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Channel members are connected through several supply chains rather than several types of flows
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In marketing channels, products and services are made available and consumed by the consumer only, not the business user
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suggests that planning starts with the needs of the target customer this the description is a description of the company delivering the value chain
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Supply chain “make and sell” view Productivity inputs are part of it
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Service companies' profit is completely separate from employee and customer satisfaction
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Regardless of the state of the economy, companies should contribute by selling value, not price
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One of the conditions for selecting a brand name is that it is easy to pronounce
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Marketing strategies for services farm including service - provide chain
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Considerations specific to consumer products Customer buying behavior only
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Shopping products are promoted through aggressive advertising because they are not sold, such as life insurance
