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Shaving Machine
Gillette has enjoyed a first mover advantage through effective market entry. Market entry with significant investment established manufacturing plant for local and export sales Brand equals high quality blades. Increase Western grooming practices. Large population. 48% market share by 1995. Lower quality products by competition (BIC and bagus)
Original Description
Marketing Management
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https://www.scribd.com/embeds/208673133/content
