/day budget per ad set to start Why test in ABO? I want a spend on everything. Unprofitable spend isn’t wasted spend as it contributes to learnings which = higher win rate ABO is also easier visible easier to manage than fucking around with all of the min spends within ad sets in a CBO If ad sets are hitting KPI, scale the budget on the ad set. I have no strict rules on % increases, that’s all fluff. Just scale the budget based on data and conviction Scaling camaign: Cost cap CBO Keep the winners active in ABO, but also rotate into this campaign. Look at average CPA on winning ads in your ABO, use this as your starting CC. Inflate the campaign budget - example starting budget 5k/day You’re trying to spend as much as possible, but you have a safety net with the cap in place. If demand is low/performance is bad, spend will drop. If it’s good, it’ll spend and scale. If you want more spend through it, increase campaign budget or increase cost caps. Lander campaign - ABO I also run a dedicated campaign for testing new pages. If I’m doing a batch test of landers, I’ll take my current best performing creative. If I’m testing 3 pages, I’ll launch 3 ad sets. All will use the same creative, only difference is which URL I’m sending it too. Easy way to split test pages in the ad account.

2 more days until the price increase happens for EB. This will be a substantial increased based off all the content I've been adding inside of the whop - need to gatekeep this crazy sauce behind a higher price. I also just uploaded a 2 hour scriptwriting lesson, showing you a full breakdown of me writing a mini VSL and giving you the full prompt workflow. Now is the time to get in and lock in at the current price. Access here: https://whop.com/e-commercebuilders/e-commercebuilders/

EB isn’t positioned as “beginner friendly” If you’re just getting started, then leverage YouTube for the basics. If you’re ready to go deeper on research, direct response, scriptwriting etc & elevate to the next level Then it’s positioned towards you.

This is what is possible. https://x.com/harryecommerce/status/2023827683411386615?s=46&t=0E2eTXl8c92cC87e6QwZcA